“How we can help you shake up brand planning in 2016″ … John Whittaker, Future Thinking

Brand planning is top of mind for many marketers at the moment. John Whittaker writes  Every year panel supplied data is used to retrospectively understand consumer purchase and consumption. More often than not, their read on many brands is either too low to be reliable or the need states and occasions are too generic [more ]


Popular posts from this blog

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.