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Showing posts from March, 2016

Putting the Store Associate at the Heart of the Retail Experience

eCommerce has dominated investment in recent years, as retailers have embraced innovative mobile and web technologies to transform the relevance and personalisation of the user experience. Having created a new level of customer expectation, retailers are now looking again at the store estate and assessing how best to drive value from this hugely expensive channel. [more ] http://bit.ly/1M2WMY6

Ad sales show huge growth in engagement and branding campaigns

Rich media, engagement and content marketing formats now account for two fifths (40.84 per cent) of campaigns booked through Vibrant Media’s UK head office, according to the original native ad company’s 2015 figures. These figures incorporate all of Vibrant Media’s “International” ad sales, accounting for revenue from all countries except the USA and Canada. Since [more ] http://bit.ly/1M2WOz0

Beko launches brand new global communications platform

Beko has launched a new long-term communications platform that will position the brand as the ‘Official partner of the everyday’. The Official partner of the everyday will establish Beko as a truly consumer centric brand that supports real peoples’ needs every single day, whilst celebrating the kitchen as the heart of the home for modern [more ] http://bit.ly/1M2WOyY

Steel workers : Why are the two unions (Community and Unite) not working together?

Red Len’s Steel Shaft on @guidofawkes https://t.co/ukJx4C5ayS pic.twitter.com/l3Wa57k1Ys Will Corry (@slievemore) March 31, 2016 http://bit.ly/1RrKGYK

Big Blunders : Fury as Lottery bosses admit they published the WRONG winning numbers

Fury as Lottery bosses admit publishing WRONG numbers for £19m draw https://t.co/JmeQeJpamt pic.twitter.com/Ki6DYfb79e — Will Corry (@slievemore) March 31, 2016 Embarrassing balls-up saw wrong Lucky Stars numbers published online Users were furious about mix up which may have left winners out of pocket Lottery bosses apologised and vowed all winning tickets have been fixed Eagle-eyed [more ] http://bit.ly/1RrKGYI

Laughter Spot : The one about the nun who walked into a local Hooters

A nun, badly needing to use to the restroom, walked into a local Hooters. The place was hopping with music and loud conversation and every once in a while the lights would turn off.’ Each time the lights would go out, the place would erupt into cheers. However, when the revelers saw the nun, the [more ] http://bit.ly/1UEcwna

Discovery Networks and their nine-month deal with Renault

Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming. The six-figure sponsorship begins on 1 April and will see Renault idents appear on adventure shows on Discovery Channel, Quest and DMAX, including Robson Green’s Australian Adventure and Marooned with Ed Stafford. Six different 10-second idents, created [more ] http://bit.ly/22QMxxh

[PR] …. Cadbury, Cumberbunnnies, Chocolate Bar, Dr Oetker’s, Chocolate of Thrones plus recent stories from Hotcow

Cadbury, Cumberbunnnies, Dr Oetker’s, Chocolate of Thrones, Chocolate Bar https://t.co/A3rwdd6Ab0 pic.twitter.com/K59t75mwAd Will Corry (@slievemore) March 31, 2016 http://bit.ly/1RryNBS

Cadbury, Cumberbunnnies, Dr Oetker’s, Chocolate of Thrones, Chocolate Bar - the best Easter PR moments for 2016

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Chocolate. Rabbits. Eggs.  Via Taylor Herring   When it comes to PR ideas at Easter time it can be difficult to escape the tried and tested. Some companies embrace the classics and execute the campaigns perfectly, others give those traditional elements a cheeky twist, while others eschew the expectations and approach Easter PR from the left field.  This is a collection of the best Easter PR moments for 2016. More PR articles from Hotcow Experiential

Is this the sleaziest dating show yet?

C4 launch show for couples and singles to be set up in a THREESOME https://t.co/k8k2oS9Uov pic.twitter.com/PLDdw9eTbm Will Corry (@slievemore) March 30, 2016 http://bit.ly/1ZKBtN1

Movers and Groovers : Morar gears up for future with new management line up

Morar, the research and insight consultancy, has today unveiled its new-look senior team. Morar has grown by 150% since joining the Next15 Group in December 2014. Now 25-strong, the company was founded a decade ago by two former Interbrand consultants, Roger Perowne and Alistair Cunningham, and acquired by Next15 in late 2014. Heading up the [more ] http://bit.ly/1UU4QwR

Always evolving: Heart Internet launches new website and brand identity

Heart Internet, the UK’s largest reseller hosting company, today announced its new brand identity and website relaunch. This relaunch further positions Heart Internet as a business enabler, helping customers to increase efficiency and offer state of the art website design. Heart Internet is the first web hosting company to offer a fully virtualised solution which [more ] http://bit.ly/1UU4Rkk

‘A Place for Creation’ Ignites Creative Passions with Brand New Members’ Inspiration Hub

A Place for Creation, the innovative new inspiration resource for creatives everywhere, is launching an exciting new Members Hub, packed with exclusive content that will help those within the creative sector to ignite their passion, whatever it may be. The site is already an expanding news, media, social and coaching platform with a deep-rooted passion [more ] http://bit.ly/1UU4Rkc

Morar gears up for future with new management line up

Morar, the research and insight consultancy, has today unveiled its new-look senior team. Morar has grown by 150% since joining the Next15 Group in December 2014. Now 25-strong, the company was founded a decade ago by two former Interbrand consultants, Roger Perowne and Alistair Cunningham, and acquired by Next15 in late 2014. Heading up the [more ] http://bit.ly/1UU4QwR

Ian McCawley, Acuity PR explains why “The Big Mo” is Vital in B2B PR

Ian McCawley, Acuity PR explains why “The Big Mo” is Vital in B2B PR https://t.co/gQCUyqMj3z pic.twitter.com/oZchhDH83F Will Corry (@slievemore) March 30, 2016 http://bit.ly/1pJNWnm

Laughter Spot : “The one about the elite poultry farmer”

Subject: Prostitute s tax returnA woman walks into an accountant s office and tells him that she needs to file her taxes.The accountant says, Before we begin, I ll need to ask you a few questions. He gets her name, address etc. And then asks, What s your occupation? I m a prostitute, she says.The accountant is somewhat taken aback and says, Let s [more ] http://bit.ly/1SvSUOj

2 free tickets to Conversion World 2016 + loads of CRO books

2 Free tickets to Conversion World 2016 + loads of CRO books on @conversionworld https://t.co/VehCAz7NsZ pic.twitter.com/pcEKua0GG8 — Will Corry (@slievemore) March 30, 2016 Win 2 free tickets to Conversion World 2016 conference. (already bought a ticket? If you win, you will get a refund) You will also win the best CRO books out there written [more ] http://bit.ly/1pJwwax

Bitcoin the future of retail, with a fifth of UK businesses predicted to trade in digital currencies by 2020

A fifth of UK employees believe that their organisations will be accepting Bitcoin and similar digital currencies as payment by 2020. That’s according to the recently launched Beyond Digital report from Infomentum, which examines how new technologies are expected to change UK workplaces over the next five years. According to the report, a third of [more ] http://bit.ly/25u3yMI

Eyeota and Rocket Fuel announce partnership

Eyeota – the global leader for local audience data – and Rocket Fuel, a leading Programmatic Marketing Platform provider, have announced a global partnership. The partnership means that Eyeota’s data segments will be available in Rocket Fuel’s Programmatic Marketing Platform, so advertisers worldwide can target specific audiences for online advertising. Rocket Fuel offers brands, agencies, [more ] http://bit.ly/25u3wUU

‘Hair-brained’ idea snubbed by BBC’s Dragons’ Den set to make a whopping £100m fortune

‘Hair-brained’ idea snubbed by BBC s Dragons Den set to make founder £100m | https://t.co/OjkiQdfEK1 pic.twitter.com/wc7r7PITbo Will Corry (@slievemore) March 29, 2016 http://bit.ly/1UZh9Xn

Video : Bridget Jones is back – 100 percent pregnant and only 50 percent sure who the father is

British publishing executive Bridget Jones is back for a third installment of the series based on the fictional columns of Helen Fielding. Bridget Jones s Baby, directed by Sharon Maguire, finds Bridget (Renée Zellweger) forty-something and single after her divorce from Mark Darcy (Colin Firth). When she meets a handsome American (Patrick Dempsey), her love life [more ] http://bit.ly/1RGTGVr

Movers and Groovers : Revlon has hired former Colgate-Palmolive executive Fabian T. Garcia

Revlon is getting a makeover after announcing it has hired former Colgate-Palmolive executive Fabian T. Garcia as its new president and chief executive. Revlon has been on the hunt for a new boss after Lorenzo Delpani revealed last month he would be stepping down for personal reasons. The company has struggled over the last year, its [more ] http://bit.ly/25suvQX

Track the end to end journey of the businesses visiting your website … Lead Forensics

Close sales leads you never knew you had Free Trial https://t.co/sT9y7USStd https://t.co/sT9y7USStd pic.twitter.com/4LnCaRRtHg Will Corry (@slievemore) March 28, 2016 http://bit.ly/1WSAKaN

Laughter Spot : “The one about the blonde and the brunette in an elevator”

A blonde & brunette are in an elevator. On the third floor a man gets on who s just perfect: 3-piece suit, great build with a nice butt. Unfortunately, they both noticed, he had really bad dandruff. The man got off on the 5th floor. Once the doors closed the brunette turned to the blonde and [more ] http://bit.ly/1WSziVN

[Laughter Spot] … Which one of these women was to be her future daughter-in-law?

