Posts

Showing posts from April, 2016

“When you’re out there with a gentle breeze on you, every last hair on your body feels it”

World Naked Gardening Day (WNGD) is an annual international event celebrated on the first Saturday of May by gardeners and non-gardeners alike. WNGD has become a growing annual tradition that celebrates weeding, planting flowers and trimming hedges in the buff. This year’s naked day of planting is on May 7th, and it is the 12th [more ]
http://bit.ly/1pRrgBz

Women for Women : The unseen relationship five women have with their bodies and their undergarments

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments. This film explores the unseen relationship five women have with their bodies and their undergarments. Explore the unseen relationship five women [more ]
http://bit.ly/1SQuGia

Events : The Salaam Gateway stand showcasing the Giant iTab

The @SalaamGateway stand showcasing on the brilliant @TheGiantiTab huge phone. #MLSLondon is looking special! pic.twitter.com/ex0MSnJNLJ MuslimLifestyleShow (@mlslondon) April 29, 2016
http://bit.ly/1SAs0q3

Laughter Spot : “The how successful story”

4 friends (Ladies) meet 30 years after school at a reunion. One goes to get the food while the other 3 start to talk about how successful their sons became. No. 1 says her son studied economics, became a banker and is so rich, he gave his best friend a Ferrari. No. 2 said her [more ]
http://bit.ly/1SAs21m

Now available : 10-Step Website Redesign Checklist … Download now!

10-Step Website Redesign Checklist DOWNLOAD TODAY HERE >>>>> Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for. Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it [more ]
http://bit.ly/24puqMm

Laughter Spot : “3 blonde women are on one side of a river”

3 blonde women are on one side of a river wondering how they will get across. The first one decides to pray saying God please make me smart enough to get across this river. so God turns her into a brunette and she swims across the river. The second also prays saying Dear God, please [more ]
http://bit.ly/1r1kgmw

London’s naked restaurant – How to get massive PR coverage for the opening of a new restaurant

Naked restaurant opening in London now has 30,000 on waiting list https://t.co/0HfHmc3iqr pic.twitter.com/t0tLBI0ywl — Will Corry (@slievemore) April 29, 2016 London s naked restaurant has waiting list of nearly 30,000 before it even opens but only a fraction of those will get the chance to eat there Bunyadi, set to open in June, bills itself [more ]
http://bit.ly/1r1kgmt

BBC Good Food magazine unveils its first major relaunch in 25 years

BBC Good Food, @bbcgoodfood the UK’s number 1 food media brand, today announces the relaunch of its print title, BBC Good Food Magazine the biggest in its 25 year history and the first significant change to the title under new Brand Editorial Director Christine Hayes and Editor, Gillian Carter. The re-launch of BBC Good [more ]
http://bit.ly/1Ul8UWn

“How to shorten the time it takes to close that sale” [eBook Download]

“Automated Lead Nurturing” [eBook] How To Reduce The B2B Software Sales Cycle With Inbound Marketing Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important Download This eBook To.. Understand how to map content to the buyers journey [more ]
http://bit.ly/21iJXM4

Zappar and Rovio partner to release 1 billion BirdCodes into the wild in support of new game Angry Birds Action!

Zappar, a world leader in augmented reality, has partnered with Rovio, the maker of the global smash hit Angry Birds, to create the ultimate Angry Birds augmented reality experience. The partnership will build a bridge between the physical world of consumer products and brand promotions and digital on handheld devices. Fans of Angry Birds around [more ]
http://bit.ly/21iJZU6

Mirakl Integrates ‘Click & Collect’ for Marketplaces to Create a Complete Omni-channel Solution

Mirakl, a leading global online marketplace platform provider, has announced the release of a new feature in its Mirakl Marketplace solution. The latest feature, ‘Click & Collect,’ is now available to all third-party sellers operating on marketplaces run by brick and mortar retailers using the Mirakl Marketplace solution. With this development, Mirakl is creating a [more ]
http://bit.ly/21iJXM0

Pioneering study reveals out of home drives significant uplift in smartphone brand action

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions. ‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how [more ]
http://bit.ly/1UiR3zk

Data and the rise of a ‘cashless’ mobile economy .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

Data and the rise of a ‘cashless’ mobile economy: Richard Harris, Paddy Power https://t.co/PZhNHZSgWK pic.twitter.com/RS1zejz0SD Will Corry (@slievemore) April 28, 2016 MMS Mobile & mCommerce
http://bit.ly/1UiR3ze

OMG! OLIVER unveils new marketing resource tool

OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, OMG is aimed primarily at marketers and has already been adopted by a number of OLIVER’s global clients. Founded on the OLIVER team’s decades of [more ]
http://bit.ly/1QCjqSd

Competition between departments to ‘own digital’ slowing business transformation

94 per cent of digitally mature businesses plan to address the threat of digital disruption by transforming systems and processes, but 43 per cent of companies see competing departments wanting to own digital as a barrier to effective digital transformation in their organisation, according to a Forrester Consulting study. The March 2016 commissioned Forrester study, [more ]
http://bit.ly/1QCjsJJ

Watch : Have you got a name for the new show from Clarkson, May and Hammond?

