Content Marketing Association celebrates record number of new members - MEC, One Two Four...

September sees record nine new members join the CMA -

- MEC joins Media Planning Alliance -

- Expansion includes new international branded content and events company, ONE TWO FOUR, and multimedia communications agency, Archant Dialogue

  

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. 

The new members announced are: media buying agency MEC; international content company ONE TWO FOUR, the branded content and events arm of TwoFour; Australia-based agency Medium Rare who further expand the CMA’s international membership; multimedia communications agency Archant Dialogue who re-join the CMA; special-interest publishing house and content marketing agency Raconteur; family-owned traditional custom publishers Newhall Publications, Remarkable, the first communications member and Newhall Publicationsa digital content marketing agency. 

The news follows the CMA’s successful launch to brands, led by its first member, The Prince’s Trust, and two sell-out events in Central London, attended by marketers from over 50 brands.

Clare Hill, Managing Director, CMA commented: “We are really proud of this record month for new members of the Content Marketing Association, as we continue to broaden our membership policy across three key areas of the content marketing industry.

 We are working hard to bring together three important groups in the content marketing space – content creators, media agencies and brands.  The Association, as well as content marketing itself, is on a great journey, and as we look forward to the CMA’s International Content Marketing Summit and Awards in November, we hope to continue to welcome new members from all disciplines with expertise in the industry.”

Andrew Hirsch, Chairman, CMA, commented: “Content marketing is experiencing a really exciting time of growth and so it is a natural move for us to not only welcome content marketing agencies, but also media agencies, brands and international companies.
As the Association continues to grow, it enables us to share expertise and, in doing so, provide a platform for members - both new and old - to lead the way for the industry.”