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Showing posts from May, 2016

Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

Rockpool Digital finds four out of five people think shopping isn’t a personalised experience, but majority want joined-up online and in-store approach UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency [more ]
http://bit.ly/1T860zG

80% OF CONSUMERS WHO ARE ‘UNFULFILLED’ BY OMNICHANNEL SHOPPING REPRESENT HUGE OPPORTUNITY FOR RETAILERS

Rockpool Digital finds four out of five people think shopping isn’t a personalised experience, but majority want joined-up online and in-store approach London, May 12, 2016: UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from [more ]
http://bit.ly/1T860zG

Luxos, The Luxury Publication For The World’s Affluent Travellers, To Extend Its Global Reach To A Growing Online Market

Publisher to partner with Vertical Leap for content marketing, SEO and social media PR Luxos Media, the luxury news outlet that brings daily news, city guides and information to the world’s high-net-worth travellers, is using digital marketing to extend its audience reach. As the luxury market continues to consume more of its content across mobile [more ]
http://bit.ly/1OoXJFt

Telegraph Hill launches Tandem bank’s crowdfunding campaign with video content

Audience-first advertising agency Telegraph Hill has been appointed by Tandem, the mobile-first bank, to launch Tandem’s crowdfunding round using video content that attracts audiences looking to own shares in the bank. Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing [more ]
http://bit.ly/1OoXJpd

Blunders : “Receptionist sent home by firm because she refused to wear high heels”

Receptionist sent home by firm because she refused to wear high heels https://t.co/MpS5aElDL1 pic.twitter.com/usX6OzxQFP Will Corry (@slievemore) May 12, 2016
http://bit.ly/1YngY8e

Laughter Spot : “What would you like me to bring back for you?”

A woman has to go to Italy for a conference, so her husband drives her to the airport. Thank you, honey , she says. What would you like me to bring back for you? He laughs and says, An Italian girl! When the conference is over, he meets her at the airport and asks: So, honey, [more ]
http://bit.ly/1YncIWf

Laughter Spot : “I won the prize for the best toast of the night”

John O Reilly hoisted his beer and said, Here s to spending the rest of me life, between the legs of me wife! That won him the top prize at the pub for the best toast of the night! He went home and told his wife, Mary, I won the prize for the best toast of the [more ]
http://bit.ly/1T6OzTI

Get 20% discount with this code [ MB20] at the Tech Expo Conference & Exhibition 24-25 October 2016

Get 20% discount with this code [ MB20] at the Tech Expo Conference & Exhibition 24-25 October 2016 The Tech Expo 2016 taking place 24-25 October at etc Venues, 155 Bishopsgate London, looks well on its way to delivering a quality line up of speakers over six educational & engaging conference tracks. Get 20% discount [more ]
http://bit.ly/1QZpG6B

London is set for driverless car roll-out

London is set for driverless car roll-out – so what comes next? | New Scientist retweet https://t.co/KIVd1ZqEXC pic.twitter.com/mz30cSXYxu — Will Corry (@slievemore) May 12, 2016 The French Riviera is lovely at this time of year. I’m zipping along the coast in an old Honda Civic. The steering wheel spins to take the car round [more ]
http://bit.ly/1QZmt7b

Solutions Brief : Connect your CRM to your customer and web experience

Connect Your CRM to Your Customer and Web Experience CRM data can be used for more than tracking customer sales information. It can be used to enhance customer experiences across a range of activities from personalized web experiences and lead generation all the way to customer support. Find out how to leverage your CRM data [more ]
http://bit.ly/1XlddBO

Euro 2016 to be a “second-screen-fest”

With exactly one month to go until England and Wales opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament: 66% of Britons who’ll watch Euro 2016 live on TV will use an internet-connected device at the same time; [more ]
http://bit.ly/1TzLszS

Climb Online to share secret to digital success in new e-learning experience

Climb Online, the digital marketing agency founded by Apprentice Winner, Mark Wright, is set to educate the masses through the creation of its very own digital advertising course, developed in partnership with one of the UK’s leading ed-tech companies, e-Careers Limited. Available from autumn 2016, Climb Online’s new digital course, ‘Climb Academy Level 1: Introduction [more ]
http://bit.ly/1TzLszO

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. [more ]
http://bit.ly/1TzLqYN

Over two thirds of global consumers now book travel exclusively using the Internet

The latest research from MarkMonitor® reveals that 68% of consumers globally now exclusively book their travel online.  However, seven out of every 100 respondents surveyed ended up with plans not in line with their expectations, highlighting a definite need for increased education when booking online. The research, conducted by a leading market research company Opinium, [more ]
http://bit.ly/1TzLszM

Have you created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel?

