TheMarketingblog

A male whale and a female whale were swimming off the coast of Japan when they noticed a whaling ship. The male whale recognized it as the same ship that had harpooned his father many years earlier. He said to the female whale, Lets both swim under the ship and blow out of our air [more ] http://bit.ly/2iNiWUv

How to Navigate 40,000+ Plugins The beauty of WordPress is in its flexibility, made all the more powerful by plugins. There are more than 40,000 free plugins, which have been downloaded more than a billion times, not to mention some great premium plugins with more robust functionality. With that many plugins, deciding which ones to install [more ] http://bit.ly/2hw9Y90

Like Dr. Jekyll and Mr. Hyde, WordPress Multisite can be your best friend or worst enemy. White Paper : Best friend or worst enemy? The dos and don ts of WordPress Multisite In this insider’s guide, discover the 25 dos and don’ts of WordPress Multisite. This white paper alleviates the confusion of running a multisite network [more ] http://bit.ly/2hw4Vpc

Any company wanting to boost their online and offline marketing efforts must review all the tools available. There is more to marketing than just social media and advertisements, because there are many handy tools out there to help you communicate with your customers – and it’s up to you to find them. Here are three [more ] http://bit.ly/2hsuZkZ

Laughter Spot … “Wife texts her husband on a really cold winter morning” http://bit.ly/2hirKwn

Recycling at work is a great way to build company spirit and do something positive for the environment and the local community. Additionally, certain recycling schemes will reward businesses with tax breaks and other incentives saving you money in the long run. Recycling makes good business sense as it’s easy to set up and run. [more ] http://bit.ly/2ixn1ft

Celebrating the February 10th release of the big-screen animated adventure The LEGO Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team. The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO [more ] http://bit.ly/2h5lB6K

Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes. The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, [more ] http://bit.ly/2h5nYWZ

Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground.  The new 50-second TV commercial launches on 21st December on the company’s Facebook channel, before featuring on TV from 23rd December. The integrated campaign, which includes cinema, digital and VoD [more ] http://bit.ly/2h5kJ1X

https://t.co/WU8YJbFDl1 Will Corry (@slievemore) December 22, 2016 http://bit.ly/2h52s4K

A dozen young Labour MPs could quit for safer jobs, https://t.co/lHQNbhrH5x pic.twitter.com/vIbbrnqpko Will Corry (@slievemore) December 22, 2016 http://bit.ly/2h56CK0

A young man wished to purchase a present for his sweetheart and after careful consideration, he decided on a pair of gloves. Accompanied by his sweetheart s sister, he went to a department store and bought a pair of white gloves. The sister purchased a pair of panties for herself. During the wrapping, the items got [more ] http://bit.ly/2iepz1P

IKEA is attempting to stop illegal “non-sponsored sleepovers” from taking place in their worldwide network of stores. These sleepovers have been carried out by people who hide themselves in IKEA stores to spend the night with friends. The company has received reports of such incidents in countries including the US, UK, Japan, Netherlands and Poland. Two [more ] http://bit.ly/2h3BXN2

Silence on social media is no longer an option. Every year, finding a business that isn’t on social media becomes less and less likely, probably because so many of us have accounts for personal use, too. Social media is fun after all – it’s a great way to network online and create noise about your [more ] http://bit.ly/2ialpbk

Nearly one third of social media influencers regularly support charities on their channels, according to new research by influencer marketing platform Buzzoole, which has 200,000 influencers on its platform. Three quarters (74%) of influencers said that raising awareness of the causes they care about was a key priority for them; also important for influencers is [more ] http://bit.ly/2iav0z4

Pinterest offers great benefits for the use of marketing strategies as it improves SEO positioning on the web and increases sales. Pinterest is a social network used to share images that allows users to create and manage photos through categories or thematic boards. The mode of use is simple and intuitive; it allows uploading photos [more ] http://bit.ly/2h150kw

