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Showing posts from October, 2015

Key take-outs from this year’s ad:tech London

ad:tech London 2015 What did we learn? Susan Perolls and Clare Johnson, Loudmouth PR https://t.co/xLkEksUzsH pic.twitter.com/GJUX47nO4H Will Corry (@slievemore) October 31, 2015 http://bit.ly/1ki2pUT

PR Blunders : “Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken’s Rugby World Cup sponsorship on its main UK website”

Heineken. Fujitsu, Land Rover, Gilbert, Find a Pub app, Coin Toss at the Rugby World Cup Rebecca Collins writes I am emotionally exhausted. Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London for over 20 years. The last few weeks have been an emotional rollercoaster for my [more ] http://bit.ly/1PVNDAA

Heineken. Fujitsu, Land Rover, Gilbert, Find a Pub app, Coin Toss at the Rugby World Cup

Rebecca Collins writes I am emotionally exhausted. Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London for over 20 years. The last few weeks have been an emotional rollercoaster for my rugby allegiance. Despite the investment of 50% of the UK annual marketing budget, there was no mention [more ] http://bit.ly/1PVNDAA

Movers & Groovers over the last three months from TheMarketingblog

All the Movers & Groovers over the last three months from TheMarketingblog https://t.co/JnX8DwzwI6 … pic.twitter.com/mbs3n239b2 Will Corry (@slievemore) October 30, 2015 http://bit.ly/1OemnNx

adconnection wins Canary’s £1M media planning and buying account

Canary, innovators in smart home security and recognised as the fastest growing security start-up, has appointed adconnection to manage its media planning and media buying account in the UK. The advertising campaign, set to commence in autumn, will target commuters on the London Underground, reaching its daily four million passengers via car panel advertisements and [more ] http://bit.ly/1KKGr2r

EE launch huge brand campaign to showcase their Connected World

EE, the UK’s largest and most advanced digital communications company, has launched its biggest brand campaign to date to showcase EE’s Connected World. The TV ad sees Hollywood A-lister and face of EE, Kevin Bacon back to thank Britain for getting connected on the UK’s number one network, or as he puts it, becoming ‘totally [more ] http://bit.ly/1Mx32ab

 ‘Dead Good’’Dead Good’ Halloween vending machine in Shoreditch scares people .. PRexamples.com Video

Gourmet gummy sweet brand Candy Kittens unveiled a ‘Dead Good’ Halloween vending machine in Shoreditch, London this week. Offering passers-by free sweets, there was a trick in-store – in the shape of a ghostly hand grabbing at those trying to scoopy up their free treats. http://bit.ly/1Mx32qp

EE has launched its biggest brand campaign to date to showcase EE’s Connected World

EE, the UK’s largest and most advanced digital communications company, has launched its biggest brand campaign to date to showcase EE’s Connected World. The TV ad sees Hollywood A-lister and face of EE, Kevin Bacon back to thank Britain for getting connected on the UK’s number one network, or as he puts it, becoming ‘totally [more ] http://bit.ly/1Mx32ab

Women for Women : Is grey the new black? @KendallJenner rocks the grey trend

Grey is the new black! Mix it up with these grey-on-grey.. More Women for Women Articles Is grey the new black? @KendallJenner rocks this seasons new grey trend the #Groutfit pic.twitter.com/E7CiJKKcWd — Lee Publicity (@LeePublicity) October 29, 2015 http://bit.ly/1HfLTdj

Report Back Video : IMEX America 2015 – 3D interactive map on Giant iTab

Report Back Video : IMEX America 2015 – 3D interactive map on Giant iTab http://bit.ly/1kXDOWa

How to run a startup from a coffee shop … @StartUpBritain

Practical advice here for entrepreneurs looking to startup with limited funds! Graphic by Shutterstock Are you an entrepreneur on a budget? This is how you can actually run a startup from a coffee shop http://t.co/Fn6HZuphDp — StartUp Britain (@StartUpBritain) October 8, 2015 http://bit.ly/1kfFoBV

Photo coverage from day one at the Data Driven Business Conference London!

// First impressions from Data Driven Business London! Getting ready for Day 2! First impressions from Data Driven Business London! Getting ready for Day 2! Posted by Conversion Conference on Thursday, 29 October 2015 http://bit.ly/1kVbOT6

First impressions from Data Driven Business London!

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ITV hits out at the BBC over Bargain Hunt

Under pressure over its ratings, Britain s biggest commercial broadcaster lashes out over lack of distinctiveness on BBC One ITV attacks BBC for spending licence fee on 42 series of Bargain Hunt | via @Telegraph https://t.co/MnY50zVadU Will Corry (@slievemore) October 29, 2015 http://bit.ly/1KHipFp

Research : “5 Things You Need Before Starting Your Own Restaurant”

Opening a restaurant can be exciting, especially if you re a chef who loves sharing your culinary creations with everyone. But no one ever said that running a restaurant is easy. Continue reading to learn a few of the things you ll need before starting a restaurant so you can ensure its success. All graphics by Shutterstock. [more ] http://bit.ly/1kUVzp8

New Websites : 5 UCL websites, Northumberland County Council, Print Hut and 30 tips for building your first business website

Graphic by Shutterstock New UK Websites // http://bit.ly/1Mthgc3

REDSHOE CREATES BRANDING FOR THE UK’S FIRST RANGE OF FREE FROM MEALS FOR KIDS – KIRSTY’S KIDS’ KITCHEN

Redshoe, specialists in brand design and trends for women, has unveiled the new identity and packaging design for Kirsty’s Kid s Kitchen the first ever UK launch of free from dairy, wheat and gluten chilled ready meals for kids aged 2-9. http://bit.ly/209NUmU

Marks & Spencer ‘Talk Talk style’ blunder.. Personal customer information visible to all

Marks and Spencer customers have reportedly been seeing other people s personal details online when trying to login to their own accounts. M&S suspends website after customers see other shoppers details https://t.co/WDo7uYhgfB — Will Corry (@slievemore) October 28, 2015 JuliusKielaitis / Shutterstock.com http://bit.ly/1GwKunY

