Research : IAB/PwC: Digital Adspend grows at fastest rate for 7 yrs as homes hit 8+ internet-devices

The 2015 annual IAB/PwC Digital Adspend study accompanied by YouGov consumer findings. — Will Corry (@slievemore) April 14, 2016 The amount spent advertising on the internet/smartphones grew at the fastest rate for 7 years (16.4%), driven by the increasing number of internet-devices the average household now owns (up 12% to 8.3 devices). Mobile [more ]


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