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Showing posts from September, 2016

Read and enjoy all these great “Laughter Spots” from the last 200 days / TheMarketingblog

Enjoy this Laughter Spot from theMarketingblog Over 100 spots to choose from .. ReTweet https://t.co/XFmtL915Ri pic.twitter.com/VCcLYi9ifh Will Corry (@slievemore) September 30, 2016 http://bit.ly/2ddxb3K

Hungryhouse to launch new reality-tv style ad campaign

Hungryhouse, the online food ordering platform, has today unveiled its innovative ‘reality-TV style’ advertising campaign.  Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand [more ] http://bit.ly/2dcwAiU

What time of the day should you buy your new TV? / Tamebay

Buying your TV : How the time of day affects the price you pay ..Tamebay http://bit.ly/2dcvCmA

Charles Tyrwhitt is a perfect fit for The Specialist Works

Charles Tyrwhitt, the multi-channel British clothing retailer has appointed media agency The Specialist Works (TSW) to handle its media planning and buying account and will start immediately. This is the first campaign to be executed in the US following TSW’s recent acquisition of Elarbee Media in July. It marks the start of a transatlantic strategy [more ] http://bit.ly/2dcvzHw

20 great explainer videos

20 Great Explainer Video Companies exclusive eBook http://bit.ly/2dcopTx

Co-op launches new “Food The Co-op Way” campaign

Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by Leo Burnett, is called “Food The Co-op Way” and spans TV, VOD, outdoor, and press. The TV ad is comprised of vignettes showing lots of different people enjoying a variety [more ] http://bit.ly/2dcp8Es

New Research Study : Online ads need to be viewable for 14 seconds to be seen / InSkin Media, Research Now, Moat and Sticky

Online ads need to be viewable for 14 seconds to be seen Viewable online ads typically receive 0.7 seconds gaze time Study reveals danger in optimising campaigns for viewability Cluttered environments see ad gaze time drop 37% An online ad needs to be on the screen for 14 seconds to have any chance of being [more ] http://bit.ly/2dcgNR5

NewVoiceMedia launches industry-leading global call routing architecture to optimise contact centre management and customer experience

NewVoiceMedia, a leading provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced a new, industry-leading global call routing architecture that will dramatically raise the bar on call quality for organisations running contact centres in multiple geographies. This platform enhancement will optimise contact centre management and operations, while ensuring [more ] http://bit.ly/2duNi8h

6 fast tips to be at one’s best when copywriting B2B emails – E-goi

6 fast tips to be at one’s best when copywriting B2B emailsBlog E-goi | Blog E-goi http://bit.ly/2d9vHHH

Lego, Ikea and Microsoft named most responsible companies by UK general public

The Lego Group, IKEA and Microsoft top the UK CSR RepTrak® 2016 ranking of the 150 most reputable companies in terms of their CSR performance. The research comes from leading reputation consultancy Reputation Institute, and is based on over 50,000 interviews with the UK general public. THE CSR REPUTATION RANKING Lego tops the ranking for [more ] http://bit.ly/2d9mwak

Stop letting fear of selling strangle your business

Small business owners lack the confidence and competence to sell effectively – and they’re failing because of it. That was the key finding in a recent survey among some 100 small business owners conducted by online selling platform provider, Sasudi. A staggering 75 per cent of the survey’s respondents admitted that they find selling stressful [more ] http://bit.ly/2d9lyL9

Consumers in greater demand for catered shopping experience

A CEI Survey revealed how 86 per cent of buyers will pay more for a better customer experience.  Customers expect a high level of personalisation during the purchasing process. Brands need to make the whole shopping experience “personal”, offering content relevant both to the user’s personality and the context they are in. This move towards [more ] http://bit.ly/2d9lPxJ

More football exposures : QPR boss Hasselbaink negotiating £55,000 fee

Undercover sting catches QPR boss Hasselbaink negotiating £55,000 fee https://t.co/O7SaLwhwK7 pic.twitter.com/nt8eXF9eCx Will Corry (@slievemore) September 29, 2016 http://bit.ly/2d9cE0l

Laughter Spot : “You didn’t even examine that woman? How did you come to the diagnosis so quickly?

A young doctor moved to a small community to replace a doctor who was retiring. The older doctor suggested that the young one accompany him on his rounds, so the community could become used to the new doctor. At the first house a woman complains, I ve been a little sick to my stomach. The older [more ] http://bit.ly/2dtykzF

Blunders : Abbott’s alarming contempt for Brexit voters

Oh dear, @HackneyAbbott says another disgusting & ignorant comment. This time about #Brexit voters: https://t.co/BpJpGvJ7EY @commentcentral1 Rory Broomfield (@rorybroomfield) September 28, 2016 http://bit.ly/2dtx8MF

Women for Women : How the Duchess of Cambridge has completely re-invented her look

How the Duchess of Cambridge has completely re-invented her look https://t.co/8lJ8eOC4Qm pic.twitter.com/dF3yAXCkuM Will Corry (@slievemore) September 29, 2016 Kate, 34, has been donning chic dresses and flattering silhouettes by London s most esteemed designers Her new look is a far cry from her India tour wardrobe and she s finally learning to experiment Has worn seriously [more ] http://bit.ly/2d8X98E

Research : Next day delivery – do consumers really want it? – Future Thinking

Next day delivery – do consumers really want it? – Future Thinking https://t.co/xAN0jBKVf1 pic.twitter.com/9pVSOaMST6 — Will Corry (@slievemore) September 28, 2016 Next day delivery from retailers has continued to grow in the past 18 months. Sainsbury’s is the latest retailer who are testing the service as they look for a greater share of the online [more ] http://bit.ly/2d6eMGb

Sainsbury’s to launch 1 hour grocery delivery this week / Tamebay

Tamebay : Blog : Sainsbury’s to launch 1 hour grocery delivery this week https://t.co/muzTdWstyD pic.twitter.com/9fDDdrwNok — Will Corry (@slievemore) September 28, 2016 Sainsbury’s is joining in the grocery delivery “arms race” with its app Chop Chop and the promise of delivery by bicycle within the hour. Currently it’s limited to parts of south and west London [more ] http://bit.ly/2d66nmb

Global promotions by numbers: Infographic from PromoVeritas

Are you following the guidelines about running promotions in specific countries? Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at info@promoveritas.com or call 0203 301 7360. http://bit.ly/2d663nb

Modern marketers spend up to 80% of their time analysing data

Marketers spend up to 80% of their time analysing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research from over 200 UK and US marketers, reveals the attitudes and challenges faced in today’s data-centric marketing landscape. Amongst the key findings, [more ] http://bit.ly/2d65EBh

NetBooster Group acquires UK agency 4Ps Marketing

ALNBT – PEA-PME eligible) the leading independent European agency in digital performance marketing, announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, [more ] http://bit.ly/2d65ARW

LinkedIn launches international marcomms campaign

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their [more ] http://bit.ly/2d65ycS

New B2B results opportunity … Unlimited, guaranteed articles in theMarketingblog with tracking

Are you still looking for more sales? LOAD YOUR OWN STORY Our reach for your material TheMarketingblog Fresh Marketing News (Scoop It) The very best of TheMarketingblog (Tumblr) Shaken & Stirred (Rebel Mouse) Twitter 12,089 prospects LinkedIn 3,321 prospects Facebook Our Award Winning Newsletter Reaching 25,000 prospects five times a week. *We use E-goi for [more ] http://bit.ly/2dqCiJ8

Will BHS prosper as an online only retailer? Exclusive comment from Severine Philardeau

Earlier this week, BHS announced it will be making a comeback as an online retailer just one month after the brand closed its last remaining high-street store. The department store will relaunch on Thursday, with a focus on home furnishings and lighting to begin with, and expanding to cover clothing, kitchen and dining in the [more ] http://bit.ly/2d5nftf

