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Showing posts from December, 2015

Laughter Spot : “Lost in translation”

Graphic by Shutterstock.
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Tackle your merchandise management issues effectively

In this age of modern behaviours, there are some things which have remained largely unchanged; like the habits and behaviours of retail. Even though the vending platforms have vastly shifted into more of an online realm, the supply chain has retained itself quite well. Still when you are learning these new rules, you are going [more ]
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Laughter Spot : “The one about a hilariously honest job advert”

A restaurateur has shot to infamy after posting a hilariously honest job advert on Gumtree. All that is known of the businessman is that he is an American named Justin. The advert for the opening at a new eatery in Clarkston, East Renfrewshire starts by telling applicants that: “I have no problem working seven days a [more ]
http://bit.ly/1ksu6Kr

Will it be a happy new year for UK retailers?

The Confederation of British Industry recently labelled 2015 a ‘tough year’ for retailers. As the meteoric rise of e-commerce continues and market competition increases once more, an effective marketing strategy is crucial if businesses are to achieve strong sales over the festive period. With the market rocked by weaker-than-expected Black Friday sales, 70 per cent of stores [more ]
http://bit.ly/1NVr0Hp

Introducing Shutterstock Editor: A Simple and Fast Way to Edit Photos

Launching today in open beta, this new product offers one-click preset social media sizes to create the perfect image without leaving the browser. Shutterstock, Inc. (NYSE:SSTK), a leading global provider of commercial digital imagery and music, today announced the beta launch of Shutterstock Editor, a simple and fast way for customers to edit photos before [more ]
http://bit.ly/1NVr1eg

James Corden joins McDonald’s UK’s festive campaign to sing a Christmas Classic

Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden has teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one [more ]
http://bit.ly/1NVqYiQ

PR : 20 great 2015 campaigns – from cheeky reactive efforts to PR with a real purpose

PR Examples write   ..  This here is the fourth ‘year in review’ post we’ve done (not forgetting all of the ‘top 10…’ monthly posts throughout 2015) – and I can honestly say, it’s packed with 20 great campaigns – from cheeky reactive efforts to PR with a real purpose. A ‘leaked’ B&Q memo has told staff to [more ]
http://bit.ly/1Ug2lB5

Sentiment and social noise around Apprentice final .. Brandwatch

Brandwatch, the social media monitoring firm, has looked at sentiment and social noise around the Apprentice final on Sunday night. Here are some key stats for you: Social media conversation peaked at 9.53 Negative sentiment peaked at 9.42 when Elle was making an appearance Despite winning Joseph did actually get the most amount of negative [more ]
http://bit.ly/1mg9d6Y

Employee happiness is just a click away, use Givvit Rewards to give your team a New Year boost

Studies show Happy employees are 50% more productive. (iOpener) Happy employees are better team players, they inspire and motivate their colleagues (Gretchen Rubin, New York Times bestselling author of The Happiness Project) 28% of employees have considered switching to a competitor because they’re unhappy (Universum) There’s a growing body of evidence to show that happy [more ]
http://bit.ly/1mg9bMH

M&C Saatchi entices people to Dream Bigger with new Virgin Holidays Campaign

M&C Saatchi has created a new campaign for Virgin Holidays, showcasing the range of worldwide holidays on offer in its January sale. The campaign, entitled Dream Bigger, launches on Boxing Day and will run on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that made the 2016 January Sale [more ]
http://bit.ly/1mg9d72

Sentiment and social noise around Apprentice final

Social media chat surrounding the final peaked at 9:53 after Joseph’s presentation. Negative sentiment peaked at 9:42 when Elle came back on the show. The graph below shows sentiment for the two final candidates. Despite being chosen by Sir Alan, Joseph drew the most negative sentiment over the course of last night’s episode (33% negative [more ]
http://bit.ly/1mg9d6Y

If there’s a marketing app that can get in touch with people wherever they are, it’s E-goi

E-goi Review: Pricing, Features and Alternatives Zapbook Zapier https://t.co/y9Xd0HjcsL pic.twitter.com/vXfFvvEPit — Will Corry (@slievemore) December 29, 2015 E-goi Review Onboarding new customers and keeping your followers engaged is a large task, one that ll likely require more than just email messages. With a younger audience—and time constrained messages like promotions and appointment reminders—SMS messages [more ]
http://bit.ly/1NN2NVN

Top 10 digital media predictions for 2016 .. Strategy Analytics

Top 10 digital media predictions for 2016 .. Strategy Analytics | TheMarketingblog https://t.co/mQFmIRMuC0 pic.twitter.com/GPUAOpyeFD Will Corry (@slievemore) December 26, 2015
http://bit.ly/1Ofvf4j