Clarkson, May and Hammond release new video showing they re still struggling to come up with a name for their new show (although it could be Acebiscuits ) and Amazon boss Jeff Bezos isn t pleased Clarkson, May and Hammond shown in an office trying to think up a name But trio quickly gets distracted with talk of [more ]
http://bit.ly/1VDOU2k

Major Labour donor withdraws support amid anti-Semitism scandal – Jewish News

Major Labour donor withdraws support amid anti-Semitism scandal Jewish News https://t.co/nIeWLvqLN5 pic.twitter.com/BXhA7s9CiB Will Corry (@slievemore) April 28, 2016
http://bit.ly/1VDOU2g

Rejected by 35 potential employers. Now, he’s the co-founder of a $1 Billion startup

This 29-year-old entrepreneur was rejected by 35 potential employers. Now, he s the co-founder of a $1 Billion startup
http://bit.ly/244Sur6

FMCG : Nestle puts sluggish ice-cream businesses into joint venture

Nestle Puts Sluggish Ice-Cream Businesses Into Joint Venture on @business https://t.co/fV8eOc726S pic.twitter.com/JZjoPqV7Fm — Will Corry (@slievemore) April 28, 2016 Nestle SA is shifting large parts of its global ice-cream business into a joint venture with British frozen-foods specialist R&R Ice Cream to share the costs of a low-margin business whose growth trails the rest of [more ]
http://bit.ly/244NClQ

Anyone for Brexit? This is a nicely updated golden oldie…

A farmer named Sam was overseeing his herd in a remote hilly pasture in Hereford when suddenly a brand-new BMW advanced toward him out of a cloud of dust. The driver, a young man in a Brioni® suit, Gucci® shoes, RayBan® sunglasses and YSL® tie, leaned out the window and asked the farmer, If I [more ]
http://bit.ly/1T5dMtb

Research : TX’s eXchange Awards celebrate the best marketing of brands

The top award is for best Brand eXchange Power all across the Consumer Journey. This is for the brand which, in the judges’ analysis, has the most positive series of propositional and activational interactions with consumers, at every point on the consumer journey. The prize for the winning brand is a Brand eXchange Power survey, [more ]
http://bit.ly/24jSoZn

Movers and Groovers : Future Thinking has appointed Adele Gritten as their new Director of Key Accounts.

“Challenge” agency Future Thinking has appointed Adele Gritten as their new Director of Key Accounts. Adele’s appointment will see her take responsibility of key account management for the group, with an initial responsibility of reviewing the existing structure, to ultimately help maximise the commercial value of the agency’s client relationships. Adele joins the company from [more ]
http://bit.ly/1NSCN9E

Bauer Media partners with NOW TV in Magic and heat cross platform deal

Bauer Media has announced a new campaign with NOW TV, the on-demand TV and movies provider. The three-month campaign will place NOW TV at the heart of the entertainment world via multiplatform activity across Bauer Media’s Magic and heat brands. The campaign includes a partnership with Magic’s ‘Drivetime with Richard Allinson’ (Monday – Friday, 4.30pm [more ]
http://bit.ly/1QzTTJ6

Nearly half of England backs Germany to bring home the trophy at Euro 2016

New research by Rocket Fuel reveals consumer behaviours and levels of national support across Europe ahead of the first truly ‘digital European championship’ Nearly half of England is backing Germany to win Euro 2016, which means that almost twice as many English people are backing Germany than England, according to new research released by Rocket [more ]
http://bit.ly/1QzTTsQ

Giant touch screens : Giant iTab unveil new smartphone-esque design

Giant iTab unveil new smartphone-esque design Please retweet https://t.co/CdZL8jFoaG pic.twitter.com/eLEPsrCTXu — Will Corry (@slievemore) April 27, 2016 Touch screen specialist Giant iTabs has unveiled a new smartphone-esque design for its giant touch screens. The new Smartphone Housing presents digital content to users in an even more familiar and engaging way than before, mimicking the [more ]
http://bit.ly/1QzTQNI

Clash of Kings invites gamers to ‘Fight like a King’

Award-winning media agency The Specialist Works has created a unique above-the-line media campaign themed ‘Fight like a King’ to promote mobile phone gaming app Clash of Kings from renowned gaming company Elex Games. The TV ad campaign, which breaks during the season 6 premiere of Game of Thrones, will benefit from The Specialist Works’ pioneering [more ]
http://bit.ly/1VVk0T4

Laughter Spot : “The drunk at the winery”

At a winery, the regular taster died and the director started looking for a new one to hire. A drunkard with a ragged, dirty look came in to apply for the position. The director of the winery wondered how to send him away. He gave him a glass to drink. The drunk tried it and [more ]
http://bit.ly/1VVcBmy

Understand how “Automated Lead Nurturing” impacts the length of your software sales cycle

Automated Lead Nurturing [eBook] How To Reduce The B2B Software Sales Cycle With Inbound Marketing Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important. Download This eBook To.. Understand how to map content to the buyers [more ]
http://bit.ly/1QyyOPs

