Wyke Farms ‘Free Cheese Friday’ social media campaign has been awarded trademark protection, Vibrant Awards, Spreckley Partners
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Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announces that its ‘Free Cheese Friday’ social media campaign has been awarded trademark protection. Wyke Farms is the first brand in the UK to register a trademark based on the popularity of a social media campaign.
The ‘Free Cheese
Friday’ trademark has been registered on the basis that it has acquired
distinctiveness through use and that a sizeable proportion of that
use is use as a hashtag. It.was registered with the UK IPO by UK law firm Burges Salmon LLP.
Wyke Farms’ ‘Free
Cheese Friday’ takes the form of an online weekly competition, run across both
Wyke Farms’ Facebook and Twitter pages. It has mainly grown organically from
viral sharing and now receives over 25,000 entries per month. Since its
inception 4 years ago, Wyke Farms has seen the
popularity of the campaign double each year. The campaign now has a following
of more than 44,000 individuals.
Vibrant Awards
HELLMANN’S, HEAD & SHOULDERS AND EMC WIN NATIVE
ADVERTISING AWARDS
Hellmann’s, the number one mayonnaise in the UK and Ireland
won Best Content Marketing campaign; the world’s number one anti-dandruff
shampoo – Head & Shoulders – won Best Digital Advertising campaign; and
Global IT as a service enabler, EMC won the Best International Campaign.
The judges included: Association of Online Publishers'
Managing Director, Tim Cain; Agenda 21's Company Director Lyndsey Best; Bauer's
Group Digital Commercial Director, Stuart Adam; Dennis Publishing's Head of
Digital Sales, Gary Rayneau;
Epson's Advertising &
Promotion Manager, Mike Dando; OMD's Head of Digital Experience, Cat Agostinho;
and Starcom Mediavest's Activation Director, Jo Poulton.
Spreckley Partners’ Consumer Division Welcomes Two New Hartley & Marks Brands to the Fold
Spreckley Partners has been appointed to launch two new Hartley & Marks brands, Alusi Candles and Paper-Oh, to the UK market. Global company Hartley & Marks has forty years of publishing experience and is the power behind iconic journal and diary brand Paperblanks, which has a worldwide dedicated fan base, currently operating in over 48 countries.
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