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Showing posts from August, 2016

[Watch] : “Swap a ginger child for a ginger beer” – NZ Case Study

How much is a bottle of ginger beer worth? A marketing stunt by a beverage company attempting to answer that question has left some red faced. The publicity stunt proposing to swap a ginger child for a ginger beer has put independent brewers Hakanoa on the map, but outraged many in the process. Reporter Benedict [more ]
http://bit.ly/2bVUtqS

Research : Tablet banking failing to take off – new research into consumer perceptions of banking channels

Intelligent Environments calls on the financial services sector to improve the tablet banking experience to enable customers to better manage their finances, following its new research. The financial technology company surveyed UK consumers into their perceptions of and preferences for various banking channels. The findings reveal that of all digital tools, computer or PC banking [more ]
http://bit.ly/2bV7zos

Transfer deadline day .. Nadim Sadek-TransgressiveX .. Sensewhere – £1.4m funding

The Marketing Newsletter UK Read today s [Wednesday] Marketingblog newsletter. It s fresh news that you can use. Deadline day .. Nadim Sadek-TransgressiveX Sensewhere secures £1.4m funding ..NewVoiceMedia ..E-goi ..plus great Laughter Spots. Read this special issue NOW >>>>> A Fresh Look at the Latest UK Marketing News var scitOpt = { forceBigSize: "yes", nbPostPerPage: 12 };
http://bit.ly/2bV1fgU

Bridgestone Tyres’ are using Wickes gift cards to deliver tyres that can take a hammering

Bridgestone Tyres are delivering van tyres that can take a hammering, by offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. Launched in July 2016, the promotion is proving to be a huge success. As part of the promotion, customers will have the opportunity to enter into the [more ]
http://bit.ly/2bV6Q6M

Tetley Tea case study: Playing the interactive video game

Playing the interactive video game How an interactive video unit with Innovid surpassed industry benchmark engagement levels Times are changing. Gone are the days where only one form of media can be used within a campaign, and static video adverts are a thing of the past. With so many mediums and brands to compete with, [more ]
http://bit.ly/2bV6Xzd

Tablet banking failing to take off, according to new research into consumer perceptions of banking channels

Intelligent Environments calls on the financial services sector to improve the tablet banking experience to enable customers to better manage their finances, following its new research. The financial technology company surveyed UK consumers into their perceptions of and preferences for various banking channels. The findings reveal that of all digital tools, computer or PC banking [more ]
http://bit.ly/2bV7zos

The UK Marketing Newsletter / Deadline day .. Nadim Sadek-TransgressiveX … Sensewhere secures £1.4m funding ..

The Marketing Newsletter UK Read today s [Wednesday] Marketingblog newsletter. It s fresh news that you can use. Deadline day .. Nadim Sadek-TransgressiveX Sensewhere secures £1.4m funding ..NewVoiceMedia ..E-goi ..plus great Laughter Spots. Read this special issue NOW >>>>> A Fresh Look at the Latest UK Marketing News var scitOpt = { forceBigSize: "yes", nbPostPerPage: 12 };
http://bit.ly/2bV1fgU

19 facts you probably didn’t know about "Willy Wonka and The Chocolate Factory

19 Facts You Probably Didn t Know About "Willy Wonka And The Chocolate Factory" https://t.co/6JEAs8PwzI pic.twitter.com/hWRxgtcG7b Will Corry (@slievemore) August 31, 2016
http://bit.ly/2bApB2o

Deadline day – latest tweets

#deadlineday Tweets //
http://bit.ly/2bAp28K

Laughter Spot : A “Blondes Are Not Stupid” Convention

80 Thousand Blondes Meet In A Football Stadium For A Blondes Are Not Stupid Convention The leader says, We are all here today to prove to the world that blondes are not stupid. Can I have a volunteer? A blonde gingerly works her way through the crowd and steps up to the stage. The leader [more ]
http://bit.ly/2bAgLBD

Laughter Spot : The one about the chauffeur hitting a cow while driving

The chauffeur and his client, Hillary, are driving through a rural area. Without warning, a cow steps into the road, and is hit by the limo. Hillary, in her usual charming manner, says to the chauffeur, You get out and check. After all, you were driving. So the chauffeur gets out, checks, and reports that [more ]
http://bit.ly/2bAgChB

Research : Nadim Sadek is shaking up market research with TransgressiveX

Whiskey whiz Nadim Sadek is shaking up market research with TransgressiveX Retweet https://t.co/l38WoS4BoP pic.twitter.com/p8AT3icBhO — Will Corry (@slievemore) August 31, 2016
http://bit.ly/2bUJwpI

Research / Quantify, predict and explain a consumer’s likelihood to alter their current behaviour

