Eyeota launches first Eyeota Annual Index tracking year-on-year audience data usage in the UK


Demand for audience data for programmatic campaigns is growing, with the UK market almost tripling with 154 per cent growth in Europe from Q4 2014 to Q4 2015. The Eyeota Annual Index identifies global audience data trends derived from thousands of campaigns implemented by hundreds of agencies utilizing Eyeota’s 1.8 billion unique profiles across 60 [more ]
http://bit.ly/1SPgBS3

Comments

Post a Comment

Popular posts from this blog

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.

Image
“Controlled acceleration” As the communications and marketing worlds continue to converge,  the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base.   Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
Read more