TheMarketingblog

#HandCSocial taking place at Hotel Football in Manchester TOMORROW Yes tomorrow, so how can something taking place tomorrow be a case study? We have featured the social media crusade #HandCSocial led by Hospitality & Catering News previously and having interviewed delegates know their events are highly thought of. Nick Green, Head of Hotels and Restaurants [more ] http://bit.ly/1h9ZrQs

The UK’s leading health cash plan, dental plan and pet health plan provider, Simplyhealth Group, has appointed WPP’s global brand agency Brand Union to support its future brand development. Following an eighteen month strategic review across the group, a brand agency has been appointed to help bring its new strategy of everyday health to life. [more ] http://bit.ly/1iHBKA3

The Royal Air Forces Association, the charity that supports the RAF family, is releasing the first ever Commemorative Medal to pay tribute not only to the airmen, but also the men and women from ground crew, operational support, logistics, communications, engineering and medical crews from the 16 countries represented amongst the ranks of the RAF air [more ] http://bit.ly/1L0aU1h

One of the things which no one can deny is that people get their information in a variety of more ways than ever. For businesses this can be a challenging thing to wrap their collective consciousness around. Of course you want to stick with tried and true metrics which have always worked for you. However [more ] http://bit.ly/1MMQQkX

London, 24 September 2015: Today, digital marketing and technology company Volume announces its commercial partnership with IBM – and its status as an IBM Watson Ecosystem Partner. Volume is integrating the cognitive computing capabilities of IBM Watson with a number of existing and new enterprise-scale projects including Virgin Media Business’s Virtual Consultant application. About the [more ] http://bit.ly/1gReBdp

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, announced today that its customers are growing at 13 times the international average. The vendor’s customers, which include MobileIron, TNT, Lumesse, JustGiving, Canadian Cancer Society and Wowcher, have increased revenues by an average of 44 percent in [more ] http://bit.ly/1Fw3Kkw

IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does. For the last six years, both groups have played a pivotal role in setting the strategy [more ] http://bit.ly/1iwpr9E

Buying a new smartphone can be tricky, as there’s just so much out there to choose from. Whether you’re considering buying a swanky new iPhone or you just want something simple and basic to text and talk with, there are a lot of different factors that you need to take into consideration when planning on [more ] http://bit.ly/1KxEer2

mcm creative group today unveils a brand refresh to support its new positioning as a marketing communications agency. Building on its heritage in live experiential events, mcm has redefined itself to bridge the gap between creative concept agency and technical production company, spanning corporate events, experiential activation and film production. mcm’s refreshed website and updated [more ] http://bit.ly/1YyCXKU

By Rachel Johnson, marketing consultant, Amaze One a St Ives Group collaboration Being customer-centric begins with a big dollop of curiosity. In its simplest form, business is about matching the products and services you have to offer with people who want to buy them. As you can’t have failed to notice, companies employ wildly [more ] http://bit.ly/1FcH4pM

From www.cosmopolitan.com - People will openly judge you on every single parenting decision you make. Let your child go outside without a hat in the winter in a photo, and suddenly you re a horrible mother. Read More HERE http://bit.ly/1KwV6PR

A man boarded an airplane and took his seat. As he settled in, he glanced up and saw the most beautiful woman boarding the plane. He soon realized She was heading straight towards his seat. As fate would have it, she took The seat right beside his. Eager to strike up a conversation he blurted [more ] http://bit.ly/1KwV6PN

On the eve of the Rugby World Cup, an analysis of 3 million+ rugby fans reveals (a) how the fan base changes in a world cup year and (b) some new stereotypes about the differences with football fans: “Rugby ‘bandwagon’ fans most likely to be women – particularly mums Analysis of rugby and football fans reveals [more ] http://bit.ly/1KwV8XP

NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, today announced it has launched ContactWorld for Wearables on the Salesforce AppExchange, enabling businesses to connect with customers, partners and employees in new ways. ContactWorld for Wearables was built with the Salesforce Wear Developer Pack, a collection [more ] http://bit.ly/1KwV8XK

By Adrian Kingwell, MD of analytics consultancy Mezzo Labs (www.mezzolabs.co.uk) Single Customer View is not a new idea. It has been around for at least twenty years. So why are we not there already? 72% of businesses understand advantages of Single Customer View, but only 16% have one in place . This was the headline quote in [more ] http://bit.ly/1KwV62n

