[Research] .. What is Behavioural Economics? ... Exclusive download from Future Thinking

Understanding Behavioural Economics
Back to basics

It feels like everyone’s talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring…. 
There’s a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references.

The research industry as a whole has been developing its understanding of Behavioural Economics for a number of years now, and the momentum continues to gather, with new methodologies evolving all the time.

Here at Future Thinking we thought it would be a good idea to take a step back, and offer up a little refresher of some of the basics.
Download our free overview which highlights:
  • What is Behavioural Economics?
  • Exactly what is its role in market research
  • Different methodologies and the type of reaction they capture
  • New approaches we are integrating into research including: Trans-theoretical Behaviour Change model, measuring Galvanic Skin Response and Implicit priming techniques
Our in-house innovation centre, Quantum Lab, is constantly evaluating and developing new techniques to help better understand consumer motivations and behaviour.

For more information on behavioural economics and innovation in research please call or email Dan Young +44 (0) 3333 208 220 or send me a quick email.

John Whittaker | Head of Marketing
D +44 (0)1865 336 463 | M +44 (0)7879 634 607 | futurethinking.com
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