Heartwarming story of a man and his dog

Kleenex Tells the Most Heartwarming Story of a Man and His Dog https://t.co/GFH1lyUfuM #marketing pic.twitter.com/3B8c3n7gzM Guerrilla Marketing (@CGuerrillaMBlog) December 25, 2015
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Win more deals and hit your targets – Sales Pipeline Management Checklist

What is Sales Pipeline management and what are the steps you can take to improve yours?
http://bit.ly/1NOAKTC

Laughter Spot : “The good wife went out and moved her car again”

On a bitterly cold winter morning a husband and wife were listening to the radio during breakfast. They heard the announcer say, We are going to have 8 to 10 inches of snow today. You must park your car on the even-numbered side of the street, so the Snow ploughs can get through. So the good wife went [more ]
http://bit.ly/22qkDWb

Giant iTab showcasing the app : With William Hill at their new Darts Championship

Back on the oche showcasing the app @WillHillBet for their new Darts Championship @AllyPallyWatch. Good luck to all pic.twitter.com/L9bftivIJa Giant iTab (@TheGiantiTab) December 18, 2015
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Almost half of Britons use phones in-store to ensure they’re getting the best product prices

Almost half of Britons use phones in-store to ensure they’re getting the best product prices https://t.co/MK4X06koMe — Internet Retailing (@etail) December 23, 2015 A new study from money saving brand www.vouchercloud.com has revealed that as many as 47% of Britons actively search for a better deal for a product they want to buy using their smartphone [more ]
http://bit.ly/1Oj9axb

Research: Generation Y hoping for a smart watch this Christmas … Future Thinking

Wearable tech and smart watches are the biggest innovation in consumer technology since the smart phone. The most high profile smart watch is undoubtedly the Apple Watch, launched in the UK in April this year; but there are a range of options available to consumers including: smart watch pioneer Pebble, Google, Motorola and Samsung. Graphics [more ]
http://bit.ly/1J49AeW

Research: Generation Y hoping for a smart watch this Christmas

Wearable tech and smart watches are the biggest innovation in consumer technology since the smart phone. The most high profile smart watch is undoubtedly the Apple Watch, launched in the UK in April this year; but there are a range of options available to consumers including: smart watch pioneer Pebble, Google, Motorola and Samsung. Future [more ]
http://bit.ly/1J49AeW

Generation Y hoping for a smart watch this Christmas

Wearable tech and smart watches are the biggest innovation in consumer technology since the smart phone. The most high profile smart watch is undoubtedly the Apple Watch, launched in the UK in April this year; but there are a range of options available to consumers including: smart watch pioneer Pebble, Google, Motorola and Samsung.Future Thinking, [more ]
http://bit.ly/1J49AeW

The Market Creative launches Sharps biggest ever January sale campaign

Sharps has made its biggest marketing investment yet with a £2m omni-channel campaign designed by The Market Creative to drive appointments and sales. The seamless approach sees the ‘created with you’ brand proposition, which launched last year, rolled-out across all channels and with a greater focus on home interest trends. The Market Creative has developed two [more ]
http://bit.ly/1PjVC81

Top 10 digital media predictions for 2016 .. Strategy Analytics

TheMarketingblog : Top 10 digital media predictions for 2016 .. Strategy Analytics https://t.co/6vjuFhCy3g pic.twitter.com/3151bEPwIa Will Corry (@slievemore) December 23, 2015
http://bit.ly/1PjVC7Z

Top 10 digital media predictions for 2016 .. Strategy Analytics

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Global intelligence firm Strategy Analytics has published a report on the 10 key trends that will shape the digital media landscape next year – from streaming services to ad blocking, and programmatic to Virtual Reality.
The 10 trends are (more detail in the 4-page report available here): Amazon will be the fastest growing streaming on-demand serviceNetflix will see a 7% to 10% decline in new subscribersVoice search will begin to impact how viewers search for TV programsVirtual reality will be the single hottest new technology in the media & entertainment spaceApple Music will become the 2nd largest subscription music service, putting pressure on SpotifyRevenue lost to ad blocking will doubleFacebook to take a big bite out of TV ad revenuesProgrammatic will account for 53% of digital display ad spend in the U.K.Netflix will match Amazon and enable video downloads so viewers can watch offlineNetflix’ window of opportunity in…

Why Black Friday was a missed opportunity for online loyalty programmes … Collinson Latitude

The Christmas holiday period has long been by far the busiest time of the year for UK retailers, but recent years have seen Black Friday grow spectacularly in popularity. James Berry, E-commerce Director at Collinson Latitude, explains how a strategic – and profitable – opportunity to build long-term customer engagement is in danger of being [more ]
http://bit.ly/1Jud996

mcm creative group further bolsters client team following record breaking year

mcm creative group, the creative communications specialist agency, has strengthened its client team with two new positions following a successful year for the business. The Kew-based agency has hired Laura Murphy as Client Director – New Business, while Jane Hill has been promoted internally to Client Director from Senior Project Manager. Murphy joins from Line [more ]
http://bit.ly/1O6vcHJ