Are you playing hide and seek with prospective customers? Or perhaps you re hoping they are telepathic? Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it. Read our eGuide, The Business [more ]
http://bit.ly/1X0b5im

How to have a productive IT meeting

So many meetings are simply a waste of time. However, it’s pretty easy to turn a video conference call for IT into a productive one with software like Blue Jeans and just a few simple tips and tricks. According to Entrepreneur, it’s important to have effective training and etiquette during video conferences in order to [more ]
http://bit.ly/1qcTu9P

Laughter Spot : “I know everyone there is to know”

Dave was bragging to his boss one day, You know, I know everyone there is to know. Just name someone, anyone, and I know them. Tired of his boasting, his boss called his bluff, OK, Dave, how about Tom Cruise? No dramas boss, Tom and I are old friends, and I can prove it. So [more ]
http://bit.ly/1rP0laF

M&S launch new summer food campaign

M&S has launched a new summer food campaign bringing the colour and excitement of the Fiesta to life and celebrating its range of exotic foods inspired by the Americas. The campaign, created by RKCR/Y&R, comprises three ads and kicks off with “Adventures in Fiesta” which launches today, followed by “Adventures in Rhythm” launching on Monday, [more ]
http://bit.ly/1rP0kUn

The Partners creates a new brand for Argos value range

Global brand consultancy, The Partners has completed a repositioning programme for the Argos value offering with the launch of a new Simple Value range. Featuring over 140 lines starting from 99p, Simple Value features a range of essential products for the home and everyday items, available to buy online and collect from over 800 points [more ]
http://bit.ly/1rP0kUl

“Speculation rates could be cut again and not rise until late 2019″

Speculation rates could be cut again and not rise until late 2019 https://t.co/PyIsNPgBvY Will Corry (@slievemore) May 10, 2016
http://bit.ly/1rP0kUj

Where are all the women on the boards? They’re on the buses!

NatWest is supporting mum entrepreneurs (Mumpreneurs) by lending its iconic purple branded bus to the Mumpreneurs Networking Club as they do whistle stop tour of 4 UK locations in May: Guildford 16th May, Kingston 17th May, Brighton 25th May, and Portsmouth 26th May The Mumpreneur economy (businesses run by mothers with children under 18) generated [more ]
http://bit.ly/1rP0kUd

A ‘smouldering’ tinderbox – “We’re heading for an immigration disaster”

We re heading for an immigration disaster, warns former race tsar https://t.co/wdMfEojYyR — Will Corry (@slievemore) May 10, 2016 Britain risks ‘sleepwalking into catastrophe’ and a wave of racial unrest unless it addresses concerns over immigration, the former head of the equalities watchdog has warned. In a devastating analysis, Trevor Phillips insisted the failure to allay fears [more ]
http://bit.ly/1rP0kUa

Giant iTabs now offer 'smartphone' housings

Giant iTabs Now Offer Smartphone Housings / Please retweet https://t.co/pG4Ri637o5 pic.twitter.com/LoZAwyZKs8 Will Corry (@slievemore) May 10, 2016
http://bit.ly/1Np3NmG

“Influencer marketing yields ROI as much as 11X that of online display ads”

Jay Baer writes Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content [more ]
http://bit.ly/1Np3NmE

Laughter Spot : Johnny said, “My aunt Carolyn has a sweater with ten buttons”

The teacher asked the class to use the word “fascinate” in a sentence. Molly put up her hand and said, “My family went to my granddad s farm, and we all saw his pet sheep. It was fascinating. The teacher said, “That was good, but I wanted you to use the word ‘fascinate,’ not fascinating .” Sally [more ]
http://bit.ly/1Wknw9z