Britons are planning a £24.4 billion Christmas gift shopping spree …

New Research from RadiumOne According to new research from marketing technology experts RadiumOne, 98% of people over 16 years of age will give Christmas presents this year, spending on average £489.04. The most generous gift givers are 25-34 year olds (averaging £665) and those living in London (£767), while, regionally, people in Yorkshire & the [more ] http://bit.ly/1MhOO6v

Marks & Spencer ‘Talk Talk style’ blunder : Personal customer information visible to all

Marks and Spencer customers have reportedly been seeing other people s personal details online when trying to login to their own accounts. M&S suspends website after customers see other shoppers details https://t.co/WDo7uYhgfB Will Corry (@slievemore) October 28, 2015 JuliusKielaitis / Shutterstock.com http://bit.ly/1GwKunY

Val MacDermid, Jackie Collins, Dawn French …. New eBooks blog from Sainsbury’s Entertainment on Demand

Introducing the new eBooks Blog from Sainsbury’s Entertainment on Demand Famous names such as Santa Montefiore and Victoria Hislop among contributors Blog brings book lovers closer to their favourite authors with exclusive video interviews, a book club, articles, extracts and reviews Sainsbury’s Entertainment on Demand has recently launched its new eBooks Blog – an online [more ] http://bit.ly/1MSLZJT

Events : Retail Business Technology Expo March 2016 and how to increase leads at an event

Your Fresh Guide to UK Exhibitions, Conferences, Venues, Destinations and Services var scitOpt = { nbPostPerPage: 2 }; http://bit.ly/1MSLZJR

Back to the Future II and experiential marketing – What it got right and what it got wrong … Hotcow

Sally Durcan at Hotcow Back to the Future II and experiential marketing https://t.co/fHdwG45FOC … pic.twitter.com/3gzZ05G4LL Will Corry (@slievemore) October 27, 2015 http://bit.ly/1LzwgS3

NewVoiceMedia Twitter competition reveals, good customer service satisfies, negative experiences linger

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced the findings of its Summer Twitter competition aimed at drawing out people’s most memorable customer service experiences. The competition elicited hundreds of responses, which were 59 percent positive and 41 percent negative. In general, the [more ] http://bit.ly/1PODCVC

BUYMUCHO.COM’S New and Exclusive, Online bulk buy club goes live

Today, BuyMucho.com’s new bulk buy club is open for business. Offering over 1,200 branded grocery items, members can now order online and have items delivered straight to their door within 24 hours. BuyMucho.com is designed to help its members save up to 50% on their favourite brands compared to their usual supermarket, for example Pampers Baby [more ] http://bit.ly/1PODDZM

Important message for B2B Marketers : Why going bespoke will make you stand out from the crowd

Bespoke Newsletter Free Trial : How to reach B2B prospects, influencers and buyers on a regular basis https://t.co/RfLpHhwHZx Will Corry (@slievemore) October 27, 2015 http://bit.ly/1Wfdass

“Sainsbury’s experiments with new supermarket design”

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[View the story "Sainsbury's Experiments with New Supermarket Design" on Storify] http://bit.ly/1GFz8xE

Laughter Spot : “The one about the cigarette not getting wet”

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Jane and Arlene are outside their nursing home, having a drink and a smoke, when it starts to rain. Jane pulls out a condom, cuts off the end, puts it over her cigarette, and continues smoking. Arlene: What in the hell is that? Jane: A condom. This way my cigarette doesn t get wet. Arlene: Where [more ] http://bit.ly/1GFza8E

Bacon, sausages and ham rank alongside smoking as cancer causes…. Tony Blair’s Iraq war ‘apology’ …. Posh takeaways

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Marketing engagement news you can use theMarketingblog ; http://bit.ly/1N2sumA

5 things every business should invest in to keep their staff happy

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In order to have a truly successful business, you need to have happy, satisfied employees who are excited about coming to work for you every day. And as a business owner, there are certain things that you can invest in in order to keep your staff happy for the long run. Continue reading to learn [more ] http://bit.ly/1N2m0UC

Very useful pointers on how to increase leads from an exhibition

http://contentcuration.tumblr.com/post/131940034162/how-to-increase-sales-leads-at-an-exhibition http://bit.ly/1i8DzWi

Check this very, very different agency launch … Viceroy Creative

New agency Viceroy Creative tries a naked launch | MAA https://t.co/dehnSMSG65 — Will Corry (@slievemore) October 26, 2015 New York design and marketing firm Mode Design Group is rebranding as full service agency Viceroy Creative, so the partners have decided to strip off for Adweek to celebrate this fresh start – as you do. These [more ] http://bit.ly/1R89lyB

How to increase sales leads at an exhibition

Exhibitions and trade shows are really great at attracting individuals who are already interested in what you have to offer. After all, you attend a trade show based upon its theme and whether or not your company fits that theme. Therefore, trade shows are a great opportunity to get sales leads that you otherwise wouldn t [more ] http://bit.ly/1P0yDzy

3 Great Laughter Spots : “Kid in a tough area” : “I went out for an Indian” : “Pregnant woman”

I grew up in a tough area. When I was a kid, people used to cover me in chocolate and cream, and then put a cherry on my head Life was tough in the Gateau. . Graphic by Shutterstock 2. I went out for an Indian last night. The waiter asked Curry Ok? [more ] http://bit.ly/1i8n5NM

Q: Who is the hot ad girl with Pierce Brosnan in the Kia Sorento Super Bowl commercial?

http://bit.ly/1R5iPe3

Expert comment on the Talk Talk cyber-attack … Darren White, Atari .. Mark Skilton, of Warwick Business School

Graphic by Shutterstock TheMarketingblog has sourced this expert comment on the Talk Talk cyber-attack Mark Skilton, of Warwick Business School, is a Professor of Practice of Information Systems and is an IT consultant. Professor Mark Skilton said: “Large scale data theft is increasingly big business for professional cyber criminals. The value of personal identity data [more ] http://bit.ly/1LOkEZk

Can you name the cheapest supermarket in town?