IAB UK : “Consumers will get a better ad experience whilst the industry can focus on a smaller number of ad formats”

The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking. The IAB’s current portfolio of 33 different ad formats will reduce dramatically and will only comprise those which are (a) flexible in that they use responsive [more ] http://bit.ly/2d3keJN

Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign

As the UEFA Champions League kicks off, Lay’s is launching an innovative 360 marketing campaign to engage fans across Europe and encourage customers to show their support by cheering for their favourite team. The campaign encompasses PR, experiential, ATL advertising, digital out of home, retail point of sale and a unique Snapchat lens. At the [more ] http://bit.ly/2donrir

Big Sam Blunders : “Having just arrived he could be going this week”

England manager Sam Allardyce in £400,000 deal sting: https://t.co/8youoZoOPQ Will Corry (@slievemore) September 27, 2016 Sam Allardyce has told friends he fears he will be sacked over sensational claims he used his job to land a £400,000 deal before giving advice to businessmen on how to get around player transfer rules. The England manager s [more ] http://bit.ly/2domE17

Laughter Spot : “The one about the young student nurse”

A male patient is lying a hospital bed, wearing an oxygen mask over his mouth and nose. A young student nurse appears and gives him a partial sponge bath. Nurse, he mumbles from behind the mask, are my testicles black? Embarrassed, the young nurse replies, I don t know, Sir. I m only here to wash your [more ] http://bit.ly/2doh4vA

Wildfire launches new labs initiative to ‘prove’ the value of PR

Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of [more ] http://bit.ly/2dohnq3

Next generation of consumer set to accelerate rise of the Me2B economy

A survey of 3,000 UK-based consumers has revealed a distinct group of younger consumer within which almost two thirds (63%) see sharing their personal data as an opportunity to have a more personalised experience rather than as a risk to the security of their personal identity. Furthermore, 83% believe their data has a financial value [more ] http://bit.ly/2doih5T

3 Drunk Guys Laughter Spot : “The one about the taxi ride”

3 Drunk Guys Laughter Spot : “The one about the taxi ride” http://bit.ly/2dohnqn

Who is the hot girl in the Car’s Junior commercial?

Q: Who is the hot girl in the Car s Junior / Hardees Cod Fish Sandwich commercial? A: Lauren Young http://t.co/GCAaxF1REf #withag WhoIsThatHotAdGirl (@thathotadgirl) February 12, 2015 http://bit.ly/2dobLMs

Adobe Reports Drop in Sales in the U.K. Following Brexit

Adobe Collaborates with U.K.’s Office for National Statistics (ONS); Online Pricing Data for August Shows Continued Deflation in the U.K. and U.S. Adobe (Nasdaq: ADBE) today announced the release of its monthly Digital Price Index (DPI) for August. For the first time, Adobe released online sales and pricing data for TVs, computers and groceries in [more ] http://bit.ly/2dmeWEK

New Digital Innovations to Close the Loop for Advertisers

Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more.  Or they watch mobile videos on their commutes that inspire them to [more ] http://bit.ly/2dmeC8V

Twitter character limit extended … what will this mean for promotions? / PromoVeritas

Twitter handles won’t count: Names that would have previously been included at the start of a reply won’t affect the word limit so you could potentially tweet groups of entrants and tag a brand in Retweets.You can retweet yourself: Promoters will be able to retweet and quote their tweets themselves so a previously unnoticed promotional [more ] http://bit.ly/2d0gBEs

Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film

Brothers and Sisters is back in cinemas with a new epic spot for Pearl & Dean celebrating the unseen heroes of the film industry. The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the story of an enigmatic woman who trains tumbleweed to roll across the screen at precisely [more ] http://bit.ly/2d0fsg2

“Sales start before your salesman calls” : Load your own unlimited articles into theMarketingblog and get tracking results through Lead Forensics

How you can get a 21 day free trial of this new Influencer Content Deal Load your own articles into theMarketingblog https://t.co/KupD6aSPq4 pic.twitter.com/HLTVwFwtNF — Will Corry (@slievemore) September 26, 2016 How you can get a 21 day free trial of this new Influencer Content Deal Yes .. try this deal out for 21 days at no [more ] http://bit.ly/2d05ADd

AudienceScience’s New Partnership with ShiftForward AdForecaster Will Help Advertisers Plan Campaigns with Greater Confidence

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the [more ] http://bit.ly/2cZNkd1

Getting a video conferencing vendor for your business

Like any large scale business decision, choosing a supplier for your video meeting software should be taken with care and planning. Video conferencing technology has evolved so much that there are now numerous options on the market which makes the decision that much harder. The most important question to ask yourself is what each piece [more ] http://bit.ly/2dlwpwT

Events : Conversion Conference … Two days of conference, two tracks, 20+ exciting sessions

Two days of conference, two tracks, 20+ exciting sessions with profound strategies and 20+ speakers from the UK, US and Europe. Check the speakers for 2016. Pricing & Registration https://t.co/fxubEgLFcD pic.twitter.com/x8nDmA5Ah4 — Will Corry (@slievemore) September 26, 2016 http://bit.ly/2cZpmi2

Did you see the seven mysterious riders in London?

Earlier this week there were numerous sightings of seven mysterious riders in London. The cowboys were first spotted in the ‘Wild West End’, trotting around in full cowboy attire. The cowboys and their horses were also spotted chilling in London parks, crossing busy roads and hanging out by Boris Bike stations. The seven riders finished their [more ] http://bit.ly/2cWQsGI

Curveball idea …Geri Horner tipped to spice up Great British Bake Off

Geri Horner is being lined up to host Great British Bake Off, according to reports. The ex-Spice Girl, 44, has allegedly been tipped to replace Sue Perkins after she announced she d no longer front the show following Channel 4 s acquisition. A source told The Sun: Geri is a bit of a curveball idea, but an [more ] http://bit.ly/2dj7r18

Sue Perkins .. please move over … here comes our Geri

Geri Horner is being lined up to host Great British Bake Off, according to reports. The ex-Spice Girl, 44, has allegedly been tipped to replace Sue Perkins after she announced she d no longer front the show following Channel 4 s acquisition. A source told The Sun: Geri is a bit of a curveball idea, but an [more ] http://bit.ly/2dj7r18

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts : Global Innovation Business Partner, Nielsen. We covered .. Tell us about Nielsen Quick Predict? You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor. We talked about [more ] http://bit.ly/2cUjczO

Footballers : Not only big money but great ‘Wags’ also…wow!

Jealous of footballers getting huge payouts more galling in the jealously stakes is the fact that this attracts beautiful wags. Viktoria Varga is the girlfriend of Southampton striker Graziano Pelle. The pair met on Facebook and with the help of his football background he was able to hit it off pretty well. Viktoria is [more ] http://bit.ly/2cUhMVZ

New Product Development [NPD] :

1.       Tell us about Nielsen Quick Predict? Nielsen Quick Predict is a new analytical solution that allows marketers to test innovations at the rapid pace they need without sacrificing the predictive reliability and data quality they need to make effective innovation decisions. In essence, it offers “Speed without Compromise.” Quick Predict enables marketers to [more ] http://bit.ly/2cUjczO

Which company do you trust to produce your video?

eBook : Choose the right animation company http://bit.ly/2dhf6gA

Laughter Spot : “Would you like to know what the painting is really about?