Tories to scrap policy of free breast milk for new borns

The Government has announced that babies could soon be charged for suckling at their mother’s teat if controversial new plans are given the green light. ‘These infant layabouts are a drain on their mother’s breasts, and whichever way you look at it they are sucking the system dry,’ said health minister, Anne Milton. ‘Children under [more ]
http://bit.ly/1WkicDi

Volvic Juiced launches it’s biggest ever £1.8m marketing campaign #smallvictories

Volvic Juiced launches it’s biggest ever £1.8m marketing campaign #smallvictories alongside a NEW Tropical variant Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced [more ]
http://bit.ly/1WkidHl

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success. This is especially true when other elements of the buying decision, such as price and service levels no longer provide a significant competitive difference. But what [more ]
http://bit.ly/276YkY1

Middle-aged shoppers are the most ethical study finds

In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older. Younger shoppers talked a lot about buying ethical goods, but failed to practice [more ]
http://bit.ly/276Yj6n

M&S launches ‘The Art of Summer’ campaign for its summer 2016 fashion collection

M&S has launched a new campaign for its summer 2016 collection for women, men and children. “The Art of Summer” campaign, created by RKCR/Y&R, showcases M&S’s summer fashion, from trench coats to floral dresses, and highlights the brand’s unique quality and style. “The Art of Summer” campaign will run across TV, press, online, and on [more ]
http://bit.ly/276YkXT

Events : Engage with next-generation technology and innovations – The Tech Expo Conference & Exhibition 24-25 October 2016

The Tech Expo Conference & Exhibition Monday, October 24th Tuesday, October 25th   The Tech Expo 2016 taking place 24-25 October at etc Venues, 155 Bishopsgate London, looks well on its way to delivering a quality line up of speakers over six educational & engaging conference tracks. The Power of Emerging Tech comes from [more ]
http://bit.ly/1q8i23N

Events : Get your 15% discount for SMX London 2016 .. 18/19 May .. special code WEBMARKETINGBLOGSMX

Are you attending @SMX_London? @Dixon_Jones will be speaking there! #smx pic.twitter.com/BXxbGAlKbl — Majestic (@Majestic) April 28, 2016 Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX SMX London 18/19 May 2016. SMX London 2016 18 / 19 May 2016 Check some of the speakers please retweet https://t.co/VETCwKhVm5 pic.twitter.com/XuCC87n0sI — Will Corry (@slievemore) [more ]
http://bit.ly/1OjDHfN

Laughter Spot : Best news bloopers for April 2016 [including a live police chase]

Laughter Spot : Best news bloopers for April 2016 [including a live police chase]
http://bit.ly/1UJoCe1

Relax with 8 of the ‘Best Laughter Spots’ from theMarketingblog

Enjoy these Great Laughter Spots from theMarketingblog //
http://bit.ly/24EEvFo

App-Indexing : Just under 2 weeks until I’m speaking at SMX London / David Iwanow

Just under 2 weeks until I m speaking at @SMX_London on the topic of App-Indexing https://t.co/jXc5SPsJKA will I see you there? #smx — David Iwanow (@davidiwanow) May 7, 2016 How to get your special 15% discount for SMX London 2016
http://bit.ly/1q6SbcH

Salaries of 100 top stars at the BBC to be made public

BBC to be forced to reveal the salaries of 100 top stars as government bids for greater transparency over how it spends £3.7 billion licence fee income Earning £2.5m a year, Graham Norton could be the BBC s top earner Plans will be announced by Culture Secretary John Whittingdale next week Chris Evans and Gary Lineker are [more ]
http://bit.ly/1TwVwcL

Why research is important before making an investment

Unless you like flying by the seat of your pants or can afford to lose all your cash, it is sensible to carry out some research before you make any long reaching investment decisions. The financial markets are notoriously fickle and what goes up usually comes crashing down at some point in the future. If [more ]
http://bit.ly/1s4kL06

Women for Women : Belinda Brown: Feminism can only flourish under the protection of real men

On Woman’s Hour on Wednesday feminists Rebecca Asher and Jack Urwin were discussing their respective books both called Manning Up. While we know that feminists are forever finding new territories to conquer, Asher’s land grab sounds truly cynical. She has joined the movement within feminism that labels masculinity as ‘toxic’ and which attempts to pathologise, appropriate and [more ]
http://bit.ly/1O6IkPf