Bread for 9p, beef for 19p, meals for 49p – and all of them freezable. This isn’t a cut-price store – it’s Eric Dixon pouncing on the last-minute bargains as items nearing their sell-by date are marked down. Graphic by Shutterstock. The cheapest supermarket in town? It might actually be Waitrose https://t.co/ftECnq1Tci — Will Corry [more ] http://bit.ly/1OZcrpx

UK entrepreneurs top 100 … Richard Branson, Victoria Beckham and Brent Hoberman etc.

The 100 most powerful entrepreneurs in the UK https://t.co/rOWHHwFT3N via @CityAM Will Corry (@slievemore) October 24, 2015 s_bukley / Shutterstock.com http://bit.ly/1Go4Nnz

6 new favourite blogging tools .. Secret Bloggers

http://snip.ly/uGIL Kate McKibben writes I have recently found some absolutely amazing nerdy things which have made my blogging life not just easier, but they’ve helped to grow both my blogs too, and it would be rude of me not to spread the love. http://bit.ly/1WaC7Ab

Events : Data Driven Business starts this Wednesday 28th October 2015

Data Driven Business 28-29 October, 2015 // http://bit.ly/1NYYaKV

Blunders : Expert comment on the Talk Talk cyber-attack … Darren White, Atari .. Mark Skilton, of Warwick Business School

TheMarketingblog has sourced this expert comment on the Talk Talk cyber-attack Mark Skilton, of Warwick Business School, is a Professor of Practice of Information Systems and is an IT consultant. Professor Mark Skilton said: Large scale data theft is increasingly big business for professional cyber criminals. The value of personal identity data records and account [more ] http://bit.ly/1XovDjx

Play Crazy Golf In A Tunnel Beneath A Train Station

Crazy golf course opens under The Vaults at Waterloo: How to get tickets https://t.co/VIBQCQlB8X Will Corry (@slievemore) October 23, 2015 http://bit.ly/1MfhQKd

Blunders : Expert comment on the Talk Talk cyber-attack … Mark Skilton, of Warwick Business School

TheMarketingblog has sourced this expert comment on the Talk Talk cyber-attack Mark Skilton, of Warwick Business School, is a Professor of Practice of Information Systems and is an IT consultant. Professor Mark Skilton said: Large scale data theft is increasingly big business for professional cyber criminals. The value of personal identity data records and account [more ] http://bit.ly/1XovDjx

Europe’s largest retail solutions event is selling out fast! – Retail Business Technology Expo March 2016

Selling out fast. And it’s no surprise! Visitors & exhibitors  hailed RBTE 2015 as the best ever, with 12,043 visitors descending on London’s Olympia to visit RBTE & the co-located Retail Design Expo – and the visitors weren’t just from the UK, with over 1,500 international attendees. http://bit.ly/1M9Puec

10 mistakes to avoid when starting an online business

Starting an online business begins with filling a need and building credibility, but the factors that go into making your online business a smashing success don’t stop there. While the barriers for setting up a company are low, the majority of people starting an online business fail largely due to mistakes that seem obvious in [more ] http://bit.ly/1M9KxSy

Events : Tim Ash …. Heading to London next week 28/29 October to keynote the Conversion Conference! #cro #measure

Tim Ash Events : Heading to London next week 28/29 October to keynote the Conversion Conference! #cro #measure http://bit.ly/1M9B0uM

Sainsbury’s the only one of the Big Four supermarkets to grow sales as food prices fall

Supermarket price war saves British households £58 a year http://bit.ly/1M9AXze

JICWEBS publishes taxonomy of online ad fraud to tackle issue

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud. JICWEBS has published a report describing the different types of potential online ad fraud. Titled “UK Traffic Taxonomy [more ] http://bit.ly/1NW9VSt

Women for Women Research : The £7bn a year mum-economy …eSeller

British mumpreneurs are an increasingly powerful economic group, adding billions to the UK economy and supporting thousands of jobs, new research from online marketplace eBay reveals. Businesses set up and run by mums as sole-proprietors are flourishing, generating £7.2 billion for the UK economy in 2014, and supporting 204,600 jobs last year alone. The retail sector [more ] http://bit.ly/1NVFtHS

NewVoiceMedia named one of the world’s most valuable cloud computing companies by Insights Success Magazine

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced that it has been named as one of Insights Success Magazine’s “20 Most Valuable Cloud Computing Companies”, a highly selective honour given to companies at the global forefront of innovation in cloud computing. NewVoiceMedia was [more ] http://bit.ly/1NVFs6P

Westminster is getting its knickers in a twist over George Osborne’s proposed tax credit cuts

Westminster is getting its knickers in a twist over George Osborne’s proposed tax credit cuts. It’s not just the Labour Party; the big beasts of his own party have turned on him. Breaking with tradition, new MP Heidi Allen used her maiden speech to become the latest Conservative to voice her ‘right on’ criticism of Mr [more ] http://bit.ly/1NVFs6N

The world’s only smartphone like this … Giant iTab

The world s only smartphone like this. Yes do we big #ios and #android. Want to see your app on there? #appdesign pic.twitter.com/qXO0TchIBB Giant iTab (@TheGiantiTab) March 25, 2015 http://bit.ly/1NVFrQz

Watch the brand new #DadsArmy trailer

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); The British Empire strikes back!Don t panic and watch the brand new #DadsArmy trailer. Book your cinema tickets now www.dadsarmytickets.co.uk Posted by Dad s Army Movie on http://bit.ly/1Np2BLX

Magnetic Media research on magazine content : ‘Moments that Matter’ takes a deep look at how in-the-moment magazine content makes people feel

October 22, 2015: Magnetic Media has today published a new research study ‘Moments that Matter’ which takes a deep look at how in-the-moment magazine content makes people feel. The study was inspired and based on thinking from LSE Professor of behaviourial science Paul Dolan, a world-renowned expert on Happiness. The study shows that [more ] http://bit.ly/1NVvDG3