The gaming world has never been more thrilling. In the past the gaming field was dominated almost entirely by video games played on joysticks. The games were relatively costly.  However, with these consoles and associated titles stretching the customers’ budgets too far in pursuit of their favorite games, there surely needed to be an alternative. And [more ] http://bit.ly/2gYaBbo

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has strengthened its executive team with the appointment of Artur Michalczyk as Chief Technology Officer. Reporting to NewVoiceMedia CEO Jonathan Gale, Artur will have global responsibility for the company s technology strategy, development and [more ] http://bit.ly/2gXt8EJ

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has strengthened its executive team with the appointment of Artur Michalczyk as Chief Technology Officer. Reporting to NewVoiceMedia CEO Jonathan Gale, Artur will have global responsibility for the company s technology strategy, development and [more ] http://bit.ly/2gXru5Z

Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets. The campaign uses a contextually-driven [more ] http://bit.ly/2gXt9Zj

Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. In a complex online [more ] http://bit.ly/2gXoerd

A wife decides to take her husband to a strip club for his birthday. They arrive at the club and the doorman says, Hey, Dave! How ya doin ? His wife is puzzled and asks if he s been to this club before. Oh no, says Dave. Hes on my bowling team. When they are seated, [more ] http://bit.ly/2i4BFuy

Shampoo sales fall by £23million over the past year https://t.co/265JX0XLNG Please Retweet pic.twitter.com/FG1Ie05Q7t Will Corry (@slievemore) December 20, 2016 http://bit.ly/2i4LJUo

Homeowners made £57 a DAY from property price rises this year https://t.co/AQkWShjWGS pic.twitter.com/DX4JbbwquJ Will Corry (@slievemore) December 20, 2016 http://bit.ly/2i4FT5r

An older couple were lying in bed one night. The husband was falling asleep but his wife was in a romantic mood and wanted to talk. She said: You used to hold my hand when we were courting. Wearily he reached across, held her hand for a second and tried to get back to sleep. [more ] http://bit.ly/2i3tHBO

15th December, November 2016 – LONDON: Human behavioural research agency, The Mix, has today announced its partnership with The Marketing Academy, as a sponsor of its Alumni Programme. The Mix is the first organisation with a human behavioural research element to partner with the Marketing Academy’s Scholarship Alumni Programme. The Mix was launched from a passion [more ] http://bit.ly/2gTLuXe

What you need to know about CAP’s new food rules Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline. Last week the Committee of Advertising Practice (CAP) set out their ‘tough’ new rules relating to the advertising of HFFS or high fat, salt or [more ] http://bit.ly/2gSzEfS

New mobile app Cloud SIM has announced the launch of the world s first virtual SIM, providing users with a way to run up to 5 mobile numbers from one single device, quickly and conveniently. The Cloud SIM app provides an integrated platform which allows users to manage and run up to 5 different numbers from [more ] http://bit.ly/2gRyMIi

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017. The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. Entitled ‘Moments’, the campaign represents a shift from Thomson’s previous positioning based around [more ] http://bit.ly/2gRvIvN

Advertisements for make-up encourage women to see themselves as flawed and needing to be fixed, according to a linguist at the University of Portsmouth. Dr Helen Ringrow, of the University of Portsmouth, found the underlying theme in advertisements for women’s cosmetics was their bodies need constant work to fix problems including dry hair, lack of [more ] http://bit.ly/2gRG4f5

Like Dr. Jekyll and Mr. Hyde, WordPress Multisite can be your best friend or worst enemy.  In this insider’s guide, discover the 25 do s and dont s of WordPress Multisite. This white paper alleviates the confusion of running a multisite network and teaches you: What multisite is What it is not Common use cases Best practices [more ] http://bit.ly/2gNzmGW

Like Dr. Jekyll and Mr. Hyde, WordPress Multisite can be your best friend or worst enemy.  In this insider’s guide, discover the 25 do s and don’ts of WordPress Multisite. This white paper alleviates the confusion of running a multisite network and teaches you: What multisite is What it is not Common use cases Best practices [more ] http://bit.ly/2gNzmGW

