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W+K HQ plays safe with KFC’s Colonel Sanders | MAA
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A while ago new agency Wieden+Kennedy exhumed Colonel Sanders for KFC's 75th anniversary. Well the old boy must have done something right because he's still ... http://bit.ly/1NgjGtG
How to create A/B tests – Karl Gilis at Conversion Conference London http://t.co/bIuJ8muxim pic.twitter.com/CYrRmR7mqv Will Corry (@slievemore) October 17, 2015 http://bit.ly/1VYHdEJ
“Controlled acceleration” As the communications and marketing worlds continue to converge, the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base. Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
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