A man from Manchester met a wonderful woman and became engaged to her. He called his mother to share his good news with her. He arranged to have dinner with his mother that evening so that she could meet his fiancee. When he arrived at her home, he brought along three women a blonde, [more ] http://bit.ly/1pEKTNi

Boris Johnson is close to carrying all before him – He is like a hurricane far out to sea

It s time to get used to the idea of living under Prime Minister Boris Johnson https://t.co/xOGiLv2s1J pic.twitter.com/VytRcsHdu4 Will Corry (@slievemore) March 27, 2016 http://bit.ly/1RmlwKV

Laughter Spot : “Honey – I left my keys in the car and it has been stolen”

My husband has scolded me many times for leaving the keys in the ignition. My theory is the ignition is the best place not to lose them. His theory is that the car will be stolen. As I burst through the door, I came to a terrifying conclusion. His theory was right. The parking lot [more ] http://bit.ly/1RmlwKT

Great Little Trading Co. to launch Flagship Store, opening April 2016

Great Little Trading Company, will be opening its doors to the public from 29 April 2016 in a unique showroom which is tailored towards children and happy family homes. www.gltc.co.uk Great Little Trading Co (GLTC), is bringing its unique collection of award-winning children’s furniture, toys and interior decor to the High Street with the opening of [more ] http://bit.ly/1XVAasW

Movers and Groovers : Omobono bolsters senior team, with six new hires

Omobono has taken on six new hires, building on the agency’s continued success and rapid international expansion. Omobono has seen a 20% YOY growth with overseas sales now accounting for over 60% of total turnover; this is thanks to new business wins and the launching of its first London office at the end of 2015. [more ] http://bit.ly/1VO1aMv

Discover why good B2B data is so valuable to your business : Exclusive download available

B2B data is an ideal way to connect with the people that need your product or service. It is the key to unlocking your marketing potential – and your future growth. But what if you don’t have the high-quality data that you need? Our eBook will help you navigate the path to successfully purchasing the data [more ] http://bit.ly/1RrMwFs

Laughter Spot : “Visiting her doctor with a request about her husband”

Laughter Spot : “Visiting her doctor with a request about her husband” http://bit.ly/1LOIcmG

Movers and Groovers : RadiumOne appointments boost programmatic expansion in Nordics

Global programmatic business RadiumOne continues its expansion in the Nordics with two senior executive appointments. Christian Thu joins as Commercial Director for Norway from Schibsted, the country’s largest publisher. There he held commercial responsibility for E24 & Dine Penger, their market-leading economic and digital titles. He will report to Managing Director, Ketil Oye, who established [more ] http://bit.ly/22BVISl

Report : High-value mobile users drive 85% of app revenue / RadiumOne

An analysis of app usage on over 100 million smartphones and tablets by RadiumOne reveals that high-value users account for just 17% of the audience but 85% of app revenue and, consequently, what the 3 key things marketers can do to find these high-value users to increase app revenue. Anyone interested in the full report [more ] http://bit.ly/22BVGtw

Introducing … “Superb lead generation that your sales executives can turn into new business” … Lead Forensics Free Trial

Close sales leads you never knew you had When a whopping 98% of B2B web visitors don t make an enquiry, you could be missing out on leads that are in the market to buy. Turn website visitors into sales leads by uncovering exactly what they looked at on your website and for how long, and [more ] http://bit.ly/1q5NGj1

PR .. “In digital space, no one can hear a PR scream” … Ian McCawley, MD Acuity PR in B2B PR Blog

PR .. it’s what you say and who you say it to .. Ian McCawley, MD Acuity PR https://t.co/GX2ljeEaZH pic.twitter.com/iZipSdoExp Will Corry (@slievemore) March 25, 2016 http://bit.ly/1oaRbTS

In the modern PR landscape it’s what you say and who you say it to – not how loud you say it – that matters / Ian McCawley is Managing Director of Acuity PR

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Making noise isn't the same as making music!  Acuity's Ian McCawley explains the flaws of "vanity" PR.  In a world festooned with communications channels, PR professionals have to make their campaigns shout louder than ever if they are to be heard by the right people. Untargeted, irrelevant work simply reverberates around the digital universe, falling on deaf ears. I’m sure it’s dawned on you by now that yelling through a loudspeaker to whoever might be paying attention no longer works for us folks in B2B PR.

“70% of change projects do not achieve desired outcomes, in fact, 52% fail with no evidence of change”

How To Lead And Manage Change Research points to a frightening conclusion  Leading and managing change initiatives are exceedingly difficult. Typically, 70% of change projects do not achieve desired outcomes, in fact, 52% fail with no evidence of change and in many cases, long-term damage to the organization. Given these grim statistics, Richardson takes [more ] http://bit.ly/1Mo5vE7

Top salespeople spend two hours a day on social media – and it’s good for business

New research announced today by professional network LinkedIn has revealed that UK salespeople spending up to two hours a day on social media could be more likely to hit their targets compared to their less social colleagues. In a survey of more than 1,000 UK sales and business development professionals, more than a fifth (21 [more ] http://bit.ly/1q3OhSk

Football Manager unveiled as latest Carling iPint partner

Molson Coors, one of the UK’s biggest brewers, continues to back its award-winning loyalty programme iPint with the announcement of a new partnership with Football Manager, the best-selling football management simulation game. As part of Carling’s new strategic partnership with Football Manager, the app will now include a new and exclusive Football Manager quiz which [more ] http://bit.ly/1q3OfKq

Domino’s launches the latest greatness campaign; so tasty the mouth boggles – created by Iris

Domino’s is all about Greatness, and this month the UK’s favourite pizza brand is getting even closer to how its pizzas made people feel, with a new campaign from Iris that shines a light on the great, mouth-boggling taste of a Domino’s pizza. The integrated campaign, born out social research, rides the wave of the [more ] http://bit.ly/1q3OhC0

Laughter Spot : Three favorite jokes from Ireland’s favorite comedian – Dave Allen

Fathers and daughters There’s an interesting thing between parents. Fathers and daughters and mothers and sons. The girl will bring the boy home for you to meet and because you’ve talked in liberal terms all your life you have to kind of follow this through. “Daddy, I’d like you to meet Paul.” Hello Paul. “Uggggg.” [more ] http://bit.ly/1PsPozK

Exponential launches AERO technology in EMENA

Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent Exponential have announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns by optimising them in real-time [more ] http://bit.ly/1PsPozD

Laughter Spot : The best dressed mother of the bride ever!

Jennifer s wedding day was fast approaching. Nothing could dampen her excitement, not even her parents nasty divorce. Her mother had found the PERFECT dress to wear and would be the best dressed mother of the bride ever! A week later, Jennifer was horrified to learn that her father s new young wife had bought the exact [more ] http://bit.ly/1XPcpTA

“Understanding that next best click” – Bas van den Beld talks Conversion World .. 40% discount with the code ‘CROmarketingblog’

The next speaker in the interview series leading up to Conversion World 2016 is Bas van den Beld. More articles on Conversion World HERE >>>> Bas van den Beld is the Founder of State of Digital.  Bas will be presenting his Keynote session on the topic “Getting to the next best click” on Day 2 of Conversion [more ] http://bit.ly/1Zvd9yt

Giant iTab wins best digital signage award – ISE Award Winner

http://bit.ly/21HuyDM

Giant iTab wins best digital signage award - ISE Award Winner

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Giant iTab write ... With over 65,000 attendees & 1,100 exhibitors, ISE remains the definitive choice event for international AV and systems integration professionals.  It gives us great pride to be recognised as an ISE Award Winner and cements our reputation as providers of one of the best showcase products and techniques within the Digital Signage Industry today.

