Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia s i2c venture to help advertisers see how digital ads impact shopping behaviour. Nielsen s cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically. To show the potential, an example [more ]


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