Videos ; ‘Should’ve gone to Specsavers’ down under

Specsavers Australia has rolled out new commercials in the long-running ‘Should’ve gone to Specsavers’ campaign with the work the first from recently appointed creative agency Cummins & Partners.

The spots highlight the pitfalls of having poor eyesight in the summer, as it promotes the retailers free polarised sunglasses deal with the purchase of two frames.

Cummins & Partners co-executive creative director Jim Ingram said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work”.

The campaign also runs across radio, digital and in-store.

Specsavers appointed Cummins & Partners to handle its creative account following a competitive pitch in June.