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Showing posts from September, 2016

Read and enjoy all these great “Laughter Spots” from the last 200 days / TheMarketingblog

Enjoy this Laughter Spot from theMarketingblog Over 100 spots to choose from .. ReTweet https://t.co/XFmtL915Ri pic.twitter.com/VCcLYi9ifh Will Corry (@slievemore) September 30, 2016
http://bit.ly/2ddxb3K

Hungryhouse to launch new reality-tv style ad campaign

Hungryhouse, the online food ordering platform, has today unveiled its innovative ‘reality-TV style’ advertising campaign.  Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand [more ]
http://bit.ly/2dcwAiU

What time of the day should you buy your new TV? / Tamebay

Buying your TV : How the time of day affects the price you pay ..Tamebay
http://bit.ly/2dcvCmA

Charles Tyrwhitt is a perfect fit for The Specialist Works

Charles Tyrwhitt, the multi-channel British clothing retailer has appointed media agency The Specialist Works (TSW) to handle its media planning and buying account and will start immediately. This is the first campaign to be executed in the US following TSW’s recent acquisition of Elarbee Media in July. It marks the start of a transatlantic strategy [more ]
http://bit.ly/2dcvzHw

20 great explainer videos

20 Great Explainer Video Companies exclusive eBook
http://bit.ly/2dcopTx

Co-op launches new “Food The Co-op Way” campaign

Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by Leo Burnett, is called “Food The Co-op Way” and spans TV, VOD, outdoor, and press. The TV ad is comprised of vignettes showing lots of different people enjoying a variety [more ]
http://bit.ly/2dcp8Es

New Research Study : Online ads need to be viewable for 14 seconds to be seen / InSkin Media, Research Now, Moat and Sticky

Online ads need to be viewable for 14 seconds to be seen Viewable online ads typically receive 0.7 seconds gaze time Study reveals danger in optimising campaigns for viewability Cluttered environments see ad gaze time drop 37% An online ad needs to be on the screen for 14 seconds to have any chance of being [more ]
http://bit.ly/2dcgNR5

NewVoiceMedia launches industry-leading global call routing architecture to optimise contact centre management and customer experience

NewVoiceMedia, a leading provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced a new, industry-leading global call routing architecture that will dramatically raise the bar on call quality for organisations running contact centres in multiple geographies. This platform enhancement will optimise contact centre management and operations, while ensuring [more ]
http://bit.ly/2duNi8h

6 fast tips to be at one’s best when copywriting B2B emails – E-goi

6 fast tips to be at one’s best when copywriting B2B emailsBlog E-goi | Blog E-goi
http://bit.ly/2d9vHHH

Lego, Ikea and Microsoft named most responsible companies by UK general public

The Lego Group, IKEA and Microsoft top the UK CSR RepTrak® 2016 ranking of the 150 most reputable companies in terms of their CSR performance. The research comes from leading reputation consultancy Reputation Institute, and is based on over 50,000 interviews with the UK general public. THE CSR REPUTATION RANKING Lego tops the ranking for [more ]
http://bit.ly/2d9mwak

Stop letting fear of selling strangle your business

Small business owners lack the confidence and competence to sell effectively – and they’re failing because of it. That was the key finding in a recent survey among some 100 small business owners conducted by online selling platform provider, Sasudi. A staggering 75 per cent of the survey’s respondents admitted that they find selling stressful [more ]
http://bit.ly/2d9lyL9

Consumers in greater demand for catered shopping experience

A CEI Survey revealed how 86 per cent of buyers will pay more for a better customer experience.  Customers expect a high level of personalisation during the purchasing process. Brands need to make the whole shopping experience “personal”, offering content relevant both to the user’s personality and the context they are in. This move towards [more ]
http://bit.ly/2d9lPxJ

More football exposures : QPR boss Hasselbaink negotiating £55,000 fee

Undercover sting catches QPR boss Hasselbaink negotiating £55,000 fee https://t.co/O7SaLwhwK7 pic.twitter.com/nt8eXF9eCx Will Corry (@slievemore) September 29, 2016
http://bit.ly/2d9cE0l

Laughter Spot : “You didn’t even examine that woman? How did you come to the diagnosis so quickly?

