Exponential launches AERO technology in EMENA


Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent Exponential have announced the expansion of its brand performance offering into new markets across the EMENA region. Exponential’s performance offering is enhanced by AERO, an innovative algorithm that transforms the performance of online campaigns by optimising them in real-time [more ]
http://bit.ly/1PsPozD
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