Wildfire launches new labs initiative to ‘prove’ the value of PR


Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of [more ]
http://bit.ly/2dohnq3

Comments

Popular posts from this blog

Your story needs to be upfront in as many social media sites as possible

Movers and Groovers : Former Marketing Week journalist Mindi Chahal joins Acuity PR as Content Editor