A young doctor moved to a small community to replace a doctor who was retiring. The older doctor suggested that the young one accompany him on his rounds, so the community could become used to the new doctor. At the first house a woman complains, I ve been a little sick to my stomach. The older [more ]
http://bit.ly/2dtykzF

Blunders : Abbott’s alarming contempt for Brexit voters

Oh dear, @HackneyAbbott says another disgusting & ignorant comment. This time about #Brexit voters: https://t.co/BpJpGvJ7EY @commentcentral1 Rory Broomfield (@rorybroomfield) September 28, 2016
http://bit.ly/2dtx8MF

Women for Women : How the Duchess of Cambridge has completely re-invented her look

How the Duchess of Cambridge has completely re-invented her look https://t.co/8lJ8eOC4Qm pic.twitter.com/dF3yAXCkuM Will Corry (@slievemore) September 29, 2016 Kate, 34, has been donning chic dresses and flattering silhouettes by London s most esteemed designers Her new look is a far cry from her India tour wardrobe and she s finally learning to experiment Has worn seriously [more ]
http://bit.ly/2d8X98E

Research : Next day delivery – do consumers really want it? – Future Thinking

Next day delivery – do consumers really want it? – Future Thinking https://t.co/xAN0jBKVf1 pic.twitter.com/9pVSOaMST6 — Will Corry (@slievemore) September 28, 2016 Next day delivery from retailers has continued to grow in the past 18 months. Sainsbury’s is the latest retailer who are testing the service as they look for a greater share of the online [more ]
http://bit.ly/2d6eMGb

Sainsbury’s to launch 1 hour grocery delivery this week / Tamebay

Tamebay : Blog : Sainsbury’s to launch 1 hour grocery delivery this week https://t.co/muzTdWstyD pic.twitter.com/9fDDdrwNok — Will Corry (@slievemore) September 28, 2016 Sainsbury’s is joining in the grocery delivery “arms race” with its app Chop Chop and the promise of delivery by bicycle within the hour. Currently it’s limited to parts of south and west London [more ]
http://bit.ly/2d66nmb

Global promotions by numbers: Infographic from PromoVeritas

Are you following the guidelines about running promotions in specific countries? Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at info@promoveritas.com or call 0203 301 7360.
http://bit.ly/2d663nb

Modern marketers spend up to 80% of their time analysing data

Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research from over 200 UK and US marketers, reveals the attitudes and challenges faced in today’s data-centric marketing landscape. Amongst the key findings, [more ]
http://bit.ly/2d65EBh

NetBooster Group acquires UK agency 4Ps Marketing

ALNBT – PEA-PME eligible) the leading independent European agency in digital performance marketing, announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, [more ]
http://bit.ly/2d65ARW

LinkedIn launches international marcomms campaign

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their [more ]
http://bit.ly/2d65ycS

New B2B results opportunity … Unlimited, guaranteed articles in theMarketingblog with tracking

Are you still looking for more sales? LOAD YOUR OWN STORY Our reach for your material TheMarketingblog Fresh Marketing News (Scoop It) The very best of TheMarketingblog (Tumblr) Shaken & Stirred (Rebel Mouse) Twitter 12,089 prospects LinkedIn 3,321 prospects Facebook Our Award Winning Newsletter Reaching 25,000 prospects five times a week. *We use E-goi for [more ]
http://bit.ly/2dqCiJ8

Will BHS prosper as an online only retailer? Exclusive comment from Severine Philardeau

Earlier this week, BHS announced it will be making a comeback as an online retailer just one month after the brand closed its last remaining high-street store. The department store will relaunch on Thursday, with a focus on home furnishings and lighting to begin with, and expanding to cover clothing, kitchen and dining in the [more ]
http://bit.ly/2d5nftf

IAB UK : “Consumers will get a better ad experience whilst the industry can focus on a smaller number of ad formats”

The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking. The IAB’s current portfolio of 33 different ad formats will reduce dramatically and will only comprise those which are (a) flexible in that they use responsive [more ]
http://bit.ly/2d3keJN

Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign

As the UEFA Champions League kicks off, Lay’s is launching an innovative 360 marketing campaign to engage fans across Europe and encourage customers to show their support by cheering for their favourite team. The campaign encompasses PR, experiential, ATL advertising, digital out of home, retail point of sale and a unique Snapchat lens. At the [more ]
http://bit.ly/2donrir

Big Sam Blunders : “Having just arrived he could be going this week”

England manager Sam Allardyce in £400,000 deal sting: https://t.co/8youoZoOPQ Will Corry (@slievemore) September 27, 2016 Sam Allardyce has told friends he fears he will be sacked over sensational claims he used his job to land a £400,000 deal before giving advice to businessmen on how to get around player transfer rules. The England manager s [more ]
http://bit.ly/2domE17

Laughter Spot : “The one about the young student nurse”