Half of senior digital execs say IAB/MRC viewability  standards inadequate Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability. The report, produced by ad technology [more ] http://bit.ly/1MG5pa3

Launching a successful startup can be challenging in any industry, especially in today s ultra-competitive online environment. As society continues to grow fonder of the World Wide Web, startups without websites are becoming like unicorns you won t find one any time soon. That s because almost everyone understands that the internet can play a vital role [more ] http://bit.ly/1MG5r1H

#adtechrecommends Tweets !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); http://bit.ly/1MG5p9O

Here is a special £100 savings offer for ad:tech London in October. The code ‘mblog1’ saves users £100 off conference passes (usually £795 excl. VAT) Use theMarketingblog special code to get your £100 savings. Register here today and save £100 ad:tech London 2015 http://bit.ly/1KsBA5T

The next step for anyone who enjoys designing their own fashion products is to create and market their own fashion brand. Whether it’s clothing, accessories, shoes or handbags that you prefer to design, creating your own fashion brand and marketing it to the public is a venture that could render many benefits. If you’re a [more ] http://bit.ly/1NNUz1T

How to build and market a fashion brand “The next step for anyone who enjoys designing their own fashion products is to create and market their own fashion brand. Whether it’s clothing,... http://bit.ly/1JmiUUP

My First Pizza range are made from 100% natural ingredients, no additives or preservatives added and also no added sugar. There are plenty of veg in the top. http://bit.ly/1NtcZTL

The much anticipated Family Playtime blog brunch program for 2015 is here. Below are the details about the event which we have been crafting and refining for months. The countdown is now on! #t2mfamilyplaytime will take place on the 10th October in London , The Lift, Angel/Islington, N1 9PW. Our goal is to create a fun and memorable event chock full of great content, learning, networking and activities. http://bit.ly/1NtaDV3

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced the pilot of two NewVoiceMedia Vision apps – Vision for Sales and Vision for Service. Powered by the Salesforce Wave Analytics Platform, these apps allow business users to deliver instant, deep analytics about customer communications [more ] http://bit.ly/1M6F0z2

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on http://t.co/YdJXaNXspN — Will Corry (@slievemore) September 14, 2015 The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and [more ] http://bit.ly/1VXdkBo

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne. RadiumOne’s “Social Score” calculates each team’s total audience across leading global social networks Facebook, Twitter, YouTube, Instagram and Google+ (as of 10 September 2015). http://bit.ly/1K9K1pT

Crisis Management Leaders Summit,  Perth W.A  2015 Agenda -Business and government are experiencing an unprecedented increase in risk and an exposure to http://bit.ly/1NyyDYy

http://t.co/huBZfale4E Will Corry (@slievemore) September 13, 2015 http://bit.ly/1KLmcIc

30 Headline Templates for Super Clickable Blog Titles http://bit.ly/1iiB18S

"ICO fines nationwide money lender The Money Shop £180,000" by @IainFlovatt on @LinkedIn https://t.co/Wfqx5pIhzT Will Corry (@slievemore) September 11, 2015 http://bit.ly/1iiB18Q

Movers and Groovers : Yahoo! Europe boss Dawn Airey out after two years Telegraph-Television industry veteran re http://t.co/FqLH47LtJr Will Corry (@slievemore) September 11, 2015 http://bit.ly/1F0Q3tR

If you love how a business or celebrity handles their digital and email marketing, you may just fall head over heels for the email marketing service they use too. So if you want to know which email marketing software and services they are using, figure it out in no time with this quick how-to guide which shows exactly what to look for. http://bit.ly/1J1V4gM

Television industry veteran replaced by salesman Nick Hugh amid continued sales decline http://bit.ly/1iBxRgs

First tip The word “giveaway” gets . 27% more conversions than “sweepstakes” and 50% more than the word “promotion”. Perception is everything. Joshua Fechter writes What if you could run a Facebook sweepstakes that not only drives countless leads but a flood of sales? People would consider you a marketing hero!  I’m all about using systems to [more ] http://bit.ly/1KbdaOm