Do you have a recent or new product launch that mums (with children from tinies to teens) would be interested in trying and sharing? It’s time to Talk to Mums. The Talk to Mums platform women who love to know about the latest products and share the best ones with family and friends. Getting your [more ] http://bit.ly/2gM9Qlo

2016 – what an interesting year. A year of political shocks, industry innovation and opportunity. But the most interesting thing was how not all things progressed, indeed some went backwards.  It has long been my view that not all progress is linear, or indeed forward. The key 2016 highlights to back this up include: Vinyl [more ] http://bit.ly/2hPDeft

Is your partner’s office Christmas party coming up? Then you had better get a plus one, as a recent survey has revealed nearly half of employees have witnessed a colleague cheating on their better half at the office Christmas bash. A festive survey of 1,000 people, commissioned by leading Stationery company Euroffice, has revealed a [more ] http://bit.ly/2gJi4dW

M&M’s flagship Leicester Square store has unveiled a spectacular daylight-visible retail display featuring two unique pods where bespoke, seasonal CG animation is stunningly 3D projection-mapped onto blank M&Ms bottles.  See the installation in action in this video. The pods mark the debut installation from the brand new reseller partnership between Optoma laser projectors and DisplayMapper: [more ] http://bit.ly/2hO6un2

M&M’s flagship Leicester Square store has unveiled a spectacular daylight-visible retail display featuring two unique pods where bespoke, seasonal CG animation is stunningly 3D projection-mapped onto blank M&Ms bottles.  See the installation in action in this video. The pods mark the debut installation from the brand new reseller partnership between Optoma laser projectors and DisplayMapper: [more ] http://bit.ly/2hO6un2

British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December s grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales [more ] http://bit.ly/2hNMu3W

Dale Lovell, Chief Digital Officer at ADYOULIKE said of the rise in ‘fake’ news in 2016: “One of the most worrying trends to emerge this year was the explosion of ‘fake’ news across the internet. There is a clear difference between misinformed reporting and outright false news that the media industry needs to address. While [more ] http://bit.ly/2gIpJJz

British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December s grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales [more ] http://bit.ly/2hNMu3W

Up-and-coming lingerie brand Bluebella has raised more than £1million by crowdfunding to expand into the US. The firm, which is fronted by Queen drummer Roger Taylor s daughter, Tigerlily Taylor, more than doubled its initial target of £500,000. It said the extra money would enable it to raise its profile through direct marketing and PR – [more ] http://bit.ly/2hKrLxS

Latest . comparethemarket.com has teamed up exclusively with Disney’s Frozen to reveal two new meerkat toys that will melt the hearts of the British public this Christmas. The release of the toys marks the return of the nations’ favourite meerpup Oleg and the introduction of his best friend Ayana. Oleg was last seen on Christmas Day [more ] http://bit.ly/2hKxa8g

With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year. With a total score of 21.3 points out of an available 29.0, this marks the second consecutive [more ] http://bit.ly/2hKpmDk

Mobile tends to be more accurate than desktop when targeting narrower groups Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than 44,000 campaigns across 17 countries by measurement company Nielsen. The accuracy of ad targeting varies widely [more ] http://bit.ly/2gElrmE

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has been named in the Deloitte Technology Fast 500™ EMEA list, a ranking of the 500 fastest-growing technology, media and telecommunications companies in Europe, the Middle East and Africa (EMEA). The programme, which [more ] http://bit.ly/2hJ7wRh

Dozens of firefighters battle massive blaze at M3 service station https://t.co/8Ju9FjfbQy ReTweet pic.twitter.com/3jczWMrBnC Will Corry (@slievemore) December 15, 2016 http://bit.ly/2hILSww