At the National Art Gallery in Dublin, a husband and wife were staring at a portrait that had them completely confused. The painting depicted three black men totally naked, sitting on a bench. Two of the figures had black penises, but the one in the middle had a pink penis. The curator of the gallery [more ] http://bit.ly/2cS3OE0

McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

McCann London and Shredded Wheat have given consumers the chance to Shred Life in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to Shred Life himself, the brand has expanded the creative further by allowing consumers [more ] http://bit.ly/2df4gYl

Social Media in business – it’s no longer a nice to have…

If you can get your head around social media in a consumer environment such as venting one’s disquiet over Twitter when a service provider messes you about, why is it a struggle to see that there is a place for social in a business-to-business environment? The world is changing fast and people’s rising ‘consumer’ expectations [more ] http://bit.ly/2df4vTd

Organic Beauty Week: Everything You Need To Know About Finding Skincare Products

For years we’ve felt guilty for not eating organic food. But while the world is mildly concerned with what we put into our bodies, awareness about what we put onto our bodies is lagging far behind. Unlike organic food, there are no specific EU regulations to classify beauty products as organic. However there are standardising authorities, such as [more ] http://bit.ly/2df4vmg

How many inbound leads are needed to reach your financial targets?

Inbound Marketing ROI [Calculator] Map lead volumes to financial goals Generate Data Backed Lead Generation Targets Attribute Channel Contribution Attribute Goal % To Inbound Tweak Conversion Rates By Channel Manage Internal Business Expectations Accurately Map To Sales Cycle Lengths Consider Avg. Order Values Build Long Term Financial Goals Downloadable PDF Report http://bit.ly/2cQMX4k

Jaywing Invigorates Northern Hub with Creative Branding Project

Today, Hull UK City of Culture 2017 reveals the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017. Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event [more ] http://bit.ly/2dcEeVJ

FMCG forecast : Flour and caster sugar sales at risk

Flour and caster sugar sales at risk as Bake Off s future crumbles https://t.co/e95dlzdvvU pic.twitter.com/xLP3YtcqK8 Will Corry (@slievemore) September 22, 2016 http://bit.ly/2cObkQs

“I have always been so passionate about fashion” … Fearne Cotton

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton. Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it [more ] http://bit.ly/2dbWQov

Birds Eye coated fish looks to stand out from The Shoa

Leading frozen food brand Birds Eye, announces the launch of its new packaging designs for its Simply Breaded and Harry Ramsden’s product ranges. Conceived and executed by brand design consultancy Brandon, the new designs mark a move away from the masterbrand strategy Birds Eye has adopted over the past 10 years. Tasked with reinvigorating the [more ] http://bit.ly/2dbWFKe

HuffPost UK Announces New Original Series with Fearne Cotton

The Huffington Post UK announced Fearne On Fashion today, a new Factual Entertainment series hosted by broadcaster and fashionista, Fearne Cotton. Fearne On Fashion dives into the fast paced world of fashion. From London to Paris, Fearne explores the hype behind global trends and how concepts are first formed, right up to who decides it [more ] http://bit.ly/2dbWQov

NewVoiceMedia named Most Innovative Call Centre Solutions Company in 2016 Technology Awards

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has been named Most Innovative Call Centre Solutions Company in the TMT News 2016 Technology Awards. Winners represent the technology industry’s most pioneering organisations, individuals, products and services. The industry-renowned awards programme casts a centre-stage spotlight on [more ] http://bit.ly/2dbMUvz

Women for Women : eBay is busy promoting Curve plus size category

Women for Women : eBay is busy promoting Curve plus size category https://t.co/JZ6Ia11DGD Please ReTweet pic.twitter.com/C8EPBVqJ1I Will Corry (@slievemore) September 22, 2016 http://bit.ly/2cNhkZE

Laughter Spot : “Phil had a terrible bike accident”

The pastor asked if anyone in the congregation would like to express praise for answered prayers.Suzie Smith stood and walked to the podium. She said, I have a praise. Two months ago, my husband, Phil, had a terrible bicycle wreck and his scrotum was completely crushed. The pain was excruciating and the doctors didn t know [more ] http://bit.ly/2cN70AV

Sounds familiar? : Difficult for customers to cancel their internet and phone contracts

Sky faces a fine for making it too difficult for customers to cancel their internet and phone contracts. Telecoms watchdog Ofcom says firms must make it simple to cancel or switch to another provider. Q. When will this body get to grips with this problem and get some real action other than a fine? Money [more ] http://bit.ly/2cN7s22

Laughter Spot : “Two women go out drinking”

Two women go out one night without their husbands. They go to a bar, have a chat along with a couple of drinks and then head back home. On the way home one of them turns to the other and says: Sorry, but I need to go to a toilet. Can we stop for a [more ] http://bit.ly/2cMYou6

Jaywing revamps Curvissa brand with new look ad campaign

Plus size retailer Curvissa, has launched its new Autumn/Winter campaign in the run up to the festive season. Developed by marketing specialists Jaywing, the new campaign will set Curvissa apart from its competitors by placing its customers at the heart of its brand ethics. The campaign has launched with a series of TV ads running [more ] http://bit.ly/2d7Z34n

Pragma sees surge in UK domestic tourism

Amidst the doom and gloom surrounding Brexit, one sector has seen sunshine: domestic tourism. The weaker pound has made our shores more attractive for foreign tourists, but a large share of the uplift has been due to Britons choosing to holiday at home rather than abroad. According to recent figures, a record-breaking 7.3 million people [more ] http://bit.ly/2d7Pe6P

Industry creates identity for pioneering new maritime brand Gas4Sea

Global brand consultancy Industry has developed a brand positioning and identity for Gas4Sea, a new brand created by leading players in the energy and global shipping industries to provide environmentally friendly fuel to ships. ENGIE, Mitsubishi Corporation and NYK Line have launched Gas4Sea as the single voice to the market for their joint global marketing [more ] http://bit.ly/2d7RR8i

French Connection says a quarter of its turnover now from ecommerce

More than a quarter of French Connection [IRDX RFCN] sales were made online in the first half of its financial year – with half of ecommerce sales coming via mobile devices. The fashion retailer said today that 26.5% of group retail revenue was generated online in the six months to July 31. That’s up from [more ] http://bit.ly/2d7POkQ

Security Benefit strengthens sales team with NewVoiceMedia’s communications platform

NewVoiceMedia, a provider of cloud technology that helps businesses sell more, serve better and grow faster, today announced that Security Benefit, a leader in the U.S. retirement savings market, has deployed ContactWorld for Sales to support its team. With ContactWorld for Sales, Security Benefit will take advantage of functionality such as click-to-dial, call-recording and performance [more ] http://bit.ly/2d7PLWc

lastminute.com group has acquired WAYN

lastminute.com group announced today that it has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites. WAYN, the world’s largest social travel network, will be integrated with lastminute.com group’s new media business, The Travel People. This marks the next step in its ambitious strategy to help [more ] http://bit.ly/2cJ6tQg

B2B marketers must help rather than push prospects toward sales decisions

In today s digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing. You can download this guide here>>>>To reduce sales cycles, marketers must help rather than push prospects toward sales decisions. Addressing buyer pain [more ] http://bit.ly/2cFYhNs

Now launches ‘Speak Cheesy’

The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. ‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB Marketing Director, Tim Barkey. The campaign idea is to create a new language playing off [more ] http://bit.ly/2cFADDU

Sharing economy – do consumers trust it?

Almost half of people (47%) in the UK believe that sharing economy schemes benefit consumers, but 39% feel these aren’t as trustworthy as traditional outlets. This is according to new research from global online reviews community Trustpilot which looks into consumer trust in the sharing economy. The survey also finds that over a quarter (29%) [more ] http://bit.ly/2cFAHnj

Breast cancer awareness charity, coppafeel! Tells people to #getitoffyourchest in latest campaign by karmarama

Karmarama has created a new integrated brand campaign for CoppaFeel!, the breast cancer awareness charity for young people. The campaign aims to raise awareness of lesser known signs of breast cancer, and to ‘Get It Off Your Chest’ by speaking to your GP if you notice any symptoms. The campaign goes live w/c 19th September [more ] http://bit.ly/2cFAbWA

E-goi : What is the one thing that determines the success of your email marketing?