A male patient is lying a hospital bed, wearing an oxygen mask over his mouth and nose. A young student nurse appears and gives him a partial sponge bath. Nurse, he mumbles from behind the mask, are my testicles black? Embarrassed, the young nurse replies, I don t know, Sir. I m only here to wash your [more ]
http://bit.ly/2doh4vA

Wildfire launches new labs initiative to ‘prove’ the value of PR

Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of [more ]
http://bit.ly/2dohnq3

Next generation of consumer set to accelerate rise of the Me2B economy

A survey of 3,000 UK-based consumers has revealed a distinct group of younger consumer within which almost two thirds (63%) see sharing their personal data as an opportunity to have a more personalised experience rather than as a risk to the security of their personal identity. Furthermore, 83% believe their data has a financial value [more ]
http://bit.ly/2doih5T

3 Drunk Guys Laughter Spot : “The one about the taxi ride”

3 Drunk Guys Laughter Spot : “The one about the taxi ride”
http://bit.ly/2dohnqn

Who is the hot girl in the Car’s Junior commercial?

Q: Who is the hot girl in the Car s Junior / Hardees Cod Fish Sandwich commercial? A: Lauren Young http://t.co/GCAaxF1REf #withag WhoIsThatHotAdGirl (@thathotadgirl) February 12, 2015
http://bit.ly/2dobLMs

Adobe Reports Drop in Sales in the U.K. Following Brexit

Adobe Collaborates with U.K.’s Office for National Statistics (ONS); Online Pricing Data for August Shows Continued Deflation in the U.K. and U.S. Adobe (Nasdaq: ADBE) today announced the release of its monthly Digital Price Index (DPI) for August. For the first time, Adobe released online sales and pricing data for TVs, computers and groceries in [more ]
http://bit.ly/2dmeWEK

New Digital Innovations to Close the Loop for Advertisers

Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more.  Or they watch mobile videos on their commutes that inspire them to [more ]
http://bit.ly/2dmeC8V

Twitter character limit extended … what will this mean for promotions? / PromoVeritas

Twitter handles won’t count: Names that would have previously been included at the start of a reply won’t affect the word limit so you could potentially tweet groups of entrants and tag a brand in Retweets.You can retweet yourself: Promoters will be able to retweet and quote their tweets themselves so a previously unnoticed promotional [more ]
http://bit.ly/2d0gBEs

Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film

Brothers and Sisters is back in cinemas with a new epic spot for Pearl & Dean celebrating the unseen heroes of the film industry. The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the story of an enigmatic woman who trains tumbleweed to roll across the screen at precisely [more ]
http://bit.ly/2d0fsg2

“Sales start before your salesman calls” : Load your own unlimited articles into theMarketingblog and get tracking results through Lead Forensics

How you can get a 21 day free trial of this new Influencer Content Deal Load your own articles into theMarketingblog https://t.co/KupD6aSPq4 pic.twitter.com/HLTVwFwtNF — Will Corry (@slievemore) September 26, 2016 How you can get a 21 day free trial of this new Influencer Content Deal Yes .. try this deal out for 21 days at no [more ]
http://bit.ly/2d05ADd

AudienceScience’s New Partnership with ShiftForward AdForecaster Will Help Advertisers Plan Campaigns with Greater Confidence

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the [more ]
http://bit.ly/2cZNkd1

Getting a video conferencing vendor for your business

Like any large scale business decision, choosing a supplier for your video meeting software should be taken with care and planning. Video conferencing technology has evolved so much that there are now numerous options on the market which makes the decision that much harder. The most important question to ask yourself is what each piece [more ]
http://bit.ly/2dlwpwT

Events : Conversion Conference … Two days of conference, two tracks, 20+ exciting sessions

Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Check the speakers for 2016. Pricing & Registration https://t.co/fxubEgLFcD pic.twitter.com/x8nDmA5Ah4 — Will Corry (@slievemore) September 26, 2016
http://bit.ly/2cZpmi2

Did you see the seven mysterious riders in London?

Earlier this week there were numerous sightings of seven mysterious riders in London. The cowboys were first spotted in the ‘Wild West End’, trotting around in full cowboy attire. The cowboys and their horses were also spotted chilling in London parks, crossing busy roads and hanging out by Boris Bike stations. The seven riders finished their [more ]
http://bit.ly/2cWQsGI

Curveball idea …Geri Horner tipped to spice up Great British Bake Off

Geri Horner is being lined up to host Great British Bake Off, according to reports. The ex-Spice Girl, 44, has allegedly been tipped to replace Sue Perkins after she announced she d no longer front the show following Channel 4 s acquisition. A source told The Sun: Geri is a bit of a curveball idea, but an [more ]
http://bit.ly/2dj7r18

Sue Perkins .. please move over … here comes our Geri

Geri Horner is being lined up to host Great British Bake Off, according to reports. The ex-Spice Girl, 44, has allegedly been tipped to replace Sue Perkins after she announced she d no longer front the show following Channel 4 s acquisition. A source told The Sun: Geri is a bit of a curveball idea, but an [more ]
http://bit.ly/2dj7r18

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts : Global Innovation Business Partner, Nielsen. We covered .. Tell us about Nielsen Quick Predict? You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor. We talked about [more ]
http://bit.ly/2cUjczO

Footballers : Not only big money but great ‘Wags’ also…wow!