During the wedding rehearsal, the groom approached the pastor with an unusual offer. Look, I ll give you $100 if you ll change the wedding vows. When you get to me and the part where I m to promise to love, honor and obey and forsaking all others, be faithful to her forever, I d appreciate it if you d [more ] http://bit.ly/2gDEjC4

What do consumers understand about sustainability? | Future Thinking https://t.co/GeVpTOeqgu reTweet pic.twitter.com/AYeGAjon3b Will Corry (@slievemore) December 15, 2016 http://bit.ly/2gDEk9g

Want a bespoke newsletter for early 2017? Then check this one from Clareville Communications. http://www.bespokenewsletter.com/ Intense clutter​ headache? Having an eye-catching email newsletter is vital to ensure you disrupt, cut through the clutter and get the correct message across. TheMarketingblog can now design, create and manage  a special bespoke email newsletter to your specifications [more ] http://bit.ly/2hHT4ZV

Do you follow Google’s guidelines when it comes to optimising your website? Are you using any of the free tools they provide? Google wants one thing (apart from more ad spend) – to provide helpful and relevant content to the people using their search platform. They’ve even created loads of free tools to help you achieve that, are [more ] http://bit.ly/2gDtOi8

Want a bespoke newsletter for early 2017? Then check this one from Clareville Communications The Clareville Newsletter var scitOpt = { forceBigSize: "yes", nbPostPerPage: 10 }; http://bit.ly/2hHT4ZV

Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a [more ] http://bit.ly/2hFnJa2

blogfoster have just produced a superb infographic .Anatomy of a Blogger Infographic Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers. The [more ] http://bit.ly/2hF6fuj

TribeCX is launching an online community of leading practitioners to provide best practice advice in customer experience. The TribeCX community is committed to developing global CX standards, and support the future development of CX functions around the world with sector specific insight, benchmarking tools and shared learning. The issue of Customer Experience has become a [more ] http://bit.ly/2hF12CQ

Graphic : Blogfoster Management Team – Simon Staib, Jan Homann and Dominic Umbeer. Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers. [more ] http://bit.ly/2hF4r4H

Authentic Kansas City Bar-B-Q, soon opening in Southampton. Meat your maker! As part of cult American eatery, Red Dog Saloon’s, target to open 60 sites across the UK, the saloon-doors will open to its fifth restaurant on Tuesday 27th December. Alongside existing locations in London and Nottingham, this will be the group’s South Coast debut. [more ] http://bit.ly/2gzUoIW

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The vast majority (90 percent) of the UK’s OTT users have access to a [more ] http://bit.ly/2gA2yRD

A study released today by Adjust shows that Black Friday is a considerably bigger day for mobile shoppers in Western Europe than in North America, contrary to popular expectation since Thanksgiving is only celebrated in the US. The study shows that while ecommerce apps saw an average revenue boost from American users of 49.9% above [more ] http://bit.ly/2gzVche

Analysts are predicking a record year for Sainsbury s, Tesco, Asda and Morrison s premium ranges Marks & Spencer is also on the up with a 2.9 per cent rise in food and drink sales Aldi remains the fastest grower thanks to its Specially Selected range Some high-range items are being put on the shelves for the [more ] http://bit.ly/2gzGkPD

The power of a sentence is tremendous. A single destructive sentence can ruin somebody s life, make your day, or change your mood. We have sorted out 10 powerful sentences that can change your life for the better. http://bit.ly/2hDu7hX

The wreckers and the man who calls Corbyn the Messiah: How union behind rail strike is co-led by a Harley-riding Rick Wakeman lookalike who tattooed his name on his knuckles and another who has promised TEN YEARS of passenger misery Corbyn introduced at union Christmas party by Aslef president Tosh McDonald Close friend [more ] http://bit.ly/2hDoh0e

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers. The DMA’s Consumer Email Tracker 2016 research, sponsored by dotmailer, tracks the ways in [more ] http://bit.ly/2hBj8FF

