UK ad viewability hits highest level in 18 months / IAB/PwC’s Digital Adspend study

Following IAB/PwC s Digital Adspend study, there s more good news for the UK online ad industry as ad viewability levels hit their highest level in 18 months, according to Meetrics. However, the UK still lags well behind other European countries and, based on IAB figures, it suggests £600 million still being wasted annually on non-viewable ads. Brands/publishers can [more ]


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