Jealous of footballers getting huge payouts more galling in the jealously stakes is the fact that this attracts beautiful wags. Viktoria Varga is the girlfriend of Southampton striker Graziano Pelle. The pair met on Facebook and with the help of his football background he was able to hit it off pretty well. Viktoria is [more ]
http://bit.ly/2cUhMVZ

New Product Development [NPD] :

1.       Tell us about Nielsen Quick Predict? Nielsen Quick Predict is a new analytical solution that allows marketers to test innovations at the rapid pace they need without sacrificing the predictive reliability and data quality they need to make effective innovation decisions. In essence, it offers “Speed without Compromise.” Quick Predict enables marketers to [more ]
http://bit.ly/2cUjczO

Which company do you trust to produce your video?

eBook : Choose the right animation company
http://bit.ly/2dhf6gA

Laughter Spot : “Would you like to know what the painting is really about?

At the National Art Gallery in Dublin, a husband and wife were staring at a portrait that had them completely confused. The painting depicted three black men totally naked, sitting on a bench. Two of the figures had black penises, but the one in the middle had a pink penis. The curator of the gallery [more ]
http://bit.ly/2cS3OE0

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

McCann London and Shredded Wheat have given consumers the chance to Shred Life in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to Shred Life himself, the brand has expanded the creative further by allowing consumers [more ]
http://bit.ly/2df4gYl

Social Media in business – it’s no longer a nice to have…

If you can get your head around social media in a consumer environment such as venting one’s disquiet over Twitter when a service provider messes you about, why is it a struggle to see that there is a place for social in a business-to-business environment? The world is changing fast and people’s rising ‘consumer’ expectations [more ]
http://bit.ly/2df4vTd

Organic Beauty Week: Everything You Need To Know About Finding Skincare Products

For years we’ve felt guilty for not eating organic food. But while the world is mildly concerned with what we put into our bodies, awareness about what we put onto our bodies is lagging far behind. Unlike organic food, there are no specific EU regulations to classify beauty products as organic. However there are standardising authorities, such as [more ]
http://bit.ly/2df4vmg

How many inbound leads are needed to reach your financial targets?

Inbound Marketing ROI [Calculator] Map lead volumes to financial goals Generate Data Backed Lead Generation Targets Attribute Channel Contribution Attribute Goal % To Inbound Tweak Conversion Rates By Channel Manage Internal Business Expectations Accurately Map To Sales Cycle Lengths Consider Avg. Order Values Build Long Term Financial Goals Downloadable PDF Report
http://bit.ly/2cQMX4k

Jaywing Invigorates Northern Hub with Creative Branding Project

Today, Hull UK City of Culture 2017 reveals the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017. Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event [more ]
http://bit.ly/2dcEeVJ

FMCG forecast : Flour and caster sugar sales at risk

Flour and caster sugar sales at risk as Bake Off s future crumbles https://t.co/e95dlzdvvU pic.twitter.com/xLP3YtcqK8 Will Corry (@slievemore) September 22, 2016
http://bit.ly/2cObkQs

“I have always been so passionate about fashion” … Fearne Cotton

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton. Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it [more ]
http://bit.ly/2dbWQov

Birds Eye coated fish looks to stand out from The Shoa

Leading frozen food brand Birds Eye, announces the launch of its new packaging designs for its Simply Breaded and Harry Ramsden’s product ranges. Conceived and executed by brand design consultancy Brandon, the new designs mark a move away from the masterbrand strategy Birds Eye has adopted over the past 10 years. Tasked with reinvigorating the [more ]
http://bit.ly/2dbWFKe

HuffPost UK Announces New Original Series with Fearne Cotton

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton. Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it [more ]
http://bit.ly/2dbWQov

NewVoiceMedia named Most Innovative Call Centre Solutions Company in 2016 Technology Awards

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has been named Most Innovative Call Centre Solutions Company in the TMT News 2016 Technology Awards. Winners represent the technology industry’s most pioneering organisations, individuals, products and services. The industry-renowned awards programme casts a centre-stage spotlight on [more ]
http://bit.ly/2dbMUvz

