What happened on Black Friday 2015 – Pete Austin, Fresh Relevance


Author: Pete Austin,  Chief Technology Officer, Fresh Relevance In 2015, the Black Friday effect started on the previous Sunday and built throughout Black Friday Week , as some brands jumped the gun and released offers early. This is in stark contrast to last year (more details here), when the previous week was actually lower as shoppers waited for deals. The Thursday before Black Friday (better known as Thanksgiving in [more ]
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