Hollywood & the Candidate Experience Mapping by Bryan Adams, CEO & Founder, Ph.Creative

Bryan Adams, CEO & Founder, Ph.Creative In 2014, Virgin lost 7,500 customers as a result of direct candidate rejection or poor candidate experience. Through market research and analysis we were able to put a price on this figure: 7,500 lost customers translated to roughly £4.4m in lost revenue. The question remains: what can brands do [more ]
http://bit.ly/1O6vdve

Video : First ever beer advertising only to women

First ever beer advertising only to women It s gender-specific advertising at its best https://t.co/a1HkUEaMKH pic.twitter.com/ybSw0DDKVt Will Corry (@slievemore) December 22, 2015
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NewVoiceMedia selected to join Tech City’s Future Fifty programme

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has been selected as one of the UK’s top 50 growth-stage technology companies to join Tech City’s ‘Future Fifty Class of 2016’. The government-backed programme celebrates the digital businesses in the UK with the highest potential for rapid [more ]
http://bit.ly/1mfy765

Research : Who really wanted a belly button brush?

New survey unveils the best and worst gifts given by the British public to unsuspecting friends and family A novelty belly button brush black bin bags a novelty ‘grow your own boyfriend ‘ kit a half eaten box of chocolates a toy floor sweeper a DVD about slugs These are just some of the many [more ]
http://bit.ly/22mM96V

IoT is A-OK with consumers … ADI ‘Digital Trends Report’

As 2015 draws to a close, Adobe has released the findings of its 2015 ADI ‘Digital Trends Report’, which has revealed that consumers are embracing IoT technology with open arms. The report found that 51% of smartphone owners have already interacted with a home IoT device, and based on analysis of over 20 million social engagements, [more ]
http://bit.ly/22mM8QE

Lurpak urges the nation to #takeonchristmas with new online festive campaign

Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and [more ]
http://bit.ly/1PhNzIM

Not long now. Just enough time to read our Christmas skincare survival guide

Not long now. Just enough time to read our Christmas skincare survival guide! https://t.co/XwCzsHGHiB pic.twitter.com/FjjNvGwp5z help: clear skin (@HelpClearSkin) December 21, 2015
http://bit.ly/1mxpAft

South African Laughter Spot : Nando’s poke fun at shameless ministerial gravy train

Nandos latest television commercial is a send-up of South Africa s parliament ministers. Their high-flying spending is used to contrast the latest, good-value offer from Nandos three peri-peri wings and chips for only R19.95. Conceptualised by ad agency Black River F.C., they chose to partner Fresh Eye director, Cindy Lee. 
http://bit.ly/1QGLsS3

Laughter Spot : “That’s when I did something that I’ve never done before”

With the Christmas season ahead of us I would like to share a personal experience with everyone about drinking and driving. As you may know some of us have been known to have brushes with the authorities from time to time on the way home after a social session out with friends. Well two days [more ]
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Women for Women : Lifestyle bloggers have reviewed ‘works with water’s’ help: clear skin and help: beautify skin supplements

Over the past six months, many top beauty and lifestyle bloggers have reviewed our help: clear skin and help: beautify skin supplements. Now, in the busy run-up to Christmas, we wanted to share some of their results with you, their skin secrets and the reasons they were so passionate about fitting our natural skincare supplements into their [more ]
http://bit.ly/1QGLuth

Women for Women Review : “If you do suffer with acne or you are paranoid about your skin – then read this blog”

My latest post is now live on my blog https://t.co/kwrIAxp0ut featuring @HelpClearSkin ! #NoMoreSpots #Blogger pic.twitter.com/FrdwEPz6kr ROBYNENVOGUE (@ROBYNENVOGUE) December 16, 2015
http://bit.ly/1QGLutf

Now you can create stunning 3D product replicas … StackaWraps

Digitally printed photo realistic.Create stunning 3D product replicas,superb #eventprofs https://t.co/pnN9tMxHUi pic.twitter.com/CN4rR4E072 StackaWraps (@StackaWraps) December 20, 2015
http://bit.ly/1QGLutb

Women made more than 10 searches per minute for “coat” on eBay.co.uk between 11pm and midnight on Christmas Eve

New data released by eBay Advertising today suggests brands could be failing to capitalise on the UK’s final hour festive shopping frenzy. The publisher has revealed that the final day and hours before Christmas Day is prime “present panic” time for consumers, with daily searches on eBay.co.uk rising by 50% overnight between 23rd and 24th December [more ]
http://bit.ly/1QGLut3