Raise your Email Marketing game with these 21 really amazing examples We promise we’ll share 21 truly fantastic examples with you! And we will. But before that, just one question: “What determines the success of Email Marketing?” Is it • The subject line? • The design template? • The message? Wrong! Wrong! Wrong! Right now you must be [more ] http://bit.ly/2cE0V6w

Movers and Groovers : Brand Union – extensive reorganisation of its Asia Pacific operations and management team

WPP’s global brand strategy and design agency, Brand Union today announces an extensive reorganisation of its Asia Pacific operations and management team. The new model will offer prospects and current Brand Union clients the ability to grow across the Asian market. As part of this restructure Brand Union will be appointing Monica Lee (currently CEO, [more ] http://bit.ly/2cCpVhA

Bloomberg Media debuts provocative new Television and Video series

Bloomberg Media, in partnership with Terre Blair, have announced the launch of its new six-part television and video series Big Problems. Big Thinkers. , at Dmexco.  It will air globally on Bloomberg.com and Bloomberg Television on Saturdays at 2pm BST and Sundays at 3pm and 7.30pm BST. The series will examine some of the biggest threats [more ] http://bit.ly/2cC5txs

BRAND UNION BOLSTERS APAC OFFERING WITH NEW SENIOR LEADERSHIP TEAM

WPP’s global brand strategy and design agency, Brand Union today announces an extensive reorganisation of its Asia Pacific operations and management team. The new model will offer prospects and current Brand Union clients the ability to grow across the Asian market. As part of this restructure Brand Union will be appointing Monica Lee (currently CEO, [more ] http://bit.ly/2cCpVhA

Reviving the customer loyalty experience for the Mass Affluent Consumer

The Mass Affluent is an important customer sector within the travel loyalty industry – so why is it that so many Mass Affluent members seem short-changed and disengaged by their current programmes? James Berry, E-commerce Director at Collinson Latitude, a *Collinson Group company, explains why and how travel brands can look to revive their loyalty [more ] http://bit.ly/2cC6mWQ

Bloomberg Media Debuts Provocative New Television and Video Series ‘Big Problems. Big Thinkers.’ at Dmexco

Bloomberg Media, in partnership with Terre Blair, have announced the launch of its new six-part television and video series Big Problems. Big Thinkers. , at Dmexco.  It will air globally on Bloomberg.com and Bloomberg Television on Saturdays at 2pm BST and Sundays at 3pm and 7.30pm BST. The series will examine some of the biggest threats [more ] http://bit.ly/2cC5txs

Nuggets : Optimizely, Jet Environmental, Wozair, Livity, Impact Ventures UK (IVUK)

Jet Environmental Systems Ltd, the provider of temperature control solutions for warehouse, industrial and commercial buildings, has increased its European footprint following its acquisition by Wozair Ltd. Wozair Ltd purchased 100 per cent of Jet Environmental Systems Ltd and Jet AHU Ltd shares in July 2016. Jet Environmental has offered a temperature control system design [more ] http://bit.ly/2cBOL17

Curb on EU workers ‘will cut new homes by half’ / Rob Perrins, Berkeley Group

Curb on EU workers will cut new homes by HALF : Key builder says Brexit fallout could fuel crisis in construction One of the country’s largest housebuilders has warned that cutting off the supply of EU workers to Britain’s building sites could halve the number of homes being built. The warning adds to fears that curbing migration [more ] http://bit.ly/2cBtem1

Blunders : Vodafone plunges customers into financial limbo

https://t.co/gszWsbnDyP Will Corry (@slievemore) September 18, 2016 http://bit.ly/2czO2KE

Laughter Spot : A guy sits at a bar in a skyscraper restaurant high above the city

A guy sits at a bar in a skyscraper restaurant high above the city. He slams a shot of tequila, goes over to the window and jumps out. The guy sitting next to him can’t believe what he just saw. He’s more surprised when, 10 minutes later, the same guy walks back into the bar [more ] http://bit.ly/2cz8oXH

Laughter Spot : This is astonishing, can I speak to the owner of this place, I’d like to thank him”

Guy walks into a pub and asks the bar man for a pint, That will be $0.05 please sir . Wow, in that case I will have a shot of whisky too Certainly, that will be $0.03 sir . Damnnn, OK and a packet of crisps . 0.01 please sir, $0.08 all together . This is astonishing, can I [more ] http://bit.ly/2cz8FKi

All you need to know – Giant iTab | Giant iPad | Big iPhone | Giant Tablet

All you need to know Giant iTab | Giant iPad | Big iPhone | Giant Tablet https://t.co/YF0hNu4xcc pic.twitter.com/1IV1HlWDTS — Will Corry (@slievemore) September 17, 2016 More about Giant iTab http://bit.ly/2cwqYQi

Email Marketing Update : All you need to know about E-goi

E-goi s New Email Marketing Newsletter enjoy var scitOpt = { forceBigSize: "yes", nbPostPerPage: 10 }; http://bit.ly/2cucnVA

I love E-goi

I love E-goi http://bit.ly/2cucnVA

TCC Global acquires Summit

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers. The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. [more ] http://bit.ly/2cwdkcp

123 Reg rebrands

123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap. The new branding positions 123 Reg as a digital enabler. It emphasises the belief that succeeding online should [more ] http://bit.ly/2ct8D6A

Mapp Digital (Formerly Teradata Marketing Applications) Debuts in UK

Mapp Digital, LLC (www.mapp.com), the new name for one of the largest independent digital marketing technology companies in the world, debuts. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July. Mapp’s award winning customer centric [more ] http://bit.ly/2ct8q3b

Marketo Account-Based Marketing Unveiled

The industry’s only ABM solution that combines all essential components in one platform; focuses companies on the accounts that matter most to the business. Marketo, Inc., the leading provider of engagement marketing software and solutions, have announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and [more ] http://bit.ly/2ct7Lif

Research : Who is pushing further into the world of bricks-and-mortar shopping?

You may have seen the news earlier this week that Amazon are pushing further into the world of bricks-and-mortar shopping, with plans for 100 pop-up stores in US shopping malls that will focus on showcasing its technology offerings, with emphasis being placed on Amazon’s new product Echo. RetailMeNot, operator of VoucherCodes.co.uk, recently published some interesting [more ] http://bit.ly/2cs8ksM

Carabao Energy Drink marks launch in the UK with nationwide ATL campaign

Made for #Bangkok s busy streets, #Carabao helps people through their day. We’re now here in the UK to do the same. pic.twitter.com/PUrmaOC5fs — Carabao (@CarabaoUK) September 15, 2016 Carabao Shakes Up Energy Drink Industry with Launch of Inclusive Marketing Campaign Carabao Energy Drink today announces the launch of a brand new multi-million pound integrated marketing [more ] http://bit.ly/2cs8nVj

Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia s i2c venture to help advertisers see how digital ads impact shopping behaviour. Nielsen s cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically. To show the potential, an example [more ] http://bit.ly/2cqjNJ8

NewVoiceMedia wins 2016 CUSTOMER Contact Center Technology Award

NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, announced today that TMC, a global, integrated media company, has named ContactWorld a 2016 Contact Center Technology Award winner, presented by CUSTOMER magazine. ContactWorld, a multi-tenant intelligent communications platform, enables companies to have more successful conversations with their [more ] http://bit.ly/2cpN2vO

Zapper Launches Automatic In-App Loyalty Cards

Zapper, the fast growing consumer marketing and insight platform enabled by mobile payments, has been disrupting the global hospitality industry for the last 18 months. Now, as Zapper launches its in-app loyalty card to automatically earn rewards with every payment, diners around the world are able ditch their cards completely. Go Burrito, a popular and [more ] http://bit.ly/2cpCZXz

Research : “The end of cold, hard cash” / Nielsen

I was very interested in this report from The Demand Institute/Nielsen on how increasing smartphone and internet access will drive the shift towards cashless payments - generating an extra $10 trillion in consumer spending globally. The report also identifies three broad groups fighting to deliver this cashless future: “Across the planet, traditional banks and credit card networks will [more ] http://bit.ly/2cpCvRb