Research / Future Thinking Debuts Behaviour Change Model ..Please ReTweet https://t.co/tp4LplSEkq pic.twitter.com/yLMVUr8j4R — Will Corry (@slievemore) August 31, 2016 Future Thinking has launched an approach which promises to quantify, predict and explain a consumer s likelihood to alter their current behaviour. The new Behaviour Change Model (BCM) is a validated psychological technique adding a model to [more ]
http://bit.ly/2bUKt1t

The Moretti Gran Tour was in full swing at Big Feastival / @agencyspace

https://moretti-gran-tour.designmynight.com/Tweets by agencyspace
http://bit.ly/2bx8E9g

NewVoiceMedia Doubles Down on Quality and Reach for Contact Centers with Voxbone

In early 2016, NewVoiceMedia made a splash in the contact center space when it announced $30 million in funding for its cloud solution. A few short months later it revealed that it had increased its customer base by 50 percent and international business by 140 percent in FY’2016. In this time of rapid growth for [more ]
http://bit.ly/2bxhu6R

Which? calls for action on nuisance calls – DMA comments

Our research has revealed that eight in ten people are still receiving nuisance calls and we think it s time directors were personally held to account when their firm makes such calls. We looked at how many people received at least one nuisance call in May this year and the effect it had on them. [more ]
http://bit.ly/2bx83UZ

sensewhere secures £1.4m funding to develop next generation indoor positioning

sensewhere, a leading provider of indoor positioning solutions, has been awarded £1.4m by Scottish Enterprise to create jobs and further develop its disruptive location software. sensewhere is pioneering the creation of software that offers universal location and navigation data in dense urban areas including shopping centres and airports, where GPS and other global navigation satellite [more ]
http://bit.ly/2bx8D4T

The World’s Most Valuable Brand Portfolios Revealed

Every year, leading branded business valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful and the most valuable by country, by industry and against all other brands worldwide. The companies with the highest total value of brands under [more ]
http://bit.ly/2bx8azP

How to get instant access to 15 B2B marketing webinars

GET INSTANT ACCESS TO 15 B2B MARKETING WEBINARS NOW Develop an actionable strategic plan based on your own unique business needs Find out how digital is changing your industry forever Find out how digital strategy can make you more efficient and portable Learn how to use a variety of tools including social media, content marketing [more ]
http://bit.ly/2bx8yyf

The Moretti Gran Tour was in full swing at Big Feastival and starts again this Thurs. at Festival No.6

https://moretti-gran-tour.designmynight.com/ The Moretti Gran Tour was in full swing at Big Feastival this weekend and starts again this Thurs at Festival No.6! pic.twitter.com/Lv5Mtz7iZm — space (@agencyspace) August 30, 2016
http://bit.ly/2bx8E9g

Keys to driving sales conversions – customer service

Are you feeling that your sales are not as you wished? Well, whatever your answer will be, there is always room for improvements in any business. So, instead of being upset that your sales numbers are not good, ask yourself if you do everything you can to increase these numbers. If you want to be [more ]
http://bit.ly/2bx09L2

How to increase your newsletter open rate … with these 2 magic words ..by Maria Spínola, E-goi

INCREASE your newsletter open rate with these 2 magic words What?  Newsletters? Dream on! As far as I’m concerned, I wouldn’t spend another minute creating another newsletter! They’re a waste of time! I can’t stand them! I’ll say it again. I wouldn’t spend any more time creating newsletters, let alone carry on reading this article! If that’s what [more ]
http://bit.ly/2buaE1I

Scotland launches food fraud hotline / Chlorella start-up / Purella Food

Via FoodAndDrinkEurope.com News Headlines EU rejects more than 90% of all health claims: Study The EU has authorised only a small fraction of the health claims submitted to it, with a number of categories seeing no authorised claims at all, according to a new analysis of the bloc’s uber-strict health claim process Read Scotland launches [more ]
http://bit.ly/2bQnjZX

Get a top quality bespoke newsletter for your company – only £95 per issue

New : A bespoke newsletter that drives leads A special bespoke newsletter which allows you to keep your company right in front of thousands of existing and potential clients every week / month Here are all the details of how it works.. The main benefits for you are .. A weekly or monthly newsletter which [more ]
http://bit.ly/2bQjSSV

Newsletter : How to use “Great British Bake Off” to increase sales / “Trump was my warm up man” – Farage / Best travel PR stunts – Sally Durcan, Hotcow

Sneak Preview : Here is your opportunity to read theMarketingblog newsletter which was posted this morning [Sunday] to 25,000 marketing decision makers and influencers. Please call Will Corry 01784 434 412 for a chinwag on the posssibilities of your article, success story being loaded. Read the newsletter HERE>>>>>>
http://bit.ly/2bsHosq

“Trump was my warm up man” – Nigel Farage in action

NIGEL FARAGE: Trump was MY warm-up man https://t.co/a5q3374m9a pic.twitter.com/gJx9uaeA54 Will Corry (@slievemore) August 28, 2016
http://bit.ly/2bJ7MNT

