3sixteen Launches Damage Therapy Range for Dove

http://www.marketinguk.co.uk/BtoC/3sixteen-Launches-Damage-Therapy-Range-for-Dove.asp

The Dove Hair Care Team has appointed 3sixteen to launch its range of superior damage and hair care solutions with an innovative promotional marketing campaign.

The agency has been briefed to create a bespoke sampling and educational campaign running across the largest UK shopping centres throughout October
The campaign, which is targeted at 20-40 year old women, will focus on the science behind the range. Specially trained Dove Hair consultants will be offering consumers a focussed consultation to evaluate their personal level of hair damage.

The sampling campaign will also support the UK debut of the ‘Dove Hair Profiler’, a digital application allowing each consumer to discover their very own hair damage score and the best Dove Damage Therapy product for their very own needs.

The ‘Dove Hair Profiler’ will work alongside the Dove hair consultants who will be providing advice on how consumers have caused damage to their hair and how, with the right Dove Damage Therapy product, they can better look after it. Samples will be handed out during the activity in order to drive trial and demonstrate to consumers the visible difference the new products make.