Research : 80% of consumers who are ‘unfulfilled’ by omnichannel shopping represent huge opportunity / Rockpool Digital

Rockpool Digital finds four out of five people think shopping isn’t a personalised experience, but majority want joined-up online and in-store approach UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency [more ]
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