[Research] Understanding behavioural economics – back to basics – Future Thinking

It feels like everyone’s talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring…. There’s a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references. The research industry as a whole has been developing its understanding of Behavioural Economics [more ]
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