The B2B lead generation calculator – Exclusive download from theMarketingblog

Download This Free Tool [Excel Spreadsheet]: 74% of companies who failed to meet revenue goals, didn t know the number of monthly visits, MQLs or SQLs they needed. With this worksheet, you ll have the answers! Having a clear, measurable target is critical for any sales or marketing effort, but it s hard to know just how many [more ]
http://bit.ly/1rA6Ka0

Getting back to our body’s natural state

Get naked. (Picture: Instagram/naked.in.nature) Everyone can appreciate the restorative power of getting outside, forgetting work and phone screens for a few hours, and getting back to nature. Care to take it up a notch? Let’s be real. The best way to truly, deeply embrace nature is by getting back to our body’s natural state, too. [more ]
http://bit.ly/1rBSWeK

Adidas Sports and a sneaker made from recycled ocean waste / Fiona Wyatt, Talking Men’s Shoes

Adidas are cleaning up the oceans with a new sneaker design but at what cost? If the factories become automated what happens to the people currently doing those jobs? Is this the beginning of a Machine v Humans debate in the footwear industry? Fiona Wyatt writes What I love about being a blogger, is [more ]
http://bit.ly/24CWzzG

B2B Data : What are the potential pitfalls of buying a data list?

Discover why good B2B data is so valuable to your business B2B data is an ideal way to connect with the people that need your product or service. It is the key to unlocking your marketing potential – and your future growth. But what if you don’t have the high-quality data that you need? Our eBook will [more ]
http://bit.ly/1WejWh7

Whatcar.com appoints ‘The Lead Agency’ as car lead generation partner

Whatcar.com, the UK’s leading car-buying website, has partnered with award winning lead generation specialists, The Lead Agency, to handle all new car enquiries generated through their car valuations service. Currently, three million potential new car buyers use Whatcar.com every month; 50,000 of these request a current vehicle valuation. As part of the partnership, Whatcar.com will [more ]
http://bit.ly/1rZOyHp

QUARTER OF CONSUMERS LABEL WELL-KNOWN GROCERY BRANDS ‘TOO EXPENSIVE’ TO BUY

6th May, 2016: Shoppers are shunning some household-name grocery brands because they believe their products are too expensive, according to research from creative communications agency Southpaw. 1,000 UK-based consumers* were asked which brands they buy less frequently now than they did five years ago, or have even stopped buying altogether. Some 14% cited Cadbury’s, followed [more ]
http://bit.ly/1rZVVyx

Whatcar.com appoints The Lead Agency as car lead generation partner

Whatcar.com, the UK’s leading car-buying website, has partnered with award winning lead generation specialists, The Lead Agency, to handle all new car enquiries generated through their car valuations service. Currently, three million potential new car buyers use Whatcar.com every month; 50,000 of these request a current vehicle valuation. As part of the partnership, Whatcar.com will [more ]
http://bit.ly/1rZOyHp

UK elections: Jeremy Corbyn declares 'we hung on' after mixed night for Labour

UK elections: Jeremy Corbyn declares we hung on after mixed night for Labour – https://t.co/nmTICB8bxD pic.twitter.com/zJIXfbsyvw Will Corry (@slievemore) May 6, 2016
http://bit.ly/1rZHFpx

B2B Marketers : Design your website – special download is now available

B2B Marketers : Design your website special download is now available https://t.co/Enlfydl6je pic.twitter.com/GS7LAe5tDN — Will Corry (@slievemore) May 6, 2016 10-Step Website Redesign Checklist DOWNLOAD TODAY HERE >>>>> Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching [more ]
http://bit.ly/1T4FQDh

Laughter Spot : Are these the excuses you use when you play golf?

