Eyeota launches first Eyeota Annual Index tracking year-on-year audience data usage in the UK


Demand for audience data for programmatic campaigns is growing, with the UK market almost tripling with 154 per cent growth in Europe from Q4 2014 to Q4 2015. The Eyeota Annual Index identifies global audience data trends derived from thousands of campaigns implemented by hundreds of agencies utilizing Eyeota’s 1.8 billion unique profiles across 60 [more ]
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