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Showing posts from January, 2017

NewVoiceMedia Reports Significant Growth in Germany, GmbH Formation and Senior Appointment

NewVoiceMedia GmbH, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, is seeing significant bookings growth in Germany and has therefore both formed a legal entity, NewVoiceMedia GmbH in Germany and appointed a senior leader to oversee continued growth in the region. The [more ]
http://bit.ly/2kLHxGZ

Is your cause being shouted down at Christmas?

New research highlights highly competitive nature of December charity TV ads London, 31 January 2017: Charities at Christmas could be missing out on valuable donor engagement opportunities thanks to the sheer volume of TV charity ads running during the month of December, according to new analysis conducted by digital media agency, equimedia. Over the [more ]
http://bit.ly/2kLI4sJ

9 positive ways to change your life this New Year

No one’s life is completely perfect. Everyone has one thing or another missing in their life, whether it is a personal or professional aspect. But why not make 2017 the year you change all that? You don’t have to go on repeating the things you did the last year as you head towards the New [more ]
http://bit.ly/2kLkagO

How to leverage the visitor opinion for enhancing your website’s visibility and conversion rates?

Your company’s website acts as a window for your customers from where they learn what your business all about, what services or products you offer, in what way you can cater them and why should they choose your business over your counterparts. Thus, a website is one of the strongest marketing tools that your business [more ]
http://bit.ly/2kLlyjG

Six Pointers : How to run a successful marketing campaign

No matter how exceptional your product or service, without a successful marketing strategy from the get-go, you’re setting yourself up for failure.  To ensure people notice and buy what you re offering is the greatest challenge of any marketing campaign. Creativity, imagination and drive will stand you in good stead, but it s also vital to gain [more ]
http://bit.ly/2kKB8fe

First companies certified against reducing online ad fraud

First companies certified against reducing online ad fraud JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud. Affectv and RadiumOne are the first companies to receive a certification seal that their processes [more ]
http://bit.ly/2kiGDnM

Events : Planning your next trade show for 2017

Trade shows are designed to help you make a great impression and create opportunities for new business. You can make a lasting statement by exhibiting at a trade show, but it’s not without its careful planning. Planning for a trade show is incredibly important if you want everything to go smoothly on the day! Trade [more ]
http://bit.ly/2ktjb4Q

Superbowl 2017 : Thoughts from Dan Wilson, Chris Cardew and Duncan Wynn

Superbowl 2017 :  Thoughts from Dan Wilson, Head of Data at Fetch, Chris Cardew, Head of Strategy at Mindshare and Duncan Wynn, Director of Sales at Sky Media Very soon the Atlanta Falcons and the New England Patriots will go to battle on Super Bowl Sunday, but the big game s advertisers are already vying for [more ]
http://bit.ly/2ksEgfI

Superbowl 2017 :

Superbowl 2017 :  Thoughts from Dan Wilson, Head of Data at Fetch, Chris Cardew, Head of Strategy at Mindshare and Duncan Wynn, Director of Sales at Sky Media Dan Wilson, Head of Data at Fetch “For any UK brands doubting the lure of the Super Bowl, it should be remembered that American culture, now more [more ]
http://bit.ly/2ksEgfI

Laughter Spot : A short gun story – enjoy

Another great Laughter Spot from theMarketingblog
http://bit.ly/2karw05

Women for Women : What new products have you recommended to your mum friends? / Talk to Mums

BLOG Talk to Mums on @talktomums https://t.co/5jTHizr3Fk retweet pic.twitter.com/kFFh9uxnl4 — Will Corry (@slievemore) January 26, 2017 Ladies : We want to hear from YOU this week! We’d love to know what new products you have come across that you loved so much you would recommend to your mum friends. So come on and help us [more ]
http://bit.ly/2kpsBhz

Tulip Siddiq quits frontbench : Jeremy Corbyn faces another round of resignations over Brexit

Jeremy Corbyn faces ANOTHER round of resignations over Brexit https://t.co/aX0HTHFEN1 ReTweet pic.twitter.com/TKbkUH3wHN Will Corry (@slievemore) January 26, 2017
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Come see us (and our giant smartphone!) … Giant iTab

