Global study shows consumers more likely to buy products endorsed by ‘real people’


Leading earned content platform Olapic released the results of a global study exploring the impact of user-generated photos on consumer trust and brand engagement. Results show only six percent of people surveyed in the UK (between the ages of 16 to 49) trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), findings [more ]
http://bit.ly/2goQgiO

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