Those airplanes are flying too low.The exhaust pushed my ball into the water. Those damn people won t shut up. Those guys were making too much noise in the other fairway. Those hedges were just planted. That s a do-over .Those swing machines are too expensive. Titanium balls fly too far for my ability. To hell with [more ]
http://bit.ly/1T4FQDe

Made in Britain? “Six-in-ten UK consumers say country of origin is one of most important factors in brand choice” … Nielsen Research

Made in Britain? Six-in-ten UK consumers say country of origin is one of most important factors in brand choice Consumers prefer global brands for electronics but local ones for food.   Six-in-ten British consumers say a brand’s country of origin is at least as important to them, on average, as factors such as its range, price, [more ]
http://bit.ly/1TMd1Z7

B2B Marketers : Still looking for results? “Businesses that publish infographics grow their traffic by an average of 12%”

Save countless hours by using these pre-made templates to design your infographics. Easily create infographics in PowerPoint & Illustrator Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don t. The hard part, of course, is [more ]
http://bit.ly/1q36YoO

Executive Health : “News that 1 in 5 adults struggle to run further than 100 metres”

Running for a bus or the tube might be a daily occurrence for some, however that would still be out of reach according to the British Heart Foundation’s statistics that a fifth of adults say they would struggle to run further than 100 metres. Technological fitness experts, weActiv, are urging the British public to invest [more ]
http://bit.ly/23rw1ij

Outbrain’s new publisher partnerships: Time Out and MSN

Thanks to new partnerships with Time Out, MSN, Immediate Media and Vogel Media, Outbrain can now grant brands access to even more of their customers’ favourite pages, promoting branded content to these highly desirable audiences. Outbrain serves approximately 750 billion recommendations quarterly to over half a billion monthly visitors, and these new wins bring broader [more ]
http://bit.ly/23rw3GR

weActiv sets the pace for UK adults amidst news that 1 in 5 struggle to run further than 100 metres

Running for a bus or the tube might be a daily occurrence for some, however that would still be out of reach according to the British Heart Foundation’s statistics that a fifth of adults say they would struggle to run further than 100 metres. Technological fitness experts, weActiv, are urging the British public to invest [more ]
http://bit.ly/23rw1ij

Movers and Groovers : Momentum creative director joins Toucan

Independent agency Toucan has appointed Kevin Frost, formerly Group Creative Director at Momentum London. Frost has over 25 years experience within network and boutique agencies including Arc/Leo Burnett, FCB, LoweOpen and most recently Momentum London. He was one of the founding partners of MullenLowe Open (formerly LoweOpen) where he was responsible for building the creative [more ]
http://bit.ly/1TuqMZQ

Watch : “Proud Sponsor of Moms” from P&G by Wieden + Kennedy

Procter & Gamble TV Spot, Thank You, Mom Strong: Rio 2016  Olympic Games Olympic athletes from around the world recall when their mothers helped them through the scary moments in life. No tornado, car accident, or group of bullies can stop a strong mom. These women stood up to the turbulence of life and [more ]
http://bit.ly/1TorvM0

Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?”

At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves British start-up Heist boasts it has cracked the perfect pair of black tights Firm claims they don t sag around the crotch or the knee, and are not itchy Says [more ]
http://bit.ly/24sUc5S

London Events : Looking forward to speaking at @SMX_London 18:19 May – Becky Schelfhout

Looking forward to speaking at @SMX_London next month! @Periscopix @MerkleRKG Hope to see some of you there! pic.twitter.com/BrUNHrSsdD — Becky Schelfhout (@rebekahtweet) April 22, 2016 How to get your 15% discount  for SMX London 2016
http://bit.ly/1ZfWmi8

“Over half of the UK begins planning a holiday on their mobile” / Hitwise Research

Research from Hitwise, a division of Connexity, today reveals mobiles as the device of choice for budding UK travellers, with over half (52%) of visits to travel ‘destination’ sites made from a mobile. Once booked, British holiday makers continue to plan their trip via a mobile device, with seven in ten (72%) researching ‘things to [more ]
http://bit.ly/1UyqrKO

Basic SEO tips to get you started

SEO means finding ways to increase your site s appearance in web visitors search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking. Here [more ]
http://bit.ly/1TKIICm

How one packet of biscuits costs £229 with Tesco Clubcard

How one packet of biscuits costs £229 with Tesco Clubcard: As shops slash the rewards they are offering, are ANY loyalty cards worth the effort? 46.5million of us have at least one loyalty card in our wallets Schemes so brutally cut back you need to spend thousands to get anything worthwhile Tesco is scrapping its [more ]
http://bit.ly/1Uyqs1b