Marks & Spencer launches ‘Adventures in Christmas’ festive food campaign

Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion. The campaign [more ]
http://bit.ly/1QGLucL

Sky and Molson Coors combine for transfer window golden beer

Limited release ‘Done Deal’ celebrates the January transfer window. Sky and Molson Coors have today announced an exciting new signing with the national launch of a limited release transfer window beer, Done Deal (4% ABV). The special edition beer has been created to celebrate football’s January transfer window and is the first of its kind [more ]
http://bit.ly/1QGLucE

Our 3 best stories … McDonalds allow you to pay with love : Trial offer from E-goi : Coca Cola and JetBlue inspire humanity

Mcdonald s Allows You to Pay with Love. Are You Lovin It? https://t.co/fSXYZK7UkI #marketing pic.twitter.com/B0LVJz0bz1 Guerrilla Marketing (@CGuerrillaMBlog) December 21, 2015 Trial offer from E-goi – Multichannel Marketing: Email, SMS, Voice, Fax, Forms | https://t.co/qpJOVyuIMJ pic.twitter.com/HJPjutFQKD Will Corry (@slievemore) December 21, 2015 Coca Cola and JetBlue Inspire Humanity https://t.co/P8LIDLp2fq #marketing pic.twitter.com/0oaZ0VIcll Guerrilla Marketing [more ]
http://bit.ly/1QGLsBu

Christmas Laughter Spot : Knock knock. Who’s there? Father Christmas. Use the chimney, mate

Knock knock. Who’s there? Father Christmas. Use the chimney, mate https://t.co/QpLaEgW3OE pic.twitter.com/3iLor1u17Y Will Corry (@slievemore) December 21, 2015 Graphics by Shutterstock
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Latest : Bud Light, Moose, Done Deal, M&S, Coca-Cola, Heineken, PepsiCo

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Bud Light Gets a Bold New Look Bud Light unveiled its plans to give America’s favourite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporised primary and secondary packaging, and is part of a larger brand evolution […]

What is Sales Pipeline management and what are the steps you can take to improve yours?

Step up your sales pipeline management process, hit your targets and win more deals What is Sales Pipeline management and what are the steps you can take to improve yours? DOWNLOAD OUR CHECKLIST Use our checklist: To measure past success and set objectives, Get visibility on progress and Ensure you hit your targets.
http://bit.ly/1RebsUL

Introducing Shutterstock Editor: A simple and fast way to edit photos

Launching today in open beta, this new product offers one-click preset social media sizes to create the perfect image without leaving the browser. New York – Shutterstock today announced the beta launch of Shutterstock Editor, a simple and fast way for customers to edit photos before downloading. With Shutterstock’s innovative search functionality, users can quickly find [more ]
http://bit.ly/1RebpZi

Twitter : Brit Awards, Eurovision and Leaders’ Debate most Tweeted about programmes, Kantar Media reveals

New results released today by Kantar Media reveal that music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers since the Kantar Twitter TV Ratings launched in October 2014. The results, taken from the first 12 months of the Kantar Twitter TV Ratings, show that [more ]
http://bit.ly/1NK8DZl

Want a free bespoke newsletter trial set up for your company?

Your own bespoke newsletter created to get you an unfair advantage in 2016 https://t.co/3Uem7UnF5n pic.twitter.com/bmpDXkef3V Will Corry (@slievemore) December 11, 2015
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Xerox Survey Finds Growing Number of Consumers Believe Media Services Will Be Free by 2025

Consumers also predict the Internet will become a ‘basic human right’ A new Xerox ‘State of Customer Service in 2015’ survey reveals that almost half (49%) of consumers believe that they will not have to pay for their media services by 2025 – regardless if they prefer traditional media (48%) such as film, TV, music, radio, [more ]
http://bit.ly/1M6JPW1

Why should you consider piano removal professionals for the job?

You may have had the best of intentions when you brought the new family piano home. Someone in the family was going to learn how to play, and it would provide the family with hours of entertainment over the years. It certainly was a good idea. Your heart was in the right place, but now [more ]
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“The power of content” by Jessica Phillips, Stone Junction

If there s one thing I ve learned since I started using social media, it s that I can no longer keep secrets. Just the other week I was doing some online Christmas shopping, feeling extremely proud that I d started before December 24th. Hours later, while scrolling through my Facebook news feed, what do you think popped up?  By [more ]
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You may have had the best of intentions when you brought the new family piano home

So you have a big, bulky piano taking up space in your house. https://t.co/akPhbu5oBL https://t.co/qTLmhalrvj pic.twitter.com/Woj0a7aESc Will Corry (@slievemore) December 11, 2015
http://bit.ly/1Z2q3Ej