Come see us (and our giant smartphone!) and @AssocForum #HSC2016 today! pic.twitter.com/D7scTBOaTV Phone2Action (@Phone2Action) December 15, 2016
http://bit.ly/2k7InQM

Events : Search Elite will blow the doors off search marketing …9th May 2017

The date has been announced for Search Elite, @thesearchelite the conference that will change the way people do search marketing and make more money for their online business www.searchelite.co.uk On 9th May 2017 the best minds in the search industry, the search marketing elite, will gather together to deliver a conference that has one clear [more ]
http://bit.ly/2kn6ubI

UK entrepreneurs back new tech start-up to transform influencer marketing

Latest : dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs. dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration [more ]
http://bit.ly/2ksxaa1

NewVoiceMedia named finalist in 2017 Stevie Awards for Sales & Customer Service

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has been named a finalist in three categories of the 11th annual Stevie® Awards for Sales & Customer Service, and will ultimately be a Gold, Silver or Bronze winner in the programme. The [more ]
http://bit.ly/2kssaT2

Trying to buy a new laptop is a good reminder of what makes Apple so special - Business Insider

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Business InsiderTrying to buy a new laptop is a good reminder of what makes Apple so specialBusiness InsiderI m trying to buy a laptop for myself. Nothing too fancy; just something on which I can play some games and watch some movies when I m not using the MacBook Air given to me by work or testing out loaner laptops for review. Right now, I m strongly ...Deals: 2016 13" MacBook Pro for $1275; $250 off 15" MacBook Pro; $300 off 13" Touch Bar MBP w/ AppleCareAppleInsider (press release) (blog)Apple s Night Shift is coming to macOSThe VergeApple quashes bugs in iOS, macOS and SafariComputerworldMacworld
http://read.bi/2k0PWsv

The basics for online reputation management

Today more than ever, your online reputation could be the reason behind fewer sales, fewer visitors, or on a good note could bring in more customers than you might imagine. With the internet, so readily available, anyone can write a review on a company or product which can be detrimental if you have a disgruntled [more ]
http://bit.ly/2jU2Kkh

TwentyCi Digital Launch Enables Online Advertisers to Tap into Lucrative Homemover Market

With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move. Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi [more ]
http://bit.ly/2iVMoYN

Movers and Groovers: Acxiom Announces Global Data Team

Acxiom® (Nasdaq: ACXM), the data foundation for the world s best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division: Marc Fanelli, Chandos Quill and [more ]
http://bit.ly/2kjqY4e

Are you game enough to try this gentle boot-camp style exercise?

Personal trainer launches Britain s first nude-exercise class https://t.co/85ePDMEtRu retweet pic.twitter.com/Irjs0oGTQM Will Corry (@slievemore) January 23, 2017
http://bit.ly/2kjEcOA

SexyMP – Is this the most popular website in Parliament?

Latest. Francis Boulle writes In addition to my wanting to create a fun and memorable tool to help the British public get to know their Members of Parliament, I thought it would be an interesting opportunity to hold the first ever parliamentary beauty contest and find out once and for all which MPs and Parties have [more ]
http://bit.ly/2kjBRmN

Women for Women.. Theresa May prepared to use first Trump summit to tackle sexism

Women for Women.. Theresa May prepared to use first Trump summit to tackle sexism https://t.co/vhQyqcBi4B Retweet pic.twitter.com/vEfhu6DRjg Will Corry (@slievemore) January 22, 2017
http://bit.ly/2kdAPsh

Laughter Spot : Who wears the trousers?

Mike was going to be married to Karen so his Father sat him down for a little chat. He said, Mike, let me tell you something. On my wedding night in our honeymoon suite, I took off my pants, handed them to your Mother, and said, Here, try these on. She did and said, These [more ]
http://bit.ly/2kc2DgP

Events : Conversion World 2017 agenda is now live plus full speaker line up

Why attend? #1 : It s completely FREE to attend : This is a no brainer. A no cost conference where you can watch the best in the industry sharing the secret sauce of how the experts do CRO  Practical, actionable conversion optimization, UX and analytics sessions from the world’s leading experts— all from the comfort of [more ]
http://bit.ly/2k8CcIE