Laughter Spot : A brunette, a red-head and a blonde were in jail

A brunette, a red-head and a blonde were in jail when they decided to break out. The girls broke out and the brunette said, Let s hide in that barn, they ll never find us. So they climed up the ladder and then the blonde threw it down. The next morning, the cops said, Come out with [more ] http://bit.ly/2cps2VU

Watch out Waitrose here comes Lidl – now taking a firm aim at the middle classes

https://t.co/Urhyvw0wzL — Will Corry (@slievemore) September 15, 2016 http://bit.ly/2cpsC60

Signs of US electoral earthquake in latest polls

Signs of electoral earthquake in latest pollshttps://t.co/yY2UQf9GL2#MAGA pic.twitter.com/4aLbgJl18T WND News (@worldnetdaily) September 14, 2016 http://bit.ly/2cps6oS

Laughter Spot : “Perfect timing. You’re just like Frank”

A man walks into the street and manages to get a taxi just going by. He gets into the taxi, and the cabbie says, Perfect timing. You re just like Frank. Passenger: Who? Cabbie: Frank Feldman. There s a guy who did everything right. Like my coming along when you needed a cab. It would have happened [more ] http://bit.ly/2ct6rbY

NewVoiceMedia accelerates expansion in North America with new office in Dallas

NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, is ramping up its growth in North America with a new office in Dallas, Texas. Located on West Las Colinas Boulevard in Irving, the office will provide a central base of operations for professional services and customer [more ] http://bit.ly/2cqVk3b

“Adblock Plus, who spent years as the consumer champion squashing adverts – now sell ads!

Adblock Plus is Launching an Ad Exchange by @JackMarshall on @WSJ https://t.co/pi5zdUv97h pic.twitter.com/LmZSTKvMPl — Will Corry (@slievemore) September 14, 2016 Quote from IAB UK s CEO Guy Phillipson Adblock Plus, who spent years as the consumer champion squashing adverts now sell ads! We see the cynical move from Adblock Plus as a new string in [more ] http://bit.ly/2cqNO8t

Nielsen launch lets marketers test NPD 3x faster

Nielsen Concept Quick Predict https://t.co/HrhfrnIDDT pic.twitter.com/u6kS5zBdlM — Will Corry (@slievemore) September 14, 2016 New “Quick Predict” delivers the speed innovators need, without compromising quality A two-minute video explaining Concept Quick Predict is available here. In today’s fast-paced consumer landscape, marketers increasingly need to test new product ideas more rapidly. However, current fast innovation testing tools often fall [more ] http://bit.ly/2cquuIn

Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70% of all UK digital display ad spending, and by the [more ] http://bit.ly/2cqAT6o

On a journey of discovery with Johnnie Walker Blenders’ Batch

The limited edition Johnnie Walker Blenders’ Batch Red Rye Finish is the first release from the highly anticipated and experimental Blenders’ Batch series, by the makers of the world’s No. 1 blended Scotch whisky. The experimental blend has been created by the brand’s small team of expert blenders, led by master blender Jim Beveridge, and [more ] http://bit.ly/2cqACRd

Primesight expands airport portfolio with Glasgow Prestwick Airport

Glasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. Primesight will be working with Glasgow Prestwick Airport to develop an enhanced advertising experience within [more ] http://bit.ly/2cqA79L

Nielsen launches rapid innovation tool to market

Nielsen Concept Quick Predict https://t.co/HrhfrnIDDT pic.twitter.com/u6kS5zBdlM — Will Corry (@slievemore) September 14, 2016 New “Quick Predict” delivers the speed innovators need, without compromising quality In today’s fast-paced consumer landscape, marketers increasingly need to test new product ideas more rapidly. However, current fast innovation testing tools often fall short on data reliability. In fact, Nielsen found [more ] http://bit.ly/2cquuIn

[Watch] Savills celebrates relationship with the home in their first TV ad

Estate agent Savills announces the launch of its new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement with a wider audience and establish the estate agency as the go-to for a highly [more ] http://bit.ly/2cim9d3

BlueVenn launches new omnichannel customer journey and analytics platform

International marketing technology company, BlueVenn, today announces the launch of its new, self-titled flagship marketing platform, BlueVenn. BlueVenn is a powerful tool for identifying, segmenting, understanding and engaging with customers. Linking all offline and online data and channels, BlueVenn offers marketers an easy-to-use visual interface, a true Single Customer View, ‘Train-of-Thought’ analytics, and the ability [more ] http://bit.ly/2cimxIq

ISBA Launches the first ever contract for advertisers to use when working with social talents

ISBA today launches the first ever template contract for advertisers to use when working with social talent.  Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents. Brands are operating in a new era of influence where 92% of consumers turn to people they [more ] http://bit.ly/2cimDjr

Savills celebrates relationship with the home in first TV ad

Estate agent Savills announces the launch of its new integrated campaign, which will include TV advertising for the first time. Conceived and executed by creative agency isobel, the move is part of the brand’s efforts to drive awareness and engagement with a wider audience and establish the estate agency as the go-to for a highly [more ] http://bit.ly/2cim9d3

Today could be the hottest September day ever!

Today could be the hottest September day EVER https://t.co/eRW4TLILao pic.twitter.com/Mm1Tloh5jN Will Corry (@slievemore) September 13, 2016 http://bit.ly/2co7ZE1

From Delhi belly to major map mishaps: Britons’ biggest holiday blunders revealed

From Delhi belly to major map mishaps: Britons’ biggest holiday blunders revealed https://t.co/vTE9Rd3v5d pic.twitter.com/9OI8E2qX40 — Will Corry (@slievemore) September 13, 2016 Top graphic by Shutterstock http://bit.ly/2co6Exb

Laughter Spot : The one about the valued employee who had not rung in sick

Boss Calls Employee s House And Starts Sweating After Hearing This. But The Reality Is Priceless A boss wondered why one of his most valued employees had not rung in sick one day. Having an urgent problem with a main computer, he phoned the employee s home number and was greeted with a child s whisper, Hello? Is [more ] http://bit.ly/2co0tsX

4 ways to power up your B2B email marketing campaigns – Julie Knight

The power of email is not likely to dwindle anytime soon. Email marketing campaigns are cost-effective and have a high return on investment (ROI) when the right design and messaging are used. According to the Direct Marketing Association s (DMA) National Client Email Report 2015, email has an average ROI of £38 for each £1 spent. While it is not [more ] http://bit.ly/2chILdF

Women for Women : Why you should write a bucket list

https://t.co/OOICwMGHFf Will Corry (@slievemore) September 12, 2016 http://bit.ly/2ceqZbv

BounceX brings Behavioural Marketing to the UK

BounceX, creator of the Behavioural Marketing Cloud and the USA’s fastest growing software company, today announces it is bringing its technology to the UK with the opening of a London office. BounceX’s Behavioural Marketing Cloud unlocks a new marketing channel for ecommerce organisations that enables brands to identify previously anonymous visitors onsite across devices and [more ] http://bit.ly/2clnZXk

Delivery disasters

Shipping and delivery are the public face of your business – it is often the physical embodiment of your brand on the customers doorstep. So getting it right is crucial. Here we take a look at some of the most common mistakes and what to do to avoid them. Unexpected costs Unexpected delivery charges are [more ] http://bit.ly/2clnAV7

Brand Union: visual identity for Jaguar’s official formula e launch

Brand Union today announces its development of a new visual identity for the Panasonic Jaguar Racing Formula E team, ahead of Jaguar’s highly anticipated return to motorsport after 12 years away. The iconic manufacturer will be entering a team in electric racing FIA Formula E championship in Hong Kong this October and called upon Brand [more ] http://bit.ly/2clozo3