The power of content

If there s one thing I ve learned since I started using social media, it s that I can no longer keep secrets. Just the other week I was doing some online Christmas shopping, feeling extremely proud that I d started before December 24th. Hours later, while scrolling through my Facebook news feed, what do you think popped up? You [more ]
http://bit.ly/1NkXomr

86% of marketers say Google is no. 1 partner in their online retail strategy

Research reveals top tech trends and must have skills for 2016. As technology companies like Amazon, Oracle, Salesforce and Apple become more dominant, digital marketing agency Greenlight surveyed 100 UK marketers to discover their major anxieties and their eye for opportunity in 2016. This coincides with the launch of Greenlight’s 2016 Predictions Report. Search and social media [more ]
http://bit.ly/1mcsvKi

Currys PC World unveils festive social campaign starring comedian and actor Shaun Williamson

Following the launch of its Christmas TV advertising campaign earlier this month, Currys PC World has unveiled its social campaign for the festive season, starring comedian and former EastEnders actor Shaun Williamson. The social campaign builds on the brand’s ‘Spare the Act’; concept, which revolves around the fact that sometimes, when it comes to the [more ]
http://bit.ly/1mcswxX

Bloomingdales's slammed with social media outrage over date rape ad

Bloomingdales s Slammed With Social Media Outrage Over Date Rape Ad https://t.co/SP8jZDEGK9 via @po_st pic.twitter.com/WHte6qX9gj Will Corry (@slievemore) December 10, 2015
http://bit.ly/1OjDYhA

Getty Images reveals the defining visual trends for 2016

Getty Images, the world’s leader in visual communication, has unveiled its highly anticipated visual trend forecast, an industry-leading publication of the key visual trends Getty Images predicts will influence design, advertising and brand communications in 2016. Forecast by Getty Images’ global team of visual anthropologists and art directors, the trends address the social and cultural [more ]
http://bit.ly/1SOeOvo

E.ON, AOL & MediaCom announce the next phase of ‘Smart Pay As You Go’ campaign

New content channel on The Huffington Post UK features Julia Bradbury and utilises breadth of AOL + Microsoft offering to drive engagement E.ON, AOL and Mediacom have launched a new phase of E.ON’s ‘Smart Pay As You Go’ integrated campaign. The new phase mixes original content with the reach of AOL’s partnership with Microsoft and [more ]
http://bit.ly/1lOEKME

PR : “The look, smell, taste and touch of freshly baked cookies can prove irresistible”

Web cookie technology specialists Ghostery is once again appropriately indulging its sweet tooth this Christmas, increasing their annual mouth-watering order to 72 tins of hand iced cookies from the Custom Cookie Company, a festive treat for clients and stakeholders. Custom Cookie Company will deliver the confection, part of a mammoth holiday order of over 8,000 [more ]
http://bit.ly/1NhPuds

PR : “If I was VW I would offer this a guy a new engine sharpish”

Given the news below VW do not need this very problematic social media headache. The Volkswagen Group could be prepared to sell some off its luxury car brands to pay back a one-year loan of around €20bn, Reuters reports. Volkswagen has told the banks supplying the credit line that it will sell its assets if no [more ]
http://bit.ly/1jNKqFp

45% of companies aren’t performing at lead generation, survey finds

Generating leads seen as vital factor for sales success. But 45% of companies aren’t performing at lead generation, survey finds B2B sales teams around the world are affected by a series of capability gaps that holds back their effectiveness, according to a new survey. According the State of Sales report, compiled by financial technology company [more ]
http://bit.ly/1jNKqFn

Cookies for Cookies!

Web cookie technology specialists Ghostery is once again appropriately indulging its sweet tooth this Christmas, increasing their annual mouth-watering order to 72 tins of hand iced cookies from the Custom Cookie Company, a festive treat for clients and stakeholders. Custom Cookie Company will deliver the confection, part of a mammoth holiday order of over 8,000 [more ]
http://bit.ly/1NhPuds

Movers & Groovers: Amaze One appoints new Head of Business Development

Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of growth set to continue into 2016. In his new role, Tom will be responsible for driving new business across target sectors. He will report directly into Janet Snedden, Deputy [more ]
http://bit.ly/1Qtodcp

Movers and Groovers : Adam Gilsenan joins YOC to develop its digital trading agreements

YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant. In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks as the company continues to expand its operations in the UK. Gilsenan is the former [more ]
http://bit.ly/1QtjebG

Cadbury could face boycott over tax avoidance revelations

Confectionary giant Cadbury could face a major consumer backlash following revelations it paid no corporation tax last year, according to a leading independent brand valuation company. Thayne Forbes, Joint Managing Director of Intangible Business, says that the Cadbury brand is on the way to becoming a pariah in the eyes of the British public following [more ]
http://bit.ly/1Qtodcx

