One Two Four, Dynamic Yield and Playtech, Flock, City Index, AdStage

One Two Four announces global expansion plans One Two Four, which is currently based in London, Plymouth, Abu Dhabi and Philadelphia, acquired events agency Rocket Science in 2010, however has rebranded the company to bring the business under one name along with Twofour Digital and Twofour Arabia.The agency aims to achieve geographical expansion over the next three years. [read more...] Playtech gets personal with Dynamic Yield Dynamic Yield specialist in real-time personalization and targeted optimization , has agreed an automation partnership with Playtech, online gaming software and services supplier. Through the partnership,  Playtech will provide Dynamic Yield's platform to leading gaming operators enabling them to personalize and optimize their players' experience on an individual level, delivering a significantly enhanced gaming offering and, in return, maximizing their revenues and return on investment. [read more...] Flock - The Marketing Integration Company - 'A Marketing Plan' or a 'A Plan for Marketing Transformation' This time of year, most marketers are creating their marketing plans.Which brands to support? How? With what budgets? The list goes on. But how many marketers are writing a plan for marketing? A plan dealing with the marketing structures, processes, capabilities, technologies, agency resources and data capabilities that need to be improved. [read more...] City Index looks to raise awareness of foreign exchange offering in Arena campaign City Index has unveiled a targeted outdoor campaign running on digital screens at a number of stations in Central London, as part of a wider initiative to promote its foreign exchange offering. [read more...] AdStage Integrates Twitter Ads in Major Platform Expansion Brands and agencies can now build, analyze, and optimize ads across multiple accounts throughout all major search and social networks from AdStage. [read more...]

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