Women for Women : eBay is busy promoting Curve plus size category

Women for Women : eBay is busy promoting Curve plus size category https://t.co/JZ6Ia11DGD Please ReTweet pic.twitter.com/C8EPBVqJ1I Will Corry (@slievemore) September 22, 2016
http://bit.ly/2cNhkZE

Laughter Spot : “Phil had a terrible bike accident”

The pastor asked if anyone in the congregation would like to express praise for answered prayers.Suzie Smith stood and walked to the podium. She said, I have a praise. Two months ago, my husband, Phil, had a terrible bicycle wreck and his scrotum was completely crushed. The pain was excruciating and the doctors didn t know [more ]
http://bit.ly/2cN70AV

Sounds familiar? : Difficult for customers to cancel their internet and phone contracts

Sky faces a fine for making it too difficult for customers to cancel their internet and phone contracts. Telecoms watchdog Ofcom says firms must make it simple to cancel or switch to another provider. Q. When will this body get to grips with this problem and get some real action other than a fine? Money [more ]
http://bit.ly/2cN7s22

Laughter Spot : “Two women go out drinking”

Two women go out one night without their husbands. They go to a bar, have a chat along with a couple of drinks and then head back home. On the way home one of them turns to the other and says: Sorry, but I need to go to a toilet. Can we stop for a [more ]
http://bit.ly/2cMYou6

Jaywing revamps Curvissa brand with new look ad campaign

Plus size retailer Curvissa, has launched its new Autumn/Winter campaign in the run up to the festive season. Developed by marketing specialists Jaywing, the new campaign will set Curvissa apart from its competitors by placing its customers at the heart of its brand ethics. The campaign has launched with a series of TV ads running [more ]
http://bit.ly/2d7Z34n

Pragma sees surge in UK domestic tourism

Amidst the doom and gloom surrounding Brexit, one sector has seen sunshine: domestic tourism. The weaker pound has made our shores more attractive for foreign tourists, but a large share of the uplift has been due to Britons choosing to holiday at home rather than abroad. According to recent figures, a record-breaking 7.3 million people [more ]
http://bit.ly/2d7Pe6P

Industry creates identity for pioneering new maritime brand Gas4Sea

Global brand consultancy Industry has developed a brand positioning and identity for Gas4Sea, a new brand created by leading players in the energy and global shipping industries to provide environmentally friendly fuel to ships. ENGIE, Mitsubishi Corporation and NYK Line have launched Gas4Sea as the single voice to the market for their joint global marketing [more ]
http://bit.ly/2d7RR8i

French Connection says a quarter of its turnover now from ecommerce

More than a quarter of French Connection [IRDX RFCN] sales were made online in the first half of its financial year – with half of ecommerce sales coming via mobile devices. The fashion retailer said today that 26.5% of group retail revenue was generated online in the six months to July 31. That’s up from [more ]
http://bit.ly/2d7POkQ

Security Benefit strengthens sales team with NewVoiceMedia’s communications platform

NewVoiceMedia, a provider of cloud technology that helps businesses sell more, serve better and grow faster, today announced that Security Benefit, a leader in the U.S. retirement savings market, has deployed ContactWorld for Sales to support its team. With ContactWorld for Sales, Security Benefit will take advantage of functionality such as click-to-dial, call-recording and performance [more ]
http://bit.ly/2d7PLWc

lastminute.com group has acquired WAYN

lastminute.com group announced today that it has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites. WAYN, the world’s largest social travel network, will be integrated with lastminute.com group’s new media business, The Travel People. This marks the next step in its ambitious strategy to help [more ]
http://bit.ly/2cJ6tQg

B2B marketers must help rather than push prospects toward sales decisions

In today s digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing. You can download this guide here>>>>To reduce sales cycles, marketers must help rather than push prospects toward sales decisions. Addressing buyer pain [more ]
http://bit.ly/2cFYhNs

Now launches ‘Speak Cheesy’

The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. ‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB Marketing Director, Tim Barkey. The campaign idea is to create a new language playing off [more ]
http://bit.ly/2cFADDU

Sharing economy – do consumers trust it?