Correction : Police reveal ‘the man in white’ is STILL on run

This report  has turned out to be false.  Police reveal the man in white is STILL on run Brussels fugitive Najim Laachraou  - a terrorist known as the man in white has been arrested in a suburb of the Belgian capital, it has been claimed today. Laachraoui is a master bombmaker suspected of rigging [more ] http://bit.ly/1S5Gytr

Case Study : How Trent Furniture increased SEO revenue by 139%

Trent Furniture is a leading UK supplier of quality contract furniture including furniture for pubs, bars, restaurants, hotels, cafes and clubs. SEO traffic to the Trent Furniture website had plateaued and there had been little growth in recent months. There were indications that a Google penalty or suppression was holding the site back. The [more ] http://bit.ly/1S5Gyty

Clarks teams up with Disney for Easter Zootropolis campaign

Clarks, the UK’s leading footwear brand, has joined forces with Disney UK to launch an integrated media campaign which celebrates the release of Walt Disney Animation Studios’ new comedy-adventure Zootropolis, in UK cinemas from March 25th. The campaign, which will run across TV, Digital, Cinema and In-store, follows the success of 2015’s Clarks and Disney [more ] http://bit.ly/1S5Gytv

Breaking News : The man in white caught in Brussels

Brussels fugitive Najim Laachraou  - a terrorist known as the man in white has been arrested in a suburb of the Belgian capital, it has been claimed today. Laachraoui is a master bombmaker suspected of rigging up the suicide vests that helped kill 34 in twin attacks yesterday. Brussels bombmaker Najim Laachraoui known [more ] http://bit.ly/1S5Gytr

The stage is set for Firestone!

Firestone is setting the stage for scores of unsigned acts to showcase their skills to more than 15,000 people, courtesy of a unique partnership with the Barclaycard Arena. The tyre brand will transform the Birmingham venue’s unsigned area into the Firestone Stage, allowing ambitious musicians to make a fitting first impression inside the arena before [more ] http://bit.ly/1Uk7P1Y

Laughter Spot : “The one about the Irishman stumbling through the woods, totally drunk”

An Irishman is stumbling through the woods, totally drunk, when he comes upon a preacher baptizing people in the river. He proceeds into the water, subsequently bumping into the preacher. The preacher turns around and is almost overcome by the smell of alcohol, whereupon, he asks the drunk, Are you ready to find Jesus? The [more ] http://bit.ly/1Uk7NXI

Women lead the charge over last-minute men in Easter shopping

Bing Ads today releases insights into online Easter shopping behaviour, revealing almost three quarters (69%) of searches will be made by females as they lead the charge in planning family fun this Easter. Based on data from last year, Bing Ads expect 60 per cent of all Easter related retail searches to be made from [more ] http://bit.ly/1Uk7NXG

[Laughter Spot] … A woman was pregnant with triplets

A woman was pregnant with triplets.  She was robbed and shot three times in the stomach . A bullet hit each child. Relax and enjoy our back library of Laughter Spots The children were ok and the doctors thought it was more risky to try and remove the bullets than it was to leave them in. [more ] http://bit.ly/1RjquH8

[Research] Understanding behavioural economics – back to basics – Future Thinking

It feels like everyone’s talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring…. There’s a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references. The research industry as a whole has been developing its understanding of Behavioural Economics [more ] http://bit.ly/1ZqO6N4

[Research] .. What is Behavioural Economics? ... Exclusive download from Future Thinking

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Understanding Behavioural Economics Back to basics It feels like everyone’s talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring….   There’s a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references. The research industry as a whole has been developing its understanding of Behavioural Economics for a number of years now, and the momentum continues to gather, with new methodologies evolving all the time.

Future Thinking Research : Introducing iHUT – Guiding product innovation to create the ideal proposition

Future Thinking Research : iHUT innovation, NPD and brand research https://t.co/LtHcpoKAWS pic.twitter.com/LSsBh1aBe3 — Will Corry (@slievemore) March 22, 2016 Introducing iHUT innovation in in-home product testing:https://t.co/FS1Tmo42jS #innovation #research #productdevelopment Future Thinking (@FutureThinkHQ) March 17, 2016 More research articles, case studies etc. from theMarketingblog HERE>>>> http://bit.ly/1o48TYY

Future Thinking Research : iHUT and the increasingly important role of behavioural economics within innovation, NPD and brand research

Future Thinking Research : iHUT innovation, NPD and brand research https://t.co/LtHcpoKAWS pic.twitter.com/LSsBh1aBe3 — Will Corry (@slievemore) March 22, 2016 Introducing iHUT innovation in in-home product testing:https://t.co/FS1Tmo42jS #innovation #research #productdevelopment Future Thinking (@FutureThinkHQ) March 17, 2016 More research articles, case studies etc. from theMarketingblog HERE>>>> http://bit.ly/1o48TYY

Burning drives earning: the importance of choice in rewards

New global research of 2,250 airline and hotel loyalty programme members across the US, UK, Middle East and Asia, indicates that an increased choice of rewards generates a more positive redemption experience, increased loyalty and future revenue generation (points earning). The survey by Collinson Latitude was undertaken to better understand the impact of redemption stores [more ] http://bit.ly/1o3WGnf

The changing face of modern Britain – as revealed by 850 billion Facebook & Twitter posts

A new report from Crimson Hexagon, a business intelligence company specialising in analysing and interpreting social media ‘big data’, has revealed how British culture is fundamentally changing. Since 2010, 850 billion social media posts reveal that people in UK are more tolerant towards commuting, are ditching fast food for home cooking and the average British [more ] http://bit.ly/1o3WHHV

HonestJohn.co.uk named Best Automotive Website at Newspress Awards

HonestJohn.co.uk has been crowned Best Automotive Website by a panel of industry judges at the inaugural Newspress Awards, beating carmagazine.co.uk, evo.co.uk and carbuyer.co.uk. A total of 22 awards were handed out to motoring journalists, press offices and publications. The panel of judges, which included Daily Mail Motoring Editor Ray Massey, BBC Radio 5 Live presenter [more ] http://bit.ly/1o3WHHT

[Laughter Spot] : The one about the overweight blonde

A blonde is overweight so her doctor put her on a diet. I want you to eat regularly for two days, he tells her. Then skip a day and repeat the procedure for two weeks. The next time I see you, you’ll have lost at least five pounds. When the blonde returns, she s lost nearly four [more ] http://bit.ly/1RfmTd3

The big brands have spoken: quality not quantity comes out on top

A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume of campaigns it rolls out. In the past, the drinks behemoth has typically disseminated a pretty persistent onslaught of marketing messages, but has now [more ] http://bit.ly/22yQwen

Spring is in the air with continued strong sales for online shopping Clothing

According to the latest figures from the IMRG Capgemini eRetail Sales Index the strong sales experienced at the start of the year have continued, with online sales in February recording an 18% annual growth; representing £8.9 billion spent. While the increase was building on a disappointing February in 2015 (when growth was just 8%), the [more ] http://bit.ly/22yQwel

Shopitize extends reach to 25 million through partnership with Johnston Press

Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK thanks to a partnership with publisher Johnston Press. The partnership will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites,  a smarter way to build brand loyalty with its readers through a range of [more ] http://bit.ly/22yQwej

Best practices for converting traffic into leads, including calls-to-action, landing pages, and forms …. [Download E-book]

What does it really take to have a great website that drives visitors, leads and revenue?  [Download E-book] Special exclusive to theMarketingblog. An extensive checklist of website must-haves for success. Download your check list here>.. We all know how important a website is to a business s online strategy, but what does it really take [more ] http://bit.ly/1pF6MNe

Check the TX March Newsletter / Coming soon exclusive interview with TransgressiveX’s Nadim Sadek

TX March Newsletter https://t.co/5XVnypA7pE pic.twitter.com/L0NpqBW10C — Will Corry (@slievemore) March 21, 2016 Coming soon in this blog an exclusive interview with TransgressiveX s Nadim Sadek. TransgressiveX (TX) @TransgressiveX is a brand measurement and optimisation agency, delivering forensic brand guidance. Based in Kensington, London, it operates globally with a number of blue chip clients, having notably been appointed [more ] http://bit.ly/1R9D5xM

ECR rolls out next generation international ticketing solution with Big Bus

ECR has today announced the roll out of its latest ticketing solution for Big Bus across six countries, following a successful six-year relationship. The updated system, currently being implemented within the company’s longstanding territories Dubai, Hong Kong, Vienna, Rome, London and Paris, has been designed to automate the entire ticket sale process including taking credit/debit [more ] http://bit.ly/21zuINw

Superhouse, designers of bespoke luxury homes for the super rich, partners with Vertical Leap for digital marketing