Competition: Up for grabs – 6 month SEO campaign, a business tweet from Lord Sugar / TheApprentice

It’s competition time!To coincide with the new series of The Apprentice, we have an incredible opportunity for you today. Be in with a chance of winning the following Exclusive Prizes : 6 Month SEO CampaignTweet about your business to Lord Sugar’s 4.8 million followers Full Social Media review and improvement Signed Lord Sugar Book #TheApprentice [more ] http://bit.ly/1MDDKBd

#convcon London on 28-29 OCT with @tonwesseling, @BartS, @SimoAhava, @paulrouke, @juliusvandelaar, @theovdzee

#convcon London on 28-29 OCT with @tonwesseling, @BartS, @SimoAhava, @paulrouke, @juliusvandelaar, @theovdzee pic.twitter.com/i4l6O5tt7o ConversionConference (@ConvCon) August 25, 2015 http://bit.ly/1W4OSBp

Next Week : Data Driven Business London, 28-29 October, 2015

Next Week : Data Driven Business London | London, 28-29 October, 2015 https://t.co/XZexr1BPM4 pic.twitter.com/Ar98ol1Eoo — Will Corry (@slievemore) October 21, 2015 http://bit.ly/1W4LExP

“One-on-one advice from top conversion experts” – Conversion Conference London – Next week 28:29 October 2015

Not long to go till Conversion Conference London, UK. @paulrouke & @Mccormick_26 #ConvCon @ConvCon pic.twitter.com/euc3J8XfoE — Will Corry (@slievemore) October 21, 2015 Conversion Conference London Website Conversion rate optimization is changing. Discover the latest strategies and tactics Learn how to optimize your website and grow your business with: Collecting Meaningful Data for Conversion Optimization Conversion [more ] http://bit.ly/1W4LCpG

NewVoiceMedia helps Vax clean up at MCCF Awards

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has helped Vax win Contact Centre of the Year – over 50 seats, at the Midlands Contact Centre Forum Awards. Run by The UK Contact Centre Forum, the Awards recognise the excellent people, processes and technology that [more ] http://bit.ly/1GnDEAR

Breaking News : The MD of Waitrose, Mark Price, is standing down from his post

Waitrose boss Mark Price to stand down BBC News https://t.co/rNmIUqLwUV Will Corry (@slievemore) October 20, 2015 http://bit.ly/1Nlr2dl

Video : Watch the official trailer for Star Wars: The Force Awakens

Video : Watch the official trailer for Star Wars: The Force Awakens http://bit.ly/1LHuYG2

A first look at the 2016 new style Playboy covers

Here s a first look at the 2016 non-nude Playboy covers http://t.co/rjgcyzzPaA pic.twitter.com/NWBgmZfuSG — Playboy (@Playboy) October 13, 2015 http://bit.ly/1MPHeF6

BRAND UNION APPOINTS DIGITAL CREATIVE DIRECTOR

WPP’s global brand strategy and design agency, Brand Union has appointed Marta Swannie to the new position of Digital Creative Director. Marta will be leading the overarching direction of the agency’s digital creative strategy. Marta brings with her 18 years of experience delivering award-winning, interactive campaigns for global brands and will play a pivotal role [more ] http://bit.ly/1MPjjWv

How to manage trade show leads

According to The Marketing Spend Decision Report released earlier this year by the Center for Exhibition Industry Research, 93% of companies say their top exhibiting objective is lead generation. However, despite the importance of generating leads at trade shows, too often those leads are neither properly qualified nor sufficiently followed-up on. In other words, many exhibitors [more ] http://bit.ly/1MP1AhX

Infographic : Which are the best social media management tools? … Lilach Bullock : Comms Axis & G2Crowd

Infographic brought to you by Seriously Social and G2 Crowd http://bit.ly/1MP1AhS

3 lesser-used online guerrilla marketing tactics … Hotcow

3 lesser-used online guerrilla marketing tactics http://t.co/4WDQgJ932G Will Corry (@slievemore) October 19, 2015 http://bit.ly/1GlXYTg

The Retail Bulletin Omni-Channel Summit / Drive greater integration between digital and in store

The Retail Bulletin Omni-Channel Summit Wednesday 7th October 2016 | The Cavendish Conference Centre, London W1 Register Now Omni-channel customers display a higher level of loyalty to a brand and typically out-spend multichannel shoppers by over 20%. Investing in an omni-channel customer platform presents retailers with a huge opportunity to differentiate themselves. Historically, each department [more ] http://bit.ly/1MOrL8l

Data Events : Driven Business London … Agenda … See all Session Descriptions 28/29 Oct. 2015

Data Driven Business London Agenda /-See all Session Description http://t.co/4AknvTlgKQ pic.twitter.com/tprGEHFlYm — Will Corry (@slievemore) October 18, 2015 http://bit.ly/1KhxBJa

Data Driven Business London Agenda / etc.venues, 155 Bishopsgate, 28-29 October, 2015

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See all Session Descriptions http://bit.ly/1LWskrJ

Laughter Spot : You must pay full attention to these important signs … fact!

Laughter Spot : You must pay full attention to these important signs … fact! http://bit.ly/1RPexbl

Here is something different : Eat Christmas dinner in Hogwarts’ Great Hall at the Warner Bros. Studio Tour

I have a feeling some of you might need a minute to take this in. For one night only, guests are being given the opportunity to eat Christmas dinner in Hogwarts’ Great Hall at the Warner Bros. Studio Tour, just outside London. Taking place place from 6 p.m. to midnight on Dec. 3, attendees will be given a two-course meal, [more ] http://bit.ly/1RPexbj

Data Driven Business : The very best of the articles for this October 28/29 event

Data Driven Business 28-29 October, 2015 var scitOpt = { forceBigSize: "yes", nbPostPerPage: 9 }; http://bit.ly/1NhcfjF

eMetrics Summit London : Marketing analytics practitioners, experts and visionaries discuss capturing and applying insights from data