Almost half of people (47%) in the UK believe that sharing economy schemes benefit consumers, but 39% feel these aren’t as trustworthy as traditional outlets. This is according to new research from global online reviews community Trustpilot which looks into consumer trust in the sharing economy. The survey also finds that over a quarter (29%) [more ]
http://bit.ly/2cFAHnj

Breast cancer awareness charity, coppafeel! Tells people to #getitoffyourchest in latest campaign by karmarama

Karmarama has created a new integrated brand campaign for CoppaFeel!, the breast cancer awareness charity for young people. The campaign aims to raise awareness of lesser known signs of breast cancer, and to ‘Get It Off Your Chest’ by speaking to your GP if you notice any symptoms. The campaign goes live w/c 19th September [more ]
http://bit.ly/2cFAbWA

E-goi : What is the one thing that determines the success of your email marketing?

Raise your Email Marketing game with these 21 really amazing examples We promise we’ll share 21 truly fantastic examples with you! And we will. But before that, just one question: “What determines the success of Email Marketing?” Is it • The subject line? • The design template? • The message? Wrong! Wrong! Wrong! Right now you must be [more ]
http://bit.ly/2cE0V6w

Movers and Groovers : Brand Union – extensive reorganisation of its Asia Pacific operations and management team

WPP’s global brand strategy and design agency, Brand Union today announces an extensive reorganisation of its Asia Pacific operations and management team. The new model will offer prospects and current Brand Union clients the ability to grow across the Asian market. As part of this restructure Brand Union will be appointing Monica Lee (currently CEO, [more ]
http://bit.ly/2cCpVhA

Bloomberg Media debuts provocative new Television and Video series

Bloomberg Media, in partnership with Terre Blair, have announced the launch of its new six-part television and video series Big Problems. Big Thinkers. , at Dmexco.  It will air globally on Bloomberg.com and Bloomberg Television on Saturdays at 2pm BST and Sundays at 3pm and 7.30pm BST. The series will examine some of the biggest threats [more ]
http://bit.ly/2cC5txs

BRAND UNION BOLSTERS APAC OFFERING WITH NEW SENIOR LEADERSHIP TEAM

WPP’s global brand strategy and design agency, Brand Union today announces an extensive reorganisation of its Asia Pacific operations and management team. The new model will offer prospects and current Brand Union clients the ability to grow across the Asian market. As part of this restructure Brand Union will be appointing Monica Lee (currently CEO, [more ]
http://bit.ly/2cCpVhA

Reviving the customer loyalty experience for the Mass Affluent Consumer

The Mass Affluent is an important customer sector within the travel loyalty industry – so why is it that so many Mass Affluent members seem short-changed and disengaged by their current programmes? James Berry, E-commerce Director at Collinson Latitude, a *Collinson Group company, explains why and how travel brands can look to revive their loyalty [more ]
http://bit.ly/2cC6mWQ

Bloomberg Media Debuts Provocative New Television and Video Series ‘Big Problems. Big Thinkers.’ at Dmexco

Bloomberg Media, in partnership with Terre Blair, have announced the launch of its new six-part television and video series Big Problems. Big Thinkers. , at Dmexco.  It will air globally on Bloomberg.com and Bloomberg Television on Saturdays at 2pm BST and Sundays at 3pm and 7.30pm BST. The series will examine some of the biggest threats [more ]
http://bit.ly/2cC5txs

Nuggets : Optimizely, Jet Environmental, Wozair, Livity, Impact Ventures UK (IVUK)

Jet Environmental Systems Ltd, the provider of temperature control solutions for warehouse, industrial and commercial buildings, has increased its European footprint following its acquisition by Wozair Ltd. Wozair Ltd purchased 100 per cent of Jet Environmental Systems Ltd and Jet AHU Ltd shares in July 2016. Jet Environmental has offered a temperature control system design [more ]
http://bit.ly/2cBOL17

Curb on EU workers ‘will cut new homes by half’ / Rob Perrins, Berkeley Group

Curb on EU workers will cut new homes by HALF : Key builder says Brexit fallout could fuel crisis in construction One of the country’s largest housebuilders has warned that cutting off the supply of EU workers to Britain’s building sites could halve the number of homes being built. The warning adds to fears that curbing migration [more ]
http://bit.ly/2cBtem1

Blunders : Vodafone plunges customers into financial limbo

https://t.co/gszWsbnDyP Will Corry (@slievemore) September 18, 2016
http://bit.ly/2czO2KE

Laughter Spot : A guy sits at a bar in a skyscraper restaurant high above the city

A guy sits at a bar in a skyscraper restaurant high above the city. He slams a shot of tequila, goes over to the window and jumps out. The guy sitting next to him can’t believe what he just saw. He’s more surprised when, 10 minutes later, the same guy walks back into the bar [more ]
http://bit.ly/2cz8oXH

Laughter Spot : This is astonishing, can I speak to the owner of this place, I’d like to thank him”