Superhouse, the designer of contempory, luxury private houses for the world’s super rich, has appointed Vertical Leap www.vertical-leap.uk to deliver a digital campaign that includes SEO, content and social media marketing. Superhouse provides a bespoke service for this market segment, designing homes with the same tailor-made approach applied by creators of the world’s super yachts. [more ] http://bit.ly/1TU8mXI

London & Partners Scoops Top Prize at Inaugural World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world. [more ] http://bit.ly/1TRO0OJ

Senseless searching risks UK businesses millions of pounds

New research by ResearchExchange.com, the world’s first digital platform that connects buyers and suppliers of market research, reveals that businesses are limiting their potential to succeed and inhibiting creativity by working with a limited pool of suppliers. Two fifths of businesses (42 per cent) work with only one supplier of market research and two thirds [more ] http://bit.ly/1MpbNhb

Q Magazine and the 1975 team up for collector’s edition featuring an exclusive 7-inch vinyl

Q Magazine, Britain’s best-selling modern music magazine, has joined forces with The 1975 to create a unique exclusive package that will be made available directly to the band’s fans. The package includes a special edition of Q Magazine The 1975 Q Collector’s Edition featuring an exclusive coverline-free cover designed in conjunction with the [more ] http://bit.ly/1pKWhYq

Laughter Spot : The one about the snake with a frog in his mouth

I went fishing this morning but after a short time I ran out of worms. Then I saw a cottonmouth snake with a frog in his mouth.Frogs are good bass bait. Knowing the snake couldn’t bite me with the frog in his mouth. I grabbed him right behind the head, took the frog, and put it [more ] http://bit.ly/1pKWhYn

Four in five donors feel detached from charities they support

New research announced today suggests that four in five donors are not engaged with the charities that they support. The research, launched by Amaze One, Harvest and Boy on a Beach, surveyed 1,000 UK-based respondents. Those surveyed had to have supported at least one of the UK’s top 50 charities (as ranked by CBI) in [more ] http://bit.ly/1pKWiLV

Time out partners with Nescafé for “seen before sunrise project”

Time Out Group, the trusted global brand for inspiring and enabling people to make the best of their city, today unveiled its Seen Before Sunrise campaign for Nescafé Azera Coffee to Go, a new premium barista style instant coffee. The Seen Before Sunrise Project features inspiring content that encourages busy Londoners to embrace their passions [more ] http://bit.ly/1pKWiLN

Sky Media to use Yospace’s live ad insertion solution for Sky Go

The expansion of dynamic ad serving is a great benefit to advertisers, who are able to overlay ads aimed at selected audiences – whether conventional broad TV demographs, or precisely targeted Sky AdSmart audiences. Viewers prefer seeing more relevant ads too, with a November 2015 press release from Sky Media reporting that channel switching in [more ] http://bit.ly/1pKPDRZ

Space brings the ‘Greatest Show on Turf’ to Cheltenham

Creative agency Space is bringing circus thrills to this year s Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse. The Greatest Show on Turf will target festival goers with fun circus style activation that aims to get them to download the Coral app, win [more ] http://bit.ly/1UdAEwm

Have you ever arrived at your car to find a fine slapped across your windscreen?

If you have ever received a parking ticket you will know just how annoying it is to arrive back at your car to find the fine slapped across your windscreen, but have you ever thought about going down the appeals route and fighting the fine? The answer is probably no, as currently just 0.5 per [more ] http://bit.ly/1UdafOY

Game of Thrones star James Cosmo imparts more wisdom for latest ads in Bank of Scotland “Decisions Well Made” campaign

Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo. The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage [more ] http://bit.ly/1RL6qe2

New marketing agency set to rock the MI sector

In order to keep pace with modern consumers, the MI industry needs a fresh approach to marketing, at least according to Mark Bower, founder and CEO of www.rocksolid.agency his new venture, put together specifically to meet the rapidly evolving needs of MI brands, manufacturers and retailers. The business boasts that it is founded by ‘passionate [more ] http://bit.ly/1RL6qe0

Nigella pulls the plug on her TV company

Nigella pulls the plug on her TV company https://t.co/KkAYafUdIC pic.twitter.com/0v22MxEKU8 Will Corry (@slievemore) March 15, 2016 http://bit.ly/1RinduM

74% of companies who failed to meet revenue goals, didn’t know the number of monthly visits, MQLs or SQLs they needed

Download This Free Tool [Excel Spreadsheet]:   The B2B Lead Generation Calculator 74% of companies who failed to meet revenue goals, didn t know the number of monthly visits, MQLs or SQLs they needed. With this worksheet, you ll have the answers! Having a clear, measurable target is critical for any sales or marketing effort, but it s [more ] http://bit.ly/1nKoQ6s

Laughter Spot : “The one about the pastor’s donkey”

The Pastor entered his donkey in a race and it won. The Pastor was so pleased with the donkey that he entered it in the race again and it won again. The local paper read: PASTOR S ASS OUT FRONT. The Bishop was so upset with this kind of publicity that he ordered the Pastor not [more ] http://bit.ly/1nKoPQc

Guess what they are commenting on?

Dean Weller Installing the first personal fold-up Air Stewardess into the premium economy cabin. Chris Field Obviously as a man, I can t safely take part in this competition Simon Hill Extra legroom please Simon Hill If we experience any turbulence, please follow the safety intsructions Dean Weller The new space saving options on Virgin flights [more ] http://bit.ly/1QYhAwc

Laughter Spot : “The one about the sperm count for the physical exam”

An 85-year-old man had to take a sperm count for his physical exam. The doctor gave the man a jar and said, Take this jar home and bring back a sample tomorrow. The next day the 85-year-old man reappeared at the doctor s office and gave him the jar, which was as clean and empty as [more ] http://bit.ly/1QYhAfU

Who are Gen Z? – Infographic created by marketing agency OLIVER

http://bit.ly/1QSgNAv

Who are Gen Z? – Created by marketing agency OLIVER

http://bit.ly/1QSgNAv

Mobile VR allows travellers to try before they fly

Thomas Cook Airlines new Fantasy Flight concept, in conjunction with digital creative agency, Catch, brings to life 360-degree exploration [www.thomascookairlines.com/fantasyflight] that lets you try before you fly. Best experienced using Google Cardboard via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their [more ] http://bit.ly/1piGuPR

Logic Instrument launches business tablet for €349

Logic Instrument presents the Logic 116 Pro, which combines the advantages of tablets and the functionality of a laptop. With its latest development, the specialist for rugged mobile computer presents for the first time a tool dedicated to enterprises that wants to equip their sales force with a Windows 10 tablet that is at the [more ] http://bit.ly/1M1PxiL

360º Virtual Reality Thomas Cook Airlines Fantasy Flight

Thomas Cook Airlines new Fantasy Flight concept, in conjunction with digital creative agency, Catch, brings to life 360-degree exploration [www.thomascookairlines.com/fantasyflight] that lets you try before you fly. Best experienced using Google Cardboard via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their [more ] http://bit.ly/1piGuPR

Clarks shoe scion seeks cash for ‘barefoot’ step through Crowdcube

Vivobarefoot, a maker of barefoot shoes with patented ultra-thin soles, has launched a campaign to raise £750,000 on crowdfunding site Crowdcube. The company, which claims conventional shoes make your feet shoe shaped instead of foot shaped , has sold more than a million pairs of shoes since launching in 2012 and is growing at 30 per [more ] http://bit.ly/1QQac9E

Laughter Spot : “5 year olds are asked what religious objects they have in their homes”

A teacher asks her class of 5 year olds what religious objects they have in their homes. One boy answers, We have a picture of a woman with a halo holding a baby and every day my mother kneels in front of it. The next little boy says, We have a brass statue of a [more ] http://bit.ly/1pEtVPA

Laughter Spot : “The one about Donald Trump and his “red sisters and brothers”

Donald Trump was invited to address a major gathering of the American Indian Nation two weeks ago in upstate New York. He spoke for almost an hour about his plans for increasing every Native American s present standard of living. He referred to how he had supported every Native American issue that came to the news [more ] http://bit.ly/1TVnPHv

Video : “Preparing for his last goodbye” Under Armour TV Commercial, ‘Rule Yourself’

.@MichaelPhelps prepares for his last goodbye in @UnderArmour s new ad: https://t.co/aRuH64YGVw #RuleYourself pic.twitter.com/tnJJ2VvZWZ iSpot.tv (@ispottv) March 9, 2016 http://bit.ly/1QOgnLh

Blunders : Promotional guerrilla marketing campaigns that have run amok … Hotcow

Promotional giveaways are everywhere. They’re in your office, in your home, and in your car. Many things that you see every day and don’t even think about are promotional products. The reason they’re everywhere is that we all love getting something for nothing. And this is precisely why promotional giveaways are such a popular guerrilla marketing [more ] http://bit.ly/1WgjZ98

