Two-fifths of B2B marketers failing to deliver customer-centric approach


A study commissioned by digital transformation business, Squiz, suggests that many B2B brands still have a way to go to become more customer-centric, with over two-fifths (41%) of marketers thinking more work is required. Although 83% of B2B marketers recognise that customer centricity is “very important”, Squiz found that a lack of c-level buy-in prevents [more ]
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