Guy walks into a pub and asks the bar man for a pint, That will be $0.05 please sir . Wow, in that case I will have a shot of whisky too Certainly, that will be $0.03 sir . Damnnn, OK and a packet of crisps . 0.01 please sir, $0.08 all together . This is astonishing, can I [more ]
http://bit.ly/2cz8FKi

All you need to know – Giant iTab | Giant iPad | Big iPhone | Giant Tablet

All you need to know Giant iTab | Giant iPad | Big iPhone | Giant Tablet https://t.co/YF0hNu4xcc pic.twitter.com/1IV1HlWDTS — Will Corry (@slievemore) September 17, 2016 More about Giant iTab
http://bit.ly/2cwqYQi

Email Marketing Update : All you need to know about E-goi

E-goi s New Email Marketing Newsletter enjoy var scitOpt = { forceBigSize: "yes", nbPostPerPage: 10 };
http://bit.ly/2cucnVA

I love E-goi

I love E-goi
http://bit.ly/2cucnVA

TCC Global acquires Summit

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers. The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. [more ]
http://bit.ly/2cwdkcp

123 Reg rebrands

123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap. The new branding positions 123 Reg as a digital enabler. It emphasises the belief that succeeding online should [more ]
http://bit.ly/2ct8D6A

Mapp Digital (Formerly Teradata Marketing Applications) Debuts in UK

Mapp Digital, LLC (www.mapp.com), the new name for one of the largest independent digital marketing technology companies in the world, debuts. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July. Mapp’s award winning customer centric [more ]
http://bit.ly/2ct8q3b

Marketo Account-Based Marketing Unveiled

The industry’s only ABM solution that combines all essential components in one platform; focuses companies on the accounts that matter most to the business. Marketo, Inc., the leading provider of engagement marketing software and solutions, have announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and [more ]
http://bit.ly/2ct7Lif

Research : Who is pushing further into the world of bricks-and-mortar shopping?

You may have seen the news earlier this week that Amazon are pushing further into the world of bricks-and-mortar shopping, with plans for 100 pop-up stores in US shopping malls that will focus on showcasing its technology offerings, with emphasis being placed on Amazon’s new product Echo. RetailMeNot, operator of VoucherCodes.co.uk, recently published some interesting [more ]
http://bit.ly/2cs8ksM

Carabao Energy Drink marks launch in the UK with nationwide ATL campaign

Made for #Bangkok s busy streets, #Carabao helps people through their day. We’re now here in the UK to do the same. pic.twitter.com/PUrmaOC5fs — Carabao (@CarabaoUK) September 15, 2016 Carabao Shakes Up Energy Drink Industry with Launch of Inclusive Marketing Campaign Carabao Energy Drink today announces the launch of a brand new multi-million pound integrated marketing [more ]
http://bit.ly/2cs8nVj

Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia s i2c venture to help advertisers see how digital ads impact shopping behaviour. Nielsen s cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically. To show the potential, an example [more ]
http://bit.ly/2cqjNJ8

NewVoiceMedia wins 2016 CUSTOMER Contact Center Technology Award

NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, announced today that TMC, a global, integrated media company, has named ContactWorld a 2016 Contact Center Technology Award winner, presented by CUSTOMER magazine. ContactWorld, a multi-tenant intelligent communications platform, enables companies to have more successful conversations with their [more ]
http://bit.ly/2cpN2vO

Zapper Launches Automatic In-App Loyalty Cards

Zapper, the fast growing consumer marketing and insight platform enabled by mobile payments, has been disrupting the global hospitality industry for the last 18 months. Now, as Zapper launches its in-app loyalty card to automatically earn rewards with every payment, diners around the world are able ditch their cards completely. Go Burrito, a popular and [more ]
http://bit.ly/2cpCZXz

Research : “The end of cold, hard cash” / Nielsen

I was very interested in this report from The Demand Institute/Nielsen on how increasing smartphone and internet access will drive the shift towards cashless payments - generating an extra $10 trillion in consumer spending globally. The report also identifies three broad groups fighting to deliver this cashless future: “Across the planet, traditional banks and credit card networks will [more ]
http://bit.ly/2cpCvRb

Laughter Spot : A brunette, a red-head and a blonde were in jail

A brunette, a red-head and a blonde were in jail when they decided to break out. The girls broke out and the brunette said, Let s hide in that barn, they ll never find us. So they climed up the ladder and then the blonde threw it down. The next morning, the cops said, Come out with [more ]
http://bit.ly/2cps2VU