12 Vintage Beauty Products That Will Make You Say "Damn

12 Vintage Beauty Products That Will Make You Say "Damn, That s Stupid" https://t.co/AKRmtAIfAU pic.twitter.com/fqqtt5qggs Will Corry (@slievemore) August 28, 2016
http://bit.ly/2bJ72sh

Two Laughter Spots : “A man and his wife – Paddy was driving down the street”

A man and his wife were sitting in the living room and he said to her, Just so you know, I never want to live in a vegetative state, dependent on some machine and fluids from a bottle. If that ever happens, just pull the plug. His wife got up, unplugged the TV and threw out [more ]
http://bit.ly/2bJ2Etb

South African Laughter Spot : “Damn I love this truck”

I bought a new Ford F250 Tri-Flex Fuel Truck That runs on either hydrogen, gasoline or E85. I returned to the dealer yesterday Because I couldn t get the radio to work. The technician explained that the radio was voice activated. Nelson, the technician said to the radio And it immediately replied, Ricky or Willie? Willie! he [more ]
http://bit.ly/2bIVKnC

“Say aye to a pie” / Do you want to know who is World Scotch Pie Champion 2016?

The Kandy Bar of Saltcoats make it a double as they are crowned World Scotch Pie Champion for the second time The Scotch Pie Club is delighted to announce that the winner of the 17th World Scotch Pie Championship is The Kandy Bar making them THE WORLD SCOTCH PIE CHAMPION OF 2016. This year Over 500 products [more ]
http://bit.ly/2bVLMN6

awards

Many layers, textures and constantly evolving #HandCSocial 2016

We are delighted to report that the #HandCSocial 2016 date has been announced and is taking place on Wednesday 21st September at CLERKENWELL London. We have followed the #HandCSocial events over the years as Hospitality & Catering News have consistently proved their commitment to better understanding social media marketing and sharing that knowledge. One of [more ]
http://bit.ly/2bUEV6p

Industry should lead by Google’s example to penalise ‘intrusive interstitials”

Comment from Paul Thomson, VP EMEA, Blis This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users. According to Google, this will mean that “pages where content is not easily accessible to [more ]
http://bit.ly/2bFtYZj

Why the industry should lead by Google’s example to penalise ‘intrusive interstitials” on native grounds

Comment from Paul Thomson, VP EMEA, Blis This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users. According to Google, this will mean that “pages where content is not easily accessible to [more ]
http://bit.ly/2bFtYZj

Smirnoff Cider’s neon pink tractor hits the streets of London

Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising and delighting consumers with their large, raspberry-coloured tractor this morning, as it appeared alongside iconic landmarks such as Westminster Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. With the weekend set to be a hot one, and [more ]
http://bit.ly/2bFuO8w

Why the industry should lead by Google’ example to penalise ‘intrusive interstitials” on native grounds

This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users. According to Google, this will mean that “pages where content is not easily accessible to a user on the transition from the [more ]
http://bit.ly/2bFtYZj

“All shook up”: First M&S moves to @GreyLondon, now @sainsburys moves its £60m #ad account to @WiedenKennedy

M&S appoints Grey London as it tasks new agency with ‘putting customers at the heart of everything’ https://t.co/8rL2Ni1d0O — Will Corry (@slievemore) August 25, 2016 Sainsbury s has appointed Wieden + Kennedy to its advertising account, The Drum has learned, ending a near 40-year relationship between the supermarket and AMV BBDO. Although it was not believed [more ]
http://bit.ly/2bCPJVa

How classy are you? 51 pointers…Conversion Conference …. Women for Women : “Loving the skin you’re in” …. E-goi’s newsletter

Sneak Preview : Here is your opportunity to read theMarketingblog newsletter which was posted this morning to 25,000 marketing decision makers and influencers. If you want to get your success story into this award winning newsletter you should check our new content plan. Please call Will Corry 01784 434 412 for a chinwag on the [more ]
http://bit.ly/2bC7iEW

rais Selected for MassChallenge UK 2016 Accelerator

Today rais, one of the country’s leading customer conversion platforms for ecommerce, announced it has been selected to join MassChallenge UK, the most startup-friendly accelerator on the planet. One of 100 startups participating out of an incredibly competitive applicant pool, rais will have access to mentorship, office space, and a vast network of experienced entrepreneurs, [more ]
http://bit.ly/2bDoVso

5 ways brands can use “Great British Bake Off” to increase sales

Great British Bake Off (GBBO) returns to the screens tonight, and with last year’s average viewer numbers hitting over 12m people, there is huge opportunity for forward-thinking brands to increase their presence, sales and audience reach. The BBC has strict rules on using its IP when not licensed to do so, but with some creative [more ]
http://bit.ly/2bDnNVD

Bank holiday weekend set to trigger early Christmas spend, predicts eBay

eBay Advertising predicts that the August Bank Holiday weekend will fire the pistol for early Christmas shopping, according to new shopper insights released today. The publisher has revealed that shoppers made almost half a million searches for ‘Christmas’ on eBay.co.uk during August last year, up 70% from the previous month. And with shoppers turning their [more ]
http://bit.ly/2bDoSg5

