Conversion Conference London - speakers : Michael Lykke Aagaard, Simo Ahava, Tim Ash, Scott Brinker, Sean Ellis, Oli Gardner, Rob Jackson
Conversion Conference London
Olympia, London, 29-30 October, 2014
Michael Lykke Aagaard
Senior Conversion Optimization Consultant
Michael Aagaard has dedicated most of his waking existence to optimizing websites and decision-making processes. His hands-on approach and enthusiasm have made him a popular international speaker on the topic of Conversion Optimization. When he's not preaching the CRO gospel, Michael spends his time helping clients improve conversion rates out of his office in wonderful Copenhagen, Denmark.
Simo Ahava
Production Director
NetBooster Finland
Simo Ahava is a recognized expert on extending Google Analytics and Google Tag Manager beyond their standard capabilities. As a developer-slash-marketer, his ambition is to increase awareness of best practices for both web development and data collection for digital marketing, focusing especially on where the two intersect. Simo's blog at www.simoahava.com is an excellent resource for all things GTM and GA development, and he is also an enthusiastic public speaker, evangelising the use of tag management to solve tracking and development woes. Google recognized his contribution to Google Analytics development by appointing him as a Google Developer Expert for 2014-2015.
Tim Ash
CEO & Founder
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson ofConversionConference.com the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
Sessions:
- The Conversion Maturity Model - A Roadmap to Profitability
- Live Landing Page Reviews
- Landing Page Optimization Introduction Half-Day Workshop with Tim Ash
Scott Brinker
President & CTO
i-on interactive
Scott Brinker is the author of the Chief Marketing Technologist blog, chiefmartec.com, covering the intersection of marketing and technology and its effects on strategy, management, and culture. He is also the co-founder and CTO and ion interactive, which provides software for digital marketing apps. He has computer science degrees from Columbia and Harvard and MBA from MIT Sloan.
Sean Ellis
CEO
Qualaroo
Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Uproar (IPO), Eventbrite and Lookout. You can follow Sean on Twitter: @SeanEllis and read Qualaroo's Beginner's Guide to CRO.
Oli Gardner
Co-Founder
Oli has seen more landing pages than anyone on the planet. He coined the term Conversion Centered Design, authoring the marketing theory behind its 7 principles. At Unbounce, he lives in front of a 20ft whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences. His disdain for marketers that send PPC traffic to a homepage is legendary. When not trying to rewire conversion methodology, Oli spends time mulling ideas like legally changing his name to “Landing Page” to garner extra SEO love from his guest post byline, and was recently named “The 2014 marketer to watch”, in the under 42 category, by his mother.
Rob Jackson
UK Managing Director
Elisa Interactive
Rob Jackson heads up the UK arm of Elisa Interactive in London - Elisa DBI (digital business intelligence). When he's not running Conversion Thursday, a social event for internet marketers, he heads up conversion rate optimisation projects for Elisa DBI. He is a regular speaker at SMX, Google's Make my Website Work and is instantly recognisable by his curly hair.
Moderator:
- The Conversion Maturity Model - A Roadmap to Profitability
- 20 Ways to Screw Up Your AB Testing
- It's Not Just About Removing Fields: Actionable Tips for Boosting Web Form Completion Rates and Advanced Form Tracking
- Life Beyond the Landing Page
- Holistic Landing Page Optimization Techniques That Actually Work
- The Wheel of Persuasion: 200 Techniques for Winning Customers
- Optimising Content for Conversion - What You Can Learn from Thousands of Content Marketing Campaigns
- Dropbox’s First Marketer Reveals How Conversion Optimisation Has Become a Key Part of Silicon Valley’s Growth Hacking Playbook
- Agile Marketing - The Why and the How
- Machine Learning & Big Data
- Because You Can't Do It Alone - Making the Cultural Change Happen in Your Company
- Schuh Responsive: Lessons Learned from a Massive Multichannel Retailer
- Competitive Analysis for Higher Conversion
- Conversion Optimization for Ecommerce
- Live Landing Page Reviews
Matt Lacey
Head of Optimisation
PRWD
Matt is Head of Optimisation at PRWD, working across all of the core disciplines involved including web analytics, heuristic evaluations, user research along with A/B and multivariate testing. He works with clients such as The North Face, Sliderobes, The Student Room Group, Gazprom Energy and OFFICE. Matt has a solid grounding in how data underpins Ecommerce operations having previously worked as a web analyst for some of the UK’s largest retailers. Matt is an expert contributor on the Smart Insights digital marketing blog and is building a reputation in the Optimisation space as one to watch, as he continues to challenge the way businesses use data, user research and testing to inform their business strategy.