YOC (yoc.com) has announced the annual results of its UK operations, confirming a sharp rise in its mobile programmatic business this year. Figures released on its branding and performance business against sales of programmatic services show a monthly revenue increase on both, with programmatic now outperforming other business services. Over 50% of YOC s business now [more ] http://bit.ly/2hBlILW

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher [more ] http://bit.ly/2hAeB6x

Lead Tech, the ambitious customer generation business, today announced plans to create 70 new jobs in West Yorkshire and grow turnover to £16m as it completed a move to bespoke offices in Wharfedale. Based in Otley since it was founded in 2008, Lead Tech has decamped to new, prestigious premises close-by at the Pool Business [more ] http://bit.ly/2gw9O0W

A very shy guy goes into a bar and sees a beautiful woman sitting at the bar. After an hour of gathering up his courage he finally goes over to her and asks, tentatively, Um, would you mind if I chatted with you for a while? To which she responds by yelling, at the top [more ] http://bit.ly/2gwcprL

Three old mischievous Grandmas were sitting on a bench outside a nursing home. About then an old Grandpa walked by, and one of the old Grandma s yelled out saying, We bet we can tell exactly how old you are. The old man said, There ain t no way you can guess it, you old fools. One [more ] http://bit.ly/2gwj05u

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher [more ] http://bit.ly/2hAeB6x

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing. Sales and marketing interact with changes in society and advances in technology, always searching [more ] http://bit.ly/2gvqzJz

Giant iTab | Giant iPad | Big iPhone | Giant Tablet https://t.co/YF0hNtMWkE pic.twitter.com/as2cLJtVVg — Will Corry (@slievemore) December 13, 2016 Bringing together smart phone, tablet and multi-channel marketing into one complete digital showcasing solution The Giant iTab is a touchscreen tablet solution designed to take advantage of today’s rapidly growing world of event showcasing, digital engagement and [more ] http://bit.ly/2gvkD3z

What My Website Design Needs- Having a good website design alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. What does your website need? It needs to attract visitors, educate them and convince them to buy. In this free guide: Learn how to get found [more ] http://bit.ly/2guW6LL

Adobe today released new findings revealing that professionals across Europe are spending almost one day a week (6.8 hours) on office administration such as filling out forms, printing documents, and chasing for signatures. Seemingly simple tasks are complex and time-intensive, and as a result, are inhibiting business growth, draining productivity and wasting resources. According to [more ] http://bit.ly/2hpnugf

Leading customer acquisition and engagement agency, STACK, has appointed Caroline Deput as Planning Director, marking a significant step in the growth of the agency. Deput will take up her new position with immediate effect, reporting into James Champ, Chief Strategy Officer who was appointed in January this year. Joining from KitcattNohr, where she’d worked as [more ] http://bit.ly/2hpmR6g

Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises. Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play [more ] http://bit.ly/2hpk6C8

New video : Find out how PromoVeritas help some of the world’s biggest brands run their promotions safely and securely http://bit.ly/2gDKxoU

Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years. The latest annual “Breakthrough Innovation Report” from research firm Nielsen analysed 9,900 product launches across Europe. From among many successful initiatives, Nielsen selected 11 that truly broke through. All 11 [more ] http://bit.ly/2hoerw2

Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years. The latest annual “Breakthrough Innovation Report” from research firm Nielsen analysed 9,900 product launches across Europe. From among many successful initiatives, Nielsen selected 11 that truly broke through. All 11 [more ] http://bit.ly/2hoerw2

Brexit has helped our company , luxury UK watchmaker claims https://t.co/MUNnLyr1zq pic.twitter.com/ZKaDmyu47l Will Corry (@slievemore) December 11, 2016 http://bit.ly/2gooK19

Top 10 PR and marketing stunts and campaigns of November 2016 | PR Examples https://t.co/uwDkNlDA7L retweet pic.twitter.com/sEeigbit0Y Will Corry (@slievemore) December 11, 2016 http://bit.ly/2goydFz

