Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets. The campaign uses a contextually-driven [more ]


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