Email newsletter platform from E-goi … try it out today E-goi :: Easy email newsletters Create, send, share on social networks and track the results Email Marketing: Create and send newsletters and autoresponder    See on themarketingblog.co.uk http://bit.ly/1KbdaOe

Pragma Consulting and Fripp Sandeman and Partners (FSP), the retail and consumer consultancies owned by international marketing services group St Ives, have unveiled plans to work together to offer a more extensive range of services for clients. FSP, the retail property specialist, was acquired by St Ives in August. It operates as a subsidiary of [more ] http://bit.ly/1JX3kjO

Pragma Consulting and Fripp Sandeman and Partners (FSP), the retail and consumer consultancies owned by international marketing services group St Ives, have unveiled plans to work together to offer a more extensive range of services for clients. FSP, the retail property specialist, was acquired by St Ives in August. It operates as a subsidiary of [more ] http://bit.ly/1JX3kjO

Why It s Easy to Waste Money on a Bad AdWords Campaign PPC advertising is big business. Last year, £3 billion was spent on search advertising in the UK alone, and of that 90% was used on Google AdWords. It may then seem like a no brainer that you should be doing some form of AdWords [more ] http://bit.ly/1ifiYQW

NewVoiceMedia, a global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced that Prospa, a leading online business lender, is using its ContactWorld solution to transform its sales operations, increase conversion rates and improve business efficiencies. The Sydney-based business was launched in 2012 and has rapidly grown to [more ] http://bit.ly/1ifiYAA

The #HandCSocial Crusade to share knowledge and learning in social media across the hospitality, catering and foodservice industry is gaining influential new followers. Regular readers of TheMarketingblog will know that we have been following the development of the #HandCSocial campaign from Hospitality & Catering News with enthusiasm. We picked up a tweet earlier today from [more ] http://bit.ly/1Q10Nc8

The #HandCSocial Crusade to share knowledge and learning in social media across the hospitality, catering and foodservice industry is gaining influential new followers. Regular readers of TheMarketingblog will know that we have been following the development of the #HandCSocial campaign from Hospitality & catering News with enthusiasm. We picked up a tweet earlier today from [more ] http://bit.ly/1Q10Nc8

Licor 43, the premium Spanish liqueur, has today announced that it will be partnering with Walkabout for a second year to host a variety of Golden Promotions, this time celebrating the Rugby World Cup 2015. The Golden Promotions will be hosted in Walkabout venues across the UK including Temple, Cardiff and Bristol, and will take [more ] http://bit.ly/1EOfeQB

Great piece by #adtechlondon speaker @ninasbib here: http://t.co/LQl9oP881G. Still time to save £100 on tickets too http://t.co/wvPLBCBVXh ad:tech London (@adtech_london) September 4, 2015 Tweets by @adtech_london !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); http://bit.ly/1VN0tS6

More and more exciting businesses sign up to exhibit at #adtechlondon. @Epiphanysearch and @Tapad are the latest — ad:tech London (@adtech_london) September 3, 2015 http://bit.ly/1VN0uWc

Programmatic media specialist RadiumOne has hired two senior Mediabrands and Quantcast executives to its newly formed Strategic Sales division. Natalie Yorke, who was New Business & Marketing Director at IPG Mediabrands and Laura Roman, who was Senior Strategist at Quantcast, will lead the new division, reporting directly to UK Sales Director Craig Tuck. The newly [more ] http://bit.ly/1UAw3W4

The Work Perk has confirmed two new sampling campaigns with global snack and beverage conglomerate, Mondelez International, as well as with Swiss drinks company Global Functional Drinks. The Work Perk has been briefed by Mondelez to distribute a huge 215,000 samples of its new delicious belVita Soft Bakes across the UK, targeting 25-35 year olds [more ] http://bit.ly/1IW07iN

Alex Burmaster writes In the latest annual Sunday Times Hiscox Tech Track 100 I was interested to note the inclusion of the 6 ad-tech co’s below – those whose technology helps marketers advertise more effectively online. The league table ranks Britain’s 100 private tech co’s with the fastest-growing sales over the last 3 years. Affectv (#11) was [more ] http://bit.ly/1M896ou