A Day in the Life of the Samsung Galaxy S7 with Periscope

Today, tech21 will be taking the new Samsung Galaxy S7 for a spin around New York City, live streaming the activity with Periscope on @tech21official to mark the phone’s availability. This will include real time Twitter polls where followers can decide what famous New York site it will go next. We invite to check out [more ] http://bit.ly/228DqUU

Q. Who is the hot ad girl in the Victoria’s Secret fragrance ad?

A. Romee Strijd The heavy beats of Jail Tree by Jenny Wood echo into the black and white footage of Victoria s Secret model Romee Strijd strolling by the ocean. With spring time approaching, she sports a denim jacket and lingerie while promoting xo, Victoria, the brand s fragrance. http://bit.ly/228DnZr

Authorities move one step closer to making fake review writing illegal

As the number one closed-feedback ratings and reviews platform in the UK – meaning only genuine customers are invited to leave a review – Feefo welcomes recent reports of the Competition and Markets Authority and Department for Business Innovation and Skills efforts to clean up the Ratings and Reviews industry. A recent article revealed that [more ] http://bit.ly/1RUBsCW

Video : Take the ‘next step’ with Lloyds – new campaign by adam&eve

Lloyds takes its next step in adam&eve brand debut https://t.co/H3Dhac7BeP pic.twitter.com/JIRdRB5tRF Will Corry (@slievemore) March 11, 2016 http://bit.ly/1TRHV5m

Are BBC’s old favourites getting a PC makeover?

Are BBC s old favourites getting a PC makeover? https://t.co/yxNIl16FxK pic.twitter.com/gbV1wcbmOf Will Corry (@slievemore) March 11, 2016 http://bit.ly/1QJlATt

Laughter Spot : “Sure is dark in here”

A man and a woman are having sex, when her husband comes home early. Quick, hide! she says, so the man grabs his clothes and jumps into the closet. The man hears the hushed voice of a young boy. Sure is dark in here.   Indeed it is, the man responds. I have a baseball, says [more ] http://bit.ly/1QJlxXI

E-goi : New features: revamped contact and Autobot editing

E-goi : New features: revamped contact and Autobot editing. @plataformaegoi https://t.co/eeafG4Hddj pic.twitter.com/a1wPCQPITL — Will Corry (@slievemore) March 11, 2016 More about E-goi HERE >>>> Disclosure : theMarketingblog uses the E-goi platform for its award winning newsletters http://bit.ly/1UXAR6f

Are you about to buy B2B data? Get this exclusive download

Discover why good B2B data is so valuable to your business B2B data is an ideal way to connect with the people that need your product or service. It is the key to unlocking your marketing potential – and your future growth. But what if you don’t have the high-quality data that you need? Our eBook will [more ] http://bit.ly/21lRLuR

Download the five deadly sins of B2B data

Download the Five Deadly Sins of B2B Data HERE >>>> http://bit.ly/1nBMT7M

Hotels poised to better attract, reach and convert guests as SiteMinder localises global technology

As ITB Berlin 2016 takes full swing, the hotel industry’s leading cloud platform, SiteMinder, today announces it has launched its product extranets in multiple languages for hoteliers as part of its continued commitment to helping them attract, reach and convert global guests. The multi-language capability is available within SiteMinder’s Channel Manager, the hotel industry’s largest [more ] http://bit.ly/1SCJFxK

ResearchExchange.com bounds out of Beta with mass sign ups of buyers and suppliers of market research

ResearchExchange.com, the world’s first online marketplace for the research industry, has come out of beta-testing and is already succeeding in its quest to invigorate the market research industry. Following a successful soft launch, the platform has already signed up more than 300 research suppliers, as well as a host of big-name buyers including Groupon, Novartis [more ] http://bit.ly/1SCJFxH

Bringing research to life with stunning depth and colour. How a group of fresh minds from London are changing the game with a new initiative – habitus Insight Ltd

Habitus Insight is an internationally operating full service ethnographic research agency delivering insight from all areas of society with a key interest in hard to reach demographics and places. Based in London with a well-established network of international partners, habitus Insight’s core team is made up of photojournalists, filmmakers, anthropologists, ethnographers, researchers and marketing strategists. [more ] http://bit.ly/1UhntJq

Giant iTab talks Confex, Smartphone Video, 55″ Giant iTabs and their new brochure

Giant iTab talks Confex, Smartphone Video, 55″ Giant iTabs and their new brochure http://bit.ly/1WbuMl2

UNIQLO Announces Global Flagship Store Relaunch Campaign, Alongside New Partnerships with the Tate Modern and NTS Radio

UNIQLO today unveiled its relaunch campaign for their flagship store as well as their ambition for the store to become a cultural hub on Oxford Street through partnerships with the Tate Modern and NTS Radio as well as a series of exclusive events. Fast Retailing’s Creative President, John Jay, said, ‘London is a very important [more ] http://bit.ly/1UhntJv

Bringing research to life with stunning depth and colour. How a group of fresh minds from London are changing the game with a new initiative – habitus Insight Ltd.

Habitus Insight is an internationally operating full service ethnographic research agency delivering insight from all areas of society with a key interest in hard to reach demographics and places. Based in London with a well-established network of international partners, habitus Insight’s core team is made up of photojournalists, filmmakers, anthropologists, ethnographers, researchers and marketing strategists. [more ] http://bit.ly/1UhntJq

Research : Recent stats from International Women’s Day from across the globe

Catherine Becker, CEO of VCCP Media, takes a look at some recent stats from International Women’s Day from across the globe. The last five years has certainly shown some uplift in engagement. The chart below shows the Google global search interest since 2004. Interest according to Google peaked at 4pm on Tuesday and this seemed [more ] http://bit.ly/1LTaFaT

Migrants heading to Britain from Poland have been given a 20-page guide on how to bag the most lucrative benefits

Polish newspaper produces 20-page guide to making most of UK benefits https://t.co/R81tT8NwSl pic.twitter.com/kcpxRTLYbt Will Corry (@slievemore) March 10, 2016 http://bit.ly/1P18TPs

Laughter Spot : “The one about the children writing about the ocean”

She Told Her Children To Write About The Ocean. But Couldn t Stop Laughing After Reading These. A group of kids was given an assignment in class by their homeroom teacher one day. Their task was to write about the ocean—you know, the deep blue sea—in their own words and what they thought about it. They [more ] http://bit.ly/1P18Tzb

Download this White Paper to learn how to retain the most fickle customers

90% of companies believe customer experience will be their primary https://t.co/26O9dsVJIK pic.twitter.com/O1TUUE8v1j Will Corry (@slievemore) March 10, 2016 http://bit.ly/1R8H3si

Turn any touchscreen into a giant smart phone with iTab Core

Turn any touchscreen into a giant smart phone with iTab Core https://t.co/fEuYdPRjgT pic.twitter.com/25SZ4JHSOu Will Corry (@slievemore) March 10, 2016 http://bit.ly/1R8H3sg

McLaren-Honda reveals sparkling wine product Chandon as its new sponsor

Chandon unveiled as new sponsor for McLaren-Honda Formula One team https://t.co/r1Zaxvvcst pic.twitter.com/joHpv24CgV Will Corry (@slievemore) March 10, 2016 http://bit.ly/1QFhI60

“This Is Beating the Odds” – Western Union / International Women’s Day

Western Union, a leader in global payment services, will be supporting International Women’s Day through their support of a young South African woman named Siba Gqirana as part of their ongoing Chain of Betters project. Siba’s dream is to become one of the country’s first female commercial pilots, a big ask in an industry where [more ] http://bit.ly/1OZCKYO

[Research] “Online consumer-generated content greatly influences the in-store shopper” / Bazaarvoice

Bazaarvoice announced today the results of a study focused on consumers who research online, buy offline (ROBO), derived from retail data from 20+ of the world’s leading retailers, which helps brands and retailers better identify the in-store revenue impact in relation to online content. 54% of online buyers read online reviews before purchase 39% of [more ] http://bit.ly/1RRkXrk

Show Me The Money: Bazaarvoice ROBO Study Pinpoints Review Value for In-store, Online Buys

In partnership with 20+ global retailers in the Bazaarvoice network, the consumer-generated content experts evaluate the effect that Research Online, Buy Offline (ROBO) has on retail revenue. Bazaarvoice, Inc. (Nasdaq: BV), the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today announced the results of a study focused on [more ] http://bit.ly/1OZCJ6Z

Western Union helps support International Women’s Day

Western Union, a leader in global payment services, will be supporting International Women’s Day through their support of a young South African woman named Siba Gqirana as part of their ongoing Chain of Betters project. Siba’s dream is to become one of the country’s first female commercial pilots, a big ask in an industry where [more ] http://bit.ly/1OZCKYO

Will Chelsea Luiz on social?

