Fiat challenges consumers to see new Fiat 500X and Fiat Tipo models ‘differently’ in new experiential campaign

Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials. The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday and [more ]
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