How “Automated Lead Nurturing” impacts the length of your software sales cycle

[eBook] How To Reduce The B2B Software Sales Cycle With Inbound Marketing Selling and closing enterprise software sales takes time, and with sales cycle lengths on the increase, understanding how to shorten the time it takes to close has never been more important. Download the eBook HERE>>> Download This eBook To.. Understand how to map content to the [more ]
http://bit.ly/1QyyOPs

The Guardian view on BHS: murder on the high street

The Guardian view on BHS: murder on the high street | Editorial on @guardian https://t.co/gQEqPoP6tr pic.twitter.com/jmcR8lY4Xs Will Corry (@slievemore) April 26, 2016
http://bit.ly/232T2bh

MEC’s Sugar Accumulator wins D&AD pencil

Leading media agency MEC (mecglobal.co.uk) has won a D&AD pencil for its ground-breaking public awareness campaign encouraging people to reduce their sugar intake. As part of MEC s work with Public Health England, the agency created the Sugar Accumulator, a tool that uses a traffic light system to tell people how much sugar is in the [more ]
http://bit.ly/232T1nv

Scoop UK’s first branded polaroid supplier

#INSTANT is combining the old school world of the polaroid photo with bespoke branded frames to engage and excite people. We all love to huddle together and eagerly watch as the photo magically develops before our eyes. That’s why branded Polaroids are the ultimate takeaway gift at events. The way it works is simple. Brand [more ]
http://bit.ly/232T2ba

Laughter Spot : “The blonde and the jump bet”

Bob walked into a sports bar around 9:58 PM. He sat down next to a blonde at the bar and stared up at the TV. The 10 PM news was coming on. The news crew was covering the story of a man on the ledge of a tall building preparing to jump. The blonde looked [more ]
http://bit.ly/1Vzha6e

Is the junior doctors’ strike justified?

Is the junior doctors’ strike justified? | The panel on @guardian https://t.co/5Qd0WYDeul pic.twitter.com/BDQoVY9Cwt Will Corry (@slievemore) April 26, 2016
http://bit.ly/1Vzha68

Laughter Spot : “A 5-year-old boy went to visit his grandmother”

A 5-year-old boy went to visit his grandmother. One day, playing with his toys in her bedroom while grandma was dusting, he looked up and said, Grandma, how come you don t have a boyfriend now that Grandpa went to heaven? Grandma replied, Honey, my TV is my boyfriend. I can sit in my bedroom and [more ]
http://bit.ly/1VzhaD9

UK advertising spend passes £20bn as growth hits five-year high

UK advertising expenditure grew at its highest rate since 2010 last year, increasing by 7.5% to £20.1bn, according to the UK’s definitive advertising statistics, the Advertising Association/Warc Expenditure Report. Internet adspend increased 17.3% to £8.6bn, with mobile accounting for 78% of that growth, growing 61.1% to a total of £2.6bn. The UK is comfortably the [more ]
http://bit.ly/1pzHf7b

Take note – 20 million Brits believe cash will be extinct within 15 years

New research out today reveals that a third of Brits believe cash will be extinct within the next 15 years. The study of 1,500 people by leading media agency Starcom also found that the vast majority of the nation expects the one penny coin to disappear first, followed by the two pence coin and the [more ]
http://bit.ly/1qM8hZH

New Websites : Welcome to the new look eSeller – the living eBook!

The team at eSeller write eSeller has always been your guide to setting up and running an e-commerce business, but now we are getting even more into it, creating a living book that offers all you need to know about starting, promoting, merchandising, delivering, CRM and expanding an eTail business. Being a ‘living eBook’, [more ]
http://bit.ly/1Uc5apX

Welcome to the new look eSeller – the living eBook!

eSeller has always been your guide to setting up and running an e-commerce business, but now we are getting even more into it, creating a living book that offers all you need to know about starting, promoting, merchandising, delivering, CRM and expanding an eTail business. Being a ‘living eBook’, the content in each of these [more ]
http://bit.ly/1Uc5apX

Events : Mobile: villain or scapegoat in the rise of ad blocking? – MMS Mobile & mCommerce, London, 6 July, 2016

MMS Mobile & mCommerce, London, 6 July, 2016 will bring together 350 CMOs, CDOs, CIOs, eCommerce Directors and mobile specialists to network and explore pivotal issues, such as: Mobile: villain or scapegoat in the rise of ad blocking? Using mobile technology to boost creativity Fine-tuning mobile campaigns for transactions Tackling mobile media investment Boosting the value [more ]
http://bit.ly/1XRl4VT

B2B Marketers : Interested in a robust inbound marketing machine that attracts your prospects? – Then get this handy ten step eBook

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for. Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email [more ]
http://bit.ly/1SmxV1R

Talking ’bout my generation

Beware brand owners: a new and powerful consumer cohort is on its way.  More sceptical and less loyal than previous generations, these young people are also using social media in an entirely new way. A great deal has been written about Millennials (those born between the 1980s and early 2000s), as they are now entering [more ]
http://bit.ly/1UbPd36

B2B Marketers : Redeveloping your website can transform your marketing – get this ten step eBook

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for. Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email [more ]
http://bit.ly/1SmxV1R