Events .. 28/29 October 2015- eMetrics Summit London http://t.co/fY8jbKuQnI pic.twitter.com/z4HMVbvBcF Will Corry (@slievemore) October 17, 2015 http://bit.ly/1RgGU1l

12 articles, case studies etc. about proven online marketing & analytics strategies to grow your business / Data Driven Business

You can read all the articles for Data Driven Business here http://bit.ly/1RgGU1d

12 articles, case studies etc. about proven online marketing & analytics strategies to grow your business / Data Driven Business

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27 tricks to boost blog post conversion rates - Conversion Conference London  ( www.jeffbullas.com ) This post offers 27 proven tactics for building your email list and increasing your blog post conversion rates. Scoop.it! Tag Delete Share Edit Move Star

PR : ‘Do It For Denmark’ campaign hilariously addresses low birth rate

‘Do It For Denmark’ campaign hilariously addresses low birth rate | PR Examples http://t.co/VakH5OLgdG pic.twitter.com/6z4HOZgtWG Will Corry (@slievemore) October 17, 2015 http://bit.ly/1VYHdET

How to create A/B tests – Karl Gilis at Conversion Conference London

How to create A/B tests – Karl Gilis at Conversion Conference London http://t.co/bIuJ8muxim pic.twitter.com/CYrRmR7mqv Will Corry (@slievemore) October 17, 2015 http://bit.ly/1VYHdEJ

What’s Next for VCs? Here are the Trends to Look Out

"What’s Next for VCs? Here are the Trends to Look Out For" by @lorraineklee on @LinkedIn https://t.co/kCqZIZgNxO Will Corry (@slievemore) October 17, 2015 http://bit.ly/1MJhWIG

Events : “How a first time exhibitor can prepare successfully for a trade show event”

Events : "How a first time exhibitor can prepare successfully for a trade show event" http://t.co/25jcWXbVl5 Will Corry (@slievemore) October 17, 2015 http://bit.ly/1kby4Yo

Reach B2B prospects, influencers and buyers on a regular basis with your own bespoke newsletter

Have you ever considered setting up a bespoke newsletter for your material which you could send to prospects on a regular basis? You can have a newsletter similar to this for your operation. A constantly updated review of the latest articles in your sector including your own material. You can use it as very powerful, [more ] http://bit.ly/1kby3nn

Retail Research – Five stores a week are closing on Scottish shopping streets : Local Data Company

Shops on-the-go as footfall falls BBC News http://t.co/KcFCYyNpDC Will Corry (@slievemore) October 17, 2015 http://bit.ly/1GiAONz

Social media and content marketing for exhibition and conference organisers … DigiSay

DigiSay | Professional services company for social media and content marketing activities. http://t.co/xsqxbvyUmY pic.twitter.com/svunyN2T8Y Will Corry (@slievemore) October 16, 2015 http://bit.ly/1MHlzPA

Factors impacting holiday sales along with industry data / The Ultimate Retail Guide to the Holiday Season 2015

The Ultimate Retail Guide to the Holiday Season 2015 eSeller http://t.co/esjhevyKE5 — Will Corry (@slievemore) October 16, 2015 What’s in the Guide? Preparing for Key Holiday Shopping Dates: The holiday dates you need to be thinking about in advance Chapter 2 How to Maximize Revenue by Catering to Early Shoppers: Understanding when to start taking advantage [more ] http://bit.ly/1MtunnC

Bespoke Newsletter Free Trial : How to reach B2B prospects, influencers and buyers on a regular basis and entertain them at the individual level

Want a bespoke newsletter that gets your prospects full attention?  - Will Corry 01784 434 412 A trial bespoke newsletter (no cost involved) + a 100% discount on your newsletter send with E-goi Check out how your trial (no cost) newsletter could look You can now have a bespoke newsletter for your operation.  Imagine it. [more ] http://bit.ly/1LdpJMG

Video : “Shane Williams throwing a rugby ball out of a microlight thousands of feet in the air”

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. Read more and watch the video http://bit.ly/1GJK1JA

Welsh rugby legend Shane Williams throwing a rugby ball out of a microlight thousands of feet in the air

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M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the film sees Welsh rugby legend Shane Williams throwing a rugby ball out of a microlight thousands of feet in the air. Extreme Sports enthusiast, Gary Connery, then completes the first legal jump from a microlight in a wing suit to make a spectacular catch in free fall.

New Book : The underwear that helped shape women’s figures throughout the ages

The lengths to which women have gone in search of the perfect figure has been explored in a fascinating new book examining the evolution of underwear over the ages. The last 200 years has seen a dizzying amount of change as women progressed from boosting their curves with corsets and bum rolls in the late [more ] http://bit.ly/1QwSbuk

What every business owner needs to know about the cloud

As a business owner, chances are that you have definitely heard of the cloud but are harbouring some suspicions about precisely how valuable or relevant it would be to your business. This is especially likely if you have spent much time listening to the many technology professionals whose expertise and interests are in traditional on-premise [more ] http://bit.ly/1GeJjJt

25 Smart-ass Lines : “When a man opens a car door for his wife, it’s either a new car or a new wife” Prince Philip

1.As I hurtled through space, one thought kept crossing my mind – every part of this rocket was supplied by the lowest bidder. John Glenn 10.When a man opens a car door for his wife, it’s either a new car or a new wife. Prince Philip 2.When the white missionaries came to Africa they had [more ] http://bit.ly/1GeJh4k

10 basic marketing tips for small hotel owners

If you run a small hotel, you have probably already realised how tough competition is among travel and tourism companies like your own. Graphics by Shutterstock Naturally, this situation calls for some diligent and clever marketing to help your hotel to attract bookings; however, there can be such a myriad of marketing advice out there [more ] http://bit.ly/1ZFkAEx

7 massive business blunders you could learn from …..