Important question : How classy are you? 51 pointers…

How classy are you? The 51 things that will reveal how well brought up you were (including shopping at Waitrose and holding doors open) A new British survey revealed what people consider signals of class Speech, age, demeanour and personal style are judgement touch points. The Royal Family and Taylor Swift are some of the [more ]
http://bit.ly/2bDiOnT

Women for Women : “Loving the skin you’re in” – very body positive, un-retouched underwear campaign

Here is a very body positive, un-retouched underwear campaign Girls just wanna have fun! Lena Dunham and co-star Jemima Kirke strip down to their lacy sheer smalls for new lingerie campaign Even those who have never seen a single episode of Lena Dunham‘s hit show Girls likely know that the series is infamous for regularly featuring it’s creator and [more ]
http://bit.ly/2bBEpsc

Irish Laughter Spot : . “I’m sleeping with the Pastor’s wife”

Murphy goes to his friend Pat and says I m sleeping with the Pastor s wife. Can you hold him in church for an hour after services for me. Pat doesn t like it but, being Murphy s longtime friend, he agrees. After service, Pat starts talking to the Pastor, asking him all sorts of stupid questions, just [more ]
http://bit.ly/2bBBFek

Farmers Laughter Spot : The one about Penny, a blonde city girl

Penny a blonde city girl, marries a Yorkshire dairy farmer. One morning, on his way out to check on the cows, farmer John says to Penny, The insemination man is coming over to impregnate one of our cows today’. ‘I drove a nail into the rail above the cow s stall in the barn. You show [more ]
http://bit.ly/2bBAM5F

PR Blunders : This bloke found a worm his Tesco cucumber and his hilarious funeral for it has gone viral

A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held [more ]
http://bit.ly/2bCWuKY

Conversion Conference : Tick Tock early bird offer ends this Friday 26 August

Conversion Conference : Tick Tock early bird offer ends on 26 August CRO excellence awaits! Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Share insights, perspective & best practices with the industry s brightest minds. Join speakers from Google, Tesco, Hotels.com and many [more ]
http://bit.ly/2bBL9er

Movers and Groovers : Soul boosts creative team with new hires Pete Williams and Chris Day

Soul has hired Pete Williams and Chris Day as Creative Leads, boosting the agency’s creative top team. Williams and Day have been a creative team for 14 years working with major brands above, below, through and on the line. They join the agency from MRM Meteorite where they were Creative Group Heads on P&O Ferries, [more ]
http://bit.ly/2bBuR5g

Global industry first technology delivers ads to consumers most likely to buy

British mobile video platform LoopMe has announced new optimisation and reporting technology, PurchaseLoop (patent pending), a global industry first which has the potential to revolutionise the way advertising is delivered to consumers. The new self-learning technology will use AI to continuously optimise mobile video campaigns towards brand metrics such as purchase intent, brand affinity or [more ]
http://bit.ly/2bB5JeD

Packed Your Travel Brags? Cheapflights Poll reveals ‘travel bragging’ is turning travellers off

Social media ‘travel bragging’ is ‘so 2014’, according to research1 by leading global flight search and travel deals website, Cheapflights.co.uk. The trend, which really mushroomed two years ago when mobile phone networks began dropping overseas data roaming charges, is on the wane, with nearly 60% of Brits now opting for a hashtag-free holiday. The research [more ]
http://bit.ly/2bB5foZ

Time Out reveals 360-degree video campaign for Thameslink

The Creative Solutions team at Time Out London has revealed its first ever 360-degree videos as part of a multi-platform campaign for Thameslink. The campaign was created to inspire busy Londoners to explore the cities along Thameslink’s train routes this summer. Running for one month, the campaign is featured across Time Out London’s digital and [more ]
http://bit.ly/2bB5Xmg

Greg Rutherford, Tameka Empson join Strictly Come Dancing …. Sailthru … TransgressiveX … Loudmouth PR … Criteo …. Rent the Runway, SheKnows Media and Betabrand … Shutterstock Music

Greg Rutherford,Tameka Empson join Strictly Come Dancing .Sailthru  TransgressiveX Loudmouth PR Criteo . Rent the Runway, SheKnows Media and Betabrand Shutterstock Music. Read more fresh marketing articles etc. in this Tuesday issue of theMarketingblog newsletter. Read the newsletter HERE >>>>
http://bit.ly/2byYaFA

Greg Rutherford,Tameka Empson join Strictly Come Dancing …. Sailthru … TransgressiveX … Loudmouth PR … Criteo …. Rent the Runway, SheKnows Media and Betabrand … Shutterstock Music

Greg Rutherford,Tameka Empson join Strictly Come Dancing .Sailthru  TransgressiveX Loudmouth PR Criteo . Rent the Runway, SheKnows Media and Betabrand Shutterstock Music. Read more in TheMarketingblog newsletter
http://bit.ly/2byYaFA