Breaking news : Boris Johnson rages at ‘ridiculous and weird’ Obama

Boris Johnson rages at ridiculous and weird Obama: Extraordinary statement to MoS mocks President over his threat to hold back trade deal in devastating intervention Johnson mocked US President s claim Brexit would affect Anglo-US trade Ridiculous to warn that the UK will be at the back of the queue, he said Infighting broke out in [more ]
http://bit.ly/26lZz57

Laughter Spot : “Dirty things, the weatherman and the buzzer”

1, Husband: I want you to whisper dirty things in my ear Wife: Kitchen, bathroom, carpet. 2. The weatherman on our local news show has reacted very angrily to being sacked. .. No more mist and ice guy. 3. Why has everything got to be a game with you? My wife sighed. An excellent question [more ]
http://bit.ly/1VRo1rq

Laughter Spot : The blue suit or the black one?

A man just died is delivered to a local mortuary and he s wearing an expensive, expertly tailored black suit. The mortician asks the deceased s wife how she would like the body dressed, pointing out that the man does look good in the black suit he is already wearing. The widow, however, says that she always [more ]
http://bit.ly/1VJ3LJi

Opportunity for B2B Marketers : A list of the companies who read theMarketingblog on Friday 22nd April 2016

Are you looking to reach the right decision makers in the right company with your message? Look no further here is a list of some of the players who read www.themarketingblog.co.uk on Friday the 22nd April 2016. The next step is to reach them on a regular basis with the right message. It s the [more ]
http://bit.ly/1SAx24O

“Too tired” Obama’s biggest British gaffes – please retweet

President Obama’s biggest British gaffes. Please retweet https://t.co/uQGVKbpzqg pic.twitter.com/cCum1owy9C Will Corry (@slievemore) April 23, 2016
http://bit.ly/22VtyfY

“Obama’s biggest British gaffes”

President Obama’s biggest British gaffes. Please retweet https://t.co/uQGVKbpzqg pic.twitter.com/cCum1owy9C Will Corry (@slievemore) April 23, 2016
http://bit.ly/22VtyfY

The Saucy Fish Co. Named world’s #1 seafood brand

Amaze, the leading digital marketing, technology and commerce agency is pleased to announce that its client The Saucy Fish Co. has been voted the number one seafood brand in the world. The Grimsby based ‘CoolBrand’ was judged against 19 other leading seafood brands from across the world, including Young’s, Trident, Bumble Bee, Gorton’s and Iglo [more ]
http://bit.ly/1SoCTYB

The Emirates FA Cup reaches new heights

Emirates and the FA Cup elevated the excitement for the tournament with the unveiling of an Emirates FA Cup themed Airbus A380 aircraft. The bespoke design was presented just ahead of the Emirates FA Cup semi-finals which will be held on 23rd and 24th April. For its maiden voyage, the specially decked out Emirates FA [more ]
http://bit.ly/1SoCVj7

Omobono Outperforms Fastest Growing Sector in Economy by 10x to Win Prestigious Queen’s Award for Enterprise in International Trade

Omobono, the creativity and technology agency for business brands has been honoured with a coveted Queen’s Award for Enterprise. The Awards are given on a recommendation by the Prime Minister and announced by HM The Queen on her birthday. Omobono won the Award for outstanding continuous growth in international trade over six years.  It counts [more ]
http://bit.ly/1rqcp2H

Laughter Spot : “A terrible last minute error”

Airborne less than 30 minutes on an outbound evening flight, the A stew lead flight attendant for the cabin crew nervously made the following painful announcement: Ladies and gentlemen, I m so very sorry but it appears that there has been a terrible last minute error by our airport catering service. I don t know [more ]
http://bit.ly/1r3A7Bf

Why did Radio 4 put out this vile prime-time show on Her Majesty’s birthday?

Why did Radio 4 put out this vile prime-time show on Her Majesty s birthday? BBC listeners stunned after programme mocks the Queen s sex life and makes reference to her on the toilet Pre-recorded Radio 4 show, Don t Make Me Laugh, outraged BBC listeners Panellists asked to discuss fact that Queen has had sex at least [more ]
http://bit.ly/1r3Aagv

Opportunity for B2B Marketers : Want to find out more about Web Experience Management? … Exclusive download from theMarketingblog

The Need for Agile Web Experience Management We live in a complex digital world: Web experience is now multi-channel (mobile, tablet), multi-site, and multi-service. Most traditional Web Experience Management solutions just don t make the cut. Discover the power of agile WEM in this Solutions Brief. Key Topics: Perfect world vs. real world IT Content as [more ]
http://bit.ly/1XLVS2R

Comment: Why is collaboration key to marketing success in 2016?

Possessing the ability to utilise multi-channel engagements to gain a better understanding of customer behaviours is still one of the business outcomes brands are tirelessly aspiring to achieve. Especially their ability to then feed that into the customer journey. One of the biggest challenges to effective multichannel management comes down to how businesses are structured, [more ]
http://bit.ly/1Tl9Yab

Go PR – The new generation PR agency, with no contracts and no retainers, goes live

B2B Marketers … What is Sales Pipeline management and what are the steps you can take to improve yours?