[Watch] Emily Thornberry just losing with #Murnaghan – it’s a bad blunder

Don t start pub-quizzing me, Dermot : Labour MP @EmilyThornberry gets upset with a question from Dermot #Murnaghan https://t.co/lpn9IxtZhO — Murnaghan (@SkyMurnaghan) September 11, 2016 @KateEMcCann she s dreadful- no research, unprincipled, patronising with her ex-council hse by-to-let portfolio to fall back on — Sarah Collins (@Sarah29Collins) September 11, 2016 http://bit.ly/2cj2BlH

Laughter Spot : The one about Bob, from Ireland and the Golden Telephone

Graphic by Shutterstock http://bit.ly/2clgPT7

Theresa May banishes celebs from No10 as parties with a purpose replace Cool Britannia

Celebs shut out of No 10 parties https://t.co/9oW6srPNa4 Will Corry (@slievemore) September 11, 2016 Graphic by Shutterstock http://bit.ly/2caJuNO

[Watch] Emily Thornberry just lost it with #Murnaghan – it’s a bad blunder

Don t start pub-quizzing me, Dermot : Labour MP @EmilyThornberry gets upset with a question from Dermot #Murnaghan https://t.co/lpn9IxtZhO — Murnaghan (@SkyMurnaghan) September 11, 2016 @KateEMcCann she s dreadful- no research, unprincipled, patronising with her ex-council hse by-to-let portfolio to fall back on — Sarah Collins (@Sarah29Collins) September 11, 2016 http://bit.ly/2cj2BlH

Movers, Groovers and Quitters : “The one about deserting a sinking [£750,000 a year] ship”

Simon Kirby quits HS2 to join Rolls-Royce He quits to join Rolls-Royce as £50bn high-speed project is branded a sinking ship Simon Kirby was paid £750,000 a year, making him Britain s best paid civil servant The former Network Rail chief will join engineering giant Rolls-Royce It comes as the government faces pressure to halt the huge [more ] http://bit.ly/2caJxJC

Laughter Spot : “Kids are very observant”

I really enjoyed this Laughter Spot cartoon. Click more to see it ! http://bit.ly/2caISYy

Celebs shut out of No 10 parties … no more invites for you

Celebs shut out of No 10 parties https://t.co/9oW6srPNa4 Will Corry (@slievemore) September 11, 2016 http://bit.ly/2caJuNO

Laughter Spot : “The one about the 20 year old bride”

Man Tells Doctor That His 20-Year-Old Bride Is Pregnant. The Doctor s Reply Is Priceless. An 86-year-old man went to his doctor for his quarterly check-up The doctor asked him how he was feeling, and the 86-year-old said , Things are great and I’ve never felt better. I now have a 20 year-old bride who is pregnant [more ] http://bit.ly/2caCm3W

How would your little ones like to stay in a lego castle?

How would your little ones like to stay in a lego castle? @LEGOLANDWindsor https://t.co/IAAiRjPPre Get Reading (@getreading) September 10, 2016 http://bit.ly/2ciKg8g

How to earn money from your website: Affiliate Marketing

Making money online is essentially the same as offline ventures in the sense that you, generally, have three options: produce and sell your own products, sell the products someone else has produced, or promote the products and services of someone else for a fee. In marketing, we are generally doing the latter, that is, selling [more ] http://bit.ly/2c8cs0D

4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present.

Things to consider when building an e-commerce website Digital commerce is not the future, it s the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016. While not all merchants are ditching their brick and mortar [more ] http://bit.ly/2c7YEmO

Are you breaking the rules when it comes to your winners? / PromoVeritas

It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public requests for lists and not bothering to publish them either. Here at PromoVeritas, we use [more ] http://bit.ly/2cfcTTE

#BrandImpactAwards – the winners

Discover who were the big winners at last night s #BrandImpactAwards: https://t.co/VKsVhkXuUN pic.twitter.com/WTzoAfdb0P Creative Bloq (@CreativeBloq) September 9, 2016 http://bit.ly/2cgSWfk

Are you feeling that your sales are not as you wished?

Well, whatever your answer will be, there is always room for improvements in any business. So, instead of being upset that your sales numbers are not good, ask yourself if you do everything you can to increase these numbers. If you want to be successful in today’s market, every business owner should know the main [more ] http://bit.ly/2cgTT7l

Are you breaking the rules when it comes to your winners?

It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public requests for lists and not bothering to publish them either. Here at PromoVeritas, we use [more ] http://bit.ly/2cfcTTE

Why brands need to rethink what matters to new mums

Motherhood is a beautiful thing. A quick delve into the Google Image archives for ‘new mums’ and you’re sure to be overwhelmed by pink cheeks, tiny knitted boots and fresh-faced women warmly caressing blue-eyed babies. Brands targeting the new mums category are often guilty of seeing motherhood through rose-tinted spectacles, and therefore alienating their audience. [more ] http://bit.ly/2c4tPPZ

New Kinder Surprise ad from krow

Krow and Ferrero UK celebrate those playful moments that parents and children share when a child’s imagination is sparked with a Kinder Surprise. Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help [more ] http://bit.ly/2c4t6hX

92% of European Consumers Demand Improvement to Online Video Advertising

Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove Inc. (NASDAQ: BCOV). When asked to [more ] http://bit.ly/2c4tOM2

LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform. Built into its Campaign Manager system, conversion tracking will allow marketers across the world to easily measure specific results they’re getting from Sponsored Content and Text Ads campaigns on LinkedIn [more ] http://bit.ly/2c4utNu

New research from AOL reveals key consumer behaviours

New landmark research from AOL has uncovered eight specific behaviours that determine why consumers engage with online content. From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers to complement traditional audience segmentation and standard targeting demographics with an understanding of emotional motivations [more ] http://bit.ly/2c1T9X5

NewVoiceMedia named by Forbes as one of the world’s top 100 cloud companies

NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, has been named in the first-ever Forbes 2016 Cloud 100, the definitive list of top 100 private cloud companies in the world, developed in partnership with Bessemer Venture Partners. “NewVoiceMedia is honoured to be included in this [more ] http://bit.ly/2c1RHE9

UKTV appoints Matrix for first official Red Dwarf merchandise in 10 Years as new series launches

London: UKTV and Grant Naylor Productions have granted the merchandise rights for Dave’s Red Dwarf XI to product design and procurement specialist, Matrix. Matrix, in close collaboration with Doug Naylor, the co-creator of Red Dwarf and writer and director of Red Dwarf XI, is producing a range of merchandise that includes baseball caps, badges, t-shirts, [more ] http://bit.ly/2c1HgjL

Sponsorship Thriving Whatever The Corporate Trends, Sponsorship Innovations – Six Of The Best

There was a time when the health of the sponsorship industry seemed to track the health of the wider economy. But these days sponsorship seems to thrive whatever the corporate trends.  Andy Fry reports. So far in 2016, for example, we have seen English Premier League football club Chelsea agree a £60 million a year [more ] http://bit.ly/2c1GbIA

ESI Media’s Progress 1000 ‘Newsmakers’ list

Yesterday evening, the London Evening Standard published its eagerly awaited Progress 1000 list, this year in partnership with Citi, and supported by Berkeley Group. The Progress 1000, now in its 10th year, is a prestigious celebration of the people whose influence across many spheres of London life is felt most keenly by those who live [more ] http://bit.ly/2c1Fnnj

Blunders : Lucy Frazer MP’s audition for Basic Instinct 3

New post: "MP has an awkward Sharon Stone moment as she sits down behind the Prime Minister " https://t.co/NVn20LiXTb Lee Levy (@thekingleelevy) September 7, 2016 An MP flashed more than she bargained for when she had a Sharon Stone-style moment in a short skirt at yesterday’s PMQs. Lucy Frazer, MP for South East Cambridgeshire, sent social media into a [more ] http://bit.ly/2c1hz2E