Sailthru, Loudmouth PR wins a gong, Criteo, Transgressivex …. TheMarketingblog’s Tuesday 23rd August newsletter

Sailthru, Loudmouth PR wins a gong, Criteo, Transgressivex …. TheMarketingblog’s Tuesday 23rd August newsletter
http://bit.ly/2byYaFA

NewVoiceMedia wins Communications Solution of the Year Award

NewVoiceMedia, a leading provider of cloud technology that helps businesses sell more, serve better and grow faster, announced today that TMC, a global, integrated media company, has awarded ContactWorld a 2016 Communications Solutions Product of the Year Award. ContactWorld is a multi-tenant intelligent communications platform that integrates seamlessly with Salesforce, enabling companies to have more [more ]
http://bit.ly/2byLaQ4

MCSA embark on social media journey with Neo Engage

MCSA, specialists in IT maintenance, business-critical managed services and datacentre transition & refresh projects, has selected Neo Engage, a brand of Neo PR Limited to manage its social media campaign. To ensure successful delivery of this social-only campaign, Neo Engage will create a variety of engaging thought leadership led content for MCSA’s social media channels [more ]
http://bit.ly/2bwvFn9

Fresh Relevance Launches Weather Tools for Marketers

Fresh Relevance, the real-time marketing hub for online retailers, today announces the release of new Weather Tools. These latest additions to the Fresh Relevance Platform enables marketers to embed real-time content based on the current weather forecast, for example pushing products/services relevant to the climate. Weather Rules can be used to set rules determining what [more ]
http://bit.ly/2bwvCYt

Tuesday Laughter Spot : “This bird used to live in a brothel”

She sees a beautiful parrot with a sign on its cage: £10 OBO The lady asks the pet shop owner, Why so cheap? The owner says This bird used to live in a brothel, so he says a lot of inappropriate things. The lady can t pass up the deal and decides to get the bird [more ]
http://bit.ly/2bwvp81

‘Brand of gold’ The Olympic brand

Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That s also how the Economist recently described the new fault lines in international politics. No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective [more ]
http://bit.ly/2bwvUPo

Greg Rutherford,Tameka Empson and Lesley Joseph join Strictly Come Dancing

Greg Rutherford,Tameka Empson Lesley Joseph join Strictly Come Dancing https://t.co/ayea6eSuQD pic.twitter.com/ZRncvCPtCG Will Corry (@slievemore) August 23, 2016
http://bit.ly/2bwvBno

Women for Women : Male managers 40 per cent more likely to be promoted than women

Male managers 40 per cent more likely to be promoted than women https://t.co/qAJEN8gO51 #GenderPayGap The Telegraph (@Telegraph) August 23, 2016
http://bit.ly/2bwvqJ7

Laughter Spot : The one about a middle aged guy who bought a Mercedes 300 SL convertible

There was a middle aged guy who bought a Mercedes 300 SL convertible He took off down the road, flooring it up to 80 mph and enjoying the wind blowing through what little hair he had left on his head. This is great , he thought and floored it some more. He looked in his rear [more ]
http://bit.ly/2byAl0e

Awards : Loudmouth PR wins a gong for their client London Mint Office

Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year Events & Observances’ category. Specifically, the Award was given to Loudmouth PR and leading UK coin specialist The London Mint Office for its Waterloo 200 Campaign which [more ]
http://bit.ly/2bys4tv

Awards : Loudmouth PR win another gong!

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LOUDMOUTH PR WINS BRONZE STEVIE® AWARD IN 2016 INTERNATIONAL BUSINESS AWARDSSM AND FOR THE LONDON MINT OFFICE WATERLOO 200 CAMPAIGN Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.  
Specifically, the Award was given to Loudmouth PR and leading UK coin specialist The London Mint Office for its Waterloo 200 Campaign which was created and implemented in partnership with the charitable organisation Waterloo 200 and Worcestershire Medal Service, medallists to Her Majesty the Queen. Overall the campaign achieved 240 pieces ofcoverage including news stories on BBC News, ITV News, Sky, London Live and the BBC Politics Show. Photos of the Waterloo Memorial event featured prominently in the national and international press including The Daily Telegraph, The Times, The Daily Mail, The Observer and The Wall Street Journal.
The Interna…

Marketing automation … the tactical guide to success … download now

Our new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them. Download Now >>>>>> Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which has fast [more ]
http://bit.ly/2bwA91A

Thomas Jeanjean – Managing Director Europe, Mid Market

WHAT DOES YOUR COMPANY DO? Criteo delivers personalised performance marketing to clients across the world. The company enables marketers to dynamically retarget shoppers with personalised adverts after they have browsed a website without purchasing. With an unmatched network of global publishers, Criteo makes sense of digital user behaviour – across any device – to deliver [more ]
http://bit.ly/2bwB6aq