You ve got a year! Corbyn s close ally admits clock ticking on leader https://t.co/A8COFi52Vk .. Please ReTweet Will Corry (@slievemore) December 11, 2016 http://bit.ly/2gouYhi

Forrester Wave™ : Customer Communications Management, Q2 2016  - Exclusive download Forrester frequently receives inquiries on customer communications management (CCM) from enterprise architecture (EA) professionals looking for direction on how to update their technologies for new business demands and usage patterns, including the need for unified and consistent content across multiple communication channels. To assist [more ] http://bit.ly/2hhHy6L

Save the date: dotmailer’s 2017 Summit to set the scene for the future of marketing The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be [more ] http://bit.ly/2hcK1zq

The Online CRO conference Conversion World 2017 https://t.co/6LpWgCqHQc pic.twitter.com/b82uexM42I — Will Corry (@slievemore) December 9, 2016 Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network. However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to [more ] http://bit.ly/2hcUw5A

Boris Becker, the six-time Grand Slam winner and former world number one tennis star, has been unveiled as a brand ambassador for Anakena, the new Chilean wine brand in the UK.  Launched just six months ago, Anakena is already the fifth best-selling wine brand from Chile. This announcement further strengthens Anakena’s presence in tennis, complementing [more ] http://bit.ly/2hcG7Xk

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.  A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will [more ] http://bit.ly/2hcOwtF

The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be a conference based around industry leadership, constant innovation and building tomorrow’s email marketing landscape. The [more ] http://bit.ly/2hcK1zq

On a golf tour in Ireland, Tiger Woods drives his BMW into a petrol station in a remote part of the Irish countryside. The pump attendant, who obviously knows nothing about golf, greets him in a typical Irish manner completely unaware of who the golfing pro is. Top of the mornin to yer, sir says the [more ] http://bit.ly/2hcqE9J

Holiday bookings not hit by Brexit https://t.co/SvZUb4J5XD pic.twitter.com/qDhXtMqTc8 Will Corry (@slievemore) December 9, 2016 http://bit.ly/2ghC2fN

VCCP Media has been appointed media partners by Mission Foods, Europe’s leading manufacturer of tortilla wraps, in a pitch process led by the AAR. VccpMedia won it competitively against Vizeum and Havas Peter Ellis, Mission’s Managing Director for the UK & Ireland stated, “We are delighted to have appointed VCCP Media as our agency partner. [more ] http://bit.ly/2ghGRWA

Lovin’ it! McDonald’s is moving EU base to the UK https://t.co/uTTUaN3UdB Please ReTweet pic.twitter.com/Wsmkar0HhE Will Corry (@slievemore) December 9, 2016 http://bit.ly/2ghzuhX

Marketing services consultancy Catalyx has launched a significant capability based on a series of entirely new machine learning algorithms that gives brands and businesses a powerful new way to understand, track, identify and uncover information online about their consumer, key influencers, products, campaigns, competition or really anything else of interest. The new digital tracking and [more ] http://bit.ly/2h9TRlk

Filling in blanks and searching through family trees has always been an interesting past time, but thanks to technology, more people than ever now have access to their family tress in order to discover where they came from, why they look like they do and how they came to be born in a certain place. [more ] http://bit.ly/2h9YFY3

Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, today launched The Digital Customer Engagement Index [1] – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK. The study, which focuses on three key channels (email, mobile apps and [more ] http://bit.ly/2ha62i3

Experiential marketing will drive digital marketing during 2017 . https://t.co/P10voRcfmb pic.twitter.com/BhTSUB2Fd1 — Will Corry (@slievemore) December 8, 2016 It’s fair to say that digital marketing represents one of the most exciting, and fast-moving industries in the world today. While the rapid change of this particular sector means that new opportunities emerge for success and development on a [more ] http://bit.ly/2gevL4u