Ticketmaster and Preoday enter Multi-Market Partnership to deliver world-class in venue experiences for fans

Ticketmaster, a Live Nation Entertainment company, is pleased to announce the integration of the Preoday food, drink and merchandise ecommerce platform with Ticketmaster’s services to clients in the UK, Europe, Australia and New Zealand. This exclusive partnership is the first and most significant agreement of its kind, with Ticketmaster leading the way in the market. [more ]
http://bit.ly/1Uyqu9p

Over half of the UK begins planning a holiday on their mobile

Research from Hitwise, a division of Connexity, today reveals mobiles as the device of choice for budding UK travellers, with over half (52%) of visits to travel ‘destination’ sites made from a mobile. Once booked, British holiday makers continue to plan their trip via a mobile device, with seven in ten (72%) researching ‘things to [more ]
http://bit.ly/1UyqrKO

Laughter Spot : “The nurse grabbed the man by his elbow and dragged him to the bedside”

The nurse approached him, smiling. The labor is going great, she said. Wouldn t you like to come in? Oh, no. The man shook his head. The nurse returned to the mother s side, and the labor progressed smoothly. As the birth neared, the nurse returned to the man, now pacing frantically in the ball. She s doing [more ]
http://bit.ly/1q0b8Oe

London businesses join forces to save the high street

In the wake of both BHS and Austin Reed collapsing into administration this week A growing army of tech startups, regional newspapers, on demand couriers, business directories, shopping apps, influential bloggers and more have joined forces on a shared mission to revive the high street From this May, online and local shopping will converge like [more ]
http://bit.ly/1X826vY

Research : TX’s eXchange Awards – ‘A bit of pulling and pushing between the judges’

Latest : More information is now available about the eXchange Awards meeting last week A bit of pulling and pushing between the judges  To remind you, these are the judges: BV Pradeep, VP Consumer & Market Insight, Unilever Simon Walker, CEO, Kepak Convenience Foods Helen Welch, Director of Customer Insights, Saga Bill Scott, CEO, Droga5 Peter [more ]
http://bit.ly/1ZbooeT

Facebook Football Awards, Copa90, Archant launch Pink ‘Un Magazine

Copa90 collaborates with Facebook on the Facebook Football Awards Copa90 is teaming up with Facebook on this year’s Facebook Football Awards. As part of the partnership, Copa90 has created animated video promos to run worldwide. The annual Facebook Football Awards, which first launched in the UK last year, gives football fans the chance to vote [more ]
http://bit.ly/1X71MO7

Facebook Football Awards, Copa90, Archant launch Pink ‘Un Magazine

Image
Copa90 collaborates with Facebook on the Facebook Football Awards
Copa90 is teaming up with Facebook on this year’s Facebook Football Awards. As part of the partnership, Copa90 has created animated video promos to run worldwide.
The annual Facebook Football Awards, which first launched in the UK last year, gives football fans the chance to vote for the season’s top performers.
This year, the awards have expanded to include Spain and Germany alongside the UK. The categories include Player of the Year, Young Player of the Year, Manager of the Year and Club of the Year.

Copa90 has created three animated videos to promote the Facebook Football Awards, one for the UK, Germany and Spain. Each of the films highlights the key categories fans can cast their vote in. The videos are short animations in the style of super hero comics, telling the stories of the teams and players nominated for the awards. 

ARCHANT EXTENDS WEEKLY FOOTBALL SUPPLEMENT INTO STAND-ALONE PRINT SPORTS MAGAZINE Archant launch …

Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016

Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA Will Corry at TheMarketingblog - Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA https://t.co/Pq6Sf6JMQQ pic.twitter.com/56neCdiLon — Will Corry (@slievemore) May 3, 2016 E-cigarette advertising ban expected to come into [more ]
http://bit.ly/1WFARIv

Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA

Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA https://t.co/Pq6Sf6JMQQ pic.twitter.com/56neCdiLon Will Corry (@slievemore) May 3, 2016
http://bit.ly/24vfz34

E-cigarette advertising ban expected to come into force this week / City A.M.

