Modern marketers spend up to 80% of their time analysing data


Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research from over 200 UK and US marketers, reveals the attitudes and challenges faced in today’s data-centric marketing landscape. Amongst the key findings, [more ]
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