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, has been recognised in the prestigious Sunday Times Hiscox Tech Track 100, reflecting its rapid international expansion and commitment to driving innovation. NewVoiceMedia secured 66th place in the 15th annual league table, which ranks Britain’s private technology, [more ] http://bit.ly/1VKBcbk

http://tamebayguide.com/ Discover tools and services to streamline your business courtesy of Tamebay http://t.co/uAVcU9YfYp — Will Corry (@slievemore) September 7, 2015 http://bit.ly/1ISRDsD

Discover tools and services to streamline your business ... courtesy of Tamebay http://bit.ly/1NXiPyg

[View the story "The battle for Quorn" on Storify] http://bit.ly/1PUz4Kb

Future Thinking appoints new Head of Quantum Lab | Future Thinking Future Thinking appoints Dan Young as new Head of Quantum Lab Dan joins the company from Thorntons where he was initially Head of Brand Communications prior to becoming Head of Insight, responsible for articulating the company brand positioning and communications strategy. Prior to Thorntons [more ] http://bit.ly/1LQnAXc

Future Thinking appoints Dan Young as new Head of Quantum Lab Dan joins the company from Thorntons where he was initially Head of Brand Communications prior to becoming Head of Insight, responsible for articulating the company brand positioning and communications strategy. Prior to Thorntons Dan held a variety of senior insight, category and customer experience roles at Virgin Media and Boots, having started his career at Ipsos (then RSL). http://bit.ly/1JVv0EK

7 ways for small businesses to generate leads with #socialmedia http://t.co/DZvMQ1WLa6 by @PamellaNeely pic.twitter.com/zS5pWpUNaX Scoop.it (@scoopit) September 4, 2015 http://bit.ly/1N8ZecZ

Giant iTab Integrates Content on Touchscreen The Giant iTab—a sponsor at ISES Live last month—takes existing client content and then reproduces it on oversize touchscreens that provide all the iconic design, gesture controls and user benefits of today s popular handheld devices, the company says. At ISES Live, the system integrated the conference app, its social media feeds and [more ] http://bit.ly/1IOn0Vb

eSeller show you why you need a blog and how to get one This Friday eSeller have a veritable smorgasbord of stuff for you: From how to make your big and beautiful web pages load fast, to how to send consumables overseas. We also show you why you need a blog and how to get [more ] http://bit.ly/1NeyXeF

This Friday we have a veritable smorgasbord of stuff for you: From how to make your big and beautiful web pages load fast, to how to send consumables overseas. We also show you why you need a blog and how to get one – plus some tips from the retail giants on how to go multichannel. Enjoy! http://bit.ly/1Ur5Fho

September 4, 2015 This Friday we have a veritable smorgasbord of stuff for you: From how to make your big and beautiful web pages load fast, to how to send consumables overseas. We also show you why you need a blog and how to get one – plus some tips from the retail giants on how to go multichannel. Enjoy! We always want to learn more about your business! Simply send a tweet to  @eSeller_Net  or a wee email to hello@eseller.net  and let us know how you're getting on. How to make big web pages fast Sending consumables overseas: some food for thought Why Your Business NEEDS to Blog Future-proofing your high street by following the retail giants online Time to integrate online and offline – check out our eBook The way people shop, both in stores and online, is changing and for retailers to compete they need to respond with the best experience no matter where the customer is shopping. This is reality that lies behind all

GVC beats 888 in £1bn battle for gambling rival Bwin High street sales tumble to lowest level since 2008 crisis Pound falls for eighth day as UK s dominant services sector cools Nissan denies scare-mongering over Brexit as it invests £100m in Sunderland plant The new name for HSBC s UK bank is HSBC Bollore tightens grip [more ] http://bit.ly/1NefVVL

Get this eBook now! Yottaa has partnered with Forrester Research to identify ways you can increase conversion rates for eCommerce with a few simple application tweaks. In this ebook, you will discover actionable, data-based strategies for avoiding common conversion rate killers and improving your end user’s experience. The common conversion rate killers that will be addressed include [more ] http://bit.ly/1FmN0XI

Newcastle PR and marketing consultancy Karol Marketing Group has added North East chemical research and development company, High Force Research, to its portfolio of prestigious clients. High Force Research (HFR), based in Bowburn, County Durham, is an independently owned company with clients from all over the UK and Europe, but is planning to target important, [more ] http://bit.ly/1Upj4Xg