What is Sales Pipeline management and what are the steps you can take to improve yours? Use our checklist: To measure past success and set objectives, Get visibility on progress and Ensure you hit your targets. Download the checklist HERE >>>>
http://bit.ly/1TkORVp

Hootsuite Launches New YouTube, Facebook, Twitter, and Instagram Video Integrations

Hootsuite, the most widely used platform for managing social media, today announces video integrations with YouTube, Facebook, Twitter, and Instagram. Now organizations can easily manage their videos from a single platform, reducing complexity and increasing reach across social channels to improve engagement with customers. “Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores [more ]
http://bit.ly/1WfdSUv

Bringing home the beacon!

Zapper, the fast growing mobile payment and data insights platform, has created its own Z-Beacon Bluetooth technology which is being deployed in over 1,000 restaurants bars and pubs across the UK. This revolutionary system empowers businesses to directly communicate with both their customers and Zapper users via their mobile, either in the venue or within [more ]
http://bit.ly/1SU9kgW

Piers Morgan speaks at Advertising Week Europe 2016

He was interviewed on stage by Mediacom MD Claudine Collins at Advertising Week Europe this morning about Brexit, Donald Trump, press ethics, advertising and women in sport. On the impact of Brexit, Piers said: “I’m undecided, but my instinct says stay in Europe. I don t see a compelling reason why we should risk coming out.  [more ]
http://bit.ly/1SU9kgU

Giant iTab … All set & ready for #IMEX16 – the big European show

Giant leap from Palm to stand @TheGiantiTab @nitin_165 #IMEX16 #futuretech #eventtech #newpartner #innovation pic.twitter.com/kyP5wnvuxw — SEES (@seestweet) April 20, 2016 At @TheGiantiTab stand here at #IMEX16. Fantastic stuff and a real buzz from #eventprofs attending. pic.twitter.com/BC6rZIFRcV — Soaring Worldwide (@SoaringWW) April 20, 2016 http://www.giantitab.com/
http://bit.ly/1VDvriE

Cameron’s brutal attack on Khan

Cameron’s Brutal Attack on Khan on @guidofawkes https://t.co/AAFOOivEj0 pic.twitter.com/VaOObqOvob Will Corry (@slievemore) April 21, 2016
http://bit.ly/1VDqq9I

8 Idiot Sighting Laughter Spots : “And they continue to walk amongst us”

> IDIOT SIGHTING #1 > My daughter and I went through the McDonald s take-out window and I gave the girl a £5 note. Our total was £4.20, so I also handed her a Twenty pence piece. She said, you gave me too much money. I said, Yes I know, but that way you can just give me a [more ]
http://bit.ly/1QoUyxc

Is it time for Victoria’s Secret to say goodbye to its print catalog?

RetailWire Discussion: Is it time for Victoria s Secret to say goodbye to its print catalog? https://t.co/4vBNdN7kE4 pic.twitter.com/u5RdUJHyoR Will Corry (@slievemore) April 20, 2016 #New @SaraSampaio for Victoria s Secret Swim ☀️
http://bit.ly/1qZAXyY

Laughter Spot : “Two old men drinking in a bar”

Laughter Spot : “Two old men drinking in a bar”
http://bit.ly/1NAYyKY

Affectv included in The Leap 100 2016: The definitive list of fast-growth companies

Reflecting how increasingly important personalised advertising is becoming to brands, Affectv who use programmatic creative technology to deliver personalised online ads - has made it on to The Leap 100 2016, a list of the UK s 100 most exciting, fast-growth companies. http://www.affectv.com/ 100 companies to watch over the next 12 months @TheLeap100 #theleap100 pic.twitter.com/IScbMRVzYX — Philip Salter (@Philip_Salter) [more ]
http://bit.ly/20WvrJI

Bazaarvoice Launches CGC Index to Help Marketers Use the Power of Consumer-Generated Content to Maximize Sales, ROI and Customer Loyalty

Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today launched the inaugural Bazaarvoice CGC Index, a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries. The benchmarks in the CGC [more ]
http://bit.ly/20WvrJF

Kate Thornton’s TBSeen wins £100k DOOH space from Posterscope at Ad Week Europe session

Kate Thornton’s cashback shopping site TBSeen has won £100,000 worth of space on digital out-of-home (DOOH) screens, following an audience vote at Ad Week Europe. The vote followed Posterscope’s ‘Storytellers Will Rule the World’ session, in which three thought-provoking concepts were pitched by an all-female panel on how content can be made to work on [more ]
http://bit.ly/20WvoOb

Affiliate Window launches public interactive reports

Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time. For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they [more ]
http://bit.ly/20WvoO5

Blunders : “Red-faced folks at Microsoft” – via Hotcow blog

The folks at Microsoft were left red-faced recently after an attempt to engage millennials with artificial intelligence backfired in spectacular fashion – just hours after the launch. The tech company designed the chatbot, which it named “Tay,” as an experiment to see how AI programs can get “smarter’ after engaging with internet users in casual [more ]
http://bit.ly/20WmXCs

Giant iTab – a small, portable “Core” that transforms a monitor into a giant smartphone