[View the story "7 Business Blunders you could learn from ... theMarketingblog" on Storify] http://bit.ly/1ZFkywy

New Report : UK online ad viewability rises above 50% – but still costing over £1bn a year

UK online ad viewability rose above 50% for the first time this year but still lags far behind the other major EU ad markets. Non-viewable ads are wasting the equivalent of over £1 billion a year.   The main reason ads aren’t viewable is they take too long to load – about 20% don’t load [more ] http://bit.ly/1QvIah5

NewVoiceMedia secures Vax as finalist in two categories for MCCFA Awards

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has helped Vax reach the final of the Midlands Contact Centre Forum Awards, in the ‘Contact Centre of the Year – over 50 seats’ and ‘Manager of the Year’ categories, for its head of customer contact Carole [more ] http://bit.ly/1QnHzhg

Confirmit uncovers the personalities and trends driving Market Research

Survey reveals how researchers see themselves and the future of the industry What Type of Market Researcher Are You? http://t.co/hObDkh3GEH #MyMRpersona #ExploreMR pic.twitter.com/b5xUzgDsxJ — Confirmit (@confirmit) October 6, 2015 Confirmit is running a ‘state of the nation’ survey for Market Researchers that aims to uncover the range of personalities driving the industry and their views [more ] http://bit.ly/1GaUFhF

Answer honestly … Did you ‘read it for the articles’?

If you really did read it for the articles you re in luck Playboy magazine will no longer print pictures of fully naked women because of the rise of internet pornography. For the record. Yes you got it right. It s Kate Moss on a Playboy cover. Read the article from The Telegraph http://bit.ly/1jug4YE

Video … Hot girls you probably remember from commercials – Cindy Crawford

Commercials, for now, are a fact of life, and companies have been nice enough to make it so that we don t hate them by slathering them with hot chicks and comedy. Occasionally these hot chicks really stick with us, but we don t know who they are or where they come from. Luckily, here s a list of [more ] http://bit.ly/1Ms80U0

Latest FMCG News : Cereal thieves steal £45k of Kellogg’s breakfast bars, Product Recalls, Ocado and M&S Stuart Rose, Morrisons Milk

No recall plan risks losing food firms millions Nearly 20% of food and drink businesses risk losing many millions of pounds by failing to put in place plans to cope with a product recall, warns new research from law firm Roythornes Read http://bit.ly/1MrPpHv

Belfast on track for best tourism year yet

Belfast on track for best tourism year yet ExhibitionWorld http://t.co/YPNhermGvA Will Corry (@slievemore) October 12, 2015 http://bit.ly/1MrPprb

Nielsen strengthens global footprint for mobile campaign measurement

Nielsen Digital Ad Ratings mobile measurement launches in UK, offering comparable metrics to meet the needs of rapidly-growing digital advertising marketplace Today Nielsen has added six countries to its global footprint for mobile measurement in Digital Ad Ratings, the industry-standard for independent, TV-comparable digital campaign measurement. In addition to the US and Canada, mobile campaign [more ] http://bit.ly/1MrAc9t

Blunders : Email permissions gaffe triggers huge $13m fine for LinkedIn

LinkedIn may have gained a reputation as the go-to place to build business contacts and even find a new job but a schoolboy error in its marketing practice has landed the site in deep trouble in the US after it failed to provide an opt-out to one of its email services. The social [more ] http://bit.ly/1K3QbV7

Three things digital marketers need to know about consumers in 2016 | The Wall Blog

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Henry Mason, chief executiveof consumer research group Trendwatching.com, is regarded as a trend expert by numerous publications including The Guardian, http://bit.ly/1L7jc6b

Giant iTab is now available to hire and to buy through a network of US partners who can offer our US customers Giant iTabs on a ‘local’ basis

Giant iTab : Now with partners in America http://bit.ly/1NB9zjP

Giant iTab : Now with partners in America

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  As part of our growing international business, Giant iTab is now available to hire and to buy through a network of US partners who can offer our US customers  Giant iTabs on a 'local' basis  on projects across the whole of the United States and Canada. This brings with it significant cost savings for deliveries, installation and support, plus pricing in $US Dollars. We will also be at  IMEX America  to help delegates to use the Event App more effectively. If you are visiting the show, we would love to see you on our  Stand no.764.  Should you have any  projects  in mind we would welcome the chance to show you a proposal and put you in touch with our local US partner who can make it all happen. Meanwhile, please checkout our  NEW ANROID solution which offers a 'plug & play' solution which you can order and set up for yourself. Visit Giant iTab www.giantitab.com Email us at info@giantitab.com Call us on +44 (0) 20 3542 1645

ad:tech London starts Tuesday 13th October / More about Shell Brands International, Nestle, Blippar, Unilever, ao.com, Mindshare, Kantar MediaProgrammatic

This week s ad:tech London event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here s a snapshot of some of this year s content highlights: Pete Blackshaw, Global Head of Digital & Social, Nestle Innovation, ecommerce and digital leadership: Future-proofing Nestle Life used to be simpler for the global FMCG but [more ] http://bit.ly/1NAZLpY

ad:tech London starts Tuesday 13th October More about Shell Brands International, Nestle, Blippar, Unilever, ao.com, Mindshare, Kantar MediaProgrammatic

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This week's  ad:tech London  event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here's a snapshot of some of this year's content highlights: Pete Blackshaw, Global Head of Digital & Social, Nestle Innovation, ecommerce and digital leadership: Future-proofing Nestle Life used to be simpler for the global FMCG but an exciting lies future ahead. “Everywhere ecommerce” and new technologies have the potential to drive growth and are disrupting the media plan. Blackshaw says that speed, agility, innovation and strong leadership are essential for Nestle to remain relevant - discover how you can be part of the world’s largest FMCGs’ transformation in 2016 and beyond

ad:tech London starts Tuesday 13th October - A 'fresh' snapshot of some of this year's content highlights:

in t This week's  ad:tech London  event (13-14 October) features an eclectic mix of the sharpest minds in marketing, media and technology. Here's a snapshot of some of this year's content highlights: Pete Blackshaw, Global Head of Digital & Social, Nestle Innovation, ecommerce and digital leadership: Future-proofing Nestle Life used to be simpler for the global FMCG but an exciting lies future ahead. “Everywhere ecommerce” and new technologies have the potential to drive growth and are disrupting the media plan. Blackshaw says that speed, agility, innovation and strong leadership are essential for Nestle to remain relevant - discover how you can be part of the world’s largest FMCGs’ transformation in 2016 and beyond. Ambarish Mitra, CEO, Blippar AI, computer vision and the future of the brand experience Like all the best businesses, Mitra founded augmented reality and search app Blippar in a pub after a joke about imagining the Queen of England coming t

