[Watch] : “Swap a ginger child for a ginger beer” – NZ Case Study

How much is a bottle of ginger beer worth? A marketing stunt by a beverage company attempting to answer that question has left some red faced. The publicity stunt proposing to swap a ginger child for a ginger beer has put independent brewers Hakanoa on the map, but outraged many in the process. Reporter Benedict [more ]
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