[Research] .. What is Behavioural Economics? ... Exclusive download from Future Thinking
It feels like everyone’s talking about Behavioural Economics these days. System 1, System 2, implicit, framing, priming, anchoring….
There’s a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references.
The research industry as a whole has been developing its understanding of Behavioural Economics for a number of years now, and the momentum continues to gather, with new methodologies evolving all the time.
Here at Future Thinking we thought it would be a good idea to take a step back, and offer up a little refresher of some of the basics.
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