New Report : UK online ad viewability rises above 50% – but still costing over £1bn a year


UK online ad viewability rose above 50% for the first time this year but still lags far behind the other major EU ad markets. Non-viewable ads are wasting the equivalent of over £1 billion a year.   The main reason ads aren’t viewable is they take too long to load – about 20% don’t load [more ]
http://bit.ly/1QvIah5

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