Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015

Here s the latest IAB/PwC report on internet adspend in the first half of 2015: Display ad spend grows at twice the rate of overall digital spend the latter touching £4bn, with 80% of the rise accounted for by mobile Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on [more ]
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