Mark Jones on new products for Giant iTab Mark Jones (at left) shares the latest product from Giant iTab--a small, portable Core that transforms a monitor into a giant smartphone. As a result, event producers need not ship fragile monitors long distances. Turn ANY touchscreen into a Giant Smartphone iTab core Giant iTab https://t.co/dvIMOe4NUO pic.twitter.com/vvaa672lvh [more ]
http://bit.ly/1VDxsuy

“How we can help you shake up brand planning in 2016″ … John Whittaker, Future Thinking

Brand planning is top of mind for many marketers at the moment. John Whittaker writes  Every year panel supplied data is used to retrospectively understand consumer purchase and consumption. More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic [more ]
http://bit.ly/1NknCLp

How we can help you shake up brand planning in 2016 … John Whittaker, Future Thinking

Brand planning is top of mind for many marketers at the moment. John Whittaker writes  Every year panel supplied data is used to retrospectively understand consumer purchase and consumption. More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic [more ]
http://bit.ly/1NknCLp

What you need to know about the cheat-catching mattress

The cheat-catching mattress – and other paranoia-inducing apps on @guardian https://t.co/xttM6N209T pic.twitter.com/lwVu15rkqk Will Corry (@slievemore) April 19, 2016
http://bit.ly/1SWV4Eh

Laughter Spot : Learn to trust your husband…

There comes a time when a woman just has to trust her husband, for example A wife comes home late at night from being out of town and quietly opens the door to her bedroom. From under the blanket she sees four legs instead of two. She reaches for a baseball bat and starts hitting [more ]
http://bit.ly/1SQ8uS9

Laughter Spot : Stranded on a deserted island for 10 years

One day an Irishman, who had been stranded on a deserted island for 10 years, saw a speck on the horizon. He thought to himself, It s certainly not a ship. As the speck got closer he began to rule out even the possibilities of a small boat or a raft.. Suddenly there strode from the [more ]
http://bit.ly/1SQ8stI

“10-step website redesign checklist” – Exclusive download

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for. Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email [more ]
http://bit.ly/1VfQSG1

UK Ecommerce Personalisation Software wins European IT & Software Excellence Award for ‘SaaS Solution of the Year’.

Ecommerce personalisation software solution, PureClarity has been announced as ‘SaaS Solution of the Year’ at the 2016 European IT & Software Excellence Awards. The award was presented by comedian, Patrick Kielty at the glamorous ceremony held at the London Lancaster Hotel on 15th April. PureClarity’s Chief Executive, Dr Paul M. Gibson, Sales & Marketing Director, [more ]
http://bit.ly/1VfQRli

Converting Awareness intro Action: Introducing the Neglected Breed of Influencer

New research released by Time Out examining the influence economy reveals two new influencer typologies and suggests one important group is being neglected by many brands. The two Influencer groups revealed in Time Out’s “From Influence to Action: Insights from the new Influence Economy study are: The Shaker Very large social networks (on average 3,500 [more ]
http://bit.ly/1VfQSFT

Faecbook’s new branded content policy spells new age in digital marketing

Facebook last week announced a host of changes to its branded content policies signalling new opportunities for brands and rights holders according to Repucom, the trusted advisor in sports and entertainment intelligence. The new policy allows content such as videos and photos to include promotions, third party products, brands and sponsor logos. Branded content, which [more ]
http://bit.ly/1VfQSFR

How to prepare your content to stop it turning into Frankenstein’s Monster

Stop your content turning into Frankenstein’s monster. By @adamlewis10 #contentmarketing https://t.co/UFL1nyUxOU pic.twitter.com/HLWYZ9Af9B — Bright Blue Day (@BrightBlueDay) April 12, 2016 Adam Lewis, @adamlewis10, head of social and content marketing at integrated agency Bright Blue Day writes Eurostar’s recent collaboration with Instagram, promoting a new fleet of trains running on the London to Paris route, exemplifies the [more ]
http://bit.ly/1NxibUa

Independent Research Shows The Impact Of Video In Driving Offline Sales

Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”. The study was designed to analyse the impact of video in driving offline sales (in store purchases) [more ]
http://bit.ly/23GWfmv

Emerging technologies fundamental to 250% growth … Juniper Research

New data from Juniper Research has found Local Search & Discovery apps will generate revenues of $12.2 billion annually in 2020, up from an estimated $3.4 billion in 2016. The key to this growth will be the emergence of proximal wireless technologies, such as: LTE-Direct Bluetooth UWB (Ultra-Wide Band) Wi-Fi FTM (Fine Timing Measurement) These [more ]
http://bit.ly/1Nx1tEG

2016: The year of the re-brand

By Amy Jackson, director of leading branding agency Unwritten Creative Spring has only just arrived, but already 2016 is shaping up to be the year of the re-brand. It seems after so many recession years of battening down the hatches and not spending anything more than necessary, firms are finally prioritising their brand. An identity [more ]
http://bit.ly/1Nx1w3d