The ousting of Jose Mourinho in December may have facilitated the recovery of Chelsea’s disastrous start to the season. However, tomorrow’s Champions’ League return game against Paris Saint Germain for the quarter finals may just be Chelsea’s biggest match of the season so far.  Not only will a victory secure the Blues’ place in the [more ] http://bit.ly/24QdYG7

Sunderland FC / Adam Johnston / Margaret Byrne blunders – check the latest articles, tweets and pics

[View the story "Sunderland FC CEO Margaret Byrne resigns " on Storify] http://bit.ly/1R6QpVz

Laughter Spot : “What happened here today?”

One afternoon a man came home from work to find total mayhem in his family s house: Their four children were outside, still in their pajamas, playing in the mud, with empty food boxes and wrappers strewn all around the front yard. The door of his wife s car was open, as was the front door to [more ] http://bit.ly/1Udi1Hr

Body acceptance is turning out to be profitable for American Eagle

Yes, Body Acceptance Is Profitable. Just Ask American Eagle s Aerie on @HPLifestyle https://t.co/kahvoosC1J pic.twitter.com/dhY0baTs15 — Will Corry (@slievemore) March 9, 2016 American Eagle is seeing noteworthy sales, and its body-positive Aerie is partly to thank. “Initiatives to strengthen our merchandise and improve operational execution fueled strong results in 2015, Jay Schottenstein, Chief Executive Officer, said in [more ] http://bit.ly/1Udi3PC

The big brands have spoken – Quality not quantity comes out on top

As the old saying goes, it’s quality over quantity that will always come out on top, and nothing has resonated so truly when you look at Coca-Cola’s recent transformation in its marketing approach not only focusing on the quantity of marketing but realising that the quality is just as, if not more, important. Coca-Cola’s CEO, [more ] http://bit.ly/24OMock

St Ives Group announces half year results .. Strategic Marketing now contributing 56% of Group underlying operating profit

St Ives today announces its half year results for the 26 weeks ended 29 January 2016, showcasing the company’s year-on-year growth and current upward trajectory. During this period, the Group’s underlying revenue* rose by 6% to £185.7m, and underlying profit before tax* increased by 5% to £16.1m. This morning we ve released our Half-Year Results. Read [more ] http://bit.ly/1Lbp8yU

TAKE OFF THE TAPE’ FOR MIND

Mind, the mental health charity, and Media agency MEC have today launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across [more ] http://bit.ly/1ntTm4v

As Mobile Sales Overtake Desktop, e-tailers Must Not Ignore the Lure of the Small Screen

Following hard on the heels of the news from IMRG that sales on mobile devices (smartphones and tablets) accounted for 51% of the e-commerce market for the first time, the global e-commerce delivery specialist Fastlane International has urged start-ups and SME web retailers to get smart about the switch to smartphones. Says Fastlane’s Head of [more ] http://bit.ly/1ntTiSc

ST Ives announces half year results .. Strategic Marketing now contributing 56% of Group underlying operating profit

St Ives today announces its half year results for the 26 weeks ended 29 January 2016, showcasing the company’s year-on-year growth and current upward trajectory. During this period, the Group’s underlying revenue* rose by 6% to £185.7m, and underlying profit before tax* increased by 5% to £16.1m.  Other business highlights from Half Year Report include: [more ] http://bit.ly/1Lbp8yU

Conversion Week 2016

http://bit.ly/1LblKnE

DestinationSkin Selects Vertical Leap As Digital Marketing Agency

Vertical Leap, the award winning digital marketing agency, has been selected by DestinationSkin, the specialist advanced skin treatment clinics, to manage its SEO campaign in the UK. http://bit.ly/1W5FQAc

Celebrating Exeter – The Organic Way

South West England, known for its cider and beaches, is one of the most diverse and picturesque regions in the UK. As an Exeter-based performance and content marketing agency and consultancy, we have grown rapidly in the last ten years and recently celebrated the opening of our new office at Southernhay Studios in Exeter. To [more ] http://bit.ly/1W5s1Bz

Hospitality gone wrong : Erin Andrews wins $55million from hotel owner over nude video

Erin Andrews wins $55million from hotel owner over nude video https://t.co/4koa0AT1Qe pic.twitter.com/mWaDAPhXz3 Will Corry (@slievemore) March 8, 2016 http://bit.ly/1W5lAhW

“Forget not that the earth delights to feel your bare feet and the winds long to play with your hair” – Khalil Gibran

The Topless Tour was started two years ago by friends Olivia Edginton, 20, Lydia Buckler, 21, and Ingvild Marstein Olsen, 20, students at Trinity Laban Conservatoire of Music & Dance in London. After taking an impromptu topless dip in a cold lake in Olsen s hometown in Norway, the three friends wanted to capture the moment [more ] http://bit.ly/1QzBPSR

The Sharapova debacle – not retiring,not pregnant,not dying,not a lesbian but now a drugs cheat

Maria Sharapova tested positive for meldonium, a substance she has been taking since 2006 for health issues.  The former world number one revealed that she has been taking medicine given to her by her doctor for the past 10 years that was not on the banned substances list. [View the story "Maria Sharapova - a [more ] http://bit.ly/1SvDhs0

The Maria Sharapova update – 7 latest articles, stories, tweets

Maria Sharapova tested positive for meldonium, a substance she has been taking since 2006 for health issues. The former world number one revealed that she has been taking medicine given to her by her doctor for the past 10 years that was not on the banned substances list. [View the story "Maria Sharapova - a 'Line [more ] http://bit.ly/1SvDhs0

The Pragmatist: New labour

An Englishman’s home may be his castle, but when it comes to fixing it up, it seems he prefers to pass the job to someone else. A 2012 Aviva survey revealed that today’s young adults are likely to call on their parents when it comes to decorating or making home improvements: 55% of empty nest [more ] http://bit.ly/1RwZUaM

[Laughter Spot] … The one about making fun of a boy in an airplane

A man was seated next to a boy in an airplane. The man turned to him and said, Let s talk . Boy: OK, what do we talk about? Man (making fun of the boy): How about nuclear power? Boy  Very interesting topic. But let me ask you a question Horse, cow & deer, all eat grass. [more ] http://bit.ly/1pb5nxD

MEC brokers TV sponsorship first for Volvic with Channel 4

4 Sales and MEC today announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and the first time it has supported its natural water and flavoured Aquadrinks sub-brands with masterbrand [more ] http://bit.ly/1M2xy6j

Immediate Media launches Lego Nexo Knights Magazine

Immediate Media, the special interest and platform company, announces the launch of LEGO NEXO KNIGHTS Magazine, a fun and interactive magazine aimed at 7-11 year children. The launch coincides with the launch of the LEGO NEXO KNIGHTS toy range and TV show in the UK.  NEXO KNIGHTS stories are set in the Kingdom of Knighton. [more ] http://bit.ly/1M2xxQ3

The one about a request for a bed to be installed in the office

A company has installed a double bed in the middle of the office after staff made requests for a designated sleep zone.HR consultancy firm BrightHR in Manchester often asks staff for advice on how to make the working environment more enjoyable, and employees took the opportunity to request for a bed to be installed. We [more ] http://bit.ly/1ULHRmA

The one about a request for a bed to be installed in the office

Image
A company has installed a double bed in the middle of the office after staff made requests for a designated sleep zone. HR consultancy firm BrightHR in Manchester often asks staff for advice on how to make the working environment more enjoyable, and employees took the opportunity to request for a bed to be installed.