DFS congratulates their ‘Great Brits’ ambassadors – Laura Trott, Max Whitlock and Adam Peaty with digital OOH campaign

Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The campaign heroes their three Team GB ambassadors – who have all had amazing success in Rio: Cyclist Laura Trott’s two Golds which also made her the [more ]
http://bit.ly/2bwAqS7

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announces it has decreased new customer acquisition costs by up to 45 percent and increased expected lifetime value by more than 50 percent for brands including Rent the Runway, SheKnows Media and Betabrand. Through omnichannel customer profiles and a data science-driven product suite, [more ]
http://bit.ly/2bwATDX

New startups : “Betting on a recent boom in demand for food delivery services”

Former Terra Firma honcho turns to rotisserie chicken start-up https://t.co/W8wg3EQxc4 — Will Corry (@slievemore) August 22, 2016
http://bit.ly/2bw7VEl

Fresh UK Marketing News – get our award winning newsletter

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3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right] In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information. The study found “generic” background music used by brands improved the power of the [more ]
http://bit.ly/2bw3RE0

See Bud Light's Transgender Ad

See Bud Light s Transgender Ad on @adage https://t.co/sjOZL3zKvT ReTweet pic.twitter.com/Wvt3bpkQCx Will Corry (@slievemore) August 21, 2016
http://bit.ly/2bs1Vbn

Noel Edmonds gets a string of new shows… and earns £10million

Channel 4 to make him the richest daytime TV host in Britain despite axing Deal Or No Deal The last episode of the biggest spending game show will air in Autumn Channel 4 say Noel Edmonds is working on a range of new programmes A Deal or No Deal Tour will hope to reach new [more ]
http://bit.ly/2buBGFt

Laughter Spot : The one about the three heavy set women, speaking with Scottish sounding accents

A man is drunk in a bar Across the bar he sees three heavy set women, speaking with Scottish sounding accents. He makes his way to the women and asks Excuse me, are you ladies from Scotland? The first women gets mad and yells It s Wales, you ass! Wales! The man the replies. I m sorry, [more ]
http://bit.ly/2buy5Ht

Laughter Spot : “Her husband was being distant and unloving”

Not too long ago, there was a woman who felt that her husband was being distant and unloving. She wanted to know how her husband would react if she left without telling him where she had gone. She decided to write him a letter saying she was tired of him and didn t want to live [more ]
http://bit.ly/2buxmWK

How many inbound leads are needed to reach your financial targets & provide real ROI?

How many inbound leads are needed to reach your financial targets & provide real ROI? Enter your revenue goal to find out . Find out MORE >>>>>>>>>
http://bit.ly/2btgi3z

PrettyLittleThing pairs with Doddle ….eDelivery

PrettyLittleThing pairs with Doddle / https://t.co/PSvtjsf3U2 https://t.co/7XzErWk7OT ReTweet pic.twitter.com/dmrrUtXxLG — Will Corry (@slievemore) August 20, 2016 PrettyLittleThing pairs with Doddle to offer next day click and collect By Alison Clements http://edelivery.net/ Fast fashion retailer PrettyLittleThing.com has expanded its range of delivery options with the addition of next day click and collect from Doddle. UK customers will benefit [more ]
http://bit.ly/2bsZVUC

eDelivery magazine offers ecommerce and multichannel retailers a deep dive, unique insight into the supply chain, operations, logistics and delivery

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From the publishers of eSeller, eDelivery magazine offers ecommerce and multichannel retailers a deep dive, unique insight into the challenges managing;




SUPPLY CHAIN - OPERATIONS - LOGISTICS - DELIVERY

(S.O.L.D)

The only dedicated media channel that helps you understand the critical processes that sit behind the buy button and how to manage them. If you or any of your colleagues would benefit from weekly digital insights and a quarterly print magazine then subscribe - free - today to eDelivery magazine.








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Events : A sneak preview of Brand Licensing Europe 2016

Immerse yourself in all that is going on in licensing in one place Here s what you can be doing at Brand Licensing Europe 2016: Meet your match  Pre-arrange your onsite meetings with the brands that align with your business goals using the new, free-to-use Matchmaking Service. Take inspiration from the product showcase - See the [more ]
http://bit.ly/2bnf05r

“Always-on” mobile consumers are making purchasing decisions faster than ever

Mobile is crucial in the path to purchase with smartphones acting as the lynchpin of online and offline behaviour. xAd, the leader in location-based intelligence that drives sales, today revealed the extent of consumers’ use of smartphones to research and make purchasing decisions. The study examines how consumer’s relationships with mobile and physical location affects [more ]
http://bit.ly/2bnfoRz

Communications Lessons from The Olympics

As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising. However, let’s [more ]
http://bit.ly/2bnfecR

