Why Black Friday was a missed opportunity for online loyalty programmes … Collinson Latitude


The Christmas holiday period has long been by far the busiest time of the year for UK retailers, but recent years have seen Black Friday grow spectacularly in popularity. James Berry, E-commerce Director at Collinson Latitude, explains how a strategic – and profitable – opportunity to build long-term customer engagement is in danger of being [more ]
http://bit.ly/1Jud996
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