Video : Reality TV ‘star’ Joey Essex has been brought on board by Batchelors

Reality TV ‘star’ Joey Essex has been brought on board by Batchelors, the company behind Cup a Soups, playing on his ‘thick’ persona. Cup a Soups has this week (1st March) launched their “Deliciously Thick” campaign to promote a new range. Joey Essex turns up the heat in the 30-second ad, which has gained almost 7,000 [more ] http://bit.ly/1X4wcht

Movers and Groovers : Ebiquity’s digital transformation continues with the arrival of Tim Hussain as UK Head of Digital

Ebiquity names former Sky platform boss Hussain as digital head https://t.co/fNozYVr3dj — Michael Karg (@karg_michael) March 4, 2016 Ebiquity, the independent marketing analytics specialist, today announces the appointment of Tim Hussain as the UK Head of Digital Media. Hussain, previously Director of Digital Strategy at Collective, a leading programmatic multiscreen advertising company, joins Ebiquity’s Media [more ] http://bit.ly/24JIjWW

“Never build a business relying on PayPal” – They hold back £55,000 of food firm boss’ takings

Frozen out: Julian Hearn cannot understand why his account was blocked PayPal is advertised as an easy and convenient way to pay and be paid for its 20million active UK users. But, as we report here, this is not always the case. Millions of people sell personal items or build small businesses into rapidly expanding empires [more ] http://bit.ly/24JIl0M

Laughter Spot : “The one about walking on water on their 18th birthday”

Paddy had long heard the stories of an amazing family tradition. It seems that his father, grandfather and great-grandfather had all been able to walk on water on their 18th birthday. On that special day, they d each walked across the lake to the pub on the far side for their first legal drink. So when [more ] http://bit.ly/1M0Mylb

Dealslands buyers guide for frugal living

Every person needs to shop for a number of things, one or the other day. So whether it is from buying a small pin to a luxurious car, you need to have money. In short, they all only understand the language of money. In recent years, we have seen the graph of inflation moving in [more ] http://bit.ly/21OD5tM

Top 10 PR and marketing stunts and campaigns of February 2016

Top 10 PR and marketing stunts and campaigns of February 2016 | PR Examples https://t.co/Ynm6ZNVSAi pic.twitter.com/b6sxpJcsfD Will Corry (@slievemore) March 5, 2016 http://bit.ly/1LZDw80

Blonde Laughter Spot : The A.M. radio, the policeman and the doctor

Did you hear about the blonde who just bought an A.M. radio? It took her two weeks to figure out that you could play it at night Graphics by Shutterstock A blonde returned home from work and was shocked to find her house ransacked and burglarized. She called the police immediately to report the crime. [more ] http://bit.ly/1LZDywD

‘This Week’ : Barclays bungles and investors are spooked

Barclays results weren t too awful, but investors were so spooked by the dividend announcement that trading actually had to be suspended at one point in the day. But at least one person had something to smile about, with Antony Jenkins taking home £3.4m not bad for half a year s work. Shares drop by 11% [more ] http://bit.ly/1QZ0JyM

“Going conversion bananas in your pyjamas” …. Conversion World – 40% discount now available with the code ‘CROmarketingblog’

Going Conversion Bananas In Your Pyjamas   20+ Conversion Rate Optimization experts in one place where everyone has easy access to – the internet This is important. Reserve your place now and get a huge 40% discount with the code CROmarketingblog . Yes it s a discount of 40% Attending conferences is fun. You learn a lot and [more ] http://bit.ly/1VXBWZX

“EU moves to ban chips in the workplace”

The European Commission has launched far reaching legislation which could see chips and other delicious smelling foods banned from indoor workplaces such as offices and factories. The proposal is part of a new law called the The Workplace Aroma Directive (2016/85/EC), which aims to promote healthy eating by removing tempting foods. “We have a situation [more ] http://bit.ly/1SoIMJ6

Vertical Leap Expands Its Social PR Division With The Launch Of A New Service That Gets To The Heart Of Influencers

New service uses Apollo Insights to target audiences at the right time with relevant content Vertical Leap, (vertical-leap.uk) the search and digital agency, has announced the launch of a new social PR service. Vertical Leap’s Social PR will enable retail businesses to maximize their social media potential through a highly targeted cross platform system using [more ] http://bit.ly/1WZmVHl

Adyoulike named in Real Business’ The Everline Future 50

Native advertising platform Adyoulike has been named as a member of Real Business’ The Everline Future 50. The programme lists the 50 most disruptive and game-changing businesses currently operating in the UK. The 50 businesses were chosen from an original list of 250. Each company was chosen due to its ability to break down barriers, [more ] http://bit.ly/1p4eHmP

eBay advertising launches new ‘tv targeting’ tool to reach lucrative dual-screening shoppers

eBay Advertising today announced the launch of a new product to help advertisers cash in on the couch commerce opportunity on ebay.co.uk, following a successful pilot campaign with The Co-operative Electrical. The product – known as ‘eBay TV Targeting’ – is based on observed insights on eBay’s 19 million monthly unique users in the UK. [more ] http://bit.ly/1p4eHmJ

Is this the most polarizing movie of the year? – Watch the trailer

Ghostbusters trailer criticized for racial stereotyping after white leads play brilliant scientists while black character is NYC Subway worker First trailer has been released for the new all female Ghostbusters film It stars Kristen Wiig, Melissa McCarthy, Kate McKinnon and Leslie Jones But film was criticized after three white actresses all played scientists While Jones plays [more ] http://bit.ly/1TUeW09

Laughter Spot : “By the time you bend down to pick it up, I’ll be done”

A boss said to his secretary, I want to have sex with you, but I will make it very fast. I ll throw £1,000 on the floor and by the time you bend down to pick it up, I ll be done. She thought for a moment then called her boyfriend and told him the story. Her [more ] http://bit.ly/1VUZRsW

61% of UK marketers say programmatic ads provide greater ROI than traditional media

Yet 41% say they are still unsure how to tackle attribution tracking, according to AdRoll’s State of the Industry UK 2016 report Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61% of marketers say programmatic ads provide a greater return on investment than traditional media. The [more ] http://bit.ly/1VUZRcE

Facebook is set to pay millions more in UK tax after dumping ploy of funnelling sales through Ireland

Facebook set to pay millions more in UK tax https://t.co/TGNyDxQDBG pic.twitter.com/Ru79E9hTU9 Will Corry (@slievemore) March 4, 2016 http://bit.ly/1VUZTkK

Is this the most polarizing movie of the year?

Ghostbusters trailer criticized for racial stereotyping after white leads play brilliant scientists while black character is NYC Subway worker First trailer has been released for the new all female Ghostbusters film It stars Kristen Wiig, Melissa McCarthy, Kate McKinnon and Leslie Jones But film was criticized after three white actresses all played scientists While Jones plays [more ] http://bit.ly/1TUeW09

Are you happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? – eBook Download

Is your social media profile all it needs to be? Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you re paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return? Grasping the Nettle gives you [more ] http://bit.ly/1UDKQxn

Sebastian Bauermann appointed new YOC Director Finance

YOC, a leading provider of data-driven mobile advertising solutions in Europe, has appointed Sebastian Bauermann to the newly created post of Director Finance for the entire group. Sebastian Bauermann will, with immediate effect, assume responsibility for the company s commercial operations at both domestic and international level. The focus of his new post will be on [more ] http://bit.ly/1QVKUJa

The new ‘iTab’ core, from Giant iTab, transforms any touchscreen into the familiar hand-held smartphone

The new iTab core, from Giant iTab, transforms any touchscreen into a smartphone https://t.co/CaRE2eABjM pic.twitter.com/EIyChjyaxy — Will Corry (@slievemore) March 3, 2016 http://bit.ly/1QVxddi

The new 'iTab' core, from Giant iTab, transforms any touchscreen into the familiar hand-held smartphone

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Join us at Confex & The Event Production Show next week Whether you're a visitor on the look-out for new ideas, an exhibitor wanting more interaction on your stand or an AV rental company offering digital engagement for your customers, come & see us on Stand no.H25 and have your picture taken with the biggest working Smartphone in the world!

Case Study – How Frooition, The Global Company That Specialises In Web Design For Ecommerce, Exceeded Sales Targets And Reduced Marketing Costs By 65%

About Frooition Frooition (www.frooition.com) is the global web design company that provides creative services and productivity apps for over 260,000 customers worldwide. For over 10 years the company has provided thousands of designs across many platforms using cutting edge technology. Its eBay store and listings designs enable any company, from small businesses to major enterprises, [more ] http://bit.ly/1QVlR9d

McLaren Automotive accelerates pan-European digital campaign with Sky AdSmart

McLaren Automotive, the British producer of luxury sports and supercars, today announces the launch of its first ever TV advertising campaign. The brand will be using Sky AdSmart, Sky Media’s revolutionary TV advertising platform. The TV campaign is being launched as part of McLaren Automotive’s wider pan-European digital marketing activity, to promote its 570S Sports [more ] http://bit.ly/1QVlTOf

Gousto signs Literally PR to cook up a storm ahead of a glorious summer

Gousto, the number one recipe kit home-delivery service, has grand plans for the year ahead. The mission? To make cooking from scratch more convenient, creative and enjoyable. Gousto has already come to the rescue of thousands of time-starved Brits, but there is much more work to be done to help the many of us who [more ] http://bit.ly/1QVlR93

DiscoverOrg’s completely re-designed platform raises the bar for sales intelligence Solutions

Agile new database and easy-to-use interface allows for frequent, customer-influenced updates and optimized access to DiscoverOrg’s newly global business intelligence. DiscoverOrg, a leader in hand-verified sales intelligence, officially launched its new product platform today after nearly four months of customer-led beta testing. The re-designed database includes verified contact information, detailed reporting structures, installed technologies and [more ] http://bit.ly/1VSer4q