Movers and Groovers : Realeyes has appointed David Bilicic as their Head of Global Sales and Strategic Partnerships

Emotion measurement technology firm Realeyes has appointed industry veteran David Bilicic as their Head of Global Sales and Strategic Partnerships, to accelerate their worldwide growth. Bilicic will be based in New York, reporting to @realeyesit Realeyes CEO Mihkel Jäätma, and will be drawing on over 25 years’ experience to develop the business, with a strong [more ] http://bit.ly/2c0WoOp

A TEST OF BLIND AMBITION: LISTEN TO THE 3D SOUNDSCAPE OF WHAT IT WAS LIKE FOR PARALYMPIAN LIBBY CLEGG GROWING UP

The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film one that lets the viewer experience what it might be like to grow up with sight loss and a burning ambition. The inspiring short film helps the viewer understand the challenges faced [more ] http://bit.ly/2c0Xvxu

AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and analyse addressable media, has announced that it has expanded its industry-leading cross-device targeting and measurement capabilities through a direct integration with Screen6, the global leader in cross-device identity management. The partnership increases the accuracy of the tools, functionality [more ] http://bit.ly/2c0Wndj

“Pub music leaves a bitter taste” / Good Pub Guide 2017

I do not visit any pubs or shops that play music Drinkers complain their ears are being assaulted with the thumping beat of modern summer anthems from the likes of Taylor Swift or the clang of sleighbells at Christmas. Fiona Stapley, the editor of the Good Pub Guide 2017, is calling for an end to [more ] http://bit.ly/2c0MnAN

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency

Resorts World Birmingham has appointed RBH Creative Communications Agency as its lead creative and marketing communications agency, having worked together on a project basis since October 2015. RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support. [more ] http://bit.ly/2bXCJiq

Movers and Groovers : ilk announces trio of appointments – Hayley Collingswood, Ben Gardner and Ryan Spence

ilk announces trio of appointments as the company invests in its creative offering Leeds based integrated agency, ilk, has strengthened its creative team with a trio of new appointments in a strategic move to further enhance its reputation for creativity across graphic design, animation and branding. Ben Gardner and Ryan Spence join ilk’s studio team [more ] http://bit.ly/2bWPQ3d

What Brands Need to Know About Virtual Reality

Virtual reality (VR) is all the rage. Premium publishers are jumping on the bandwagon to prepare. Google is working on a VR version of Chrome. US broadcaster NBC and Samsung offered viewers a new way to watch the 2016 Olympic Games with Samsung’s VR headset.  Some streaming services even already have dedicated apps, or “theatres,” [more ] http://bit.ly/2c9HC4T

“Another poor August for online sales as Olympics win shoppers’ attention” / plus InternetRetailing webinars

PAUL SKELDON writes The fact that online sales fell in August should come as no real surprise to anyone – it happens every year pretty much: we all go on holiday or get distracted by just living a slightly more relaxed life and the quest for things gets lost in the dunes. What is news in [more ] http://bit.ly/2c9Gq1j

Laughter Spot : “His wife had surgery”

Laughter Spot : “His wife had surgery” http://bit.ly/2c9Hfaj

Last call for UK’s most exciting new businesses

The deadline for entries for the UK s leading new business awards is fast approaching, as start-ups of all sizes and industries make their case for why they should be celebrated as one of Britain s most exciting business prospects. Entries received before Friday 16th September will be scrutinised by an expert judging panel including Cath Kidston [more ] http://bit.ly/2c9HhPw

5 Great Laughter Spots : Perfume, the teenager, the bride, the farmer and the whining woman

Got my wife some lovely perfume for her birthday ,  it s called SAMPLE Hope she likes it. When I was a teenager my mum always used to say that my room was so messy that I d never get any self respecting girl to go in there. Luckily those weren t the girls I was after. A [more ] http://bit.ly/2bWPTwa

Movers and Groovers : ilk announces trio of appointments

ilk announces trio of appointments as the company invests in its creative offering Leeds based integrated agency, ilk, has strengthened its creative team with a trio of new appointments in a strategic move to further enhance its reputation for creativity across graphic design, animation and branding. Ben Gardner and Ryan Spence join ilk’s studio team [more ] http://bit.ly/2bWPQ3d

Fresh look at the ‘Best of theMarketingblog’ – 12 articles, case studies etc. you can use

A Fresh Look at the Latest UK Marketing News var scitOpt = { forceBigSize: "yes", nbPostPerPage: 12 }; http://bit.ly/2bWGc0F

Ligatus partners with leading global Performance Marketing company Criteo for its Programmatic Native Platform

Ligatus, Europe’s #1 Native and Performance Network, today announced their transnational cooperation in the area of programmatic native with Criteo, the performance marketing technology company. Thereby Criteo joins the RTB platform of Ligatus for automated media buying – thus underlining the international relevance of this buying channel. Breaking news: @ligatus has partnered up with @criteo [more ] http://bit.ly/2bUM0rc

Volvo puts people first with Human Made Stories – in partnership with Sky Atlantic

Sky Atlantic has today announced the launch of a series of short films called Human Made Stories from Volvo Car UK, created to celebrate the launch of its new 90 series range of cars. In parallel with Volvo’s values of innovation, sustainability, craftsmanship and design, Human Made Stories conveys the Volvo philosophy to always put [more ] http://bit.ly/2bTBNLE

Carling launches world’s first Beer Button

Carling has today launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that [more ] http://bit.ly/2bTBmBh

Brand New McVitie’s Digestive Nibbles Advert

Biscuit maker McVitie’s has today announced the launch of a brand new advert to support its biggest product launch of the year – McVitie’s Digestives Nibbles. A continuation of the McVitie’s sweeet campaign, the new advert sees the return of the McVitie’s Chocolate Digestives British Blue kittens to bring to life the feeling you [more ] http://bit.ly/2bTBros

Volvo puts people first with Human Made Stories in partnership with Sky Atlantic

Sky Atlantic has today announced the launch of a series of short films called Human Made Stories from Volvo Car UK, created to celebrate the launch of its new 90 series range of cars. In parallel with Volvo’s values of innovation, sustainability, craftsmanship and design, Human Made Stories conveys the Volvo philosophy to always put [more ] http://bit.ly/2bTBNLE

How to write blog posts that drive real business results!

This actionable guide teaches you how to write blog posts that drive real business results! Not only does this eBook explain how to write great blog posts, it also walks you step-by-step through exercises designed to help you put this knowledge to work right away in your own content! Download now and start writing great blog posts today! After reading this eBook you ll [more ] http://bit.ly/2c7kovS

Laughter Spot : Could we possibly get married in Heaven?

On their way to get married, a young Catholic couple is involved in a fatal car accident. The couple find themselves sitting outside the Pearly Gates waiting for St. Peter to process them into Heaven. While waiting, they begin to wonder: Could they possibly get married in Heaven? When St. Peter showed up, they asked [more ] http://bit.ly/2c7kaFo

Why people pay $125 to eat in a dumpster

Why People Pay $125 To Eat In A Dumpster by @@eustaciahuen on @forbes https://t.co/VLNWm6y9S6 pic.twitter.com/tOCiu4V2YR — Will Corry (@slievemore) September 5, 2016 To many people, the thought of eating in a dumpster (no matter how much it has been disinfected) could be rather cringe worthy. Yet, Josh Treuhaft—Founder of Salvage Supperclub—has seen 160 people signed up for [more ] http://bit.ly/2c7gnHT

25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage. Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public [more ] http://bit.ly/2bSlZc8

25 greatest publicity stunts of our time / via The Drum

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage. Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of [more ] http://bit.ly/2bSlZc8

Laughter Spot : “The one about Tarzan and the oak tree”

Here is an idea. A winner. You should consider sponsoring our Laughter Spots  They get massive click throughs each time they are loaded. In fact well over 8,600 in any month. You can have a bespoke sponsorship image each time a Laughter Spot appears. Better still- the price is right.  Call Will Corry 01784 434 [more ] http://bit.ly/2bRIa25