Moovers & Groovers: Amaze One appoints new Head of Business Development

Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of growth set to continue into 2016. In his new role, Tom will be responsible for driving new business across target sectors. He will report directly into Janet Snedden, Deputy [more ]
http://bit.ly/1Qtodcp

Adam Gilsenan, Former Head Of Trading At The Mail, Joins YOC To Develop Its Digital Trading Agreements

YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant. In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks as the company continues to expand its operations in the UK. Gilsenan is the former [more ]
http://bit.ly/1QtjebG

Research : LinkedIn reveals ‘Most Engaged Marketers 2015′ ranking

Strongbox Technology, Vindicia and Living Group top the list LinkedIn has today unveiled research into the most engaging marketers on the platform, ranging from computer manufacturers to energy specialists. LinkedIn Most Engaged Marketers 2015: UK Rankings 1. Nick Franco Strongbox Technology 2. Mark Bishop Vindicia 3. David King Living Group 4. Sam Butterworth Nexus Vehicle [more ]
http://bit.ly/1TX2HwX

Jeremy Clarkson ‘demanded gravy and cigarettes be delivered by helicopter in NZ

Jeremy Clarkson demanded gravy and cigarettes be delivered by helicopter in NZ https://t.co/0Aa4Vyhlx1 pic.twitter.com/1NpNof7VkN Will Corry (@slievemore) December 8, 2015 MediaPictures.pl / Shutterstock.com
http://bit.ly/1IC2mi6

LinkedIn reveals ‘Most Engaged Marketers 2015′ ranking

Strongbox Technology, Vindicia and Living Group top the list LinkedIn has today unveiled research into the most engaging marketers on the platform, ranging from computer manufacturers to energy specialists. LinkedIn’s Most Engaged Marketers list for 2015 highlights that UK marketers across a range of sectors are using the platform to their best advantage, not only [more ]
http://bit.ly/1TX2HwX

Our design agency creates brand identity for Costa Fresco

Our Design Agency, has created the new brand identity and communication for Costa’s first ever food concept store. Costa Fresco will see the brand focus on a new food offer when it opens its doors on Tottenham Court Road on December 7th. The Shoreditch based agency of ten was challenged to translate the nation’s favourite coffee [more ]
http://bit.ly/1IBTcSv

Events : Sign up now for the Online Conversion Rate Optimization Conference

Conversion World 2016 tickets go on sale! Check out our awesome speaker line up. 3 days of #CRO knowledge #CROworld pic.twitter.com/9S6371DzDT Conversion World (@ConversionWorld) December 7, 2015 Online Conversion Rate Optimization Conference | Conversion World 2016 https://t.co/X1DaadPPT4 pic.twitter.com/iCmHOzXVDM Will Corry (@slievemore) December 7, 2015 #CROworld 2015 was really good fun. This video brings [more ]
http://bit.ly/1jKduO3

Events : Nominations open for The IPM Awards 2016

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 with an updated categories list aimed at showcasing and celebrating the best of the promotional marketing industry. The list features revised loyalty and technology categories to highlight the industry’s constantly evolving offering. Carey Trevill, Managing Director at the IPM, said: “We’re delighted [more ]
http://bit.ly/1jKdspb

The benefits of mobile UX testing for bricks-and-mortar brands

UX testing can have a huge impact on the performance of your mobile site – and it doesn’t have to be a drain on your budget, either. It’s a simple fact that the better your website works for your users, the more revenue it can generate for you. When your users can’t find information easily [more ]
http://bit.ly/1IzJY9k

How to create an app that rocks the App store

The increasing popularity of mobile devices globally has created to a huge demand for apps. This overwhelming appetite – with the most popular apps receiving upwards of 10 million downloads every day – has led to a burgeoning and exciting new market. As such, a wide range of apps now exist that allow you to play [more ]
http://bit.ly/1IzJXT3

Brits look abroad for Christmas bargains and unique gifts; as shoppers set to spend £659 million with overseas retailers online, reveals RetailMeNot

Research from RetailMeNot and the Centre for Retail Research reveals that Brits are set to spend one in £4 online this Christmas, while cross-border sales will account for one in £20 spent in Europe. Shoppers in the UK appear to be making the most of the strengthening Pound, with research commissioned by RetailMeNot, the world’s largest marketplace for [more ]
http://bit.ly/1IzJXSZ

John Lewis voted best advert and clearest brand in the Christmas Advert battle

OnePulse survey shows, however, that it’s Tesco, Sainsbury’s and Aldi that will benefit from our festive spending Despite topping the survey for the people’s favourite Christmas advert, John Lewis loses out to Tesco as top destination for our Christmas spending, but Aldi is consistently high ranking. The survey undertaken by OnePulse, a real-time engagement tool, also reveals [more ]
http://bit.ly/1PP6Iox