Brexiteers unleash pets for Britain

Brexiteers Unleash Pets For Britain on @guidofawkes https://t.co/qijgi51JPM pic.twitter.com/JISL7BIZPF Will Corry (@slievemore) March 3, 2016 http://bit.ly/1VS9fO5

Laughter Spot : “Whichever one dies first will contact the living one from the afterlife”

Sid and Irv are business partners. They make a deal that whichever one dies first will contact the living one from the afterlife. So Irv dies. Sid doesn’t hear from him for about a year, figures there is no afterlife. Then one day he gets a call. It’s Irv. ‘So there is an afterlife! What’s [more ] http://bit.ly/1VS3UX2

Laughter Spot : “An incredibly beautiful woman is standing at his door”

There is an overweight guy who is watching TV. A commercial comes on for a guaranteed weight loss of 10 pounds in a week. So the guy, thinking what the hell, signs up for it. Next morning an incredibly beautiful woman is standing at his door in nothing but a pair of running shoes and [more ] http://bit.ly/1VS3UX0

[Case Study] … Barclay’s harnessed the power of personalized video to drive awareness of how much a customer could borrow

Barclays increases email open rate by 106%, exceeding the click-to-open benchmark by 593% Who: Barclays is a global financial services provider with over 1,700 bank branches in the UK and additional offices in North America, Africa, and Asia. Problem: To create a more personalized banking experience, drive engagement, and uptake of loans. The Question: How to [more ] http://bit.ly/1RJ90nt

This week’s Video Spot – enjoy

// http://bit.ly/1Y2VuNU

St. Kitts Branded Taxis take to the Streets of London

Ten of London s iconic black cabs, displaying stunning imagery of the St. Kitts Scenic Railway, and with fully branded interior, have taken to the streets of Central London in a joint partnership with British Airways. The Campaign, in conjunction with London Taxi Advertising, will run for 12 months in the UK, and build momentum and [more ] http://bit.ly/1OPlkOo

Revolution to drive consumer PR for Silverstone Classic

Organisers of the Silverstone Classic, the world’s biggest classic motor racing festival, have appointed Revolution Sports + Entertainment to steer the consumer and lifestyle PR campaign for the family event which takes place on July 29-31, 2016. Managed by Goose Live Events, the annual event, now in its 26th year, includes three days of ‘Rocking [more ] http://bit.ly/1OPlmFS

Weight Watchers UK partners with Toucan & SNIPP interactive to deliver a UK industry-first cross-category promotion using receipt validation

Toucan Sales Promotion Ltd (“Toucan ), a shopper marketing and brand activation agency, and Snipp Interactive Inc. ( Snipp ), an international provider of marketing promotions, rebates and loyalty solutions, today announced that Weight Watchers (UK) Limited, the world s leading provider of weight management services, has chosen both as partners to develop and deliver an industry-first cross-category promotion in the UK. [more ] http://bit.ly/1QqZ9QH

SMX London … PPC hacks, tips, & tricks – how to optimize your time / Early bird rates expire 25 March

Kimberly Thomas, Director of Digital Advertising at Wheelhouse Search is a speaker at SMX London.  Day 2 - 11:35 AM-12:00 PM Some of the biggest challenges that PPC managers face aren t necessarily technical. They include managing a large queue of tasks with competing priorities, time management and not getting enough time for strategy. In Kimberly s  session, [more ] http://bit.ly/1QKoWCx

Registration for the leading B2B Marketing Event in Europe is NOW OPEN!

Registration for the leading B2B Marketing event in Europe is NOW OPEN!https://t.co/vA9U06hiOG #B2BUK pic.twitter.com/FSl16UA6K7 B2B Marketing Expo (@B2BMarketingUK) March 1, 2016 http://bit.ly/1nhltnv

The best Easter events at the most luxurious hotels

Easter Holidays If you’re still pondering on how to entertain the kids this Easter, let Quintessentially Travel give you a helping hand. We have searched for the best Easter events at the most luxurious hotels to help you have a memorable and fun filled family holiday. EASTER EGGSPERIENCE IN THE SUN VILA VITA Parc, The [more ] http://bit.ly/1RE4AhH

Introducing LinkedIn Account Targeting

Talk to any B2B marketer today and they will tell you that account-based marketing has become an important element of their go-to-market strategy. It is the basis for aligning program dollars and resources against priority accounts that are determined in partnership with the sales team. Today we’re delighted to announce the launch of LinkedIn Account [more ] http://bit.ly/1QROp3c

The World's biggest iPhone is here right now!

The World s biggest iPhone is here right now! on @LinkedIn https://t.co/DjOrqGy7bC pic.twitter.com/jz58g5BQnI Will Corry (@slievemore) March 1, 2016 http://bit.ly/1WToAhy

The world’s most effective ad campaigns prove that digital builds business – and social activism sells

2nd ranked UK has two most effective campaigns in global top 20 55% of the world’s most impactful campaigns are digital-led Campaigns with a cause fill rankings of the world’s most effective campaigns Unilever loses its crown as world’s top advertiser to rival Procter & Gamble IKEA and Heineken break through to appear in the [more ] http://bit.ly/1WTkeHp

[Laughter Spot] … “The one about hunting three male and two female flies”

The one about hunting three male and two female flies Another great Laughter Spot from theMarketingblog http://bit.ly/1LtitQk

Barclays shares fall 11% on results and restructuring

Barclays shares fall 11% on results and restructuring BBC News on @BBCNews https://t.co/ZGI198b2oi pic.twitter.com/L2oXeO5sQN Will Corry (@slievemore) March 1, 2016 http://bit.ly/1LtiweR

“Rise from 18% to 22% of British adults online using ad blockers” – IAB UK

Here s the latest report from the IAB and YouGov on levels of ad blocking in the UK: Rise from 18% to 22% of British adults online using ad blockers Over half using ad blocking software would turn it off to access content they want Industry committed to developing better advertising experience through IAB LEAN principles The latest [more ] http://bit.ly/21yUire

[PR] … Can journalism skills be transferred directly to the content marketing world?

Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one. Meeting deadlines Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed, the TV newscast might be short a story or the newspaper article didn’t get edited. [more ] http://bit.ly/1SeJWH3

IAB reveals latest UK ad blocking levels

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IAB UK REVEALS LATEST AD BLOCKING BEHAVIOUR The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report , conducted online by YouGov, reveals that 22% of British adults online are currently using ad blocking software – a rise from 18% in October. The highest level of ad blocking occurs amongst 18-24 year olds (47%), while 45-54 year olds are the least likely to block ads (16%), along with women (14%). Nearly two-thirds have been asked to turn blockers off Nearly two-thirds (64%) of respondents who’ve downloaded the software have received a notice from a website asking them to turn off their ad blocker. Over half (54%) said, in certain situations, they would switch off their ad blocker if a website said it was the only way to access content – this rises to nearly three-quarters (73%) of 18-24 year olds.    One fifth (20%) of people who’ve downloaded an ad blocker no longer use it: not being able to access content they want being the second most popular r

[Confex News] … Important news for Event Professionals, AV rental companies, App developers and any business pushing mobile and digital engagement

The World s biggest iPhone is here right now! Check out our new Giant iPhone for turning heads and getting your customers to interact and engage. If you are in events or marketing then come to Confex and see how this ground breaking tech will work for you. A fully functioning iPhone on a Giant scale, which means you [more ] http://bit.ly/21yLdP0

“Rise from 18% to 22% of British adults online using ad blockers”

Here s the latest report from the IAB and YouGov on levels of ad blocking in the UK: Rise from 18% to 22% of British adults online using ad blockers Over half using ad blocking software would turn it off to access content they want Industry committed to developing better advertising experience through IAB LEAN principles IAB UK [more ] http://bit.ly/21yUire

Now Tony Blackburn’s lawyer threatens to sue Tony Hall himself

Tony Blackburn was sacked last week with release of Savile abuse inquiry Star threatening to sue Lord Hall over claims he lied to Dame Janet Smith Blackburn s solicitor Martin Howe also now claims Hall lied about his firm Claims he misled public over Blackburn sacking and demanded apology Now Tony Blackburn s lawyer threatens to sue [more ] http://bit.ly/21yLgdF

[Events] … Important news for Event Professionals, AV rental companies, App developers and any business pushing mobile and digital engagement

The World s biggest iPhone is here right now! Check out our new Giant iPhone for turning heads and getting your customers to interact and engage. If you are in events or marketing then come to Confex and see how this ground breaking tech will work for you. A fully functioning iPhone on a Giant scale, which means you [more ] http://bit.ly/21yLdP0