The big brands have spoken: quality not quantity comes out on top


A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume of campaigns it rolls out. In the past, the drinks behemoth has typically disseminated a pretty persistent onslaught of marketing messages, but has now [more ]
http://bit.ly/22yQwen

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