Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts : Global Innovation Business Partner, Nielsen. We covered .. Tell us about Nielsen Quick Predict? You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor. We talked about [more ]


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