IAB UK : “Consumers will get a better ad experience whilst the industry can focus on a smaller number of ad formats”


The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking. The IAB’s current portfolio of 33 different ad formats will reduce dramatically and will only comprise those which are (a) flexible in that they use responsive [more ]
http://bit.ly/2d3keJN

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