10 tips for creating engaging social content

You just posted your latest piece of content and shared across your social networks. You even got a few “likes” and “tweets.” But you want more. You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content. The guide covers: Get the Guide here Understanding [more ]
http://bit.ly/1PP6Iot

Laughter Spot : “Sneaking over to your house while you were off fishing”

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A Kiwi teacher and a macho Aussie builder got talking in a bar one evening. The Aussie poured scorn on the Kiwi s passion for books and fishing, telling him that he needed to get in the gym and put on some muscle. Graphic by Shutterstock After a while the Aussie says to the Kiwi, If [more ]
http://bit.ly/1XLIFv4

Sarah – A tip this is not building bridges with the senior royals

Sarah Ferguson is plugging hair straighteners on US show https://t.co/q3h9H5wxx5 via @MailOnline pic.twitter.com/EppCLkkc38 Will Corry (@slievemore) December 5, 2015
http://bit.ly/1Qm8V9B

Research : Less than a third of consumers (30%) associate the De’Longhi brand with premium coffee

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De Longhi is launching its most advanced coffee machine, the PrimaDonna Elite, which will be available at Harrods for £1,500. By allowing people to tailor their coffee to the exact aroma and temperature they want, the brand is attempting to push the boundaries for luxury coffee in the home. But does this move match up with [more ]
http://bit.ly/1IvAT1p

“4 out of 10 marketers want agencies to invest more in data-related functions like segmenting and predictive modeling”

Digital Agencies Have Reason to Rejoice in the New Year Direct Marketing News https://t.co/4vTQ8vDxCc pic.twitter.com/RX4FbksJBy — Will Corry (@slievemore) December 5, 2015
http://bit.ly/1XIpAtK

Video conferencing and product patronage: How to reach your intended audience

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Marketing is a method of communication which is used to influence the attitudes of specific groups of consumers towards patronizing your product or service. You can often seen this in the various commercials that companies have in the UK or the various ad campaigns that can be seen on billboards and street signs all over [more ]
http://bit.ly/1LS8oWo

Sexual harassment, fighting and taking drugs How to lose your job this Christmas

Employers and employees alike should be wary of their behaviour in the festive period, as dismissals and misconduct see a rise around this time of year. London-based employment law solicitors, Thomas Mansfield, have created an image set to document some of the more common behavioural problems seen at or after Christmas parties. The aim of the [more ]
http://bit.ly/1QY6knH

Consumers asked to support ‘Farmer Christmas’ with launch of Arla’s White Wednesdays Campaign

Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign.  It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four [more ]
http://bit.ly/1QY6knC

Insomnis reveals the ‘hover rate’ – a unique, new development for display advertising

Advertisers can now understand the hover rate of their display advertising With the launch of Hover Rate, advertisers from today will know how many internet users have hovered over but not clicked on their display advertisement, alongside the normal click through data Insomnis Media is launching this new functionality with its technology partner Phorm, the [more ]
http://bit.ly/1Irslsi

Movers and Groovers : Vertical Leap has appointed Chris Pitt as Head Of Marketing

Vertical Leap has appointed Chris Pitt to head its marketing operations with immediate effect. Pitt has responsibility for Vertical Leap’s overall marketing programme and execution, overseeing the company’s brand, advertising, client engagement and events strategy. Pitt will continue to build on the company’s expansion into search and digital services. Pitt brings over 10 years’ experience [more ]
http://bit.ly/1Tn7iHM

Who is the hot ad lady in the LG Appliances TV Spot, ‘Mom Confessions’?

LG Appliances clean dishes to sparkling perfection, even without washing them first! Be careful, you might see things you ve never seen before In this TV spot the hot ad lady is Lisa McCormick  and she does the LG brand proud..
http://bit.ly/1Tn7iHT

Nielsen analysis of 8,500+ FMCG launches reveals just 18 ‘breakthrough’

A new Nielsen report cracks the code of new product success Jobs Theory - after analysing 8,500+ FMCG launches in Europe. Just 18 achieved breakthough innovation success, that is, delivering a new proposition, generating at least £10m in year 1 sales and maintaining 90% of year 1 sales in year 2. “It’s the idea that people don’t so [more ]
http://bit.ly/1Tn7gzE

Vertical Leap Has Appointed Chris Pitt As Head Of Marketing

Vertical Leap, (www.vertical-leap.uk) the search and data marketing company, has appointed Chris Pitt to head its marketing operations with immediate effect. Pitt has responsibility for Vertical Leap’s overall marketing programme and execution, overseeing the company’s brand, advertising, client engagement and events strategy. Pitt will continue to build on the company’s expansion into search and digital [more ]
http://bit.ly/1Tn7iHM

