QUARTER OF CONSUMERS LABEL WELL-KNOWN GROCERY BRANDS ‘TOO EXPENSIVE’ TO BUY


6th May, 2016: Shoppers are shunning some household-name grocery brands because they believe their products are too expensive, according to research from creative communications agency Southpaw. 1,000 UK-based consumers* were asked which brands they buy less frequently now than they did five years ago, or have even stopped buying altogether. Some 14% cited Cadbury’s, followed [more ]
http://bit.ly/1rZVVyx

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