Take a sneak preview of BLE 2016

Immerse yourself in all that is going on in licensing in one place Here s what you can be doing at Brand Licensing Europe 2016: Meet your matchPre-arrange your onsite meetings with the brands that align with your business goals using the new, free-to-use Matchmaking Service. Take inspiration from the product showcaseSee the vast product potential [more ]
http://bit.ly/2bnf05r

Account moves : Clementine Communications, Edgerton Original Pink Gin, Neo Engage, MCSA

Clementine Communications has been chosen to manage the PR and communications strategy for Edgerton Original Pink Gin. Clementine will handle the trade and consumer media for Edgerton, including interviews for the brand’s senior spokespeople, as it looks to grow Edgerton’s reputation and increase consumer awareness and demand read onsite Neo Engage, a brand [more ]
http://bit.ly/2bqVf1z

UK team boosts Danish confectionary classic with 15 per cent sales increase

British team entrusted with reinventing Danish icon Sales increase 15.5 per cent since relaunch, seasonal sales up 17 per cent Hand-design ensures ‘lost’ artwork remains central to brand A UK-based branding team has rebranded and redesigned a beloved Danish confectionary product for the first time in over 30 years – boosting sales by over 15 [more ]
http://bit.ly/2bn2nr5

All about – “Gringos who treat their country like a third-rate spring break destination”

No one ever remembers who comes in fifth place. Unless that person fabricates parts of a story about being robbed at gunpoint. The more we learn about the night Ryan Lochte and his fellow swimmers were supposedly held up in Rio, the more it looks like their version of events doesn t hold water. As you d [more ]
http://bit.ly/2bmPs8P

What’s buzzing? : Mirakl, Darty, Database Marketing, Data8, AudienceScience

Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014. According to a new case study published by Forrester Research[1], Darty attributes its marketplace success to buy in from [more ]
http://bit.ly/2b6LORx

The Share Centre launches new app to make investing simpler

The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in the market and expert analysts’ share tips and fund recommendations. The Share Centre [more ]
http://bit.ly/2b6L4vI

Sky Sports and Carling team up to provide football fans with Friday night entertainment

Sky Sports has today announced it is creating a brand new Friday night show, in partnership with Carling, the official beer and cider of the Premier League. The new show titled ‘Carling In Off The Bar’, will provide fans with an exciting look back on the week in football, have an alternative take on the game that [more ]
http://bit.ly/2b6LcLA

Finding the Perfect Festival Staff

Here at Mash Staffing, we believe that finding the right promotional staff for any campaign is a bit of an art form one that requires thought, clear processes, and the right balance between work and fun. After all, there’s no reason festival work shouldn’t be both but it’s important to plan ahead, and [more ]
http://bit.ly/2b6Lmm3

American Public Media Group uses NewVoiceMedia to dial up service quality with dynamic call routing

NewVoiceMedia, a leading provider of cloud technology that helps businesses sell more, serve better and grow faster, today announced a new contract with American Public Media Group (APMG), a premier producer and distributor of public radio programming. APMG has deployed ContactWorld for Service, NewVoiceMedia’s customer communications platform, to enhance its customer experience. As an organisation [more ]
http://bit.ly/2b6A4hG

TV presenter Charlie Webster fighting for her life

Former Sky Sports presenter on life support after contracting rare infection in Rio https://t.co/Sr60NgBLIO The Independent (@Independent) August 18, 2016
http://bit.ly/2boMkxq

Laughter Spot : “Two wives have a girl’s night out”

Two wives go out for girls night. Both got drunk, started walking home and had to go to the bathroom. They stopped at a cemetery but had nothing to wipe with. One used her panties and the other grabbed a wreath off a grave. The next morning, one husband calls the other and says No [more ]
http://bit.ly/2boHOz9

Blunders : How can a fund raising dinner make a financial loss of £220,000?

Charity for heroes of ’66 makes loss https://t.co/I20kAcaPIv Please ReTweet / theMarketingblog pic.twitter.com/kXsKfgOt0Y — Will Corry (@slievemore) August 18, 2016 A fundraising dinner at Wembley last month to celebrate the 50th anniversary of England’s World Cup victory resulted in a financial loss of £220,000, The Times has learnt. The gala dinner held on July 30, [more ]
http://bit.ly/2boHO27

Smartphone : How you can “create and send push notifications to your app users” / E-goi

Push Notifications: The marketing channel of the future? Posted by Maria Spínola This is the behaviour of every human being owning a smartphone that “itchiness” driving us to peek at the smartphone whenever we receive a push notification. We can’t resist that urge! We should make good use of this urge to communicate with the users via mobile [more ]
http://bit.ly/2b43c9m

Laughter Spot : “Jenny’s aged husband may over-exert himself”

Roger, 85, married Jenny, a lovely 25 year old. Since her new husband is so old, Jenny decides that after their wedding she and Roger should have separate bedrooms, because she is concerned that her new but aged husband may over-exert himself if they spend the entire night together. After the wedding festivities Jenny prepares [more ]
http://bit.ly/2boD6RR

