Research : Marketers spend almost one day a week grappling with data analysis

A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. The Data Dilemma study of 151 UK senior marketers, commissioned by Callcredit Information Group, also found that 80% [more ]
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