NewVoiceMedia’s cloud technology transforms Entanet’s customer experience

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced that Entanet has transformed its customer experience with ContactWorld for Service. Since deploying NewVoiceMedia’s solution, the voice and data communications provider has been able to answer 80 percent of incoming calls within just 20 seconds [more ]
http://bit.ly/1Sz3Nhi

What happened on Black Friday 2015 – Pete Austin, Fresh Relevance

Author: Pete Austin,  Chief Technology Officer, Fresh Relevance In 2015, the Black Friday effect started on the previous Sunday and built throughout Black Friday Week , as some brands jumped the gun and released offers early. This is in stark contrast to last year (more details here), when the previous week was actually lower as shoppers waited for deals. The Thursday before Black Friday (better known as Thanksgiving in [more ]
http://bit.ly/1QVPZju

Research : VW fails to make top 10 … Future Thinking

In early September the Environmental Protection Agency in the USA found that VW had been selling cars with software that concealed true emission rates when being tested. When tested emissions beat the lab limits, but when on the road with these emission controls switched off, cars would emit up to 40 times the legal levels [more ]
http://bit.ly/1QVPYMl

Could the flu jab campaign have done more?

This year’s winter health campaign run jointly by NHS England and Public Health England has been criticised for failing to do enough to drive take up of the flu vaccine among at-risk groups – but is this justified and could the campaign have done more? Just a couple of weeks into the ‘Stay Well this [more ]
http://bit.ly/1QVPYMj

What Happened on Black Friday 2015

Author: Pete Austin,  Chief Technology Officer, Fresh Relevance In 2015, the Black Friday effect started on the previous Sunday and built throughout Black Friday Week , as some brands jumped the gun and released offers early. This is in stark contrast to last year (more details here), when the previous week was actually lower as shoppers waited for deals. The Thursday before Black Friday (better known as Thanksgiving in [more ]
http://bit.ly/1QVPZju

Events : Giant iTab at The International School of Hospitality

Giant iTab arrives at The International School of Hospitality https://t.co/2fsEnkD3c6 … via @nvbizmag pic.twitter.com/lYu938lq2R Will Corry (@slievemore) December 2, 2015
http://bit.ly/1MXKAo4

M&S beats Next and Primark in UK Customer Loyalty Index, according to Fits.me study

Despite reports of falling sales, Marks & Spencer has cemented itself as the retailer to which UK shoppers are most loyal. The high-street stalwart received 12% of all mentions in the free vote ahead of Next (9.6%) and third-placed Primark (5.9%). The survey, conducted by apparel fit preference specialist Fits.me, asked over 2,000 UK adults [more ]
http://bit.ly/1lXr5TM

M&S beats Next and Primark in UK ‘Customer Loyalty Index, according to Fits.me study

Despite reports of falling sales, Marks & Spencer has cemented itself as the retailer to which UK shoppers are most loyal. The high-street stalwart received 12% of all mentions in the free vote ahead of Next (9.6%) and third-placed Primark (5.9%). The survey, conducted by apparel fit preference specialist Fits.me, asked over 2,000 UK adults [more ]
http://bit.ly/1lXr5TM

‘Black Friday Blundertime’ at Argus – fury at delays

Aggro at Argos: Customers fury as they are left waiting in for days as store s delivery system goes into meltdown after Black Friday weekend The catalogue chain has struggled to get some of its items out to people Customers have vented their fury on Argos  Facebook and Twitter pages Some even said they waited in all [more ]
http://bit.ly/1jyrYQU

Research : John Lewis retains ‘top mobile retailer’ title

John Lewis mobile shopping experience tops annual league table for the second consecutive year, with a score of 84% John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Expedia, according to this year’s Episerver Mobile Commerce report. The annual study of the UK’s top 20 retailers*, now in its fourth year, reveals [more ]
http://bit.ly/1TkiwwK

Research : Half of retailers think they are providing a great omni-channel experience – eCommera

eCommera, linked by Isobar, the specialist commerce services business, announces the results of its independent UK research. The research, collated from interviews with 100 top-tier retailers, highlighted that, despite the rapid progression of omni-channel, with an average of 3-4 services being offered by each retailer and a further 2-3 due for roll-out, retailers only gave themselves [more ]
http://bit.ly/1Tke2q1

John Lewis named top mobile retailer in 2015 Episerver benchmark

John Lewis mobile shopping experience tops annual league table for the second consecutive year, with a score of 84% John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Expedia, according to this year’s Episerver Mobile Commerce report. The annual study of the UK’s top 20 retailers*, now in its fourth year, reveals [more ]
http://bit.ly/1TkiwwK

Top tips: how to be a Game Changer in an omni-channel world