The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons. The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that [more ]
http://bit.ly/1WEOWpL

Laughter Spot : “She liked to wear very short skirts”

The bakery owner hires a young female shop assistant who liked to wear very short skirts and thong panties. One day a young man enters the store, glances at the shop assistant & at the loaves of bread behind the counter. Noticing her short skirt and the location of the raisin bread, he has a [more ]
http://bit.ly/1WEOWG7

Lightstorm Entertainment and 20th Century Fox Partner with SapientNitro on Global Digital Ecosystem for Avatar

SapientNitro has announced a multi-year partnership with James Cameron’s Lightstorm Entertainment and 20th Century Fox to develop a next-generation digital experience to immerse current and future fans in the world of Avatar. This new ecosystem, designed to link all aspects of the Avatar story world with the four sequels currently in development, will launch in [more ]
http://bit.ly/1WEOWG1

“How to open a clothing store” / Storetraffic

Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution. Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store [more ]
http://bit.ly/1WEOWpN

E-cigarette advertising ban expected to come into force this week

The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons. The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that [more ]
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Google confirm that they will run a full day of sessions around Paid Search at SMX London

Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May. Learn more here: http://bit.ly/26JU14T
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Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015. Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015. The emphasis is on attracting shoppers across channels – and that starts with defining its key customers, [more ]
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Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London

Be sure not to miss B3 s CEO, @Tim_Grice at this year s @SMX_London https://t.co/37qLEmJvhS pic.twitter.com/UMvKCIzogA — Branded3 (@Branded_3) April 18, 2016
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Are you attending SMX London? Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX

Are you attending @SMX_London? @Dixon_Jones will be speaking there! #smx pic.twitter.com/BXxbGAlKbl — Majestic (@Majestic) April 28, 2016 Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX SMX London 18/19 May 2016. Get a huge 15% discount – use this special code WEBMARKETINGBLOGSMX SMX London 2016 18 / 19 May 2016 Check some of [more ]
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5 deadly sins of B2B data

Managing data and using it to deliver customers insight is crucial in B2B Marketing But getting the most out of data means doing it right.   Find out how to avoid: Confused and haphazard strategies Unreasonable expectations as to what data can accomplish Squandered databases. Fill out the form and get your eGuide now >>>>>> Top graphic by [more ]
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Labour Crisis : Jeremy Corbyn has vowed to continue talking to terrorist organisations

Labour in crisis They could slip to 3rd in Scotland and Livingstone fights on Latest News : Jeremy Corbyn has vowed to continue talking to terrorist organisations Hamas and Hezbollah, in comments that threaten to further destabilise his leadership ahead of the local elections. [View the story "Labour in crisis - denials and accusations" [more ]
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Labour in crisis

Labour in Crisis on @guidofawkes https://t.co/AYvvrFhZGJ pic.twitter.com/AFsHMbrhck Will Corry (@slievemore) May 2, 2016
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Bank Holiday Laughter Spot : “The one about digging your way out”

Graphic by Shutterstock
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Tropicana has unveiled a 5m-tall digital billboard dispensing free orange juice

Drink brand Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice. The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need [more ]
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Laughter Spot : A handy collection of awkwardness from the Very British Problems book

verybritishproblems.com Graphic by Shutterstock
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4 reasons to jump on the podcast bandwagon – comment by Ian McCawley, MD Acuity PR

Starting a podcast is an incredible marketing tool and can help tremendously in generating new leads for your business.Apple reports over a billion subscriptions to podcasts via iTunes, and there are an estimated 31 million Americans who listen to podcasts regularly. Extra comment from Ian McCawley, MD Acuity PR “When podcasts first appeared they dribbled rather than [more ]
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4 reasons to jump on the podcast bandwagon ... with extra comment by Ian McCawley, MD Acuity PR

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Starting a podcast is an incredible marketing tool and can help tremendously in generating new leads for your business.
Apple reports over a billion subscriptions to podcasts via iTunes, and there are an estimated 31 million Americans who listen to podcasts regularly.

This new ‘Content Deal’ means you take the high ground on true Influencer Marketing

Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people “Influencer marketing is the ability for brands to connect with influencers to create more authentic content that resonates with consumers.” -Todd Cameron Todd explains, “Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real [more ]
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