Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign


As the UEFA Champions League kicks off, Lay’s is launching an innovative 360 marketing campaign to engage fans across Europe and encourage customers to show their support by cheering for their favourite team. The campaign encompasses PR, experiential, ATL advertising, digital out of home, retail point of sale and a unique Snapchat lens. At the [more ]
http://bit.ly/2donrir
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