Peep Laja
Conversion Optimization Expert & Founder
Markitekt
Peep Laja is a conversion optimization expert, founder of Markitekt - a CRO agency. He's been doing digital marketing for 10+ years in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he's run a software company in Europe, an SEO agency in Panama, real estate portal in Dubai and worked for an international non-profit. He writes the world's most popular conversion blog called ConversionXL.
Sessions:
Matthew Lerner
Director, Small & Medium Business (SMB)
PayPal UK
Matt leads PayPal’s small business efforts in the UK, a role where he must look across a portfolio of thousands of e-commerce businesses to see exactly what is working – what’s driving growth. Previously, he served Director of B2B Marketing, and built and led PayPal’s first conversion optimization team in the US. He has been invited to lecture on marketing at Stanford University and UC Berkeley, and he mentors portfolio companies for 500 Startups, a Silicon Valley seed fund & startup accelerator.
Session:
Stuart McMillan
Deputy Head of Ecommerce
Schuh Limited
Stuart joined Schuh in 2012 as the Deputy Head of Ecommerce, where he is responsible for the day-to-day operation of the website, as well as helping to steer its future direction. Prior to Schuh he was the Ecommerce Operations manager for AllSaints, responsible for the maintenance, testing and hosting of their collection of websites. Stuart worked for AllSaints for four years, helping launch their US online presence, their multi-lingual offering and their mobile site. Stuart brings his strong technical background to Schuh’s ecommerce team to help the ecommerce presence innovate and grow. Prior to this, Stuart worked in bricks & mortar retail, including managing an outdoor shop and department management in Safeway before moving to a digital agency as a web developer.
Ahmed Musa
Global Optimisation Manager
Regus
Ahmed Musa heads up the optimisation program for Regus; the worlds largest provider of flexible workspace solutions. Responsible for managing test plans that span multiple markets, Ahmed has placed CRO at the heart of Regus's digital transformation and customer experience strategy. Prior to Regus, Ahmed has worked on a number of projects - with organisations ranging from small 'start-upesque' non-profits to large multi-nationals - focussing on the fusion of data and digital marketing to provide innovative solutions. When he's not optimising at Regus, he's in a coffee shop somewhere speaking with a fellow CRO'er!
Stephen Pavlovich
Director
Conversion Factory
Stephen Pavlovich is the director of Conversion Factory, a UK agency specialising in conversion rate optimisation for highly competitive niches. Stephen helps start-ups and multinational companies maximise their conversion rates rapidly. Conversion Factory's clients range from start-ups to $5 billion/year websites.
Michael Praetorius
CEO
NOEO
Michael works as a Consultant for digital strategies. He is the CEO of NOEO (www.noeo.com) and focuses on cross media concepts and digital business models. Among his clients are publishing houses, broadcasters, advertisement agencies and ministries. He works also as docent at journalist and marketing schools. Michael Praetorius also has been a tv- and radio Journalist for many years and produces the tech-related web tv series isarrunde.de and spreerunde.de
Moderator:
- Where is the Leak? How to Identify Where Websites are Leaking Money and How to Come Up with a Winning Hypotheses
- Unlocking Huge Potential with Personas
- Disruptive Marketing: Out-think Your Well-funded Competitors by Focusing on the Right Stuff
- More Than UI Tweaking: Testing Business Hypotheses & Data Driven Product Development
- Rolling Out an International CRO Programme with 360° Support from all Stakeholders
Michael Quek
User Experience Manager
Shop Direct
Michael Quek is currently the User Experience manager at Shop Direct, the UK and Irelands leading digital retailer. Michael has a background in Ergonomics and 10 years’ experience in multiple roles including Interaction Design, Product Usability and Optimisation. Working within various projects and organisational cultures; this has shaped his thinking around the relationship between technology, end users and commercial performance.