Howyou can “create and send push notifications to your app users / E-goi

Push Notifications: The marketing channel of the future? Posted by Maria Spínola This is the behaviour of every human being owning a smartphone that “itchiness” driving us to peek at the smartphone whenever we receive a push notification. We can’t resist that urge! We should make good use of this urge to communicate with the users via mobile [more ]
http://bit.ly/2b43c9m

Do you want to know how can you “create and send push notifications to your app users / E-goi

Push Notifications: The marketing channel of the future? Posted by Maria Spínola This is the behaviour of every human being owning a smartphone that “itchiness” driving us to peek at the smartphone whenever we receive a push notification. We can’t resist that urge! We should make good use of this urge to communicate with the users via mobile [more ]
http://bit.ly/2b43c9m

Ogilvy & Mather Launch ‘A little more action’ with new Philips work

Ogilvy & Mather has created a campaign for Royal Philips (NYSE:PHG, AEX: PHIA) to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology. Launching at Elvis Week in Memphis, [more ]
http://bit.ly/2bxeORY

ESI media and Vodafone celebrate the night tube with late night evening standard

ESI Media has today announced that Vodafone will be the exclusive commercial partner for its late night edition of The London Evening Standard. The one-off edition is being created to celebrate the opening of the 24-hour service on the tube on August 19, with a supporting marketing campaign starting today. As the solus partner, Vodafone [more ]
http://bit.ly/2bxevqk

Revolutionary New Social Media App to launch in October

An innovative App set to launch in October is expected to revolutionise social media interaction through personal post targeting to the large audiences and direct business storytelling. The app is called ‘Nobius’ and it is designed to help people and businesses aim posts specifically at their desired audiences, because they can choose recipients by age, [more ]
http://bit.ly/2bxg3AA

Research : Ad blocking: latest IAB/YouGov stats

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov. Prevalence There’s been no increase in the overall number of UK adults online using ad blockers – 21% in July vs 22% in February A slight increase in usage among women has been more than offset by a decline among men. 18-24s remain [more ]
http://bit.ly/2bx8EBm

B2B : So which are the best and least effective conversion channels?

Using data from hundreds of B2B organisations, this infographic from Implicit offers insight into just how effective common sales channels are; considering both their overall conversion success, and providing a closer look into specifics such as conversion rate from lead stage to deal (close), lead to opportunity, opportunity to deal stage, and listing the overall time [more ]
http://bit.ly/2blNJVu

9 of the worst branding disasters

How NOT to Market your Product: 9 of the Worst Branding Failures on @beBee_EN https://t.co/VEB0lMPqW0 ReTweet pic.twitter.com/uMezFyoahX Will Corry (@slievemore) August 17, 2016
http://bit.ly/2blNxpv

NewVoiceMedia scoops 2016 Tech Culture Award by TMCnet

NewVoiceMedia, a global provider of cloud technology, which helps businesses sell more, serve better and grow faster, announced today that TMCnet, the leading website building communities online, in person and in print for communications and technology markets, has named it a winner of the first annual 2016 Tech Culture Awards. NewVoiceMedia serves more than 600 [more ]
http://bit.ly/2buKYO7

How to hold a fantastic marketing event

When planning to exhibit your company’s wares to potential customers, you might initially reckon that booking a space at a large, pre-arranged exhibition, where lots of other businesses will also be vying for attention, would be the best option. However, before going ahead with that, you should consider the benefits of holding your own event. [more ]
http://bit.ly/2buK5VL

Laughter Spot : “The one about the husband reunited with his wife”

A woman dies after a long illness, and finds herself just outside of heaven, at the pearly gates. As she peers inside, she sees people she knew from her life on earth enjoying themselves, laughing, and looking quite happy. Just then, St Peter comes along, and she asks him: Is this heaven? How can I [more ]
http://bit.ly/2buDsCO

Over half of large UK retailers are still struggling to connect the in-store and online shopping experience

While more than nine out of ten (92%) large multichannel retailers are now selling online in the UK, almost three-fifths (59%) consider a lack of visibility across channels to be the biggest challenge that they face today, according to a new study released today by RetailMeNot, operator of VoucherCodes.co.uk. Connecting the in-store and online shopping [more ]
http://bit.ly/2buDA5j

Made.com launches new “Live Unboxed” brand platform

Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live. The new “Live Unboxed” platform is the first work for the brand by Fabula and initially launches with a campaign spanning print, online and social media across the brand’s Instagram [more ]
http://bit.ly/2buDdHS

Laughter Spot : “Kids tend to pick out details no one else would notice”

My kids have always been observant of their surroundings, but they tend to pick out details no one else would notice. I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved. She was stark naked! As I was reeling from [more ]
http://bit.ly/2buE6Af

Impulse launches new campaign with YouTube star Leanne Lim-Walker

Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life. Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a [more ]
http://bit.ly/2buD8nv

TV : Meet the new Great British Bake Off contestants