Emerging Technologies Fundamental to 250% Growth

New data from Juniper Research has found Local Search & Discovery apps will generate revenues of $12.2 billion annually in 2020, up from an estimated $3.4 billion in 2016. The key to this growth will be the emergence of proximal wireless technologies, such as: LTE-Direct Bluetooth UWB (Ultra-Wide Band) Wi-Fi FTM (Fine Timing Measurement) These [more ]
http://bit.ly/1Nx1tEG

UK ad viewability hits highest level in 18 months / IAB/PwC’s Digital Adspend study

Following IAB/PwC s Digital Adspend study, there s more good news for the UK online ad industry as ad viewability levels hit their highest level in 18 months, according to Meetrics. However, the UK still lags well behind other European countries and, based on IAB figures, it suggests £600 million still being wasted annually on non-viewable ads. Brands/publishers can [more ]
http://bit.ly/1VxwwbM

“Victoria’s Secret may be next to tumble”

Victoria s Secret might become the next Abercrombie & Fitch Victoria s Secret has a stronghold on the lingerie market. Its store sales this year amassed over $6.1 billion. But one expert is saying that Victoria s Secret s explosive success might start tumbling because of the ever-important demographic of millennials and their changing attitudes.  Retail analyst Nikki Baird of research [more ]
http://bit.ly/1SmaswD

Laughter Spot : “I am Pierre, the fighter pilot! When I have red meat, I have red wine!”

Pierre, a brave French fighter pilot, takes his girlfriend, Marie, out for a pleasant little picnic by the River Seine. It s a beautiful day and love is in the air. Marie leans over to Pierre and says, Pierre, kiss me! Pierre grabs a bottle of Merlot and splashes it on Marie s lips. What are you [more ]
http://bit.ly/1NhLCyK

Top Gear is coming to Netflix – and internationally, too

Top Gear is coming to Netflix – and internationally, toohttps://t.co/cBigGChFdx pic.twitter.com/e2fMVNGWfB — TrustedReviews (@trustedreviews) April 16, 2016 When Amazon outbid Netflix for Jeremy Clarkson’s new show, it was seen as a huge coup – but it turns out Netflix has its own winning ticket. Netflix has acquired rights to internationally distribute the BBC’s rebooted Top Gear [more ]
http://bit.ly/1YCcDhh

Laughter Spot : Some gems from Tommy Cooper

I told my girlfriend I had a job in a bowling alley. She said Tenpin? I said, No, permanent. I met this bloke with a didgeridoo and he was playing Dancing Queen on it. I thought, That s Aboriginal. This lorry full of tortoises collided with a van full of terrapins. It was a turtle disaster. [more ]
http://bit.ly/1SSY58N

“Here’s a Coca Cola print ad which is absolutely brilliant. Quite naughty for Coke, with wit and craft”

Print craft plays key role in Coke’s ‘Taste the Feeling’ Stephen Foster of MAA writes We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies – and been roundly derided by some for lauding cheesiness.   But that’s Coke isn’t it? One of the interesting things [more ]
http://bit.ly/266KbJO

Guaranteed 'load your own' unlimited article coverage in theMarketingblog only £65pm

Guaranteed load your own unlimited article coverage in theMarketingblog only £65pm https://t.co/j0qmNf1bvr pic.twitter.com/sJ6uOocCX5 Will Corry (@slievemore) April 16, 2016
http://bit.ly/1TaBJSU

Laughter Spot : “Well done, Grandpa”

An 8-year-old girl went to her grandfather, who was working in the yard and asked him, Grampa, what is couple sex?” The grandfather was surprised that she would ask such a question, but decided  that if she s old enough to know to ask the question, then she s old enough to  get a straight answer. Steeling [more ]
http://bit.ly/1SkSKwB

[Research] … TransgressiveX offers Forensic Brand Guidance

TransgressiveX offers Forensic Brand Guidance. Please retweet. .. https://t.co/atvaGGI7hV pic.twitter.com/x8HIbXcmIU Will Corry (@slievemore) April 16, 2016
http://bit.ly/1V7N3CM

Braintree’s #AcceptAnything food truck

Accept over 130 currencies, PayPal, Apple Pay, Android Pay, bitcoin, cards, and whatever’s next. #AcceptAnything https://t.co/DQFecadQ3L Braintree (@braintree) April 5, 2016 Last week Braintree, a PayPal company, brought its #AcceptAnything Food Truck to dev. and start up hot-spots in East London. Since Braintree lets you accept anything: credit and debit cards, PayPal, Apple Pay, [more ]
http://bit.ly/1V5YCKz

Style Psychology’s Kate Nightingale launches ground-breaking report on the science behind successful retail design

Kate Nightingale, the leading consumer psychologist, has published her in-depth report on how sensory retail design influences consumer behaviour. It’s called Sensory Retail Design Report and it’s online now at stylepsychology.co.uk/sensoryretaildesign. Sensory Retail Design Report explores the science behind why certain retail environments lead to higher emotional engagement and therefore are more commercially effective. In [more ]
http://bit.ly/1V5YCKw

Arena Media lands multimillion media account for MyCarNeedsA.com

Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was MediaCom. The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking [more ]
http://bit.ly/1V5YF9i

