Exponential and Moat partner globally to address ad viewability


Addresses rising trend of non-viewable ads in programmatic era and aims to encourage brands to shift more spend from TV Digital advertising company, Exponential Interactive, @exponentialinc has entered into a global partnership with analytics firm Moat to address the issue of ads not being seen, by only charging advertisers for ads that are viewable according [more ]
http://bit.ly/1QYCETV

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