Nielsen analysis of 8,500+ FMCG launches reveals just 18 ‘breakthrough’


A new Nielsen report cracks the code of new product success Jobs Theory - after analysing 8,500+ FMCG launches in Europe. Just 18 achieved breakthough innovation success, that is, delivering a new proposition, generating at least £10m in year 1 sales and maintaining 90% of year 1 sales in year 2. “It’s the idea that people don’t so [more ]
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