Rip off time / Huge mark-ups on festive hampers

Harrods offers festive food and wine for £20,000 but it s £4,000 overpriced | Daily Mail Online http://t.co/X9mAumGjhV Will Corry (@slievemore) October 11, 2015 http://bit.ly/1MoMVcS

Events : 15 top madtech startups compete in The Next Big Thing competition at ad:tech London

Madtech startups to pitch for $50,000 Unilever pilot at ad:tech next week Tech City News | Tech City News http://t.co/HVIEX1UEcV Will Corry (@slievemore) October 11, 2015 http://bit.ly/1LzGhvf

Laughter Spot : “The problems of coming through customs at Heathrow”

A particularly keen young customs officer decided to run a spot check on an elderly woman and a younger man as they came through Heathrow after a flight from the United States. Graphic by Shutterstock He searched everything in their hand luggage very carefully and, coming across a small porcelain lidded container he opened it [more ] http://bit.ly/1WUsNCL

Laughter Spot : 10 of the funniest pub and café chalkboard signs ever

Laughter Spot : The best of the pub signs enjoy http://t.co/YovpRQEUs7 Will Corry (@slievemore) October 10, 2015 http://bit.ly/1Pmb5pr

Laughter Spot : The best of the pub signs ...enjoy

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Bars and cafes use chalkboard signs displayed out front as a way to advertise menu specials, upcoming events or entertain and lure potential customers. These signs are found all over, in small towns, big cities, college areas, coastal communities and pretty much everywhere. Most of the time these chalk-written signs are pretty straightforward and not too funny, but some are clever enough to warrant taking a photo and maybe even posting it online. A number of eateries and bars are getting rather creative with their chalkboard signs, taking it past the traditional ‘Muffin Sale’ or ‘Group Poetry Reading This Friday.’ For example, take a peek at this list of the funniest bar and café chalkboard signs ever. 1. Drink Like Dory Photo Credit:  Whitaker999

Meet @SynetiqLab at @AdTech_London next week to discuss #neuromarketing #media and #wearables

Meet @SynetiqLab at @AdTech_London next week to discuss #neuromarketing #media and #wearables pic.twitter.com/9y1ugvqqIK — David Ottlik (@davidottlik) October 9, 2015 http://bit.ly/1RzqnWV

Events : All the logistics info you need, including venue details, accommodation, resources and travel advice …ad:tech London 13th/14th October

Plan your trip | ad:tech London http://t.co/Rln81deIbV — Will Corry (@slievemore) October 10, 2015 http://bit.ly/1RzqnGH

Christine Hueber writes .. There’s big news if you use LinkedIn Groups…especially for sharing your expertise and generating leads…

LInkedIn Groups Changes and What You Need to Know / Christine Hueber http://t.co/QwpqKqfQWa — Will Corry (@slievemore) October 10, 2015 http://bit.ly/1GBnwXh

Hear Nina Bibby, O2 at ad:tech London next week 13th /14th October

Hear Nina Bibby, O2 at ad:tech London http://t.co/CEKbgB4yfg pic.twitter.com/IDwSKWoe9b Will Corry (@slievemore) October 9, 2015 http://bit.ly/1QdIHUM

iProspect launches specialist B2B marketing division

Leading digital performance agency iProspect launches iProspect Enterprise, a new B2B online marketing division. Catering to the fast-growing market demand for digital consultancy specifically tailored for B2B brands, the new global division has been set up with three international hubs; London, Chicago and Singapore. From these hubs, the agency will look to offer insight, consultancy [more ] http://bit.ly/1QdIHUI

Events : Hear this keynote speaker next week – Pete Blackshaw, Nestle at ad:tech London

Hear this keynote speaker Pete Blackshaw | ad:tech London http://t.co/waJPB3NjZD Will Corry (@slievemore) October 9, 2015 http://bit.ly/1GAbk93

Learn about mobile proximity marketing at ad:tech London with Proxama

We re pleased to announce @Proxama will be exhibiting at #adtechLondon. Visit stand 327 to learn about mobile proximity marketing. ad:tech London (@adtech_london) October 6, 2015 http://bit.ly/1jgpyqd

Which is better ..Nike v Adidas .. get the answer at ad:tech London

Nike v Adidas @ZappiStore will be giving a definitive answer to which is better (in ad terms) at #adtechLondon https://t.co/GcGjkOhzWK — ad:tech London (@adtech_london) October 8, 2015 http://bit.ly/1LrGSPK

4 days to ad:tech London – we are excited as kids on Christmas Day

5 days until #adtechLondon &we re as excited as kids on Christmas Eve.@iMediaMarkO is even wearing this in the office pic.twitter.com/LuM030N4U4 ad:tech London (@adtech_london) October 8, 2015 http://bit.ly/1LrGSPA

Ready to talk social media at ad:tech London? Come and say hello at booth 234!