Office Design : Here are the biggest trends that you need to get to grips with in 2017

A new year often brings new trends and in recent years, trends in office interiors have been changing and evolving at a faster rate than before as technology changes and evolves. We also spend more time at work and are aware of the effects this can have on our physiology and psychology, so we’re looking [more ]
http://bit.ly/2k8sFBC

Laughter Spot : Man meets and falls in love with a young lady …NSFW

A young man is at a motorcycle dealership purchasing a Harley Davidson. The salesman tells the man about an old tip , always keep a tub of vaseline with you so that when it rains , you should coat your handlebars in the vaseline to stop them from rusting . The man purchases the bike , [more ]
http://bit.ly/2k89AiN

Kate Moss to launch ‘Selected by Kate Moss’ with Nikkie

There seems to be little slowing down supermodel Kate Moss from creating her own empire. After spending decades posing in front of the camera, Moss has begun working behind the camera as well, collaborating with high street fashion chain Topshop and cosmetics brand Rimmel on signature collections, before launching her own talent agency last year. Now, the [more ]
http://bit.ly/2iIX4tY

Building a successful iGaming platform

Since its inception, the internet has provided many business opportunities. More and more entrepreneurs are launching online businesses, including casinos. With the advancements in technology, it has become even easier to start up a business and keep it going successfully. The first step of starting a business is to have an idea. This idea should [more ]
http://bit.ly/2iINrLN

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Viewability situation “not really improving” UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics. In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that [more ]
http://bit.ly/2iFcNdr

Choosing your 2017 promotion prizes – our top tips …. PromoVeritas

Choosing Your 2017 Promotion Prizes: Our Top Tips https://t.co/cDZd8qWsFC Please retweet pic.twitter.com/Zm28Kocwbm — Will Corry (@slievemore) January 19, 2017 An exciting and memorable promotion hinges on the prize itself and it can be hard to stand out with so many other brands to compete with. So what should you give away this year? Gemma Cutting, [more ]
http://bit.ly/2iFpWTJ

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology. Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data. Tina Gaffney joins as Head [more ]
http://bit.ly/2jZC3r9

Revealed … the secret of how to transform dissatisfied customers into brand ambassadors.

Jon Clarke, CEO of B2B predictive marketing agency, Cyance, discusses how predictive marketing is the secret to transforming dissatisfied customers into brand ambassadors. Today’s customers are fast becoming dissatisfied with companies due to the traditional B2B marketing methods they’re using. These methods include using mass marketing techniques, which involve consistently targeting enough people in the [more ]
http://bit.ly/2jZGwtN

Fed up Southern Rail passenger manages to claw back a £2,400 refund

Fed up Southern Rail passenger claws back a £2,400 refund for delays
http://bit.ly/2jFcoEP

The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

John Starr, managing director of Clareville PR consultants comments: “While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them. “Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint [more ]
http://bit.ly/2iHu7wB

How to successfully overcome poor productivity in the workplace

Productivity is a measure of how effective the inputs put in place are contributing towards the final output. Low productivity in the workplace can have critical effects on a company. Therefore, coming up with ways to deal with low productivity is a step in the right direction. Here are some steps to take to help [more ]
http://bit.ly/2jqEcz3

Movers & Groovers: Acxiom appoints Steve Martin as VP and Managing Director of Consulting and Analytics Europe

Latest : Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announces the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe. Steve joins from his previous role as VP of Analytics, Strategy and Innovation at AIMIA, where he was responsible for overseeing [more ]
http://bit.ly/2jqxXeE

What is customer communications management (CCM)?

