Bazaarvoice Launches CGC Index to Help Marketers Use the Power of Consumer-Generated Content to Maximize Sales, ROI and Customer Loyalty


Bazaarvoice, Inc. , the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today launched the inaugural Bazaarvoice CGC Index, a first-of-its-kind deep-dive analysis of the business impact consumer-generated content (CGC) has on sales conversion, return on investment, and long-term customer loyalty across multiple industries. The benchmarks in the CGC [more ]
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