Ready to talk social media at ad:tech London? Come and say hello at booth 234! http://t.co/l0W2d8vzJP pic.twitter.com/Mh5AlZUzEn Falcon Social (@FalconSocial) September 30, 2015 http://bit.ly/1Lrt8V7

A great way to grab shoppers attention – Captive Media at ad:tech London

Welcome on board new #adtechLondon exhibitor @Captive_Media a great way (and place) to grab shoppers attention. http://t.co/1ZQtIorEF3 — ad:tech London (@adtech_london) October 8, 2015 http://bit.ly/1Lrgfu6

Movers and Groovers : Customer Engagement Agency Amaze One Hires Bowling as Head of CRM Comms

Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has appointed Helen Bowling as its head of CRM communications. Reporting to Sarah Hooper, director of planning and CRM communications, Bowling will be responsible for shaping the direction of the company’s CRM communications vision, as well as heading the customer targeting team. She will [more ] http://bit.ly/1jNR7ba

Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015

Here s the latest IAB/PwC report on internet adspend in the first half of 2015: Display ad spend grows at twice the rate of overall digital spend the latter touching £4bn, with 80% of the rise accounted for by mobile Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on [more ] http://bit.ly/1OnkhZZ

Laughter Spot : Little Tommy and his Dad’s job

Laughter Spot : Little Tommy and his Dad’s job http://bit.ly/1OnkhZP

Customer Engagement Agency Amaze One Hires Bowling as Head of CRM Comms

Amaze One, a collaboration between St Ives Group-owned Occam and Amaze, has appointed Helen Bowling as its head of CRM communications. Reporting to Sarah Hooper, director of planning and CRM communications, Bowling will be responsible for shaping the direction of the company’s CRM communications vision, as well as heading the customer targeting team. She will [more ] http://bit.ly/1jNR7ba

NewVoiceMedia strengthens ContactWorld solutions to revolutionise sales and service performance

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has announced several major product features to its portfolio to transform the way businesses of all sizes connect with their customers worldwide, enabling them to deliver a more personalised customer service experience, drive a more effective sales [more ] http://bit.ly/1OkIv6X

Exponential and Moat partner globally to address ad viewability

Addresses rising trend of non-viewable ads in programmatic era and aims to encourage brands to shift more spend from TV Digital advertising company, Exponential Interactive, @exponentialinc has entered into a global partnership with analytics firm Moat to address the issue of ads not being seen, by only charging advertisers for ads that are viewable according [more ] http://bit.ly/1QYCETV

Moovers & Groovers: Fits.me bolsters executive team in expansion bid, post Rakuten acquisition

Fits.me, the fit preference specialist, today announced it has appointed its former chief operating officer Stuart Simms to the role of Chief Executive Officer, as it moves swiftly to optimise for international expansion following its summer acquisition by Rakuten, Inc. http://bit.ly/1NjlYZw

Moovers & Groovers: Calling London creates Head of Technology role

Global brand consultancy Calling London, part of full service communications group Engine, today announces the appointment of Drew Spencer to its newly created Head of Technology position. In this role, Spencer will be responsible for developing the technology capabilities across the business. A core element of his work will be to use technology to better [more ] http://bit.ly/1NjlWAZ

Moover & Groovers: Fits.me boleters executive team in expansion bid, post Rakuten acquisition

Fits.me, the fit preference specialist, today announced it has appointed its former chief operating officer Stuart Simms to the role of Chief Executive Officer, as it moves swiftly to optimise for international expansion following its summer acquisition by Rakuten, Inc. New Chief Executive Stuart Simms will take over former CEO James Gambrell’s current role in [more ] http://bit.ly/1NjlYZw

Exclusive : adconnection CEO, Catherine Becker, on key media trends

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is [more ] http://bit.ly/1QWoxi8

St Ives Group announces strong financial year as it pushes international boundaries

St Ives Group, the international marketing services business, has today unveiled impressive financial results for the year ended 31 July 2015. Its strong performance is based on international expansion as well as clients buying into multiple areas of the group, according to chief executive Matt Armitage. Business highlights included in the group s preliminary statement include: [more ] http://bit.ly/1Oj4RY2

The Building Blocks of Omnichannel Orchestration

By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I [more ] http://bit.ly/1Q1b2gZ

Brand Union has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts

Brand Union, WPP’s global brand agency, has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts, to create the new brand and integrated launch campaign for the iconic Le Touessrok resort in Mauritius, following a competitive pitch. The agency will be responsible for uniting the unique Le Touessrok heritage with the [more ] http://bit.ly/1FRUAzh

BRAND UNION APPOINTED BY SHANGRI-LA HOTELS AND RESORTS FOR RESORT RE-LAUNCH CAMPAIGN

Brand Union, WPP’s global brand agency, has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts, to create the new brand and integrated launch campaign for the iconic Le Touessrok resort in Mauritius, following a competitive pitch. The agency will be responsible for uniting the unique Le Touessrok heritage with the [more ] http://bit.ly/1FRUAzh

How to successfully market a conference or business event

After you ve found the ideal conference venue by searching through Venue Search London, it s time to promote the event to get as many attendees as possible. But marketing a conference or business event is very different today than it was in the past, so merely sending out postcards and a few emails isn t going to [more ] http://bit.ly/1FRNfj1

What you need to know about the Entrepreneurs’ Relief Scheme and the sale of your business

Mergers and acquisitions happen at a fast pace, with many businesses being bought and sold on a global scale each week. From the smallest start-up to the biggest corporations, finding the value of a business in order to sell is one thing but understanding all the tax implications is another. Business is about investment and [more ] http://bit.ly/1MTQeas

Details Make a Difference: How Small Touches Can Strengthen Your Brand

When you re trying to figure out how to maximize your customer base, always return to the brand, because that s what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today. However, that doesn t necessarily mean finding a clever logo or boasting [more ] http://bit.ly/1PaZLfR

YOC Has Appointed Mark Wright As Its UK Managing Director

YOC, a leading provider of mobile advertising, has appointed Mark Wright to head its UK operations with immediate effect. He will be responsible for growing YOC’s business in the UK, focusing on data segmentation, cross-device targeting and client relationships with leading publishers, media agencies and advertisers. Mark will spearhead the development of YOC’s mobile premium [more ] http://bit.ly/1O8YaWW

IAB launches guidelines to provide greater transparency in online ‘advertorials’

IAB launches guidelines to provide greater transparency in online ‘advertorials’ Guidelines draw heavily on good practice in print media The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. The guidelines provide advertisers, publishers, agencies and advertising technology companies with [more ] http://bit.ly/1iQHVBQ

RMHC and Rawnet partner for bedtime story campaign

Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story. The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks. The [more ] http://bit.ly/1N4ySL1