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice. But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done. Find out how leading enterprises are leveraging [more ]
http://bit.ly/2juzuOo

Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

Hotcow have been appointed with the task of giving away 1 million samples during January to raise awareness about Graze s on-the-go range available at retailers. They will be giving away a sample of the veggie protein power snack, one of the brand s best-selling varieties. January is a key period for people to re-evaluate healthy eating [more ]
http://bit.ly/2jrl01L

The Curve Group appoints Limelight to raise awareness amongst HR Directors

London, 12 January 2017: Specialist B2B PR and communications agency, Limelight has been appointed by talent and recruitment management specialists, The Curve Group to raise awareness of their outsourcing solutions and talent management. Limelight will be working closely with The Curve Group to create a targeted communications programme which aligns with their growth ambitions and [more ]
http://bit.ly/2jbz1mt

A look at the laws of running prize promotions in Italy … PromoVeritas

The running of ‘Promotions’ are taking off across the world not just in the UK.  Brands and agencies are running more global prize draws, competitions and instant wins than ever before. We have looked at how to run promotions in Italy but it is important to be aware that they can be costly and you [more ]
http://bit.ly/2ji0Jvo

64% of users are more likely to buy a product online after watching a video

7 simple but effective tips for video marketing Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors. Did you know that according to HubSpot, for example, 64% of users [more ]
http://bit.ly/2jieOsz

A quick-guide to live streaming and promotions … PromoVeritas

A recent trend on social media has been the explosion of live streaming capability. Periscope, Facebook Live, Meerkat and YouTube have proven to be hugely successful ways to access live streaming due it being a cheap and instant way to interact with mass audiences and individuals alike. From Times Square, New York to hatching baby [more ]
http://bit.ly/2jdpp8r

Debt Busters boosts revenue and efficiencies with NewVoiceMedia’s inside sales platform

The challenge transforming a 10-year-old business by driving sales and productivity. Australia-based insolvency practice increases customer base by 83 percent in less than a year SYDNEY, NewVoiceMedia, a global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, today announced that Debt Busters has multiplied its [more ]
http://bit.ly/2jdiRGS

A quick-guide to Live Streaming and promotions

A recent trend on social media has been the explosion of live streaming capability. Periscope, Facebook Live, Meerkat and YouTube have proven to be hugely successful ways to access live streaming due it being a cheap and instant way to interact with mass audiences and individuals alike. From Times Square, New York to hatching baby eagles [more ]
http://bit.ly/2jdpp8r

Laughter Spot : “Hey Doc, want to take a look at this?”

A Jaguar mechanic was removing the cylinder head from the engine of an E-Type when he spotted a well-known cardiac surgeon in the garage. The cardiac surgeon was there waiting for the service manager to come and take a look at his car when the mechanic shouted across the garage. Hey Doc, want to take [more ]
http://bit.ly/2jdcoeX

Fire safety tips for small businesses

Most small business owners understand the relevance of fire safety, but not all of them bother doing fire safety risk assessments every year, as they are supposed to. After all, how likely is it that: a) someone from the HSE will bother performing a random spot check, or b) there is a fire. The risk [more ]
http://bit.ly/2iUpKgs

Research Infographic : What do consumers understand about sustainability? | Future Thinking

What do consumers understand about sustainability? | Future Thinking https://t.co/GeVpTOeqgu please retweet pic.twitter.com/zHTBtyekjZ — Will Corry (@slievemore) January 9, 2017 The issue of sustainability and CSR is clearly being addressed by retailers and manufacturers as they recognise the competitive advantage it can generate. But how much do consumers understand about sustainability? What efforts are [more ]
http://bit.ly/2iU9RXp

Customer data: The monster under the bed? … BlueVenn

72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years. That’s according to the new report from international marketing technology brand BlueVenn: Customer data: The monster under the bed? The report, which incorporates research from over 200 UK and US marketers, reveals the [more ]
http://bit.ly/2iU3cw3

Movers and Groovers : Becky Brock is the new marketing director at John Lewis

John Lewis has added to its marketing team with the appointment of Becky Brock as marketing director. Brock will join John Lewis on 20 March from Snow & Rock Group where she is currently marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to [more ]
http://bit.ly/2iRMUnx

A step-by-step guide to setting up a mobile marketing campaign

The world is going mobile and growing numbers of businesses need a step-by-step guide to setting up a mobile marketing campaign to boost sales. According to one survey, nearly 30% of sales are carried out on a mobile device which includes smartphones and tablets but not every business is geared up to deliver this need [more ]
http://bit.ly/2iQT9u0

White Paper : Like Dr. Jekyll and Mr. Hyde, WordPress Multisite can be your best friend or worst enemy

http://contentcuration.tumblr.com/post/155523718092/white-paper-like-dr-jekyll-and-mr-hyde
http://bit.ly/2i1EF6s

Big Blunders? … Sports Illustrated is certainly getting the publicity it wanted from this year’s Swimsuit Edition cover

http://contentcuration.tumblr.com/post/122140544172/sports-illustrated-is-certainly-getting-the
http://bit.ly/2i1I4lE

Is this young Russian woman the hacker who rigged the US election?

