Burning drives earning: the importance of choice in rewards


New global research of 2,250 airline and hotel loyalty programme members across the US, UK, Middle East and Asia, indicates that an increased choice of rewards generates a more positive redemption experience, increased loyalty and future revenue generation (points earning). The survey by Collinson Latitude was undertaken to better understand the impact of redemption stores [more ]
http://bit.ly/1o3WGnf

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