Business Doctor for Bedford and East Central Nick Hadley (centre) with (L-R) co-founders of Business Doctors Rod Davies and Matt Levington and other members of the Business Doctors management team TheMarketingblog : Globe-trotting businessman comes home with fresh mentoring perspective After more than a decade’s experience as an SME mentor in New Zealand, IT entrepreneur [more ] http://bit.ly/1O09DIy

After more than a decade's experience as an SME mentor in New Zealand, IT entrepreneur Nick Hadley is putting his expertise to work for small businesses in Bedford, St Neots and Huntingdon, UK as a Business Doctor. http://bit.ly/1Oci5m5

After more than a decade's experience as an SME mentor in New Zealand, IT entrepreneur Nick Hadley is putting his expertise to work for small businesses in Bedford, St Neots and Huntingdon, UK as a Business Doctor. Subscribe to our free news letter today and keep up with our latest news and events http://t.co/aANHaoWjFt — Business Doctors (@Business_Docs) September 3, 2015 Working alongside Cambridge Business Doctor Dominic Bowles, Nick is supporting SME growth and building sellability potential in the East Central region. "I've always loved learning about people's businesses, from how they work to their aspirations," says Nick. "One thing I'm particularly looking forward to is helping people achieve their vision by stepping outside their comfort zones and challenging them to grow.

Caspian Media, the award-winning specialist B2B publisher behind Real Business, the most-read title for established SMEs and growing businesses, today announces the launch of Business Advice, a new online publication focused solely on micro companies. The venture is being sponsored by KPMG Small Business Accounting, BUPA, NatWest, Entrepreneurial Spark and Simply Business. The website will [more ] http://bit.ly/1NZZFqK

Schools often need to do some fundraising to be able to afford things they want to do to enhance the learning experiences of the children. While they do of course get a budget to use for essentials, schools who want better technology or to be able to arrange the most educational field trips have to [more ] http://bit.ly/1PMY2Lf

Break down the Borders with Video Conferencing Borders are not the only thing that separates us from one another in business. We also have to consider the vast distances, and even the expense of international phone calls. Fortunately, things have changed a bit in the last twenty years, and video conferencing has been made far [more ] http://bit.ly/1PMY5a5

7 tips on successfully running a home-based business Starting your own small business may be a scary prospect, but it s a lot less frightening when you ve got all your ducks in a row. Christopher Coble, writing at FindLaw If you have big aspirations and are looking for ways to turn your great idea into [more ] http://bit.ly/1NNEI34

If you have big aspirations and are looking for ways to turn your great idea into a tangible business model that's run out of your home, you need a plan. http://entm.ag/1O9pQJf

Conversion Conference Early Bird is running only until Sept 18! Don t miss great sessions with top-class speakers. Buy your ticket today! #convcon #eMetrics #pawcon UK! conversionconference.co.uk/register/ http://bit.ly/1EyWpQK

85% of digital mums are involved in offline community groups / Graphic by Shutterstock Mums turn to us for fun and interesting ways to connect them with brands both online & face to face 85% of digital mums are involved in offline community groups 78% of mums have a profile page on one or more [more ] http://bit.ly/1fULDss

NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, announced today that it ranks among the world’s Top 100 Cloud Service Providers (CSPs), according to Penton’s fifth annual Talkin’ Cloud 100 report. The Top 100 CSPs generated more than $30 billion in combined cloud services revenues [more ] http://bit.ly/1fULBkf

85% of digital mums are involved in offline community groups 78% of mums have a profile page on one or more of the digital networks 87% of mums in the UK own a smartphone 89% of mums use Facebook 47% use Twitter 42% Text multiple times a day Instagram usage is now bigger than twitter with 300m users. http://bit.ly/1Q7Vlot

Tap and pay limit rises to £30 today: Contactless card move brings cashless society one step closer Amount spent on contactless cards has doubled in the last six months Technology allows shoppers to touch card against an electronic reader Rapidly replacing cash for small purchases and could propel Britain towards a cashless society. Graphic by [more ] http://bit.ly/1JzaTzp

The Best Qualities in a Woman Here is a list of the most desirable qualities in a woman, what men really want and how to become popular as a female. This list will help women in understanding men because the items on this list have been voted on and ranked by the public. http://snip.ly/rMjv The best [more ] http://bit.ly/1UozMk7