Next generation of consumer set to accelerate rise of the Me2B economy


A survey of 3,000 UK-based consumers has revealed a distinct group of younger consumer within which almost two thirds (63%) see sharing their personal data as an opportunity to have a more personalised experience rather than as a risk to the security of their personal identity. Furthermore, 83% believe their data has a financial value [more ]
http://bit.ly/2doih5T

Comments

Post a Comment

Popular posts from this blog

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.

Image
“Controlled acceleration” As the communications and marketing worlds continue to converge,  the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base.   Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
Read more