Following a year of continued growth, London and Leeds-based digital agency Delete have appointed Philippe Feraille as their new Client Services Director. Having previously held the position of Business Director at Omnicom’s production network agency eg+ worldwide (TBWA Network) and hub+ (BBDO Network), Feraille joins the Delete team with the focus of growing and maintaining [more ] http://bit.ly/2h91w3H

PRCA launches enquiry into why political polling is now so wide of the mark | PR Week https://t.co/wotdXzNGks pic.twitter.com/672bvEoh9G — Will Corry (@slievemore) December 8, 2016 John Starr, MD of Clareville comments “After the 2015 General Election, there was an exhaustive enquiry by the Market Research Society, the British Polling Council and the National Centre [more ] http://bit.ly/2gdXi5W

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, today announced that Ebury has transformed its business with NewVoiceMedia’s inside sales platform. Ebury is a rapidly expanding FinTech company with sales doubling year on year. A trusted partner for SMEs, Ebury provides [more ] http://bit.ly/2h6aYCd

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results. Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of [more ] http://bit.ly/2gCtVLT

472,000 small business owners will be working every day over the Christmas holidays without a single day off, according to a survey commissioned by business for sale marketplace, Bizdaq (www.mybizdaq.com). No rest for small business owners over Christmas 472,000 small business owners working every day over the holidays Cost of employing staff a growing [more ] http://bit.ly/2h33i3m

McGarryBowen has created a set of Brexit-themed crackers for the Guardian, aimed at putting a lighthearted, satirical spin on the Christmas tradition. The crackers contain cheeky prizes themed around the key issues of the referendum debate for example, toys inside include a yo-yoing pound and a toy Brexit bus, where you can play with [more ] http://bit.ly/2h6iywR

Humour scores big this year as the best performing ads steer clear of heavy emotions After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions. Its Buster the Boxer ad scored 94.8% on the [more ] http://bit.ly/2h6dOaf

How can an exhibitor make the most of the PR opportunities created by conferences and exhibitions in which they are taking part? The Clareville team with 30 years of experience working with exhibition organisers and exhibitors have been reflecting on the lessons we have learned and why some companies do not achieve the maximum results [more ] http://bit.ly/2h6g1Fg

What do international PR, diplomatic representation and military campaigns have in common? To be successful, experts in all these fields have learnt that a combination of good international resources operating globally with strong experienced, integrated representation ‘on the ground’ locally is essential, particularly where certain local markets are vitally important. We at Clareville know how [more ] http://bit.ly/2gaEYL3

The importance of picking up the phone to achieve results in PR Clareville https://t.co/P9bMTpSFrX Please retweet — Will Corry (@slievemore) December 7, 2016 Emailing and contacting journalists by social media has become the established, regular way for most PR people today to pitch a story or send an invitation to a press event. Following [more ] http://bit.ly/2gaveR3

Only Finland has more but, paradoxically, British shoppers among least likely to use them Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries. Two-thirds of [more ] http://bit.ly/2g9OHS9

How a 28-year old Canadian rapped and vlogged her way into the Youtuber millionaire s club https://t.co/RodVfk4Xag Will Corry (@slievemore) December 7, 2016 http://bit.ly/2g9ILYY

Now Vauxhall Corsas face fire safety fears : Up to 865,000 models could be a risk after motorists report flames seeping through their dashboards Experts fear all Corsa D and E models built since 2006 are a potential fire risk Corsa is said to have heater wiring susceptible to heat damage, like the Zafira Last December, [more ] http://bit.ly/2g9BSY0

Larger than life boss escorts Queen out of hotel https://t.co/mTFLcKVuSw pic.twitter.com/ZmNHlYsLgC Will Corry (@slievemore) December 7, 2016 http://bit.ly/2g9Ep4h

Research UK Marketers Need to Get Back to Basics [New Research] by @joepulizzi on @CMIContent https://t.co/NuNvkGzZV3 pic.twitter.com/pfXy21QQxL Will Corry (@slievemore) December 7, 2016 http://bit.ly/2g9p0Ri