Is this young Russian woman the hacker who rigged the US election? https://t.co/YVbtVatJh5 .. please retweet pic.twitter.com/bnmyHmtWdQ Will Corry (@slievemore) January 7, 2017
http://bit.ly/2iMY7rr

Top strategic predictions for 2017

http://contentcuration.tumblr.com/post/155490741307/top-strategic-predictions-for-2017-a-gartner
http://bit.ly/2hZgYeO

Jude Law’s son stars in new Dolce & Gabbana campaign

http://elle.tumblr.com/post/155485637327/jude-laws-son-stars-in-new-dolce-gabbana
http://bit.ly/2hZhYzO

Exciting opportunities for startups in the United Kingdom

If you are considering conducting business in the United Kingdom, there are a few important points to take note of. The UK government now offers more support towards new businesses, in part due to the 2008 economic recovery that affected most of the world. Their support comes in the form of reducing red tape and [more ]
http://bit.ly/2iIN7eU

Exclusive Report : The gender pay: how to promote equality in your business

Although the gender pay gap has long been a focus for equal opportunity businesses, it seems campaigners are starting 2017 with some good news. A report from the Resolution Foundation has revealed the pay gap for women in their 20s has now decreased to only five per cent. But the problem isn’t resolved quite yet, [more ]
http://bit.ly/2iIqqHD

No cost conference : 20+ Conversion Rate Optimization experts in one place where everyone has easy access to – the internet

Why Attend Conversion World 2017? #1 : It s completely FREE to attend : This is a no brainer. A no cost conference where you can watch the best in the industry sharing the secret sauce of how the experts do CRO  Practical, actionable conversion optimization, UX and analytics sessions from the world’s leading experts— all from [more ]
http://bit.ly/2iFk4sv

Research : Marketers spend almost one day a week grappling with data analysis

A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. The Data Dilemma study of 151 UK senior marketers, commissioned by Callcredit Information Group, also found that 80% [more ]
http://bit.ly/2iEtQeB

Research : Marketers spend almost one day a week grappling with data information

A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. The Data Dilemma study of 151 UK senior marketers, commissioned by Callcredit Information Group, also found that 80% [more ]
http://bit.ly/2iEtQeB

Movers and Groovers : IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part [more ]
http://bit.ly/2hU3LEc

New uSwitch advertising campaign introduces the Coach character to show that switching is simple / Brothers and Sisters

New uSwitch advertising campaign introduces the Coach character to show that switching is simple uSwitch, the price comparison and switching service, is launching a new advertising campaign to encourage more people to switch their energy and broadband supplier. The brand is also unveiling a refreshed logo, identity, and brand slogan, ‘Switching made simple’, alongside the [more ]
http://bit.ly/2ip3Jbd

B2B Marketers .. Have a strong start in 2017 : Drive revenue, increase sales volume .. Load your own articles into theMarketingblog

Drive revenue, increase sales volume .. Load your own articles into theMarketingblog https://t.co/P6JbFsNEqx . retweet pic.twitter.com/YcV1ckfYl1 Will Corry (@slievemore) January 2, 2017
http://bit.ly/2hG4ZCY

Top strategic predictions for 2017 … A Gartner report – an exclusive download to theMarketingblog

Did you know? By 2018, 20% of all business content will be authored by machines By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate. By YE18, customer digital assistants will recognize individuals by face and voice across channels and partners. By 2020, autonomous software agents outside [more ]
http://bit.ly/2hDlOyp

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

Courtesy of City am 2016 has been an interesting year to say the least. There has of course been a plethora of notable political events over the past 12 months, but there’s also been plenty going on in the business world. With that in mind, here are some of the most memorable company clangers from over [more ]
http://bit.ly/2hD8jP9