[Laughter Spot] …21 scary stories told in only five words. These are terrifying

21 scary stories told in only five words. 1. Your browser history is public. 2. Living alone, toilet was warm. 3. We lost internet access. Forever. 4. Hard drive failed, no backups. 5. On heavy medication, sleep deprived. 6. Redtube clip shared to Facebook. 7. George Martin dies; book unfinished. 8. Alone in bed. Blanket [more ]
http://bit.ly/23AzXCS

FMCG : A warning … “Don’t eat our pasta sauce more than once a week”

Don t eat our pasta sauce more than once a week: Food giant s extraordinary warning about salt, fat and sugar in its products Mars Foods makes Dolmio, Uncle Ben s and Masterfoods products Will introduce new everyday and occasional labels on different foods Comes as part of a plan to lower sugar, salt and fat levels within [more ]
http://bit.ly/23AzXCK

Events : Winning a ‘Digital Signage’ Award (Best of ISE) – Giant iTab

Giant iTab write .. With over 65,000 attendees & 1,100 exhibitors, ISE remains the definitive choice event for international AV and systems integration professionals. It therefore gives us great pride to be recognised as a rAVe Publications ‘Best of ISE Award Winner’ and cements our reputation as providers of one of the best showcase products [more ]
http://bit.ly/1p320HZ

Amazon is gearing up to use Jeremy Clarkson as the spearhead of their attack on the pay-TV market.

Amazon has bet heavily the former Top Gear team will boost its streaming business by Christopher Williams, Amazon is in talks with British broadcasters to add their channel brands and programmes to its streaming service, as it gears up to use Jeremy Clarkson as the spearhead of an attack on the pay-TV market. The giant is attempting [more ]
http://bit.ly/1V3pGdB

Research : IAB/PwC: Digital Adspend grows at fastest rate for 7 yrs as homes hit 8+ internet-devices

The 2015 annual IAB/PwC Digital Adspend study accompanied by YouGov consumer findings. https://t.co/3dyf9gioy5 pic.twitter.com/88hRxtJ6J7 — Will Corry (@slievemore) April 14, 2016 The amount spent advertising on the internet/smartphones grew at the fastest rate for 7 years (16.4%), driven by the increasing number of internet-devices the average household now owns (up 12% to 8.3 devices). Mobile [more ]
http://bit.ly/1TT2LR0

Mobile agency chooses Tinder to find its next marketing recruit

Using social media for recruitment is not a new thing, but in an industry as fast moving as mobile it’s useful to move beyond Linkedin, especially when tech savvy candidates are being wooed by so many organisations. As experts in the mobile and social media space, Fetch turned to its creative department to build a [more ]
http://bit.ly/1YuZ8jb

Panacea for Small Businesses?

The SalesPulse Academy has launched what could be manna from heaven for many small businesses – a practical, gimmick free eLearning platform focused on helping business people learn to become more effective at selling. Helpmesell-more.com is being launched today through The SalesPulse Academy Ltd. a joint venture between Koru Consulting Ltd. and Productive Sales [more ]
http://bit.ly/1YuZarm

Is your social media profile all it needs to be?

Are you completely happy with your current LinkedIn company page? Do you feel you are leveraging Twitter to full effect? Maybe you re paralysed by the inevitability of change in this space. Or fearful of the time you might waste with no discernable return? Grasping the Nettle gives you what you can’t get from social media [more ]
http://bit.ly/1YuZ82T

Research : The 2015 annual IAB/PwC Digital Adspend study accompanied by YouGov consumer findings

The 2015 annual IAB/PwC Digital Adspend study accompanied by YouGov consumer findings. https://t.co/3dyf9gioy5 pic.twitter.com/88hRxtJ6J7 — Will Corry (@slievemore) April 14, 2016 The amount spent advertising on the internet/smartphones grew at the fastest rate for 7 years (16.4%), driven by the increasing number of internet-devices the average household now owns (up 12% to 8.3 devices). Mobile [more ]
http://bit.ly/1TT2LR0

Here's the 2015 annual IAB/PwC Digital Adspend study accompanied by YouGov consumer findings.

Image
The amount spent advertising on the internet/smartphones grew at the fastest rate for 7 years (16.4%), driven by the increasing number of internet-devices the average household now owns (up 12% to 8.3 devices). 
Mobile accounted for the vast majority (78%) of growth, increasing 60%, while programmatic now accounts for 60% of display sales.

Laughter Spot : “Grandma, how come you don’t have a boyfriend”

A 5-year-old boy went to visit his grandmother. One day, playing with his toys in her bedroom while grandma was dusting, he looked up and said, Grandma, how come you don t have a boyfriend now that Grandpa went to heaven? Grandma replied, Honey, my TV is my boyfriend. I can sit in my bedroom and [more ]
http://bit.ly/1V34BzM

Laughter Spot : “Three dangerous looking bikers walked in”

A man was eating in a truck stop minding his own business, when three dangerous looking bikers walked in. The first walked up to the old man, pushed his cigarette into the old man s pie and then took a seat at the counter The second walked up to the old man, spit into the old [more ]
http://bit.ly/1V34zI5

Social Media Performance and Word of Mouth Conversations Rankings of the Top U.K. Airlines