Watch out Waitrose here comes Lidl – now taking a firm aim at the middle classes

https://t.co/Urhyvw0wzL — Will Corry (@slievemore) September 15, 2016
http://bit.ly/2cpsC60

Signs of US electoral earthquake in latest polls

Signs of electoral earthquake in latest pollshttps://t.co/yY2UQf9GL2#MAGA pic.twitter.com/4aLbgJl18T WND News (@worldnetdaily) September 14, 2016
http://bit.ly/2cps6oS

Laughter Spot : “Perfect timing. You’re just like Frank”

A man walks into the street and manages to get a taxi just going by. He gets into the taxi, and the cabbie says, Perfect timing. You re just like Frank. Passenger: Who? Cabbie: Frank Feldman. There s a guy who did everything right. Like my coming along when you needed a cab. It would have happened [more ]
http://bit.ly/2ct6rbY

NewVoiceMedia accelerates expansion in North America with new office in Dallas

NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, is ramping up its growth in North America with a new office in Dallas, Texas. Located on West Las Colinas Boulevard in Irving, the office will provide a central base of operations for professional services and customer [more ]
http://bit.ly/2cqVk3b

“Adblock Plus, who spent years as the consumer champion squashing adverts – now sell ads!

Adblock Plus is Launching an Ad Exchange by @JackMarshall on @WSJ https://t.co/pi5zdUv97h pic.twitter.com/LmZSTKvMPl — Will Corry (@slievemore) September 14, 2016 Quote from IAB UK s CEO Guy Phillipson Adblock Plus, who spent years as the consumer champion squashing adverts now sell ads! We see the cynical move from Adblock Plus as a new string in [more ]
http://bit.ly/2cqNO8t

Nielsen launch lets marketers test NPD 3x faster

Nielsen Concept Quick Predict https://t.co/HrhfrnIDDT pic.twitter.com/u6kS5zBdlM — Will Corry (@slievemore) September 14, 2016 New “Quick Predict” delivers the speed innovators need, without compromising quality A two-minute video explaining Concept Quick Predict is available here. In today’s fast-paced consumer landscape, marketers increasingly need to test new product ideas more rapidly. However, current fast innovation testing tools often fall [more ]
http://bit.ly/2cquuIn

Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70% of all UK digital display ad spending, and by the [more ]
http://bit.ly/2cqAT6o

On a journey of discovery with Johnnie Walker Blenders’ Batch

The limited edition Johnnie Walker Blenders’ Batch Red Rye Finish is the first release from the highly anticipated and experimental Blenders’ Batch series, by the makers of the world’s No. 1 blended Scotch whisky. The experimental blend has been created by the brand’s small team of expert blenders, led by master blender Jim Beveridge, and [more ]
http://bit.ly/2cqACRd

Primesight expands airport portfolio with Glasgow Prestwick Airport

Glasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. Primesight will be working with Glasgow Prestwick Airport to develop an enhanced advertising experience within [more ]
http://bit.ly/2cqA79L

Nielsen launches rapid innovation tool to market

Nielsen Concept Quick Predict https://t.co/HrhfrnIDDT pic.twitter.com/u6kS5zBdlM — Will Corry (@slievemore) September 14, 2016 New “Quick Predict” delivers the speed innovators need, without compromising quality In today’s fast-paced consumer landscape, marketers increasingly need to test new product ideas more rapidly. However, current fast innovation testing tools often fall short on data reliability. In fact, Nielsen found [more ]
http://bit.ly/2cquuIn

[Watch] Savills celebrates relationship with the home in their first TV ad

Estate agent Savills announces the launch of its new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement with a wider audience and establish the estate agency as the go-to for a highly [more ]
http://bit.ly/2cim9d3

BlueVenn launches new omnichannel customer journey and analytics platform

International marketing technology company, BlueVenn, today announces the launch of its new, self-titled flagship marketing platform, BlueVenn. BlueVenn is a powerful tool for identifying, segmenting, understanding and engaging with customers. Linking all offline and online data and channels, BlueVenn offers marketers an easy-to-use visual interface, a true Single Customer View, ‘Train-of-Thought’ analytics, and the ability [more ]
http://bit.ly/2cimxIq

ISBA Launches the first ever contract for advertisers to use when working with social talents

ISBA today launches the first ever template contract for advertisers to use when working with social talent.  Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents. Brands are operating in a new era of influence where 92% of consumers turn to people they [more ]
http://bit.ly/2cimDjr

Savills celebrates relationship with the home in first TV ad

Estate agent Savills announces the launch of its new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement with a wider audience and establish the estate agency as the go-to for a highly [more ]
http://bit.ly/2cim9d3