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Showing posts from December, 2014

B2B Marketers : Get 2015 off to a flying start. Drive and write new business with your own weekly newsletter. .. it's a no brainer

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Not just content as usual - but 'fresh' rolling news, article, success stories created specifically for your company in the form of a bespoke blog or newsletter

Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Will Corry 01784 434 412 will@themarketingblog.co.uk

Tablets : Prices of high tech cost a lot of dosh don't they? Not necessarily

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Discover the best Android tablets for under £100 for the holiday buying season in Wired.co.uk's buying guide. Everyone wants to get their hands on a tablet nowadays, but these prices of high tech cost a lot of dosh don't they? Not necessarily. Prices are dropping ever lower and two-figure Android tablets can be cheap as well as cheerful. Sometimes.

Blunders : Times failure to remove police corruption story from site for two years costs it £60k damages plus costs, Appeal Court rules

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The Court of Appeal has rejected a bid by The Times to overturn an award of £60,000 in damages given to a police officer it said was investigated over corruption. The case concerned an article which appeared in The Times, and online, in June 2006, and reported that Gary Flood, at that time a Detective Sergeant with the Metropolitan Police Extradition Squad, was being investigated following allegations of bribery. Flood was exonerated by a police investigation report which was made available to the parties on 4 September, 2007. But the newspaper's article remained online for a further two years

John Lewis' 'Monty the Penguin' is the most compelling High St Christmas ad

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London – 16 December 2014 – John Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.

Almost 1,500 people agreed to have their faces measured via their own computer webcam so Realeyes, which was founded at Oxford University, could determine their emotional reactions to Christmas ads from 25 leading high-street brands. In total, the research incorporated over 2.2 million facial data points.

Christmas ads : "Making sure it’s their video that generates the most interest" / Holiday Hypermarket

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For most brands, the Christmas campaign is crucial and as usual this year, the big guns have piled significant resources into making sure it’s their advert that generates the most interest. 

John Lewis went with the story of a little boy and his penguin pal, Sainsbury’s marked the centenary of World War I with their much discussed footie-playing soldiers, and Waitrose had us cheering on a determined young gingerbread maker.

These have all performed predictably well, but other brands have decided not to pull on the heartstrings with sentimental adverts, risking something a bit clever instead.

The best of theMarketingblog content

Mopinion launches new Conversion Insights Product, SocialBro adds full access to Twitter Firehose, James Middleton’s Boomf partners with AdRoll

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Mopinion launches new Conversion Insights Product
Online retailer solution provides greater insight and feedback on customer shopping cart abandonment to facilitate rapid action
London, 10th December 2014 – Management software specialist Mopinion, is proud to announce the launch of its new Conversion Insights (CI) product. The powerful new product is designed to alert online retailers when customers abandon the sales conversion funnels and gives insights into why this is the case, so action can be taken to preserve and increase sales traffic.


Reflecting on the launch of the new product, Udesh Jadnanansing, Founder and Managing Partner of Mopinion, commented, “Research shows that 67% (Baymard, 2013) of visitors to online stores leave at the purchasing funnel stage without buying the intended product or services. This is a significant loss of potential business and it’s vital to understand where your sales process is failing – be it on price, added value or problems with the transaction pr…

Really Fresh Marketing News from TheMarketingblog

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