Paul Rouke
Founder & Director of Optimisation
PRWD
Paul Rouke is a consultant and trainer in usability, customer research & conversion optimisation with over 14 years experience working with blue-chip brands. Brands that are benefitting from Paul’s expertise include The North Face, Vans, Schuh, Speedo, Lakeland, Monsoon Accessorize, AllSaints, The Student Room Group, Molton Brown, Stella McCartney, Bank of America, Booking.com, Manchester Tourist Board, Oxfam, British Cycling, Mothercare, Argos, House of Fraser, Waitrose, Barclays & American Express. Paul runs usability and conversion optimisation consultancy PRWD and is one of the most respected Econsultancy trainers in these specialist areas. Paul also delivers training across Europe in areas of e-commerce usability, persuasion & conversion optimisation for pure-play and multi-channel retailers.
Sessions:
Bart Schutz
Chief Persuasion Officer
Online Dialogue
Coming from a family of psychologists, Bart Schutz became a... psychologist. So did his wife. After 2500+ usability tests he found out that A/B-testing is the holy grail of dialogue optimization. That one can test with a live audience what psychology professors tested in a lab. He has over 100 persuasion techniques in his wheel of persuasion, which made him the Chief Persuasion Officer at award winning Online Dialogue.
Craig Sullivan
Optimiser of Everything
Craig was recently Director of Optimisation for RUSH Hair, where he looked after optimising visitor behaviour in nice ways for the business and was responsible for a number of technology and testing projects. Craig had previously been with Belron since 2008 (Group company that owns Autoglass), improving the sites for 33 brands in 19 languages around the globe and running a team of optimisers, UX people, SEO specialists and project managers. Craig has been blending a fun mix of Agile, UX, insight, analytics, multi-variate testing and optimisation techniques for several companies over the last 11 years. He has built teams, run projects or used conversion voodoo on the likes of John Lewis, LOVEFiLM, Ocado, Waitrose, Zoopla and a smattering of tech start-ups. He tweets on topics like UX, Neuropsychology, Mobile technology, Persuasion, Copywriting and more as: @OptimiseOrDie. Craig talks regularly at events and is given good feedback from delegates because of his knowledge of his subject area and a wealth of practical tips you can take away and use. He shares a home in Blackheath, London with his two girls and Rolf the Cat and is a part time DJ at weekends for entertainment.
Marc Thomas
Director of Sponsored Content, Europe
Marc Thomas is Director of Sponsored Content for Taboola Europe, where he manages the team helping advertisers promote their content to relevant audiences. Prior to Taboola, Marc has managed performance marketing budgets for many of the UK & Europe's largest advertisers, most recently as Head of Retail for Criteo.
Session:
Lukas Vermeer
Data Scientist
Lukas is an experienced data science professional with a background in computing science and online machine learning for real time decision support. A strong advocate of "Evidence-Based Everything", he is forever learning and helping machines do the same. As a Data Scientist at Booking.com, the world's leading accommodation website, Lukas is exploring novel ways to make booking hotels online into a more personal experience.
Cian Weeresinghe
CMO
Secret Escapes
Cian is a specialist across all digital marketing disciplines and is currently CMO at Secret Escapes. He started in technology working in datawarehousing at Capital One, then broadened into analytics and retention marketing at various credit card businesses. He finally found his feet in digital marketing running the affiliate channel at eBay and then as Marketing Director at Media Ingenuity, which was sold to private equity in 2011. He was most recently Director of Growth Hacking at the Guardian. Prior to that he was at ASOS leading their Digital Marketing team over the peak pre-Xmas period in 2012 after a role as Director of Insight and Analytics at Essence Digital. He has an Economics degree from St John’s College, Cambridge and sadly continues to find the principles of microeconomics useful in the realm of digital marketing.
Ton Wesseling
Online Optimization Specialist
Online Dialogue
Ton Wesseling is a well known conversion rate optimizer. Guiding the Dutch analytics & optimization scene to better results and sharing his knowledge throughout the globe. Ton is the founder of consultancy firm Online Dialogue. Lean & persuasion knowledge is what differs them from the crowd. Ton knows how to transform a promising start-up with lousy online marketing to a digital money making machine. He would love to add this knowledge to start-ups he believes and can invest in.
Session:
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