Branston helps parents inject fun into kids’ lunch boxes to beat the back-to-school blues

With the summer holidays drawing to a close, Branston is making back to school lunches that extra bit special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations. Branston’s “Bags of Fun” project, by mcgarrybowen, centres on a gallery of fun designs (one for every day in September) hosted on the new [more ] http://bit.ly/2c5A3vL

Media iQ achieved up to 76% lower ad fraud rates in Q1 2016

Media iQ, the global analytics and technology specialist, today reveals that its rates of ad fraud and brand risk were significantly lower than industry averages. Integral Ad Science (IAS) analysed global performance data* from across Media iQ campaigns that ran between January and March 2016. The findings highlight that Media iQ outperformed industry averages for [more ] http://bit.ly/2c5zNNp

Fresh UK Marketing News – 12 articles, case studies, stories you can use

Click HERE>>> for this award winning newsletter A Fresh Look at the Latest UK Marketing News var scitOpt = { forceBigSize: "yes", nbPostPerPage: 12 }; http://bit.ly/2bPFhio

Ikea will be launching a pop up diner in Shoreditch

Huge news. For a short time in September, Ikea meatballs will be a mere tube journey away for Londoners. Ikea, love or hate it, is one of, if not the biggest furniture brand in the world. The Swedish company has championed the concept of do-it-yourself assembly since launching more than 70 years ago, and now [more ] http://bit.ly/2bObAhy

Update on the Keith Vaz scandal

Keith Vaz to quit role on prostitution law over revelations about his sex life https://t.co/88Wdi7vGII pic.twitter.com/GgDJyCgsHy Will Corry (@slievemore) September 4, 2016 http://bit.ly/2bO4Bpd

B2B Marketers : A step by step guide to planning an effective ‘Inbound Marketing Strategy’ / Special Download

Inbound Marketing : Download the guide HERE >>>>> http://bit.ly/2bNYmkZ

Laughter Spot : “Please, may I hide under your skirt. I’ll explain later”

A soldier ran up to a nun, Out of breath he asked, Please, may I hide under your skirt. I ll explain later. The nun agreed. A moment later two Military Police officer ran up and asked, Sister, have you seen a soldier? The nun replied, He went that way. After the Military Police officers ran [more ] http://bit.ly/2bNXKft

Laughter Spot : “The one about the terrified cab driver”

My husband and I were dressed and ready to go out for a lovely evening of dinner and theatre. Having been burgled in the past, we turned on a night light and the answering machine, then put the cat in the backyard. When our cab arrived, we walked out our front door and our rather [more ] http://bit.ly/2bNXgG6

[Watch] “The baby reaches out to the dog” …. Amazon Prime TV Spot, ‘Lion’

When the newest member of the family isn t so receptive of the family dog, the father takes notice and thinks of an idea to introduce the golden retriever to his newborn with the help of a stuffed lion doll. He searches for the item in mind on Amazon Prime and makes his order. The next [more ] http://bit.ly/2c3Dt20

Women for Women : How a murdered woman became invisible in the coverage of her death

How a murdered woman became invisible in the coverage of her death https://t.co/Hv3HCKF9vN pic.twitter.com/esjzEt1PKi — Will Corry (@slievemore) September 4, 2016 The Guardian reported on Monday that five members of the same family, had been found dead at a house in Co Cavan, Ireland in what police were treating as a case of murder-suicide. It transpired [more ] http://bit.ly/2c3Cuzb

Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign

Hobbs, LK Bennett and Whistles could be feeling nervous this weekend - as Sainsbury s prepares to launch its new range of women s clothing early next week. The supermarket group named those three high-end brands in particular as it threw down the gauntlet in the battle to win more customers with its new collection. The quality and styling of [more ] http://bit.ly/2c3zRNN

How to get a bespoke newsletter like this one for your company

Here is a bespoke newsletter we have created for E-goi. It features article, case studies etc on Email Marketing If you need a similar bespoke approach for your business and / or call Will Corry on 01784 434 412 http://bit.ly/2bM2EJz

New Books : Former CEO of EE, Olaf Swantee, reveals inside story of Orange/T-Mobile merger

Let s look at a new book by former CEO of EE, Olaf Swantee, in which he reveals the inside story of the merger of Orange and T-Mobile that lead The 4G Mobile Revolution. Order from Amazon The project is one of the most successful joint ventures in UK business history, combining two of the highest profile [more ] http://bit.ly/2bLC0Rg

Books : The 4G Mobile Revolution: Creation, Innovation and Transformation at EE

The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of [more ] http://bit.ly/2bLC0Rg

Grass Roots Group to Join Forces with Blackhawk Network

Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California. The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current [more ] http://bit.ly/2bIGkAF

Save the Children launches new back to school campaign, emphasising the need for all children to have the opportunity to have an education

Save the Children has today launched a new campaign in line with children going back to school on 5th September 2016. The video, ‘Go Back to School with the #Classof16’, was created by creative agency Don’t Panic. It features children on their first day of school, holding up signs stating their dream job. Children featured [more ] http://bit.ly/2bIsjTB

Over a quarter of marketing professionals don’t use all their annual leave

Research from The Robert Walters Career Lifestyle Survey1 has revealed that over a quarter of marketing professionals did not take their full allocation of annual leave last year. Over the last twelve months marketing professionals have come under increasing pressure to adapt marketing strategies to tight deadlines to take advantage of new technology for firms [more ] http://bit.ly/2bHY13b

The Marketing Society Awards nine new fellowships

Last night at the top of the Gherkin, London, The Marketing Society honoured nine of its members with Fellowship of The Society an accolade awarded to only 5% of its membership. Marketers from brands including Facebook, McLaren and IBM were honoured for their bold and inspiring marketing leadership along with three honorary fellowships including [more ] http://bit.ly/2bHYiDy

YOC Continues Its Expansion In The UK With the appointment of Adam Gilsenan As Country Manager

Adam Gilsenan to lead UK operations with a new senior management team to accelerate YOC’s business plans YOC (yoc.com) the mobile advertising company, today announced the appointment of Adam Gilsenan as UK Country Manager. He will lead YOC’s operations with a focus on building sales and market share in the UK. Gilsenan has a proven [more ] http://bit.ly/2bEmwi1

Fresh UK Marketing news, case studies, articles, rants – fresh stories added every day

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Leo Burnett unveils latest TV spot for McDonald’s Chicken Legend

McDonald’s is launching a new TV spot for the Chicken Legend range. In this ad we see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team. The campaign will run across TV, Cinema, OOH and social media. [more ] http://bit.ly/2bXhwSs

Amazon ‘Dashes’ the hopes of UK supermarkets

The launch of Amazon’s ‘Internet of Things Dash service could steal 20% of UK supermarket online sales, says e-commerce delivery expert ParcelHero. Amazon is continuing its assault on the UK grocery market with the launch of its Dash service for UK Prime members. While some industry experts are predicting it will capture just 3% of [more ] http://bit.ly/2bXj9iK

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you ll be losing sales, emptying baskets and missing out on customers who will soon flock to your competitors. The UK alone saw 688 million [more ] http://bit.ly/2bXh4na

[Watch] Air New Zealand criticised for safety video featuring surfers and models

Air New Zealand Criticised For Safety Video Featuring Surfers And Models https://t.co/kTKhnqmwwf pic.twitter.com/XGImZfMikO Will Corry (@slievemore) September 1, 2016 http://bit.ly/2bDMGRK

Meetrics receives third funding round for digital ad effectiveness platform

New capital helps put international expansion plans into action Meetrics has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company s partners. Alongside the newcomers, two long-standing investors, VC Fonds Technologie Berlin (operated by IBB [more ] http://bit.ly/2bDvfRt